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+{"trackers":[{"id":"exodus_1","name":"OutBrain","description":"## Primary Location\r\nFrance (Paris) [Crunchbase, 01](https://www.crunchbase.com/organization/databerries)\r\n\r\n## Website\r\n[https://www.teemo.co](https://www.teemo.co)\r\n\r\n## About\r\nTeemo claims to run the \"World's first and biggest persistent geolocation targeting database\". They provide \"solutions\" for \"retail advertisers\" and \"app publishers\". [Teemo, 01](http://teemo.co). \r\n\r\n## Ownership\r\nTeemo\r\n\r\n## Documentation\r\nhttps://teemo.co/sdkguidelines/\r\n\r\n## Products and Services\r\n\r\n_Retail Advertisers - Real Life Targeting:_ \"We target your prospects based on the places they attend in real life with the geolocation of millions smartphones continuously.\" \r\n\r\n * Exclusive Teemo Data \r\n * SDK accurate collection \r\n * 10 to 15 meters accuracy \r\n * 100k+ points of Interest redefined \r\n * 1,170 billion + geolocation data points \r\n * World's Biggest Real Life Targeting DMP \r\n\r\nOffline measurement & insight: \r\n\r\nTeemo measures the exact number of people who visit your point of sale and give you insights on their habits. \r\n\r\n * 7-day attribution \r\n * Exhaustive data \r\n * Provenance of your customers \r\n * Customer loyalty index \r\n\r\n_App Publishers - We Monetize Your Geolocation Data:_ \"Our SDK: \r\n\r\n * Anonymous collection of IDFA and GAID \r\n * Data collection only \r\n * Only 25 KB \r\n\r\n### Methods\r\n\r\nTeemo utilizes geolocation collection through the Databerries (Teemo) SDK.\r\n\r\n## Privacy Policy\r\n\r\nTeemo states that even without a device identifier, such as Apple's IDFA, they can still identify users: \"without the IDFA, and only with the address and the place of work of a person, to find any French would take 5 seconds to a team of 20 people\", is it added in the article\" (French-English translation; see [L'Expansion, 01](https://lexpansion.lexpress.fr/high-tech/teemo-la-start-up-qui-traque-10-millions-de-francais-en-continu_1937638.html)). \r\n\r\n\"The Databerries / Teemo SDK collects location information, for example precise location using GPS, wireless networks, cell towers, and Wi-Fi access points. You must ensure that all applications that use the Databerries / Teemo SDK comply with all of the Google Play's developer requirements and Apple's App Store requirements (collectively, the **'Requirements'**) including obtaining appropriate consent to the collection of location information... Each application that uses the Databerries / Teemo SDK must (a) notify users of the application's use of location data for third-party advertising purposes via a custom notification window, and (b) provide user of the application the ability to consent or withhold consent through an 'Allow' / 'Don't Allow' option, 'Accept' / 'Don't Accept' option, or similarly-worded option... Each application that uses the Databerries / Teemo SDK must inform users of relevant data collection practices and choices available to them. Users of such applications must consent to the collection of location and device information and the sharing of such information with third parties such as Databerries / Teemo. Applications that use the Databerries / Teemo SDK must be provided with an accurate, current and complete privacy policy that:\r\n\r\na. is available prior to download (i.e. from all applicable app storefronts) and from within the settings of the app; \r\nb. is in compliance with all applicable laws and self-regulatory principles; \r\nc. clearly and truthfully describes what data is collected from the app, how such data is used, and the circumstances under which it is disclosed; \r\nd. discloses that location information and other user information will be shared with third parties for advertising purposes; and \r\ne. explains to users how to opt out of the collection of information about their precise location and how to opt out of the use of information about their app usage for interest-based advertising purposes through the settings available on their Android or iOS device.\" \r\n\r\nThe Databerries / Teemo SDK may not be used in apps designed for use by children below the age of 13 (or the age of consent where offered, if higher than 13) \"or be used to collect information from any user known to be under the age of 13 or under the age of consent where they reside\". [Teemo, 03](https://teemo.co/sdkguidelines) \r\n\r\n_Information Collected Automatically Through the Services:_\r\n\"In order to help advertisers reach their audiences and understand the effect of their advertising, we automatically collect certain information when you access mobile applications that incorporate the Services. This information does not identify you personally, but it does reflect information about the mobile applications you use, your location, and how you interact with our Services. This information includes:\r\n\r\n * Location Information: When you use mobile apps that integrate the Services, we may collect information about your precise location using various technologies, including GPS, wireless networks, cell towers, Wi-Fi access points, and other sensors, such as gyroscopes, accelerometers, compasses, and barometers. For information about how to opt out of the collection of certain location information, please see 'Your Choices' below. \r\n\r\n * Device Information: We collect information about your mobile device, including the advertising identifiers assigned to your device, IP address, device type, operating system, and mobile carrier. \r\n\r\n * Usage Data: We collect information about the mobile apps you use that integrate our Services, including the date and time your device accesses such apps.\" \r\n\r\n_Information Teemo Collects from Other Sources:_\r\n\r\nTeemo \"may also obtain information from other sources and combine that with information we collect through our Services. For example, we may collect information about you from third parties, including our business partners, other advertising companies, and publicly available sources.\"\r\n\r\n_Sharing of Information:_\r\n\r\nTeemo \"may share the information we collect as follows or as otherwise described in this Privacy Policy: \r\n\r\n * With vendors, consultants and other service providers who need access to such information to carry out work or perform services on our behalf; \r\n * In response to a request for information if we believe disclosure is in accordance with, or required by, any applicable law, rule, regulation or legal process; \r\n * If we believe your actions are inconsistent with our user agreements or policies, or to protect the rights, property or safety of Databerries or others; \r\n * In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company; \r\n * Between and among Databerries and any current or future parent, subsidiary and/or affiliated company; and \r\n * With your consent or at your direction.\" \r\n\r\nTeemo \"may also share aggregated or de-identified information, which cannot reasonably be used to identify you. For example, we may share de-identified information with the partners that use our technology about the users of their apps.\" \r\n\r\n_Your Choices:_ \r\n\r\n\"Location Tracking: You can stop the collection of precise location information by individual apps or by your device as a whole changing the preferences in the settings of your mobile device. \r\n\r\nOpting Out of Teemo Services: You can stop the collection of information from Teemo by opting out of our service. You can opt-out from our service either from our ads or by asking us by contacting us at privacy@teemo.co \r\n\r\nOpting Out of Personalized Ads: You may opt out of the use of information about your mobile app activities to serve ads that are targeted to your interests using the settings available on your mobile device. For information about how to opt out on your Android device, click here. For information about how to opt out on your iOS device, click [here](https://support.apple.com/en-us/HT202074). If you wish to opt out on multiple devices, you must repeat the process on each device where you wish to opt out\" [Teemo, 04](https://teemo.co/privacy)\"\r\n\r\n## Relationships\r\n_Customers:_ Volkswagon / MyMedia / Intersport / Havas / dentsu / OMD / WPP / Publics Groupe / Carrefour / Toys\"R\"Us / McDonald's / Ford / Decathlon / FNAC / Leclerc [Teemo, 01](http://teemo.co)\r\n\r\n## Details\r\n_Financial details:_ Teemo (then Databerries) \"raised $16m (?15m) in a Series A funding round led by new investor Index Ventures with support from existing investors ISAI and Mosaic Ventures and new individual investors Greg Coleman and Pascal Gauthier. The company will use the funds to launch its product in the US and double its workforce.\" [Go4Venture, 01](http://go4venture.com/hti/usd-16m-a-mar-2017-databerries) \r\n\r\n_Background and history:_ Formerly known as Databerries, Teemo \"reinvents offline marketing. Its mobile marketing solution combines user offline behavior understanding and algorithms to drive in-store sales. Its performance-based marketing solution delivers relevant, personalized ads that generate in-store sales it can measure. Co-founded in 2014 by Guillaume Charhon, François Wyss and Benoit Grouchko, Teemo has 50 employees in Paris and New-York.\" [Teemo, 02](https://teemo.co/about) \r\n\r\n\"Founded in 2014, Databerries offers brick and mortar retailers a mobile marketing solution, refferred to as Real Life Targeting, that targets mobile users based on locations they have visited in the past and measures the impact of marketing campaigns on store visits. The solution allows retailers to target users who have visited their stores and those of their competitors. The company’s technology collects geolocation and navigation data from mobile users and targets them with relevant and personalised ads. This allows retailers to generate store visits with a significantly lower cost per physical visit (CPV). Databerries enables retailers to count the cost per visit and therefore measure the impact of a campaign on point-of-sale traffic, offering retailers a solution that works for offline marketing while combining online advertising standards such as accurate targeting, personalisation, performance measurement and return on investment optimisation.\r\n\r\nHeadquartered in Paris, Databerries employs 40 people and plans to double its workforce by the end of 2017. Since its launch, the solution has generated more than one million in-store visits and supports more than 20 prestigious advertisers on a daily basis. It serves more than 100 brick and mortar retailers including Carrefour, Decathlon, FNAC, Leclerc, McDonald's (NYSE: MCD) and Volkswagen (ETR: VOW3).\r\n\r\nAccording to the company, offline retailers spend more than $100bn (€93.9bn) on advertising every year, relying largely on outdoor and other offline channels to increase store visits with limited ability to track the performance of their advertising campaigns. According to a report by MarketsandMarkets, the cross-platform and mobile advertising market is estimated to grow from $25.2bn (€23.7bn) in 2015 to $80.5bn (€75.6bn) by 2020, at a CAGR of 26.1%.\" [Go4Venture, 01](http://go4venture.com/hti/usd-16m-a-mar-2017-databerries)\r\n\r\n_Slogans:_ \r\n* \"Real-life Targeting, Offline Measurement\" \r\n* \"Reinventing offline marketing\"\r\n\r\n_Devices:_ Android (Google Android ID) and Apple (IDFA)\r\n\r\n## References\r\n* _Crunchbase, 01._ [https://www.crunchbase.com/organization/databerries](https://www.crunchbase.com/organization/databerries)\r\n* _Teemo, 01._ [http://teemo.co](http://teemo.co) \r\n* _Teemo, 02._ [https://teemo.co/about](https://teemo.co/about) \r\n* _Teemo, 03._ [https://teemo.co/sdkguidelines](https://teemo.co/sdkguidelines) \r\n* _Teemo, 04._ [https://teemo.co/privacy](https://teemo.co/privacy)\r\n\r\n## External Links\r\n* _Go4Venture, 01:_ [http://go4venture.com/hti/usd-16m-a-mar-2017-databerries](http://go4venture.com/hti/usd-16m-a-mar-2017-databerries) \r\n* _L'Expansion, 01:_ [https://lexpansion.lexpress.fr/high-tech/teemo-la-start-up-qui-traque-10-millions-de-francais-en-continu_1937638.html](https://lexpansion.lexpress.fr/high-tech/teemo-la-start-up-qui-traque-10-millions-de-francais-en-continu_1937638.html)","creation_date":"2017-09-24","code_signature":"com.databerries.|com.geolocstation.","network_signature":"databerries\\.com","website":"https://www.teemo.co","categories":["Analytics"],"hostnames":["databerries.com","images.outbrainimg.com","log.outbrainimg.com","tcheck.outbrainimg.com","zem.outbrainimg.com"]},{"id":"exodus_2","name":"FidZup","description":"## Primary Location\r\nFrance (Paris) [Crunchbase, 01](https://www.crunchbase.com/organization/fidzup)\r\n\r\n## Website\r\n[https://www.fidzup.com/en](https://www.fidzup.com/en)\r\n\r\n## About\r\nFidzup merges online and offline mobile marketing for retailers. Their services include fine-grained location tracking through mobile devices for advertising purposes [Fidzup, 02](https://www.fidzup.com/en/team).\r\n\r\n## Ownership\r\nFidzup\r\n\r\n## Documentation\r\nFidzup SDK not listed, other code available at https://github.com/Fidzup\r\n\r\n## Products and Services\r\nFidzup has two primary services:\r\n\r\n1. Drive to store campaign \r\n2. Retargeting campaign \r\n\r\nTheir service is designed to protect retailers for \"showcasing\" whereby consumers view products in retail stores and look for prices and promotions found elsewhere, especially online. \"Thus,\" Fidzup states, \"those consumers who move to a point of sale but do not buy represent a real 'blind spot' for the brand.\"\r\n\r\nGeofencing technologies make it possible to know precisely the location of the consumer and offer new possibilities to harness data for retailers in stores and leverage the same techniques available to retailers in the online space. This helps retailers:\r\n\r\n* Know when the consumer goes to the store, whether they shop or not\r\n* Target their communication with contextualized promotions, or additional services to better inform the consumer during its purchase process\" [Marketing-Professionnel.fr, 01](http://www.marketing-professionnel.fr/parole-expert/distribution-retail-geofencing-geolocalisation-indooor-201411.html) \r\n\r\nFidzup's technology also helps retailers generate in-store traffic through targeting \"specific mobile audiences in your catchment area having an affinity with your brand.\" \r\n\r\nFidzup's in-store tracking helps retailers retarget customers who physically visited their store, according to their in-store behavior. According to Fidzup, their \"Fidzup Retargeting currently manages to detect 40% of point-of-sale traffic, more than 80% of smartphones... Thanks to point-of-sale technologies, Fidzup Retargeting is able to measure the ROI of all the campaigns sent (store visit, download of the application, etc.) and to report to the company. This marketing tool is therefore much more effective than a classic advertising campaign, because it occurs at the psychological moment when the user considers the purchase and allows to finalize the sale it is done in store or on its m-commerce site\" [Fidzup, 03](http://www.fidzup.com/fidzup-2015.zip).\r\n\r\nFidzup's technology helps retailers target competitor prospects to \"Serve ads to customers and prospects of retail/brand competitors\" [Fidzup, 01](https://www.fidzup.com/en).\r\n\r\n_Advertised services for clients:_ \r\n\r\nStores: \r\n1. Encourage impulsive purchasing \r\n2. Direct customers to shelves where discontinued products are placed \r\n3. Boost the use of its mobile application \r\n\r\nShopping malls: \r\n1. Create an attraction in the mall. \r\n2. Promote the release of the mobile application. \r\n3. Attract users of the application to the various shops in the shopping mall (eg, with list of promotions). \r\n\r\nTrade fairs: \r\n1. Provide its exhibitors with a special tool to attract more visitors to their stands. \r\n2. Inform visitors effectively of exhibition conferences and other upcoming events. \r\n\r\nConcerts and museums: \r\nFidzup could allow each visitor to a museum to \"automatically receive information of a work or piece just by being close to it\". At a concert, \"it is possible to send the corresponding clip for the song played, or even send a survey to the crowd to let it choose the next title to be played\" [Fidzup v2, 03](https://web.archive.org/web/20171015030737/http://v2.fidzup.com/en//cas-dusage). \r\n\r\n_Scope:_ \r\nAccording to Viuz, Fidzup has \"more than 250 Fidboxes already installed, more than 5 million unique database clients and more than 150 million covered 'foot traffic'\" [Viuz, 01](https://viuz.com/2015/03/19/fidzup-trophee-espoir-lndr-2015-les-outils-du-web-pour-re-inventer-le-commerce-physique).\r\n\r\n## Privacy Policy\r\n_Data collection and identifiable information:_ Fidzup states it \"collects data from wifi-enabled smartphones. No personal information is ever collected by us. We don't know who you are, we don't have access to your contacts, your messages, etc.\"\r\n\r\n_Retention:_ Collected data \"are stored anonymously on our servers for 12 months.\"\r\n\r\n_Data Use:_ \"Collected data allows: \r\n\r\n1. To enhance your experience while you visit point of sales equipped with our technologies.\r\n2. To provide visitors’ in­store behavior reports to our customers. Those reports contain point of sales visit trends, made of aggregated data. No personal or individual information is included.\r\n3. To personalize visitors mobile ads on smartphone applications they use.\r\nWe use anonymous visit data to provide a personalized experience on our partners smartphone applications. For example: after visiting a shop you could see a personalized banner for this particular shop instead of a generic one.\"\r\n\r\n_Opt-out:_ Fidzup states, \"The simplest way to prevent data collection from your Wifi is to disable your Wifi connection near places that use it. \r\n\r\nWe also provide a way to delete all data regarding your smartphone with our opt-out form\" [Fidzup, 04](https://www.fidzup.com/en/privacy).\r\n\r\nTheir opt-out form can be located at [https://www.fidzup.com/en/opt-out-en](https://www.fidzup.com/en/opt-out-en).\r\n\r\n## Relationships\r\n_Brands and retailers:_ Gemo / Timberland / Buffalo Grill / Grand Optical / Opel / Renault / Klépierre / Etam / Mercedes / Nissan [Fidzup, 01](https://www.fidzup.com/en) / Hammerson & Les Terrasses du Port shopping center / Vache Noire shopping center (in Arcueil) [Fidzup, 03](http://www.fidzup.com/fidzup-2015.zip) / KFC / BMW [BusinessWire, 01](http://www.businesswire.com/news/home/20161130005981/en/Fidzup-Performance-Marketing-Startup-Retailers-Raises-3.7) / Galeries Lafayette / Darty / ITF / La Halle / Peugeot / FDJ Cultura [Tech.eu, 01](http://tech.eu/brief/fidzup-raises-investment) / Kiabi / SNCF [L'Usine Digitale, 01](https://www.usine-digitale.fr/editorial/les-100-du-digital-retail-fidzup-pour-geolocaliser-ses-clients-grace-a-leur-smartphone-et-des-ultrasons.N348982) Paris Region Lab / Petit Poucet / scientipole / oseo / Réseau Entreprendre [Fidzup, 02](https://www.fidzup.com/en/team)\r\n\r\n_Supporters:_ Mobile Marketing Association France / Electronic Business Group / IAB France / Picom / La Nuit Des Rois [Fidzup, 01](https://www.fidzup.com/en) \r\n\r\n## Details\r\n_Financial details: \"Fidzup was founded in 2011 by two entrepreneurs sharing the same idea: to give a lift to traditional business through technological innovation\" [Fidzup, 02](https://www.fidzup.com/en/team). They raised $3,7 million with venture capitalists CapHorn Invest and Turenne Capital as well as existing investors CapDecisif Management via the FRCI (Fonds Régional Co-investissement de la Région Ile de France) and Petit Poucet Participation, the press reported in November 2016 [BusinessWire, 01](http://www.businesswire.com/news/home/20161130005981/en/Fidzup-Performance-Marketing-Startup-Retailers-Raises-3.7); [Tech.eu, 01](http://tech.eu/brief/fidzup-raises-investment). \r\n\r\nFor Product pricing (from old website), see [Fidzup v2, 04](https://web.archive.org/web/20171015030915/http://v2.fidzup.com/en//nos-offres).\r\n\r\n_Awards:_ Fidzup won the 2015 \"Kings of Hope Prize\" [Viuz, 01](https://viuz.com/2015/03/19/fidzup-trophee-espoir-lndr-2015-les-outils-du-web-pour-re-inventer-le-commerce-physique).\r\n\r\n_Fidzup history and ideology:_ Fidzup is \"Aware of the opportunities coming from the use of smartphones in your stores, our teams develop microlocation technologies to help you to reach your goals. Continuous innovation and improvement help us to develop more and more relevant and quicker and quicker solutions to install for our customers\" [Fidzup, 02](https://www.fidzup.com/en/team). Their ambition is to \"Provide physical commerce with the tools that pure players now enjoy\". Where on the web professionals are able to identify a highly qualified target to better send them promotions, no solution existed for retailers to recover these prospects.\r\n\r\nSince its creation in 2011, Fidzup was working on an indoor presence detection technology. The idea was to offer retailers and shopping centers a light technology to deploy and without constraint of use for consumers. This is how Fidzup Microtargeting was created, a platform for sending interactive and location-based content on the mobile of visitors to points of sale. It is the explosion of Criteo, the French giant of online advertising retargeting, which pushed the Fidzup teams to pivot towards a similar solution, but to the brick & mortar business. Since the startup was already able to understand the behavior of consumers in points of sale.\r\n\r\nSpecifically, where Criteo is interested in the behavior of Internet users on e-commerce sites to retarget advertising on partner media pages, Fidzup is interested in the consumer shopper journey in physical stores to address contextualized advertising. on its mobile apps\" [Fidzup, 03](http://www.fidzup.com/fidzup-2015.zip). \r\n\r\n_Devices:_ Mobile (Android, Apple) / Fidbox\r\n\r\n_Slogans:_ \r\n\r\n* \"Online Offline: Performance mobile marketing for retailers\" [Fidzup, 01](https://www.fidzup.com/en)\r\n* \"An innovative technology for interior presence detection\" \r\n* \"A mailing platform for geolocalized interactive content\" [Fidzup v2, 01](http://archive.is/kUZGK) \r\n\r\n### Methods\r\nFidzup \"has developed 3 solutions to detect the presence of a consumer in stores: Fidzup Microtargeting, Fidzup Retargeting and Fidzup Analytics. These technologies, easily deployable, are based on the principle of indoor geolocation (operating by wifi, ultrasound or BLE) and broadcast interactive content on smartphone. Thus, Fidzup captures and reactivates the consumer or simple visitor, either directly at the point of sale, or when he leaves the sign\" [Fidzup, 03](http://www.fidzup.com/fidzup-2015.zip).\r\n\r\nBig Data / Predictive analytics / Programmatic / RTB \r\n\r\n_Consumer targeting:_ Geographical/store / Digital navigation (on devices) / Habits / Purchase intention \r\n\r\n\"The most accurate in-store tracking technology on the market. Measure your online campaigns ROI with adapted offline KPIs\" \r\n_Fidbox:_ \r\n * Works without any mobile app \r\n * 3 meters accuracy; 4 years of R&D, 2 patents registered \r\n * Autonomous in-store sensor [Fidzup, 01](https://www.fidzup.com/en)\r\n\r\nFidbox is \"compatible with 99.9% of smartphones\". Fidboxes \"capture an encrypted identification key, unique to mobile, that Fidzup Retargeting then found on the ad servers. These captured data will be processed to segment the audience of the target brand to address on AdExchanges. This process will thus make it possible to resort to an advertising retargeting by displaying a personalized banner, according to the offline consumption habits of the mobile user, when he / she consults a third-party application (games, news, sports, etc.).\" Fidzup's \"point-of-sale deployment is lightweight and does not require any particular mobile application.\" \r\n\r\n_Fidzup Retargeting:_ Fidzup's \"Totally innovative process allows the Terrasses du Port not to lose its consumers, increase its customer knowledge and optimize its media buying campaigns by addressing a qualified target. Fidzup Retargeting can also measure the visits of the consumer and know the generated downloads in a logic of measurement of the ROI of the carried out campaigns.\" \r\n\r\n_Fidzup Microtargeting:_ Fidzup's microtargeting is \"based on the principle of indoor geofencing and allows shopping centers & retailers to interact instantly with their customers via their smartphone at their points of sale.\" It \"relies on the use of a sound source to send data to a smartphone that will decode and process the received signal. More concretely, Fidzup broadcasts via point of sale via any audio source (speaker system broadcasting music, sound boxes, televisions, etc.) a signal inaudible to the human ear. This signal has the particularity of having a unique identifier corresponding to a specific location. The detection is done when the smartphone receives the signal and decodes it to know where the consumer is.\r\n\r\nFidzup Microtargeting then automatically triggers the sending of interactive and contextualized content on the mobile of the consumer according to his position. Discount coupons, targeted promotion on a product upon entry into the corresponding department, exceptional opening information, contests triggered as soon as they enter the store ... For example, a brand wishes to launch a promotion on its polos: \"1 polo bought, the 2nd to -50% »For this, she will have the choice between sending the promotion on the mobile of the consumer as soon as it enters the store or the entrance of the department concerned by the promotion.\r\n\r\nThe consumer then receives relevant content, at the right place and at the best time on his smartphone. With Fidzup technology, the sales area is 'squared': either at the entrance of the store itself or within a specific radius, it is possible for each manager to choose the right place, where the visitor will receive interactive content. \r\n\r\n...Unlike other solutions that require the deployment of a heavy hardware device, and therefore expensive to install and maintain, the technology developed by Fidzup can be deployed without any hardware installation on site if the audio system used is remotely controllable. Indeed, some companies have specialized in the implementation of audio systems, the distribution of music in point of sale can be controlled online. These players cover a majority of the retail and retail market. If, however, the customer is not equipped, Fidzup has developed a battery of inexpensive hardware solutions that are easy to install.\r\n\r\n- Mobile Compatibility: The software brick developed by Fidzup (the SDK) integrates with applications running on iOS mobile OS (iPhone) and Android. Thus, thanks to Fidzup technology it is possible to reach more than 90% of the global mobile market.\r\n\r\n- Use: In the face of the few players capable of detecting presence at the point of sale, Fidzup chose to specialize in consumer care once it is present. Thus, the startup has developed the lightest solution to send promotional content at the best time to maximize efficiency. The end customer has no action to do (except to download the application of the sign or the mall), it is the content that comes to him automatically and at a time when he will be attentive. Since the media is mobile, it is essential to offer end users a limited number of actions to perform for a simple and fluid use.\" \r\n\r\nThis can result in real-time data mining: \"Since the operations implemented are mainly digital, La Vache Noire has the possibility to follow in real time the impact of its operation (participation rate, winning prizes, etc.).\" This can bring businesses that did not previously data mine into the data mining fold: \"Finally, the marketing department of the center has retained a certain interest from brands that have never participated so much in a digital transaction. Thus, prestigious brands such as Celio, Jules, Yves Rocher or Darjeeling participate each week in the operation 'List of promotions'\" [Fidzup, 03](http://www.fidzup.com/fidzup-2015.zip).\r\n\r\n\"Fidzup has developed a means of communication between a sonic emitter and a mobile phone. Thus, by diffusing a tone, inaubible to the human ear, inside a building we can detect the presence of mobile phones and therefore their owners. How does the detection work? Your visitors must have the mobile application already installed on their smartphone. This contains a software layer (a SDK supplied by Fidzup) capable of detecting the signals and decoding them. What kind of sonic emitter can be used? It is possible to use any audio source to diffuse the signals. In fact, Fidzup has come up with a variety of hardware solutions depending on the user’s requirements. \r\n\r\n... We supply you with one or several bespoke sonic signals to diffuse in your establishment. Depending on the type of building and the type of usage you require, Fidzup offers a choice of several hardware and software solutions to simplify and optimize the diffusion of its sonic technology. Depending on the method of emission chosen, a sonic signal can be used to cover a precise zone of a store, the corridors of a shopping mall or even detect a visitor admiring a work of art in an art exhibition.\" \r\n\r\n... \"Installing the SDK into your mobile application: We supply you with a software layer (SDK) to add to your mobile application. this layer detects and decodes the audio signal. The SDK is supplied with full documentation to help you install it swiftly and easily into your mobile application.The SDK is compatible with both iOS (iPhone) and Android operating systems. Minimum requirement for the iOS operating system: iOS version 5; Minimum requirement for the Android operating system: Android 2.3.5 (HTC One X not supported)\" [Fidzup v2, 02](https://web.archive.org/web/20171015025307/http://v2.fidzup.com/en//notre-solution).\r\n\r\n_Fidzup Analytics:_ \"Fidzup Analytics is a technology based on wifi that analyzes the traffic in points of sale, especially for shopping centers and supermarkets. Coupled with the Fidzup Retargeting solution, this technology makes it possible to capture on average 40% of the real traffic, whether the consumers / visitors are carriers of the application of the center or not.\r\n\r\nTo facilitate the handling of its solution, Fidzup gives direct access to the Analytics interface to the shopping center teams. The management can then see the route taken by its visitors from one store to another and analyze the data retrieved by day, week or month. Thus, Fidzup Analytics is able to display the traffic generated in the point of sale, the average duration of a visit, its frequency and to couple all these data to highlight trends or peaks of affluence. For the management of the center, the interest of these crossings of data is of size: to be able to identify the typical course of a customer and thus to define the zones \"cold\" or \"hot\" of the shopping mall (that is to say to say the locations more or less visited). Thanks to Fidzup Analytics, retail professionals can have a perfect knowledge of their customers, their habits in the center, but also know if their rental spaces are properly valued according to the passage of visitors. Finally, with the Analytics solution, shopping centers now have the opportunity to measure the audience generated by their communication devices already in place (promotional video screen, POS, display, totem ...). Indeed, depending on the information provided on these media, Fidzup is able to know the impact on the shopping journey of the customer and sales\" [Fidzup, 03](http://www.fidzup.com/fidzup-2015.zip).\r\n\r\n\"Fidzup’s Programmatic & Analytics Platform is made up of DSP, DMP and Tag management solutions, developed in-house for bricks-and-mortar stores. These technologies enable store managers to direct their campaigns while accurately measuring their return on investment\" [BusinessWire, 01](http://www.businesswire.com/news/home/20161130005981/en/Fidzup-Performance-Marketing-Startup-Retailers-Raises-3.7).\r\n\r\nSonice emission solutions: \r\n\r\n- Web player: The web player allows you to emit the Fidzup sonic signal via your computer. This solution is ideal for small spaces with no audio system in place. \r\n- Standalone emitter unit: This mains connected unit allows you to broadcast your sound signal continuously in the manner of a portable and independent speaker enclosure. This solution is ideal for creating an interactive zone in a specific area of your establishment. \r\n- Mixer emitter unit: The mixer unit, also mains connected, can automatically mix your signal sound with the music played through your audio system. This solution is ideal for users wishing to cover all areas of their establishment through their own public address system. \r\n- Custom installation: Your audio system is managed by an external provider? No problem, Fidzup can work with them to simplify the deployment, as it could then be managed remotely, without any hardware installation in situ\" [Fidzup, 03](http://www.fidzup.com/fidzup-2015.zip). \r\n\r\n_Web interface:_ \"We give you secure access to an administrative interface that allows you to devise promotional content that will be displayed on visitors’ smartphones as soon as they are detected in your establishment. Adjust the parameters and pre-visualize your content: expiry dates, target zones, message type, image uploads, content descriptions, etc., The interface is intuitive and extensive. From a discount coupon to a simple information bulletin, take advantage of the numerous pre- configured items in the interface to send the right content at the right time to your visitors. \r\n\r\n... Following promotional campaigns: Our administrator’s inferface includes a comprehensive dashboard and accurate statistics that allow you to monitor the performance of your promotional campaigns.The number of detections in your location, number of messages sent and received, CTR (click- through rate)... View the impact of your advertising campaigns at a glance and optimize them swiftly\" [Fidzup v2, 02](https://web.archive.org/web/20171015025307/http://v2.fidzup.com/en//notre-solution). \r\n\r\n_Some of the data collected:_ \r\n\r\n* unique visitors\r\n* duration of visits\r\n* frequency of visits\r\n* hot / cold zone of the store\r\n* customer journey\r\n* fast outputs\r\n* volume of smartphones\r\n* brands and OS terminals [Viuz, 01](https://viuz.com/2015/03/19/fidzup-trophee-espoir-lndr-2015-les-outils-du-web-pour-re-inventer-le-commerce-physique)\r\n\r\n## References\r\n* _Ad-exchange.fr, 01._ http://ad-exchange.fr/fidzup-retargeting-unit-le-ciblage-publicitaire-sur-smartphone-et-le-monde-physique-14297._ http://ad-exchange.fr/fidzup-retargeting-unit-le-ciblage-publicitaire-sur-smartphone-et-le-monde-physique-14297\r\n* _Ad-exchange.fr, 02._ http://ad-exchange.fr/fidzup-veut-booster-ladoption-de-boitiers-du-type-beacon-dans-les-magasins-francais-27156._ http://ad-exchange.fr/fidzup-veut-booster-ladoption-de-boitiers-du-type-beacon-dans-les-magasins-francais-27156 \r\n* _BusinessWire, 01._ http://www.businesswire.com/news/home/20161130005981/en/Fidzup-Performance-Marketing-Startup-Retailers-Raises-3.7\r\n* _Crunchbase, 01._ https://www.crunchbase.com/organization/fidzup\r\n[Fidzup, 01._ https://web.archive.org/web/20171124095315/https://www.fidzup.com/en\r\n* _Fidzup, 02._ https://web.archive.org/web/20171124095424/https://www.fidzup.com/en/team \r\n* _Fidzup, 03, .zip file._ https://web.archive.org/web/20171124095525/http://www.fidzup.com/fidzup-2015.zip\r\n* _Fidzup, 04._ https://web.archive.org/web/20171124095616/https://www.fidzup.com/en/privacy\r\n* _Fidzup v2, 01._ http://archive.is/kUZGK\r\n* _Fidzup v2, 02._ https://web.archive.org/web/20171015025307/http://v2.fidzup.com/en//notre-solution \r\n[Fidzup v2, 03._ https://web.archive.org/web/20171015030737/http://v2.fidzup.com/en//cas-dusage\r\n* _Fidzup v2, 04._ https://web.archive.org/web/20171015030915/http://v2.fidzup.com/en//nos-offres\r\n[L'Usine Digitale, 01._ https://www.usine-digitale.fr/editorial/les-100-du-digital-retail-fidzup-pour-geolocaliser-ses-clients-grace-a-leur-smartphone-et-des-ultrasons.N348982\r\n* _Marketing-Professionnel.fr, 01._ http://www.marketing-professionnel.fr/parole-expert/distribution-retail-geofencing-geolocalisation-indooor-201411.html\r\n* _Tech.eu, 01._ http://tech.eu/brief/fidzup-raises-investment\r\n* _Viuz, 01._ https://viuz.com/2015/03/19/fidzup-trophee-espoir-lndr-2015-les-outils-du-web-pour-re-inventer-le-commerce-physique\r\n\r\n## External Links\r\n* _Crunchbase (Fidzup):_ https://www.crunchbase.com/organization/fidzup._ https://www.crunchbase.com/organization/fidzup\r\n* _Fidzup, 05:_ https://web.archive.o]rg/web/20171123081837/https://fidzup.com/en/live._ https://web.archive.org/web/20171123081837/https://fidzup.com/en/live\r\n* _Fidzup, 06:_ https://web.archive.org/web/20171124000206/https://fidzup.com/en/product._ https://web.archive.org/web/20171124000206/https://fidzup.com/en/product\r\n* _Fidzup, 07 https://web.archive.org/web/20171124094502/https://itunes.apple.com/us/app/fidzup-live/id735938167?mt=8._ https://web.archive.org/web/20171124094502/https://itunes.apple.com/us/app/fidzup-live/id735938167?mt=8\r\n* _Fidzup, 08:_ https://web.archive.org/web/20171124094519/https://play.google.com/store/apps/details?id=com.fidzup.fidzuplive._ https://web.archive.org/web/20171124094519/https://play.google.com/store/apps/details?id=com.fidzup.fidzuplive\r\n* _Fidzup, 09:_ https://web.archive.org/web/20171124094739/https://play.google.com/store/apps/details?id=com.fidzup.spotinstore.diagnostic._ https://web.archive.org/web/20171124094739/https://play.google.com/store/apps/details?id=com.fidzup.spotinstore.diagnostic\r\n* _Fidzup, 10:_ https://web.archive.org/web/20171124094810/https://play.google.com/store/apps/details?id=com.fidzup.petitpoucet._ https://web.archive.org/web/20171124094810/https://play.google.com/store/apps/details?id=com.fidzup.petitpoucet\r\n* _Fidzup, 11:_ https://web.archive.org/web/20171124094853/https://www.fidzup.com/en/use-case/._ https://web.archive.org/web/20171124094853/https://www.fidzup.com/en/use-case/\r\n* _Fidzup, 12:_ https://web.archive.org/web/20171124094955/https://vimeo.com/59666867._ https://web.archive.org/web/20171124094955/https://vimeo.com/59666867\r\n* _Fidzup, 13:_ https://web.archive.org/web/20171124095009/https://vimeo.com/80601084._ https://web.archive.org/web/20171124095009/https://vimeo.com/80601084","creation_date":"2017-09-24","code_signature":"com.fidzup.","network_signature":"fidzup","website":"https://www.fidzup.com","categories":["Analytics"],"hostnames":["fidzup"]},{"id":"exodus_3","name":"Audience Studio (Krux)","description":"## Primary Location\r\nUnited States (San Francisco) [Crunchbase, 01](https://www.crunchbase.com/organization/krux-digital)\r\n\r\n## Website\r\n[https://www.salesforce.com/products/marketing-cloud/data-management](https://www.salesforce.com/products/marketing-cloud/data-management)\r\n\r\n## About\r\nSalesforce DMP is a data management platform that manages data, identifies end users, and cetnralizes user-level data for advertising and content personalization [Salesforce, 24](https://konsole.zendesk.com/hc/en-us/articles/115012398067-What-if-I-just-want-to-import-data-instead-of-using-the-Control-Tag-SDK-or-other-DMP-tracking-)\r\n\r\n## Ownership\r\nSalesforce\r\n\r\n\r\n## Products and Services\r\n\r\nSalesforce DMP offers a vast array of technologies in its data management platform. These are detailed in the Techology section under Details, below.\r\n\r\nServices provided by Salesforce DMP include: \r\n\r\n* Accerlated Mobile Pages (facilitate mobile-optimized content)\r\n* Cross Device Identity Mangement (identify individuals across devices)\r\n* Salesforce DMP Einstein Segmentation (segment multiple personas in an audience)\r\n* Tracking (re-identify and track users using various methods)\r\n* Hashed device management (tracking used in reaction to Safari 3rd party blocking)\r\n* User matching (match users with various techniques to identify individuals)\r\n* Ad Server analytics (understand and analyze audience segment delivery and yield across all ad impressions)\r\n* Content engagement reports (loyalty report cards, site visits, and more)\r\n* Frequency engagement reports (how many times a user has seen an ad)\r\n* Funnels report (track customer behaviors across their customer journey)\r\n* Look-alike modeling (\r\n* Audience Profile Report (such as age, gender, and household income)\r\n\r\n## Privacy Policy\r\n**Opting out** \r\n_DMP Opt-Out_ \"DMP Opt-Out\r\nhttps://apiservices.krxd.net/consumer/optout is the standard DMP opt-out URL. When called directly, this URL will execute the Opt-out action for a user and it will return the following JSON response:\r\n\r\n{\"code\":\"success\"}\r\n\r\nA user must allow cookies from Salesforce DMP in order to opt-out. Calling the DMP opt-out code (by clicking on an opt-out button placed on the client's page) will result in a persistent 'cookie' placed in the user’s web browser by Salesforce, identifying that user as being on the Salesforce DMP 'do not target' list. Taking this opt-out step won't prevent all tracking and targeting online, but it will ensure the user’s wishes are honored by all Salesforce DMP clients.\r\n\r\nNote: If the user uses more than one computer, the process must be repeated for each one as this information is associated with a cookie unique to each machine.\" [Salesforce, 7](https://konsole.zendesk.com/hc/en-us/articles/217039187-Privacy-Policy-and-Opt-Out-Guide)\r\n\r\n_On Mobile:_ \"Users can reset their IDFA or AdID to receive a new one. This is comparable to deleting cookies.\r\n\r\nThey can also block these completely by opting-out of Ad Track or Ads Personalization. In that case, Salesforce DMP cannot track or target these users.\" [Salesforce, 3](https://konsole.zendesk.com/hc/en-us/articles/115000428127-Mobile-IDs-FAQ)\r\n\r\n_In Safari FAQ:_ \"Is there any difference in the how 1st-party cookies and Hashed Device IDs treat opt-outs?\r\nYes, if the client is utilizing a first-party cookie and has multiple domains, a dedicated opt-out will need to be configured and maintained for each site. Alternatively, if hashed device management is employed a single opt-out link will be applicable for a given client.\r\n\r\nCan users opt-out of Hashed ID tracking?\r\nAbsolutely – unlike other providers of so-called Fingerprinting techniques, the Salesforce DMP actually can manage fingerprinting users through an opt-out. \r\n\r\nDoes Fingerprinting adhere to PII rules?\r\nYes, our hashed device management solution is fully compliant with PII protocols.\r\n\r\nDo both approaches lose uses when they clear their cookies?\r\nNo, first-party cookies can be cleared, while the hashed ID will persist even if cookies are emptied. [Salesforce, 4](https://konsole.zendesk.com/hc/en-us/articles/115000428307-Safari-FAQ)\r\n\r\n\"Can users opt-out of tracking in Mobile Apps?\r\nUsers can reset their IDFA or AdID to receive a new one. This is comparable to deleting cookies.\r\n\r\nThey can also block these completely by opting-out of Ad Track or Ads Personalization. In that case, Salesforce DMP cannot track or target these users.\" [Salesforce, 58](https://konsole.zendesk.com/hc/en-us/articles/115000428127-Mobile-IDs-FAQ)\r\n\r\n**Personally Identifiable Information** \r\n\"Personally Identifiable Information (PII) includes any data that could potentially identify a specific individual and can be used for de-anonymizing data. Salesforce does not collect or store PII.\"\r\n\r\nSome examples of PII include: Full name; Email address; Phone numbers; Credit card numbers; Date of birth; Login/screen name; IP address is considered PII in some countries outside of the US; Home address; etc\" [Salesforce, 8](https://konsole.zendesk.com/hc/en-us/articles/115007222048-PII)\r\n\r\n**Data Privacy and Security Considerations**\r\n\r\nSalesforce DMP does not accept PII data and it is a breach of the MSA to send to us. Onboarding might be a better option if you have data connected to email addresses and are concerned with offline data import user matching. Usage and set up fees apply.\" [Salesforce, 32](https://konsole.zendesk.com/hc/en-us/articles/214918988-First-Party-Data-Import) \r\n\r\n**Data Retention** \r\n\"Data Expiry\r\n\r\nSalesforce DMP stores any data collected through online mechanisms (including user matching data) for a variable period as defined in the contractual agreement between Salesforce and the client. First-party imports remove any data not included in subsequent imports (full refresh). For best user match results, files should be uploaded frequently, or daily, even if the data output has no change.\" [Salesforce, 32](https://konsole.zendesk.com/hc/en-us/articles/214918988-First-Party-Data-Import) \r\n\r\n## Relationships\r\n_Data Onboarding:_\r\ncomScore / LiveRamp / Neustar [Salesforce, 9](https://konsole.zendesk.com/hc/en-us/articles/115010458727-Data-Onboarding-Partners)\r\n\r\n_Data Collection Partners:_\r\n\r\n* Off-Site Ad Servers:_ Conversant / DoubleClick Campaign Manager (DCM) / Flashtalking / Innovid / Medialets / Sizmek\r\n* On-Site Ad Servers:_ DoubleClick for Pulishers - DFP (Data Transfer Files)\r\n* Email Service Providers:_ SalesforceExactTarget\r\n* Data Management Platforms:_ Adobe Audience Manager / Oracle BlueKai DMP\r\n* Analytics & Measurement:_ Adobe Analytics (fkaOminture SiteCatalyst) / Brightcove / comScore Validated Campaign Essentials (vCE) / Google Analytics Standard / Kochava / MOAT / Tune [Salesforce, 10](https://konsole.zendesk.com/hc/en-us/articles/227144948-Data-Collection-Partners)\r\n\r\n**Data Activation Partners** \r\n\r\n_On-Site Ad Servers:_ Adition / Adswizz / AdTech / DoubleClick for Publishers - DFPAudience / DoubleClick for Publishers - DFP Key/Value Pairs / Freewheel / IPONWeb / LKQD / Nativo / OAS / OpenX / SAS/AIMatch / Smart Ad Server\r\n\r\n_On-Site SSP's:_ DoubleClick AdExchange - AdX (via DFP) / Index Exchange (Casale) / OpenX / Pubmatic / Rubicon / Sonobi / Sticky Ads / Tremor\r\n\r\n_Off-Site Ad Servers:_ Flashtalking / Flite / Innovid / Sizmek\r\n\r\n_Off-Site Data Activation:_ ActiveAgent AG / Adara / AdColony / AdForm / AdRoll / AdSquare / A.ki / Amazon Advertising / AOL ONE / AppNexus / Beeswax / Comscore / Criteo / DataXu / DoubleClick Bid Manager - DBM / Dstillery / Exponential / Facebook Custom Audiences / Google AdWords / Google RLSA / IgnitionOne / Infectious Media / InMobi / Instagram (via Facebook Custom Audiences) / Jivox / Lotame / Maxpoint / MediaMath / [m]Platform | GroupM / Netmining / Next Performance / OwnerIQ / Platform161 / Quantcast / RadiumOne / RocketFuel / Run / Simpli.fi / Specific Media (Viant) / SpotXchange / Teads / The Trade Desk / TimeOne / Tradelab / Termore Video / TubeMogul / Turn / Twitter - Tailored Audience / Undertone / VideoAmp / Videology / Yahoo! DataX (replaced RMX pipeline) / Yieldlab / Zebestof\r\n\r\n_Experience Management Systems & A/B Testing Platforms:_ AB Tasty / Acquia / Adobe Target / Maxymiser / Optimizely / Oracle Real-Time Decisions / Teradata Real - Time Interactions Manager / VWO\r\n\r\n_Assorted Data Outputs:_ Adobe Audience Manager / Moat / Oracle BlueKai DMP / Survata / YieldEx [Salesforce, 11](https://konsole.zendesk.com/hc/en-us/articles/226620988-Data-Activation-Partners)\r\n\r\n_Third-Party Data Marketplace:_ Acxiom / AffinityAnswers / ALC / Alliant / AnalyticsIQ / ASL / Audience Partners / AuDIGENT / B2B Targets / Bombora / Cardlytics / comScore / Connexity / Crossix / Cuebiq, Inc / Dataium / Dataline / Datamyx / DataLogix / Datonics / Digital Elements / Dun & Bradstreet / Epsilon / Ethnic Technologies / eXelate / Experian / Eyeota / Factual / Forbes / i360 / InfoGroup / IRI Worldwide / IXI Services/Equifax / Kantar Shopcom / L2 / LiveRamp Data Store / Mastercard Advisors / Maxpoint / MeritDirect / Mobiquity / GfK MRI / Gravy Analytics / #HOME by Vendigi / Navegg / NetWise Data / Neustar AdAdvisor / Nielsen / Nielsen Catalina Solutions (NCS) / NinthDecimal / PlaceIQ / PushSpring / Quantcast / SambaTV / ShareThis / Skydeo - Mobile AppAudiences / Skyhook / Specialists Marketing Services / Stirista / Tivo / TruSignal / Twine / Vertical Mass / Visual DNA / V12 / Webbula / Windfall [Salesforce, 12](https://konsole.zendesk.com/hc/en-us/articles/217592967-Third-Party-Data-Marketplace)\r\n\r\n## Details\r\n\r\n_Origins:_ Krux began as \"a platform for brands to collect all data from digital interactions across devices and use it to better understand their customers\" for better marketing. However, they \"knew that first-party data (customers’ email addresses and purchase histories) was where the puck was headed, so we doubled down on it.\" They are driven by the concept \"people data\" because people, not browsers and mobile devices, are what buy things. [Salesforce, 1](https://www.salesforce.com/blog/2017/05/krux-is-now-salesforce-dmp.html)\r\n\r\n_Philosophy and approach:_ \"...when I am asked, what is the future of DMPs, I say that DMPs will become completely integrated into larger technology stacks offering a layer of data management (for both known and unknown data) for the “right person.” This orchestration layer consists of connected execution systems that seek to answer the “right message, right time” quandary. It also includes an artificial intelligence (AI) layer, which is the “brains” of the operation trying determine how to stitch billions of individual data points together in real time.\" \"...marketing is much more than ad campaigns. It is every experience a customer has with the brand, and we empower marketers to use data to impact every touchpoint along that journey, all powered by AI.\" [Salesforce, 1](https://www.salesforce.com/blog/2017/05/krux-is-now-salesforce-dmp.html)\r\n\r\n\"Some of the core reasons to use a DMP are to manage Identity and centralize user-level data for advertising and content personalization. Additionally, the DMP includes insights that help inform targeting and personalization use cases as well as campaign and personalization optimization.\" [Salesforce, 24](https://konsole.zendesk.com/hc/en-us/articles/115012398067-What-if-I-just-want-to-import-data-instead-of-using-the-Control-Tag-SDK-or-other-DMP-tracking-)\r\n\r\n_Scope:_ \"Every month, Salesforce DMP interacts with more than 3 billion browsers and devices, supports more than 200 billion data collection events, processes more than 5 billion CRM records, and orchestrates more than 200 billion personalized consumer experiences.\" [Salesforce, 1](https://www.salesforce.com/blog/2017/05/krux-is-now-salesforce-dmp.html)\r\n\r\n\"The Salesforce Data Management Platform (DMP) allows publishers and marketers to collect and organize all of their consumer web data in one central \"big-data\" warehouse. Using Salesforce DMP, organizations can consolidate and reconcile their first-party \"web-behavior\" data that is generated by consumers as they engage with media and/or content with data from various third-party data providers like eXelate, DataLogix, Targus etc. Organizations can also integrate data from their user registration and subscription databases (hereon referred to as “first-party data”) into Salesforce DMP and join that data with web behavior and third-party data. \r\n\r\nUser data stored in Salesforce DMP is keyed off a global Krux User ID. The Krux User ID is a third-party cookie and as such is specific to a browser (and corresponding device too). All data that is collected by Salesforce DMP from online environments is automatically keyed off the Krux User ID.\r\n\r\nSalesforce DMP supports the ingestion of first-party data available in client systems like registration or subscription databases and other CRM systems. This data is keyed off the client’s first-party User ID. A User Matching process that maps the client first-party User ID to the corresponding Krux User ID for every applicable user facilitates the onboarding and ingestion of this data. \r\n\r\nAfter the user matching process has been setup clients can send first-party data corresponding to the matched users. Salesforce DMP has a strict data format for the first-party data outlined below.\" [Salesforce, 32](https://konsole.zendesk.com/hc/en-us/articles/214918988-First-Party-Data-Import)\r\n\r\n_Billing Clients:_ Clients are charged for impressions, and a maximum amount for a single impression is calculate: [Salesforce, 34](https://konsole.zendesk.com/hc/en-us/articles/115011719688-How-Data-Costs-are-Billed)\r\n\r\n### Technology\r\n\r\n**AMP for Mobile Tracking** \r\nAMP stands for ‘Accelerated Mobile Pages’ and is designed to facilitate mobile-optimized content. A notable aspect of the design is that it keeps 3rd party JavaScript out as much as possible to improve performance, however, there are AMP libraries available to provide additional rich content.\" \r\n\r\nSee AMP FAQ for more: [Salesforce, 56](https://konsole.zendesk.com/hc/en-us/articles/115000428507-AMP-FAQ)\r\n\r\n**Cross Device Identity Mangement (Declarative and Predictive)** \r\nPredictive DCIM costs an extra fee. \"The Predictive CDIM report describes all of the devices associated with people already in a given segment. It allows you to identify and map consumers and behavior patterns consistently across all devices, screens, and platforms.\"\r\n\r\n_Key features include_: \"Connects known and unknown devices (declared and predictive) / Create a CDIM segment directly from the report / Aggregate audiences and their data across devices / A choice of similarity levels allows you to consider the trade off between accuracy and scale\". _Key benefits include_: \"Improves reach, relevance, and inventory monetization / Increases your opportunity to sequence ads, at optimal frequency, for consistent messaging and experience across channels, throughout the journey / Delivers accurate analytics for segment profiles and campaign conversions?\r\n\r\n_Probablistic Matching:_ \r\n\"How does the probabilistic matching algorithm work?\r\n\r\nThe core of the model is designed to uncover the devices that stay together in various places over long periods of time. To do this effectively there are three important considerations - scale, training, and validation.\r\n\r\n* Scale - Because the success of the model is predicated on seeing lots of devices and how they move over time, it is essential to have massive reach into the device world. With one of the largest device footprints on the planet, Salesforce DMP has an advantageous position from which to deliver accurate results.\r\n* Training - Salesforce DMP uses deterministic data coming from authenticated events (logins, purchases, etc) to provide a truth set for training the algorithm.\r\n* Validation - From the deterministic data set, Salesforce DMP reserves some data to validate the efficacy of the model.\r\n\r\nBetween these three items we are able to continuously improve the accuracy of the predictions and deliver a better product.\r\n\r\nTo better understand the view of devices over time, consider a user's work and home movement. During the work day, all of the user's devices are likely to be tied to the same IP from work. However, colleagues are also tied to the same IP and in that single snapshot of time, it may be assumed the user and their colleagues are the same person.\r\n\r\nLooking at that same IP address at night, there is likely no activity, as everyone has left the office. When looking at the user's home IP at night, all of the devices that belong to that user and their family are tied to the same IP. That single snapshot might imply that the usr and their family are one \"person\".\r\n\r\n_Predicting with device composition:_ \"Device Composition: Salesforce DMP uses predictive cookie matching to fill in the gaps where cookies may not be present, such as mobile apps, Safari browser, ad blocking software, etc. However, because Google is looking for active audience cookies, the two systems use different logic around device composition. If your segment includes a high volume of non-stable cookies (mobile/Safari/cookie-less devices), that can impact the match rate.\" [Salesforce, 37](https://konsole.zendesk.com/hc/en-us/articles/115010886887-DFP-FAQ)\r\n\r\n\"Each user creates multiple Krux User IDs (KUIDS) - cookies in browsers as well as IDFAs or AdIDs for mobile apps. Once our cross devices algorithm identifies that two of these KUIDs belong to the same person, we increase the count of \"people\" by one and select one of the KUIDs to be the \"leading\" KUID. We call this the one the \"Uber ID\". \r\n\r\nThere are some rules in place to determine which of the KUIDs is elected the Uber ID. This evaluation can change from day to day. If the Uber ID KUID is not active for a couple of days, it loses it's status as Uber ID. In this special case, the Uber ID is removed from the segment population list and shown accordingly as \"deleted\". \r\n\r\nIt is mainly Safari users to contribute to these Uber ID changes, as on Safari each page impression created a unique new KUID.\" [Salesforce, 54](https://konsole.zendesk.com/hc/en-us/articles/115006652948-Segment-Processing-FAQ)\r\n\r\n**Salesforce DMP Einstein** \r\n\"Salesforce DMP Einstein Segmentation, which allows marketers to use machine learning to discover the multiple distinct personas that exist within their audience.\r\n\r\nUsing Einstein AI, on top of unified consumer data from both first and third-party sources, enables us to algorithmically determine the “personas” that best define a brand’s audience. Now, companies can personalize marketing and reach each key persona with a message that is going to resonate, rather than blasting a one-size-fits-all retargeting message to everyone that happened to land on a particular webpage. For example, Conagra Brands has seen dramatic results by customizing the messages to different consumer personas for its Hunt’s brand.\r\n\r\nThis is a great example of how our data management layer consisting of first, second, and third-party data can feed our growing AI layer to create tangible value for marketers\" [Salesforce, 1](https://www.salesforce.com/blog/2017/05/krux-is-now-salesforce-dmp.html)\"\r\n\r\n**Tracking** \r\n_Device strategies & KUIDs:_ \"We differentiate between Mobile Web and Mobile App. Mobile work works just like Desktop Web with KUIDs stored as 3rd Party cookies. This has all the benefits and limitations (e.g. Safari) Desktop Web has.\r\n\r\n_Reidentification:_ \"Can I reidentify users in Apps?\r\nYes, the IDFA or AdID stays constant. Users can be reidentified and targeted in Apps with these device IDs. User can reset this ID and receive a new one though. This is comparable to deleting cookies but not widely used.\" [Salesforce, 3](https://konsole.zendesk.com/hc/en-us/articles/115000428127-Mobile-IDs-FAQ)\r\n\r\n_Mobile Web & Mobile IDs:_ \"Can I connect Mobile Web and Mobile App users?\r\nNatively this is not possible. If the user logs in on Mobile Web and Mobile App using the same credentials, Salesforce DMP can store this login ID to both the Mobile Web cookie and the Mobile App device ID and such create a connection of the profiles. This is treated just like cross-device identification.\" [Salesforce, 3](https://konsole.zendesk.com/hc/en-us/articles/115000428127-Mobile-IDs-FAQ)\r\n\r\n_Tracking in Safari and 3rd party cookie subversion:_ Uses Hashed Device Management and 1st Party cookies (set by clients) to target Safari users, as well as a proprietary Hashed Device Identification; fingerprinting. **Salesforce can use Google PPID** if in conjunction with client and client shares Google cloud storage location. \r\n\r\nCan you user-match with 3rd-party data providers when utilizing a first-party cookie?\r\n\r\nClients will issue a 1st-party cookie to the Salesforce DMP, which we then take as our ID. Since it's not a 3rd party cookie – even though we are acting as an agent of our clients – it means that we are unable to sync those users with a 3rd party data provider unless the 3rd party fires a match pixel.\r\n [Salesforce, 4](https://konsole.zendesk.com/hc/en-us/articles/115000428307-Safari-FAQ)\r\n\r\n_CDIM & Hashing:_ \"What makes Salesforce's Hashed ID different from competitive offerings?\r\nThere are a few vendors outside of Salesforce who provide Hashed Device IDs, however, they do not couple it with a CDIM solution. This enables Salesforce to associate Safari activity within a larger, holistic set of that individual’s data and utilize Safari activity within a larger conversion path.\r\n\r\nHow can you tell if other providers offering Hashed Device Management solutions are accurate or employing CDIM?\r\nIf or when you hear really high numbers of unique users (UUs) reported against Safari, it often means that they are not resolving the browser down to a single user; each page view counts as a UU in Safari if you don't have a CDIM solution.\" [Salesforce, 4](https://konsole.zendesk.com/hc/en-us/articles/115000428307-Safari-FAQ)\r\n\r\n\"Do users have a KUID in Mobile Devices?\r\nWe differentiate between Mobile Web and Mobile App. Mobile work works just like Desktop Web with KUIDs stored as 3rd Party cookies. This has all the benefits and limitations (e.g. Safari) Desktop Web has.\r\n\r\nMobile Apps cannot access cookies. They provide their device IDs IDFA (iOS) or AdID (Android) which are used by Salesforce DMP as unique identifiers instead of a Salesforce DMP cookie.\r\n\r\nCan I reidentify users in Apps?\r\nYes, the IDFA or AdID stays constant. Users can be reidentified and targeted in Apps with these device IDs. User can reset this ID and receive a new one though. This is comparable to deleting cookies but not widely used.\r\n\r\nCan I connect Mobile Web and Mobile App users?\r\nNatively this is not possible. If the user logs in on Mobile Web and Mobile App using the same credentials, Salesforce DMP can store this login ID to both the Mobile Web cookie and the Mobile App device ID and such create a connection of the profiles. This is treated just like cross-device identification.\" [Salesforce, 58](https://konsole.zendesk.com/hc/en-us/articles/115000428127-Mobile-IDs-FAQ)\r\n\r\n**Hashed Device Management (targeting Safari 3rd party blocking)** \r\nUsed for Safari because Safari has 3rd party blocking [Salesforce, 16](https://konsole.zendesk.com/hc/en-us/articles/115012183888-Hashed-Device-Management)\r\n\r\n\"The Salesforce DMP Hashed Device Management solution allows for targeting users on Safari browsers that block 3rd party cookies. Please open a ticket in the Help Portal if you would like to request Hashed Device Management.\" Details here: [Salesforce, 35](https://konsole.zendesk.com/hc/en-us/articles/115011230687-How-to-verify-Hashed-Device-Management)\r\n\r\n**User matching** \r\n_For a great guide on user matching, see:_ [Salesforce, 32](https://konsole.zendesk.com/hc/en-us/articles/214918988-First-Party-Data-Import)\r\n\r\nSalesforce and 3rd parties each use their own IDs, and match users by firing the _other_ party's pixel when their own pixel fires on a site. Match rate is the percentage of users of party A known by party B. SF DMP match rates exclude Safari and app IDs. Increased match rates create greater scale, and \"Greater audience scale creates more options for managing and optimizing campaign tactics such as segmentation, personalized messaging, frequency, omni channel journey, etc.\" Because of 3rd party blocking, **Safari users can typicaly not be matched to partners at all.** \r\n\r\n\"By default, we run user match pixels on client’s websites through the Control Tag for all partners a client is working with. We fire it on all pages with a frequency cap of 3 times over a 24-hour period for a given user. This will ensure return users are matched, but will not overwhelm client’s sites with unnecessary tag fires. We set the tag to fire \"immediately\" to make sure users are matched before leaving the page. \r\n\r\nIt will take up to 30 days for the match rate to reach its peak after a new user match pixel has been activated.\r\n\r\nUnlike first party data that is exclusively available to the client who owns it, user match tables are shared across all Salesforce DMP clients. This way, each client can benefit from the user match pixels being fired on other client’s websites.\r\n\r\nSalesforce has one of the largest footprints in the industry, thus providing exceptionally high match rates. Match rates can vary from country to country though, depending on both Salesforce's and the partner’s footprint in that market.\r\n\r\nIt is also possible for partners to fire the Salesforce DMP user match pixel across all their inventory to improve the match rate upon request.\" [Salesforce, 23](https://konsole.zendesk.com/hc/en-us/articles/115006072448-User-Matching-and-Match-Rates-FAQ)\r\n\r\nCritically, \"The Client User ID will have a one-to-many relationship with the Krux User ID in the User Match table. Note that in general, there may be multiple Krux User IDs mapped to a given Client User ID because the Krux User ID is browser specific whereas the Client User ID will be the same across multiple browsers (assuming that it is indeed a persistent user ID as opposed to a first-party cookie).\"\r\n\r\n\"For example, if there are 3 columns called Age Group, Gender, and Interest in the client’s registration database that need to be imported into Salesforce DMP, then the following represents a valid data file that can be ingested by Salesforce DMP:\r\n\r\nUser1234^gender:male;age:18-24;interest:fishing\r\nUser2345^gender:female\r\nUser3456^age:35-44\r\nUser4567^gender:male;interest:fishing,boating\r\n\r\nWhen Salesforce DMP processes this file, we will create 3 attributes called Gender, Age, and Interest in the client’s Salesforce DMP account. We will also automatically create the corresponding attribute values: male and female under gender and 18-24, 35-44 under age, and fishing and boating under interest.\r\n\r\nSalesforce DMP supports full-refresh.\" [Salesforce, 32](https://konsole.zendesk.com/hc/en-us/articles/214918988-First-Party-Data-Import)\r\n\r\nEvaluating matched users:\r\n\r\n\"Segment Population is the device population of this segment from the Manage Segments screen. This is a count of all devices that are part of the segment based on the segment's rules.\r\n\r\nMatchable population is the Segment Population minus those devices that cannot be matched to a partner. This includes Safari cookies, as per default Safari deleted all cookies after each page impression. A DSP Safari cookie will never show up again and thus can't be served ads to. Many DSPs also don't accept mobile identifiers (IDFA and AdID). So in those cases we also deduct them.\r\n\r\nSegment Match Rate is the percentage of users from the matchable population that we have matched the DSPs cookie against within the last 30 days. We only send these users as older users are not accepted by the DSPs.\r\n\r\nMore info on user matching can be found here:\r\nhttps://konsole.zendesk.com/hc/en-us/articles/115006072448-User-Matching-and-Match-Rates-FAQ\r\n\r\nCumulative population is the population we expect to see in DSP after all the previous considerations. In reality this can differ due to circumstances outside our control. E.g. Google only counts users that have been active in Google's universe on at least two different days for its population/forecasting. For full refresh connections the cumulative population is the population we send every day.\" [Salesforce, 48](https://konsole.zendesk.com/hc/en-us/articles/115009920168-Partner-Management-Additional-Account-Details-FAQ)\r\n\r\n**Ad Server analytics** \r\n\"Salesforce DMP's Yield Analytics reports allow you to understand and analyze audience segment delivery and yield across all ad impressions, irrespective of whether an ad was targeted to an audience segment or not. The \"raw\" ad impression delivery information is combined with the user audience segment map managed in the Salesforce DMP platform to produce these audience segment delivery and yield reports... The ad impression log file contains a record of every impression delivered, and each impression delivery record must contain the Krux User ID of the user who saw the ad. Note that it is not required for every delivery record to contain the Krux User ID; Salesforce DMP simply ignores the records that don't contain the Krux User ID, but the accuracy of the reports is directly proportional to the number of records that contain the Krux User ID\" [Salesforce, 30](https://konsole.zendesk.com/hc/en-us/articles/218445237-Ad-Server-Integration-for-Yield-Analytics).\r\n\r\n**Content Engagement Reports** \r\nReports allow site metrics like:\r\n\r\n* pageviews and unique visits for both segments and unique users; \r\n* Loyalty report cards (\" records the number of return visits per unique over a selected time period\"; will \"Monitor website engagement over time\"; and \"Highlights your total users (unique devices) per site, as well as return users to that site and the percentage of your total uniques that those return users represent\"); \r\n\r\n* Social Activity reports (\"describes all social sharing you have enabled through direct integration* with Facebook or Twitter\"; allows you to \"Build social influencer segments. These segments can be used to target users who are likely to share on social media: Capture Facebook Shares, Facebook Likes, Facebook Unlikes and Twitter Tweets\"; with features like \"Flexible date ranges\" and \"See the URLs of the top Facebook Likes and Twitter tweets; click-through to the original content\". (NOTE: \" third-party implementations, such as AddThis or ShareThis are not included.\")\r\n* Search keywords report: \"gives a list and population of referral keywords associated with inbound web traffic from top search engines including Google, Bing, and Yahoo\" so you can \"Build segments around search keywords; Identify valuable words to use for search campaigns to increase traffic to your site. This can help to identify good keywords for paid search campaigns; Capture site search terms and link them to your site as a data source\". This \"Lists the source, keyword, and population of referrals over the last thirty days, and is filterable by site and section\" and \"Site results are processed weekly, and all recorded keywords are available in the Segment Builder [Salesforce, 38](https://konsole.zendesk.com/hc/en-us/articles/115010860288-Content-Engagement-Report-FAQ)\r\n\r\n**Frequency Reports** \r\n\"Frequency Reports describe how many times what percentage of your audience has seen your ad. This allows you to assess how to improve conversion. Very high frequency is typically a sign of waste, and as such, a source of cost-saving. Very low frequency can suggest the audience isn’t seeing the campaign enough to spur conversion, in which case it too is wasteful.\" The goal is to have the right amount of exposure for efficient conversions. [Salesforce, 39](https://konsole.zendesk.com/hc/en-us/articles/115010860128-Frequency-Report-FAQ)\r\n\r\n**Funnels Report** \r\n\"The Funnels report tracks the sequence of events on customers’ paths to conversion and allows you to optimize accordingly. Use Funnels to understand at what stage in the conversion process users drop off, then target those users to encourage them to finish their purchase, registration, etc.\r\n\r\nBenefits:\r\n\r\n* Allows you to track individual user actions in a purchase process (or other conversion)\r\n* Monitor conversion success, perform A/B testing, and learn more about converted users with funnel reports based on events and event attributes\" [Salesforce, 40](https://konsole.zendesk.com/hc/en-us/articles/115010690407-Funnels-FAQ)\r\n\r\n**Lookalike Modeling** \r\n\"Lookalike Modeling applies an algorithm to a base audience segment and finds new people with features and characteristics similar to those in the base audience. Similarity and reach metrics will allow you to find the most useful lookalike with the highest similarity at the reach level required.\r\n\r\nBenefits:\r\n\r\n* Find prospects for acquisition campaigns\r\n* Expand reach by finding lookalikes among known users\"\r\n\r\n\"Uses 1st and 3rd party data for modelling\" [Salesforce, 41](https://konsole.zendesk.com/hc/en-us/articles/115010859928-Lookalike-Modeling-FAQ)\r\n\r\n**Audience Profile Report** \r\n\"The Audience Profile report shows demographic information about a specific campaign or segment and the segments with the greatest number of unique impressions.\"\r\n\r\nBenefits:\r\n\r\n* Learn which demographics your segments or campaigns fall into and export to share with clients or colleagues\r\n* Top overlapping segments will show how similar or unique your segments are\r\n\r\nFeatures:\r\n\r\n* The gender, age, and household income profile of your users is determined using information from third-party data providers\" [Salesforce, 44](https://konsole.zendesk.com/hc/en-us/articles/115010859168-Audience-Profile-Report-FAQ)\r\n\r\n\"Does the Loyalty report use devices or people?\r\n\r\nDevices; People are only displayed in the Segment dashboard.\" Safari users are not included because Safari doesn't allow 3rd party cookies. [Salesforce, 52](https://konsole.zendesk.com/hc/en-us/articles/115007354408-Salesforce-DMP-Reporting-FAQ)\r\n\r\n## References and External Links\r\n* _Crunchbase, 01._ [https://www.crunchbase.com/organization/krux-digital](https://www.crunchbase.com/organization/krux-digital)\r\n* _Salesforce, 01._ https://www.salesforce.com/blog/2017/05/krux-is-now-salesforce-dmp.html\r\n* _Salesforce, 02._ https://konsole.zendesk.com/hc/en-us/articles/115000451248-Salesforce-DMP-SDK-FAQ\r\n* _Salesforce, 03._ https://konsole.zendesk.com/hc/en-us/articles/115000428127-Mobile-IDs-FAQ\r\n* _Salesforce, 04._ https://konsole.zendesk.com/hc/en-us/articles/115000428307-Safari-FAQ\r\n* _Salesforce, 05._ https://secure.sfdcstatic.com/assets/pdf/misc/BCRPublicFAQ.pdf\r\n* _Salesforce, 06._ https://www.salesforce.com/company/privacy/full_privacy.jsp\r\n* _Salesforce, 07._ https://konsole.zendesk.com/hc/en-us/articles/217039187-Privacy-Policy-and-Opt-Out-Guide\r\n* _Salesforce, 08._ https://konsole.zendesk.com/hc/en-us/articles/115007222048-PII\r\n* _Salesforce, 09._ https://konsole.zendesk.com/hc/en-us/articles/115010458727-Data-Onboarding-Partners\r\n* _Salesforce, 10._ https://konsole.zendesk.com/hc/en-us/articles/227144948-Data-Collection-Partners\r\n* _Salesforce, 11._ https://konsole.zendesk.com/hc/en-us/articles/226620988-Data-Activation-Partners\r\n* _Salesforce, 12._ https://konsole.zendesk.com/hc/en-us/articles/217592967-Third-Party-Data-Marketplace\r\n* _Salesforce, 13._ https://konsole.zendesk.com/hc/en-us/articles/115012227268-Data-Sentry-Iris-Video-Tutorial\r\n* _Salesforce, 14._ https://konsole.zendesk.com/hc/en-us/articles/115010652267-Data-Sentry-IRIS-FAQ\r\n* _Salesforce, 15._ https://konsole.zendesk.com/hc/en-us/articles/115010652267-Data-Sentry-IRIS-FAQ\r\n* _Salesforce, 16._ https://konsole.zendesk.com/hc/en-us/articles/115012183888-Hashed-Device-Management\r\n* _Salesforce, 17._ https://konsole.zendesk.com/hc/en-us/articles/115010825168-Media-Tag-Generator-Video-Overview\r\n* _Salesforce, 18._ https://konsole.zendesk.com/hc/en-us/articles/115008240047-How-to-Create-Bulk-Segments\r\n* _Salesforce, 19._ https://konsole.zendesk.com/hc/en-us/articles/115007996507-Events-Overview\r\n* _Salesforce, 20._ https://konsole.zendesk.com/hc/en-us/articles/115005914227-How-to-Create-Platform-Segments-in-Salesforce-DMP\r\n* _Salesforce, 21._ https://konsole.zendesk.com/hc/en-us/articles/225407808-How-to-set-up-the-Salesforce-DMP-ControlTag-Helper\r\n* _Salesforce, 22._ https://konsole.zendesk.com/hc/en-us/articles/218941948-How-to-validate-a-Video-Ad-Unit-on-Video-Suite-Inspector-using-HTTP-Fox\r\n* _Salesforce, 23._ https://konsole.zendesk.com/hc/en-us/articles/115006072448-User-Matching-and-Match-Rates-FAQ\r\n* _Salesforce, 24._ https://konsole.zendesk.com/hc/en-us/articles/115012398067-What-if-I-just-want-to-import-data-instead-of-using-the-Control-Tag-SDK-or-other-DMP-tracking-\r\n* _Salesforce, 25._ https://konsole.zendesk.com/hc/en-us/articles/115012555408-What-does-the-Control-Tag-do-\r\n* _Salesforce, 26._ https://konsole.zendesk.com/hc/en-us/articles/115012367627-Will-the-DMP-Control-Tag-Impact-Page-Load-Performance-\r\n* _Salesforce, 27._ https://konsole.zendesk.com/hc/en-us/articles/115009397188-Cross-Device-Identity-Management-CDIM-FAQ-\r\n* _Salesforce, 28._ https://konsole.zendesk.com/hc/en-us/articles/226951307-How-to-Build-Segments-with-CDIM\r\n* _Salesforce, 29._ https://konsole.zendesk.com/hc/en-us/articles/226951307-How-to-Build-Segments-with-CDIM\r\n* _Salesforce, 30._ https://konsole.zendesk.com/hc/en-us/articles/218445237-Ad-Server-Integration-for-Yield-Analytics\r\n* _Salesforce, 31._ https://konsole.zendesk.com/hc/en-us/articles/115002783508-Data-Transfer-File-2-0-Import\r\n* _Salesforce, 32._ https://konsole.zendesk.com/hc/en-us/articles/214918988-First-Party-Data-Import\r\n* _Salesforce, 33._ https://konsole.zendesk.com/hc/en-us/articles/115012221127-Browser-Support\r\n* _Salesforce, 34._ https://konsole.zendesk.com/hc/en-us/articles/115011719688-How-Data-Costs-are-Billed\r\n* _Salesforce, 35._ https://konsole.zendesk.com/hc/en-us/articles/115011230687-How-to-verify-Hashed-Device-Management\r\n* _Salesforce, 36._ https://konsole.zendesk.com/hc/en-us/articles/115010886887-DFP-FAQ\r\n* _Salesforce, 37._ https://konsole.zendesk.com/hc/en-us/articles/115010886887-DFP-FAQ\r\n* _Salesforce, 38._ https://konsole.zendesk.com/hc/en-us/articles/115010860288-Content-Engagement-Report-FAQ\r\n* _Salesforce, 39._ https://konsole.zendesk.com/hc/en-us/articles/115010860128-Frequency-Report-FAQ\r\n* _Salesforce, 40._ https://konsole.zendesk.com/hc/en-us/articles/115010690407-Funnels-FAQ\r\n* _Salesforce, 41._ https://konsole.zendesk.com/hc/en-us/articles/115010859928-Lookalike-Modeling-FAQ\r\n* _Salesforce, 42._ https://konsole.zendesk.com/hc/en-us/articles/115010859228-Site-Distribution-Report-FAQ\r\n* _Salesforce, 43._ https://konsole.zendesk.com/hc/en-us/articles/115010859208-Segment-Overlap-Report-FAQ\r\n* _Salesforce, 44._ https://konsole.zendesk.com/hc/en-us/articles/115010859168-Audience-Profile-Report-FAQ\r\n* _Salesforce, 45._ https://konsole.zendesk.com/hc/en-us/articles/115010689407-Segment-Summary-FAQ\r\n* _Salesforce, 46._ https://konsole.zendesk.com/hc/en-us/articles/115010518787--Data-Studio-FAQ\r\n* _Salesforce, 47._ https://konsole.zendesk.com/hc/en-us/articles/115010365788-Why-are-top-segments-different-in-Audience-Profile-Reports-\r\n* _Salesforce, 48._ https://konsole.zendesk.com/hc/en-us/articles/115009920168-Partner-Management-Additional-Account-Details-FAQ\r\n* _Salesforce, 49._ https://konsole.zendesk.com/hc/en-us/articles/115009293927-Over-the-top-OTT-FAQ\r\n* _Salesforce, 50._ https://konsole.zendesk.com/hc/en-us/articles/115009151507-Media-Tagging-FAQ\r\n* _Salesforce, 51._ https://konsole.zendesk.com/hc/en-us/articles/115007393368-Data-Collection-FAQ\r\n* _Salesforce, 52._ https://konsole.zendesk.com/hc/en-us/articles/115007354408-Salesforce-DMP-Reporting-FAQ\r\n* _Salesforce, 53._ https://konsole.zendesk.com/hc/en-us/articles/115006780068-Real-time-Segment-FAQ\r\n* _Salesforce, 54._ https://konsole.zendesk.com/hc/en-us/articles/115006652948-Segment-Processing-FAQ\r\n* _Salesforce, 55._ https://konsole.zendesk.com/hc/en-us/articles/115002018607-UTM-Parameters-FAQ <-- in FP glossary only\r\n* _Salesforce, 56._ https://konsole.zendesk.com/hc/en-us/articles/115000428507-AMP-FAQ\r\n* _Salesforce, 57._ https://konsole.zendesk.com/hc/en-us/articles/115000428427-Data-Layer-FAQ\r\n* _Salesforce, 58._ https://konsole.zendesk.com/hc/en-us/articles/115000428127-Mobile-IDs-FAQ\r\n* _Salesforce, 59._ https://konsole.zendesk.com/hc/en-us/articles/236268468-Reach-Opportunities-Index-Calculation-Chart-Operations\r\n* _Salesforce, 60._ https://konsole.zendesk.com/hc/en-us/articles/227951188-Klever-UI-People-and-Devices\r\n* _Salesforce, 61._ https://konsole.zendesk.com/hc/en-us/articles/228024867-SuperTag-FAQ","creation_date":"2017-09-24","code_signature":"com.krux.androidsdk","network_signature":"krxd\\.net","website":"https://www.salesforce.com/products/marketing-cloud/data-management/?mc=DMP","categories":["Analytics","Profiling"],"hostnames":["krxd.net","apiservices.krxd.net","beacon.krxd.net","beacon-ash-prod.krxd.net","beacon-sie.krxd.net","cdn.krxd.net","consumer.krxd.net","jslog.krxd.net","link.krxd.net","usermatch.krxd.net","wpp.krxd.net"]},{"id":"exodus_4","name":"Ad4Screen","description":"## Primary Location\r\nFrance (Paris). [Crunchbase, 01](https://www.crunchbase.com/organization/ad4screen)\r\n\r\n## Website\r\n[http://www.ad4screen.com](http://www.ad4screen.com)\r\n[http://www.accengage.com](https://www.accengage.com)\r\n\r\n## About\r\nAd4Screen is \"a marketing and advertising pioneer on Mobile Net (Smartphones, Tablets...)\". They help companies \"to set up performant Mobile advertising campaigns and to increase App User engagement, retention and conversion.\" [Ad4Screen, 02](http://www.ad4screen.com/en/presentation)\r\n\r\n## Ownership\r\nAd4Screen\r\n\r\n## Documentation\r\nVia Accengage [https://docs.accengage.com/display/AND/Integration](https://docs.accengage.com/display/AND/Integration)\r\n\r\n## Products and Services\r\n\r\nAd4Screen advises clients on \"the best possible strategy to limit your risks and we manage, for you, the establishment and management of your campaigns from A to Z!\" (translated from French) [Ad4Screen, 03](http://www.ad4screen.com/publicite-mobile).\r\n\r\n### Products and Services for Mobile Advertising\r\nBranding Campaign / Promote Mobile Sites / Promote Mobile Apps / Mobile RTB / Mobile Tracking / App Store Optimization / Event Driven Strategy (Drive In-Store) [Ad4Screen, 01](http://www.ad4screen.com/en), [Ad4Screen, 02](http://www.ad4screen.com/en/presentation) \r\n\r\n_Branding Campaigns:_ \"The best sites & APPS available; Many available targeting criteria’s (socio-demographics…); Geo-target campaigns; Thematic packages (CSP+, Media, Finance, Sports...); Innovative formats (interstial ads, rich media, videos…) \r\n\r\n_Promoting Mobile Sites:_ \"Thanks to Mobile advertising key results, Ad4Screen enables you to harness the power of your brand, generate more traffic, leads (CPL) and sales on your Mobile Sites and Tablets. Often the gap between click and real visits might be significantly important. With the objective to maximize performance, Ad4Screen guarantees an effective Cost Per Visit (CPV).\" \r\n\r\nDisplay / Rich Media / Videos: \"Our Ad Hoc Experts select the best formats, supports, publishers and Ad-Exchanges in the marketplace in order to efficiently enhance the key advantages and offers of your Mobile Sites and Tablets.\" \r\n\r\nFacebook & Twitter campaigns: \"Our teams are Experts in setting up specific mobile campaigns on Facebook and Twitter. Share high visibility and drive a Performance Business Model forward! Many available targeting criteria specific for Mobile and for each specific plateform. Ensure an Ongoing Performance\" \r\n\r\n_Promote Mobile Apps:_ \"Thanks to Mobile advertising, Ad4Screen helps you to enhance your brand reputation, gain in-depth visibility and increase your volume of APP downloads. Ad4Screen’s specific business goal lies on the guarantee to capture a growing share of Cost Per Download (CPD).\" Display / Videos: \"Our Experts select the market’s best set of formats, supports and well known players in the market in order to empower your Mobile APP or Tablet, whether iOS or Android. \r\n \r\n * Traditional formats: banners, interstitials\r\n * Banners, interstitials HTML5 \r\n * Interstitials videos \r\n * Pre-roll videos \r\n * Geolocalisation \r\n * Native Formats (referring to Facebook, Viadeo, Twitter). \r\n\r\nFacebook & Twitter App install campaigns: \"Our teams are Experts on monitoring Facebook and Twitter campaigns on Mobile. (Mobile Ad Formats exclusively designed to install; Share high exposure and drive a Performance Model forward; Many targeting & optimization criteria; Possibility to track APP installs). Search: \"All Queries made on Google from Smartphones and Tablets are explode! It is today’s business imperative to benefit from Search Query Data to obtain high quality users. Our Operations Team is in charge of your Mobile Adwords campaigns from beginning to end. \r\n\r\n * Buy with CPC \r\n * Double Click Download \r\n * Track In-APP conversion with keywords \r\n\r\n_Mobile RTB Insights:_ \"Our Media Buying & Planning team uses the best next generation Mobile technologies (DSP) in order to program Mobile RTB campaigns. We work with the main 100% Mobile Ad-Exchanges in the market (MoPub, Flurry, Smaato, La Place Média…). \r\n\r\n * Gain wide access to apps ad inventory (80% ad impressions & non available on Web AdEx) \r\n * Use conversion tracking to see in-app activity \r\n * Leverage intelligent algorithms in real time based on in-app conversion \r\n * Communicating to the best with digital savvy shoppers \r\n * Identify your look-alike best prospects \r\n * Invite your Mobile Site Visitors to download your APP\") \r\n\r\n_Mobile Tracking:_ \"Our main concern is to accurately follow conversion on mobile acquisition campaigns to overall revenue. Our ad hoc experts group has the know-how for the best acquisitions and tracking plateforms in the right private marketplaces. \r\n\r\n * Track where your users come from (lever, design, adWord...) \r\n * Analyse and compare specific conversion rates per sources, operating systems, countries, segments… \r\n * Track how your users interact with your app \r\n * Improve overall ROI by our Experts \r\n\r\n_App Store Optimization:_ \"Benefit from our Trends Report to optimize your organic SEO on App Store.\" \r\n\r\n * Optimize your ranking on Google Play and iTunes \r\n * Improve your APP Ranking in your own category \r\n * Create strong viral effects (Earned media) \r\n * Generate an increase on your organic installs from 10% to 40% per day!\" \r\n\r\n_Event Driven Strategy:_ \"For today’s consumer, Mobile has become the ultimate Digital Shopping Tool. Ad4Screen Operations Team helps you generate more Drive In-Store traffic and positively impact on sales conversion.\r\nWe use the most pertinent Marketing Drive In-Store Tools: \r\n\r\n * Mobile Retargeting\r\n * Push Notification\r\n * GeoTargeted Mobile Advertising\r\n * iBeacon, Geofencing, QR Code...\r\n\r\nAd4Screen implements contest specific rules:\r\n\r\n * Instant Win Games\r\n * Sweepstake\r\n * In-APP & Mobile Web animations [Ad4Screen, 05](http://www.ad4screen.com/en/mobile-advertising)\r\n\r\n### Products and Services for Mobile CRM\r\nPush Notifications / Customer Loyalty Programs (Relationship Programs) / Mobile Retargeting / Email Responsive (Responsive Email Templates) / Mobile Couponing (Mobile Email Tag) / Passbook [Ad4Screen, 01](http://www.ad4screen.com/en), [Ad4Screen, 02](http://www.ad4screen.com/en/presentation)\r\n\r\n_Support:_ Sales Team / Advisory Board / Mobile CRM Experts / Media Buying & Planning / IT Team / Data Mining Team / Support Team \r\n\r\n_Sales Team:_ \"We analyze with you all your requirements and needs to create adapted and breakthrough projects maximizing your ROI.\" \r\n\r\n_Advisory Board:_ \"The Advisory Services Team covers App Store SEO, ROI Optimization, International Acquisition Campaigns Management…\" \r\n\r\n_Mobile CRM Experts:_ \"Our team of experts will support you with setting up Customer Loyalty Programs.\" \r\n\r\n_Media Buying & Planning_: \"We will identify the best traffic sources, getting the best price (CPC, CPL, CPV, CPD...).\" \r\n\r\n_IT Team:_ \"We choose next generation Mobile Marketing technologies, at the cutting-edge of innovation.\" \r\n\r\n_Data Mining Team:_ \"We manage the extraction, integration and analysis of large volumes of DATA to optimize your targeting.\" \r\n\r\n_Support Team:_ \"We are here to help you planning, implementing SDK, training, preserving, updating...\" [Ad4Screen, 02](http://www.ad4screen.com/en/presentation) \r\n\r\n* (translated from French:) \"Our Experts select the best formats, supports, boards and Ad-Exchanges of the market to effectively highlight the benefits and offers of your mobile site and / or tablet.\" [Ad4Screen, 03](http://www.ad4screen.com/publicite-mobile)\r\n\r\nAd4Screen also helps clients set up trigger marketing campaigns [Ad4Screen, 01](http://www.ad4screen.com/en).\r\n\r\n## Privacy Policy\r\nAd4Screen does not appear to list a privacy policy for End Users; see [Ad4Screen, 07](http://www.ad4screen.com/en/privacy-police).\r\n\r\n## Relationships\r\nAdd4Screen lists 200 customers and 5,000 mobile campaigns [Ad4Screen, 02](http://www.ad4screen.com/en/presentation)\r\n\r\n_\"They Trust Us\":_ Betclic / Bouyges Telecom / Europcar / SFR / numericable / ebookers / La Tribune / Le Figaro / Universal Music / Axa / Airfrance KLM / Danone / Saxo Banque / Capcom / Cadremploi.fr / nexity / pole emploi / Rocket Internet / Condé Nast / Nestle / vente-privee.com / Pages Jaunes / Groupe Casino / Voyages-sncf.com / The Walt Disney Company / Price Minister (Rakuten Group) / Club Med / Century 21 / TF1 / Monoprix / keljob.com / kobojo / Explorimmo / easyflirt / Le Monde / LA Tribune / La Redoute / Malakoff-Médéric / Le PointNathan / Radio France / Orange S.A. (ex France Télécom S.A.) / Pôle emploi (government agency for unemployed) [Ad4Screen, 02](http://www.ad4screen.com/en/presentation), [Ad4Screen, 05](http://www.ad4screen.com/en/mobile-advertising) OTC Agregator [Ad4Screen, 01](http://www.ad4screen.com/en), [Ad4Screen, 04](http://www.ad4screen.com/en/nos-references) \r\n\r\n_Mobile First Alliance:_ In 2014, Ad4Screen \"split its activities into two separate and independent companies\", Accengage and Ad4Screen. Accengage offers a Mobile CRM technology while Ad4Screen specializes in \"mobile media buying and mobile relationship marketing consulting\". The Mobile First Alliance was formed thereafter, composed of three companies: Accengage, Ad4Screen, and Relatia. (Quotes are translated from French.) [Marketing web mobile, 01](http://marketing-webmobile.fr/2014/09/ad4screen-separe-ses-activites-dediteur-de-logiciels-de-mobile-crm-et-dagence-de-publicite-mobile).\r\n\r\n## Details\r\n_Financial details:_ Ad4Screen was founded in 2010 and has raised $10 million [Ad4Screen, 02](http://www.ad4screen.com/en/presentation); [Crunchbase, 01](https://www.crunchbase.com/organization/ad4screen). They were crowdfunded by OTC Agregator, a big French Insurance Company (MMA) and Web contractors (Business Interactive Founders as WCube, Betclic, Boncoin or Poweo) [Ad4Screen, 02](http://www.ad4screen.com/en/presentation).\r\n\r\n_Devices:_ Mobile and tablet media; iOS and Android [Ad4Screen, 03](http://www.ad4screen.com/publicite-mobile); works with iBeacons [Ad4Screen, 07](http://www.ad4screen.com/ibeacon).\r\n\r\n### Methods\r\nRetargeting / Push Notifications / GeoTargeted Mobile Advertising / iBeacon, Geofencing, QR Code / Mobile tracking (including across apps) / Conversion tracking (including intelligent algorithms for in-app conversion) \r\n\r\n_Mobile Push Notification & In-app Message:_ \"Do you have a smartphone app? Benefit from push notification, the new and efficient communication channel to interact with your app visitors. Communicate in real time, by sending the right message, to the right person, at the right time toward the right place inside the app. Our CRM Mobile Experts help you build customer loyalty programs in order to create more proximity and engagement with your app users.\" \r\n\r\n_Customer Loyalty Programs:_ \"Ad4Screen enables you to set up a True Value added customer loyalty programs with your savvy shoppers to dialog with them at each touchpoint of their life cycle. \r\n\r\n * Set up trigger marketing scenarios (send fully automated follow-ups according to mobile user behavior)\" \r\n * Display a welcome message at first open \r\n * Send out alerq messages tbox messages in an application’s life-cycle (last update, error messages, news feed…) \r\n * Send out good deals to capture a growing share of revenue \r\n * Reactive abandoned shopping carts \r\n\r\n_Mobile Retargeting:_ \"2 retargeting methods roll into action to retarget your digital device users: \r\n\r\n * From opt-in to push notification, mobile users are identified by Ad4Screen as having abandoned their shopping cart and reminded via customized push notifications \r\n * No opt-in to push are retargeted in a display mode through targeted customized banners and interstitials \r\n\r\n_Responsive Email:_ \"Ad4Screen delivers a Customer Seamless Experience to read your newsletter on Smartphone by displaying the email according to the device used by the user. \r\n\r\nNet benefits with responsive email: \r\n\r\n * Email designed according to the screen size of the device \r\n * Make it easier to read and interact with your current and prospective customers \r\n * Optimize Click-Through-Rates (Click-to-Open Rates, Click Conversation Rates) \r\n * Yield a significant ROI \r\n\r\n_Mobile Email Tag:_ \"Discover belong your subscribers who read your newsletters from a smartphone and display them in real time a bespoke banner offering to download your app. \r\n\r\nNet benefits with Mobile Email Tag: \r\n\r\n * Redefine smartphone users to individual profile \r\n * Complete mobile user’s status \r\n * Enrich profiles according to the device used \r\n * Drive more traffic and generate high quality installs! \r\n\r\n_Passbook:_ \"Thanks to Ad4Screen, discover Passbook and boost your in-store traffic. The application is able to stock reward cards, ad spend coupons and other tickets. With Passbook you can:\r\n\r\n * Dematerialize your loyalty reward cards, ad spend coupons, tickets… without the need to develop an app dedicate for it \r\n * Generate in-store traffic by sending a relevant message or a push based on user’s location \r\n * Plan specific events and remind them the last discount day \r\n * Recommend to install your iPhone app [Ad4Screen, 06](http://www.ad4screen.com/en/push-notifications)\r\n\r\n## References\r\n* Ad4Screen, 01. [http://www.ad4screen.com/en](http://www.ad4screen.com/en) \r\n* Ad4Screen, 02. [http://www.ad4screen.com/en/presentation](http://www.ad4screen.com/en/presentation) \r\n* Ad4Screen, 03. [http://www.ad4screen.com/publicite-mobile](http://www.ad4screen.com/publicite-mobile) \r\n* Ad4Screen, 04. [http://www.ad4screen.com/en/nos-references](http://www.ad4screen.com/en/nos-references) \r\n* Ad4Screen, 05. [http://www.ad4screen.com/en/mobile-advertising](http://www.ad4screen.com/en/mobile-advertising) \r\n* Ad4Screen, 06. [http://www.ad4screen.com/en/push-notifications](http://www.ad4screen.com/en/push-notifications) \r\n* Ad4Screen, 07. [http://www.ad4screen.com/ibeacon](http://www.ad4screen.com/ibeacon)\r\n* Crunchbase, 01. [https://www.crunchbase.com/organization/ad4screen](https://www.crunchbase.com/organization/ad4screen) \r\n* Marketing Web Mobile, 01. [http://marketing-webmobile.fr/2014/09/ad4screen-separe-ses-activites-dediteur-de-logiciels-de-mobile-crm-et-dagence-de-publicite-mobile](http://marketing-webmobile.fr/2014/09/ad4screen-separe-ses-activites-dediteur-de-logiciels-de-mobile-crm-et-dagence-de-publicite-mobile)\r\n\r\n## External links\r\n* _Crunchbase (Ad4Screen)_: [https://www.crunchbase.com/organization/ad4screen](https://www.crunchbase.com/organization/ad4screen) \r\n* _AppBrain_: [https://www.appbrain.com/dev/AD4Screen/](https://archive.is/SgBjU)","creation_date":"2017-09-24","code_signature":"com.ad4screen.sdk","network_signature":"a4\\.tl|accengage\\.com|ad4push\\.com|ad4screen\\.com","website":"http://www.ad4screen.com","categories":["Advertisement"],"hostnames":["a4.tl","accengage.com","ad4push.com","ad4screen.com","api.accengage.com","pingapi.accengage.com"]},{"id":"exodus_5","name":"Google DoubleClick","description":"** Deprecated and replaced by Google AdMob**\r\n\r\n## Primary Location\r\nUnited States (New York City) [Crunchbase, 01](https://www.crunchbase.com/organization/doubleclick)\r\n\r\n## Website\r\n[https://www.doubleclickbygoogle.com](https://www.doubleclickbygoogle.com)\r\n\r\n## About\r\nDoubleClick offers products and services to publishers and advertisers. Publishers use DoubleClick to display advertisements, and advertisers use DoubleClick to control the displaying of their ads by publishers.\r\n\r\n## Ownership\r\nGoogle\r\n\r\n## Documentation\r\n[https://developers.google.com/doubleclick-publishers/docs/start](https://developers.google.com/doubleclick-publishers/docs/start)\r\n\r\n## Products and Services\r\n\r\n### Identification and Analytics\r\n* Through DoubleClick Campaign Manager (DCM), Google uses mobile device IDs to attribute conversions to mobile devices [DoubleClick, 07](https://developers.google.com/doubleclick-advertisers/guides/conversions_overview#using_mobile_device_id).\r\n* DoubleClick segments audiences for targeted advertising [The Guardian, 01](https://www.theguardian.com/technology/2012/apr/23/doubleclick-tracking-trackers-cookies-web-monitoring).\r\n* Google performs cross-device identification (via Google Attribution) [Search Engine Land, 01](https://searchengineland.com/google-attribution-search-marketers-need-know-275751); [DoubleClick, 01](https://www.doubleclickbygoogle.com/articles/google-debuts-new-ad-attribution-service); [Forbes, 01](https://www.forbes.com/sites/roberthof/2017/05/23/did-that-ad-work-google-debuts-new-ai-driven-ad-attribution-service).\r\n* Google connects data to personally identifiable information [ProPublica, 01](https://www.propublica.org/article/google-has-quietly-dropped-ban-on-personally-identifiable-web-tracking).\r\n* DoubleClick offers analytics services for revenue management [DoubleClick, 05](https://www.doubleclickbygoogle.com/solutions/revenue-management/ad-exchange); [DoubleClick, 06](https://support.google.com/dcm/partner/answer/4568975?hl=en); [Online-behavior.com, 01](http://online-behavior.com/analytics/dfp-audience)\r\n\r\n### Store visit tracking\r\nThrough AdWords, Google offers insights on store-visit conversions: \"In DoubleClick Search, you can report on store visit conversions by adding a custom AdWords store visit conversions column to a report\" [Google, 01](https://support.google.com/ds/answer/6348835?hl=en).\r\n\r\n### Advertising Methods\r\n* DoubleClick loads targeted advertisements [Google, 03](https://support.google.com/dfp_premium/answer/2884033?hl=en); [Google, 05, PDF](http://services.google.com/fh/files/misc/case-study-accuweather-delivers-enhanced-value-to-advertisers-with-doubleclick-for-publishers-and-google-analytics-360.pdf); [The Guardian, 01](https://www.theguardian.com/technology/2012/apr/23/doubleclick-tracking-trackers-cookies-web-monitoring).\r\n* Google Attribution integrates information from several Google ad services, including DoubleClick, to evaluate the effectiveness of ads, from search to store visits [Forbes, 01](https://www.forbes.com/sites/roberthof/2017/05/23/did-that-ad-work-google-debuts-new-ai-driven-ad-attribution-service); [Google, 04](https://support.google.com/richmedia/answer/3399874?hl=en)\r\n* Google is using offline and online data sources to conduct real-world location targeting [Google, 01](https://support.google.com/ds/answer/6348835?hl=en); [Google, 02](https://support.google.com/adwords/answer/6100636?co=ADWORDS.IsAWNCustomer%3Dfalse&hl=en-GB); [TechCrunch, 02](https://techcrunch.com/2017/05/23/google-is-now-using-deep-learning-to-measure-store-visits); [DoubleClick, 02](https://support.google.com/adxseller/answer/6016023?hl=en)\r\n* Google conducts real-time targeting [DoubleClick, 04](https://www.doubleclickbygoogle.com/articles/bt-sport-dynamic-ad-insertion-google)\r\n* Google uses artificial intelligence (via Google Attribution) [Forbes, 01](https://www.forbes.com/sites/roberthof/2017/05/23/did-that-ad-work-google-debuts-new-ai-driven-ad-attribution-service); [TechCrunch, 01](https://techcrunch.com/2017/05/23/google-attribution-is-a-free-and-easy-way-to-evaluate-marketing-efforts); [TechCrunch, 02](https://techcrunch.com/2017/05/23/google-is-now-using-deep-learning-to-measure-store-visits)\r\n* Google targets across devices and channels [Forbes, 01](https://www.forbes.com/sites/roberthof/2017/05/23/did-that-ad-work-google-debuts-new-ai-driven-ad-attribution-service)\r\n* DoubleClick provids bidding services [DoubleClick, 05](https://www.doubleclickbygoogle.com/solutions/revenue-management/ad-exchange)\r\n\r\n### Advertising Networks\r\n* Google conducts data sharing and integration [DoubleClick, 05](https://www.doubleclickbygoogle.com/solutions/revenue-management/ad-exchange); [The Guardian, 01](https://www.theguardian.com/technology/2012/apr/23/doubleclick-tracking-trackers-cookies-web-monitoring); [DoubleClick, 03](https://support.google.com/dfp_premium/answer/6281539?hl=en); [AppsFlyer, 01](https://support.appsflyer.com/hc/en-us/articles/115003213726-DoubleClick-Integration-Guide)\r\n\r\n## Privacy Policy\r\nA Google search for \"DoubleClick Privacy Policy\" brings the user to the general Google privacy policy web page.\r\n\r\n_Cookies:_ Google's privacy policy states that Google uses cookies in web broswers for targeted advertising. They also store a record of the ads they serve in their logs. Log data includes \"your web request, IP address, browser type, browser language, the date and time of your request, and one or more cookies that may uniquely identify your browser.\" They anonymize the log data by \"removing part of the IP address (after 9 months) and cookie information (after 18 months)\". Google services, such as AdWords, AdSense, and a range of DoubleClick-branded services, may send cookies to your bro]]wser when you visit a page or see an ad that uses one of these services. \r\n\r\n_Other technologies:_ Google may \"select advertising based on information about your computer or device, such as your device model, browser type, or sensors in your device like the accelerometer.\" \r\n\r\n_Location:_ Google may infer your location \"from a variety of sources\", including your IP address, search queries, as well as you \"precise location from your mobile device\" and \"websites or apps that you use may send information about your location\" to Google. Google \"uses location information in our ads products to infer demographic information, to improve the relevance of the ads you see, to measure ad performance and to report aggregate statistics to advertiser.\" \r\n\r\n_Mobile tracking:_ When cookies are not available (eg, in mobile devices), Google \"may use technologies that perform similar functions to cookies. Sometimes Google links the identifier used for advertising on mobile applications to an advertising cookie on the same device in order to coordinate ads across your mobile apps and mobile browser. This can happen, for example, when you see an ad within an app that launches a web page in your mobile browser. This also helps us improve the reports we give to our advertisers on the effectiveness of their campaigns.\"\r\n\r\n_Opt-out and user control:_ Users can control cookie tracking through Google Ad Settings, consumer choice tools created under self-regulation programs in many countries, and through the management of cookies in web browser settings. Users can opt out of personalized ads in apps through Android and iOS device settings [Google, 06](https://www.google.com/policies/technologies/ads).\r\n\r\n## Details\r\nDoubleClick was founded in 1995 [Crunchbase, 01](https://www.crunchbase.com/organization/doubleclick).\r\n\r\n## References\r\n* _AppsFlyer, 01._ https://support.appsflyer.com/hc/en-us/articles/115003213726-DoubleClick-Integration-Guide \r\n* _Crunchbase, 01._ https://www.crunchbase.com/organization/doubleclick\r\n* _DoubleClick, 01._ https://www.doubleclickbygoogle.com/articles/google-debuts-new-ad-attribution-service \r\n* _DoubleClick, 02._ https://support.google.com/adxseller/answer/6016023?hl=en \r\n* _DoubleClick, 03._ https://support.google.com/dfp_premium/answer/6281539?hl=en \r\n* _DoubleClick, 04._ https://www.doubleclickbygoogle.com/articles/bt-sport-dynamic-ad-insertion-google \r\n* _DoubleClick, 05._ https://www.doubleclickbygoogle.com/solutions/revenue-management/ad-exchange \r\n* _DoubleClick, 06._ https://support.google.com/dcm/partner/answer/4568975?hl=en \r\n* _DoubleClick, 07._ https://developers.google.com/doubleclick-advertisers/guides/conversions_overview#using_mobile_device_id \r\n* _Forbes, 01._ https://www.forbes.com/sites/roberthof/2017/05/23/did-that-ad-work-google-debuts-new-ai-driven-ad-attribution-service \r\n* _Google, 01._ https://support.google.com/ds/answer/6348835?hl=en \r\n* _Google, 02._ https://support.google.com/adwords/answer/6100636?co=ADWORDS.IsAWNCustomer%3Dfalse&hl=en-GB\r\n* _Google, 03._ https://support.google.com/dfp_premium/answer/2884033?hl=en\r\n* _Google, 04._ https://support.google.com/richmedia/answer/3399874?hl=en \r\n* _Google, 05, PDF._ http://services.google.com/fh/files/misc/case-study-accuweather-delivers-enhanced-value-to-advertisers-with-doubleclick-for-publishers-and-google-analytics-360.pdf\r\n* _Google, 06._ https://www.google.com/policies/technologies/ads\r\n* _Online-behavior.com, 01._ http://online-behavior.com/analytics/dfp-audience \r\n* _ProPublica, 01._ https://www.propublica.org/article/google-has-quietly-dropped-ban-on-personally-identifiable-web-tracking \r\n* _Search Engine Land, 01._ https://searchengineland.com/google-attribution-search-marketers-need-know-275751 \r\n* _TechCrunch, 01._ https://techcrunch.com/2017/05/23/google-attribution-is-a-free-and-easy-way-to-evaluate-marketing-efforts \r\n* _TechCrunch, 02._ https://techcrunch.com/2017/05/23/google-is-now-using-deep-learning-to-measure-store-visits \r\n\r\n## External links\r\n* _Crunchbase (DoubleClick):_ [https://www.crunchbase.com/organization/doubleclick](https://www.crunchbase.com/organization/doubleclick)\r\n* _Wikpedia (DoubleClick):_ [https://en.wikipedia.org/wiki/DoubleClick](https://en.wikipedia.org/wiki/DoubleClick)\r\n* _Ghostery (DoubleClick:_ [https://apps.ghostery.com/apps/doubleclick](https://apps.ghostery.com/apps/doubleclick)","creation_date":"2017-09-24","code_signature":"","network_signature":"2mdn\\.net|dmtry\\.com|doubleclick\\.com|doubleclick\\.net|mng-ads\\.com","website":"https://www.doubleclickbygoogle.com/","categories":[],"hostnames":["2mdn.net","dmtry.com","doubleclick.com","doubleclick.net","mng-ads.com","s0.2mdn.net","accounts.doubleclick.net","ad.doubleclick.net","ad-emea.doubleclick.net","ff.doubleclick.net","fls.doubleclick.net","3243857.fls.doubleclick.net","8272590.fls.doubleclick.net","8397396.fls.doubleclick.net","g.doubleclick.net","adx.g.doubleclick.net","bid.g.doubleclick.net","cm.g.doubleclick.net","googleads.g.doubleclick.net","googleads4.g.doubleclick.net","pubads.g.doubleclick.net","securepubads.g.doubleclick.net","stats.g.doubleclick.net","survey.g.doubleclick.net","g1.doubleclick.net","ads-bid.l.doubleclick.net","dart.l.doubleclick.net","partnerad.l.doubleclick.net","stats.l.doubleclick.net","m.doubleclick.net","s0.doubleclick.net","static.doubleclick.net","creative.mng-ads.com","dispatcher.mng-ads.com","lb-adsdis.mng-ads.com","lb-adsmob.mng-ads.com","mobile.mng-ads.com"]},{"id":"exodus_6","name":"Weborama","description":"## Primary Location\r\nFrance (Paris)\r\n\r\n## About\r\nWeborama \"collect, organise, stock, transform and operate data within the advertising ecosystem, thanks to a 400 million profiles database\" [Weborama, 02](https://www.weborama.com/data/presentation); [Weborama, 03](http://www.weborama.com/documents/2013/06/data-according-to-weborama.pdf). They provide ad analytics and behavioral targeting services [Crunchbase, 01](https://www.crunchbase.com/organization/weborama).\r\n\r\n## Ownership\r\nWeborama\r\n\r\n## Documentation\r\n[https://be-interactive.atlassian.net/wiki/spaces/SDK/pages/5931037/Integration+with+DFP](https://be-interactive.atlassian.net/wiki/spaces/SDK/pages/5931037/Integration+with+DFP)\r\n\r\n## Products and Services\r\nWeborama \"specializes in creating and delivering targeted online ads. Weborama identifies the content, services and products that are most likely to match the interest of specific user groups according to their browsing history\" [Weborama, 07](https://www.weborama.com/e-privacy/our-commitment).\r\n\r\nWeborama features an audience-driven advertising platform:\r\n\r\n\"The Weborama platform enables advertisers to create audience segments from Media, Site and/or CRM data. These segments can be enhanced using 3rd party data. Advertisers can use these segments to buy ad space and target their campaigns. The Weborama platform analyses the performance of these campaigns and audiences and optimises them in real time\" [Weborama, 02](https://www.weborama.com/data/presentation). \r\n\r\n\"Weborama has been developing solutions in adserving, data Management Platform (DMP), audience analysis, data segmentation and target segments for 15 years\" [Weborama, 03](http://www.weborama.com/documents/2013/06/data-according-to-weborama.pdf). \r\n\r\n_Weborama Audience Manager:_ A Data Management Platform; it is a \"data management platform for segmentation of different sources of 1st party (CRM, media and website) data, enriched by 3rd party data using access to data owned by Weborama.\"\r\n\r\n_Weborama Audience Insight:_ A \"tool for analysing audience behavior on internet sites\" \r\n\r\n_Weborama Campaign Manager:_ \"adserving tool for management and optimisation of advertising campaigns\" \r\n\r\n_Weborama Advanced Rich Media:_ A \"tool for managing rich media/video campaigns\" \r\n\r\n_Weborama Audience Exchange:_ A \" premium multi-device audience platform, on two channels (WaX for agency, WaX for trading desk). Classic formats, rich media and in stream\" \r\n\r\nWeborama offers audience analysis and a targeted marketing proposal for publishers [Weborama, 03](http://www.weborama.com/documents/2013/06/data-according-to-weborama.pdf).\r\n\r\n## Privacy Policy\r\n\r\nWeborama's website privacy policy was last updated in 2014 and does not mention mobile.\r\n\r\n_Opt out procedure:_ \"Users can choose to opt out of Weborama’s anonymous data collection program. Once users opt out, Weborama does not collect navigation data or create marketing profiles anymore. Opting out does not prevent users from receiving online ads delivered by Weborama, but these ads are delivered randomly. They are not targeted to a user’s modelled interest or demographics, are not delivered in sequence or delivered according to any previous advertising interaction. When users opt out, Weborama stores a specific cookie on their browser. Weborama’s opt-out cookie has to be downloaded on each computer and each browser used by users. If cookies are disabled, erased, or altered, and if browsers or operating systems are modified or upgraded, the opt-out process might need to be performed again.\" [Weborama, 07](https://www.weborama.com/e-privacy/our-commitment)\r\n\r\n_Opting out:_ \"In accordance with current legislation, internet users can unsubscribe at any moment from Weborama’s data collection programme, either by using the opt-out on the group’s website, or via the icon Ad Choices, which can be found on all targeted advertising, and returning it via website YourOnlineChoices at IAB Europe.\" [\r\n\r\n_Personally identifiable information:_ Weborama \"does not collect personally identifiable information (PII) such as name, email address or phone number. Weborama does not profile users according to their political, philosophical, sexual or religious preferences, ethnic or racial origins, trade union membership or health condition.\r\n\r\n_Segmenting and age:_ Weborama does not intentionally profile or target sensitive audience segments such as children under the age of 13 or any other segments considered sensitive by IAB Europe’s Self-regulation Online Behavioural Advertising (OBA) Framework.*\"\r\n\r\n_Data Usage and Security:_ \"Navigation data is used by Weborama to build users’ marketing profiles. These profiles are used to deliver, target and/or analyse online marketing campaigns. These actions are conducted by Weborama on behalf of its clients, or by business partners with whom Weborama synchronises anonymous user profiles. Measures have been implemented to protect information from unauthorized or unlawful access, use or disclosure, and against accidental loss, damage or destruction. Access to data is restricted to authorized individuals. Weborama is a member of the Internet Advertising Bureau (IAB) and complies with all applicable laws and regulations as well as with IAB principles as described in the Online Behavioural Advertising (OBA) Framework.\"\r\n\r\n_Privacy Policy last updated:_ Weborama was last updated 16th of October 2014\" [Weborama, 07](https://www.weborama.com/e-privacy/our-commitment)\r\n\r\n## Relationships\r\n\"Over 300 clients use Weborama’s innovative solutions to drive and optimise their online investments in France, Spain, Italy, Portugal, Holland, UK and Russia\" [Weborama, 03](http://www.weborama.com/documents/2013/06/data-according-to-weborama.pdf).\r\n\r\nOdnoklassniki (the first Russian social network) / Move Publishing [Weborama, 01](https://www.weborama.com) / EDF / MAIF / Pernod Ricard / Medela / Endesa / Findus / Yeppon / Moschin [Weborama, 06](https://www.weborama.com/documents/2017/09/weborama-growth-of-the-operating-profit-in-the-first-half-of-2017.pdf)\r\n\r\n## Details\r\n_Financial details:_ Weborama was founded in 1998 (listed on Alternext since June 2006 as ALWEB) [Weborama, 02](https://www.weborama.com/data/presentation); it had a market capitalization of €28 million as of 2015 [Wikipedia, 01](https://fr.wikipedia.org/wiki/Weborama](https://fr.wikipedia.org/wiki/Weborama). Weborama recorded revenues of 24.3 million Euros in 2012 [Weborama, 03](http://www.weborama.com/documents/2013/06/data-according-to-weborama.pdf); revenues \"reached €29 million in 2016\" [Weborama, 05](https://www.weborama.com/infos-financieres/financial-figures). Operating income was up in early 2017. A recently signed international agreement with \"a leading media/marketing player...will especially enable Weborama to grow its presence in the United States.\" [Weborama, 06](https://www.weborama.com/documents/2017/09/weborama-growth-of-the-operating-profit-in-the-first-half-of-2017.pdf)\r\n\r\n_Growth:_ Weborama had 110 million profiles in 2013; this suggests a growth of 300 million profiles in just 4 years [Weborama, 03](http://www.weborama.com/documents/2013/06/data-according-to-weborama.pdf); [Weborama, 07](https://www.weborama.com/e-privacy/our-commitment)\r\n\r\n_Devices:_ Web browsers / Trackers in mobile apps\r\n\r\n### Methods\r\n_Data assets:_ Weborama has \"400 million profiles in the European database\" and \"More than 200 socio-demo, behavioural and intenders criteria\". This is used for \"data solutions\" for advertisers; the Audience Manager gives \"an exclusive and native access to 400 million profiles in Europe\" with a \"360° view of behavioural and socio-demographic data\". Audience Insight \"allows viewing the audience structure by age, gender and occupation, along with the distribution of behavioural segments and clusters\", which \"helps publishers to drill down into their audience profile in real time, and thereby to maximise its monetisation\" [Weborama, 04](https://www.weborama.com/data/the-offering).\r\n\r\nWeborama tags placed on a publisher's website allows them to \"collect raw and anonymous navigation data\". They conduct \"Audience analysis, followed by a relevant and targeted marketing proposal\" to be \"conducted within three weeks from the date Weborama tags\" the website [Weborama, 03](http://www.weborama.com/documents/2013/06/data-according-to-weborama.pdf)\r\n\r\nWeborama \"collects anonymous user navigation data via a network of several thousands of partner websites. These websites make it possible for Weborama to store cookies on users’ browsers to allow for their anonymous identification and tracking over the Internet. Navigation data collected by Weborama only includes non-personally identifiable information (NPII) such as URL pages, software equipment, keywords used for searching, geographic location (at state or city level), and advertising interaction history\" [Weborama, 07](https://www.weborama.com/e-privacy/our-commitment).\r\n\r\n_Location targeting:_ \"Generate qualified traffic in store thanks geolocation\" [Weborama, 02](https://www.weborama.com/2017/09/retail-which-dmps-use-cases) \r\n\r\n_Big Data:_ \"Data is at the heart of its expertise, thanks to its strategists, data consultants, computer linguists, statisticians, mathematicians and developers. Big Data is the driver of development today at Weborama, and will continue to be in the future. Great cares are taken to collect data anonymously, internet user benefits from more relevant advertising.\" [Weborama, 02](https://www.weborama.com/data/presentation)\r\n\r\n_Semantic processing: Cookies, segmenting, & survey:_ \"the data is sourced anonymously from 300,000 sites, using cookies, then processed instantly. this audience classification is a critical process within each database. thanks to this methodology Weborama has a database of 110 million profiles of behavioural, socio-demographic, and purchasing intent data in Europe, 70 million of which are from France. Today, Weborama has identified almost 200 clusters (centres of interest) based on the behaviour of internet users, divided into 23 segments (a segment being a “family” of clusters). Weborama’s socio-demographic database is built from a sample group of 300,000 active internet users in France who responded willingly to a questionnaire giving their age, gender and socio-professional category. by cross-referencing behavioural clusters with Weborama’s socio-demographic sample group, the sample group data are extrapolated from the database as a whole\" [Weborama, 03](http://www.weborama.com/documents/2013/06/data-according-to-weborama.pdf).\r\n\r\n_Patented technologies based on algorithms and the automatic processing of language:_ 33 million active URLs; 300,000 sites analysed each day; 110 million active profiles per month; 3.5 million qualified internet users per day; 25 words per day per internet user.\" [Weborama, 03](http://www.weborama.com/documents/2013/06/data-according-to-weborama.pdf) \r\n\r\n_Knowledge: 3rd party & 1st party data:_ The Weborama 3rd party database enriches 1st party data. 3rd party data is \"Data from a third party which do not belong to the advertiser or publisher, but are made available to them for deployment in online marketing\", whereas 1st party data is \"Data belonging to an advertiser or publisher.\"\r\n\r\n_Audience Segmentation & Targeted Advertising:_ With big data collections, Weborama can identify \"look-alikes\" of internet users with a similar profile to those who \"transform\" (\"subscriptions to products offered in the campaign\"). \"This allows them to be offered advertising which is personalised to fit their profile\". Audience segmentation in media campaigns was introducted by an advertiser in 2012; the advertiser was looking to increase the level of transformation while reducing loss of media investments, and called upon Weborama to build a mechanism for its commercial catalogue. Weborama creates a database, including from data collected by advertisers, and builds a targeted advertising model, which includes a model training phase and A/B testing. \r\n\r\nData mining is conducted as follows: \"this database is then enriched with socio-demographic and behavioural criteria for internet users whose profile is known to Weborama, thanks to their database of 70 million qualified profiles in France. this data is cross referenced with the data coming from Weborama Campaign Manager. this anonymous information is accessible as a whole using the internet user identifier (a series of characters for each individual contained in the cookies deposited in the internet explorer). this unique identifier allows Weborama to find the complete profile of the internet user in their database, in real time.\" Search and surf data is used; Weborama then views transactions over weeks, and observes outcomes from users in the database which includes 60 million qualified profiles over approximatley 300 columns, including ads viewed, reactions (visit, click), behavior on the website visited, and socio-demographic and behavioral profile. \r\n\r\nTraining the model is conducted as follows: From the database, build graphic representation and create permanent tree segments. The criteria most relevant to each product or service can be extracted, where the criteria is based on transformation of the internet users exposed to ad campaigns and impressions.\r\n\r\nWeborama's database \"is then enriched with socio-demographic and behavioural criteria for internet users whose profile is known to Weborama, thanks to their database of 70 million qualified profiles in France. this data is cross-referenced with the data coming from Weborama Campaign Manager. this anonymous information is accessible as a whole using the internet user identifier (a series of characters for each individual contained in the cookies deposited in the internet explorer). this unique identifier allows Weborama to find the complete profile of the internet user in their database, in real time.\" \r\n\r\nWeborama runs A/B testing to determine if the model is working, based on confidence intervals. Variation can occur for many reasons, such as a calendar event or a holiday. \r\n\r\n_Segmentation for publishers:_ \"Above all, the aim of publishers is to organise their commercial products so that they can offer advertisers and agencies, in addition to the contextual menu, packs of targeted audiences, enriched by 3rd party data. the second challenge is to build specific audience packs using ad hoc target segments based on both socio-demographic and behavioural targeting (taking account of the internet users’ different areas of interest). \"Segmentation of a site’s audience allows visitor profiles \r\nfrom other areas of interest to be seen. It is highly probable that a current affairs site has, among its audience, people who enjoy other sites (finance, beauty, fashion, cookery, travel...). this will offer the publishers the possibility of assessing their content quality, as well as that of their audience, while expanding their client base. \" \r\n\r\n_Two methods of data enrichment from publishers:_ The first method \"includes the synchronisation and propagation of Weborama’s socio-demographic criteria and behavioural clusters on the publisher’s site audience. this is possible by identifying profiles recognised within the site’s audience, which are already part of the Weborama database. In this particular case, the adserver of the publisher calls the Weborama database for each internet user. If the Weborama database recognises the socio-demographic profile or behaviour of the visitor to the site, the visitor is transferred to the publisher’s adserver. the publisher’s adserver therefore now contains the socio-demographic and behavioural profile of the majority of its internet users.\" \r\n\r\nThe second method \"identifies and analyses the website user’s profiles to create ad hoc target users relevant to the advertisers’ areas of activity.\" Here Weborama creates _ad hoc_ profiles, and then there is a \"transfer of ad hoc target users\": \"the transfer of ad hoc users defined above is possible using a list of different adserver pixels. this transfer is done by a call of the pixels generated by the publisher’s adserver. the volume of profiles per target required are then available directly in the adserver\" [Weborama, 03](http://www.weborama.com/documents/2013/06/data-according-to-weborama.pdf).\r\n\r\n## References\r\n* _Crunchbase, 01._ [https://www.crunchbase.com/organization/weborama](https://www.crunchbase.com/organization/weborama)\r\n* _Weborama, 01._ [https://www.weborama.com](https://www.weborama.com)\r\n* _Weborama, 02._ [https://www.weborama.com/data/presentation](https://www.weborama.com/data/presentation) \r\n* _Weborama, 03._ [http://www.weborama.com/documents/2013/06/data-according-to-weborama.pdf](http://www.weborama.com/documents/2013/06/data-according-to-weborama.pdf) \r\n* _Weborama, 04._ [https://www.weborama.com/data/the-offering](https://www.weborama.com/data/the-offering) \r\n* _Weborama, 05._ [https://www.weborama.com/infos-financieres/financial-figures](https://www.weborama.com/infos-financieres/financial-figures) \r\n* _Weborama, 06._ [https://www.weborama.com/documents/2017/09/weborama-growth-of-the-operating-profit-in-the-first-half-of-2017.pdf](https://www.weborama.com/documents/2017/09/weborama-growth-of-the-operating-profit-in-the-first-half-of-2017.pdf) \r\n* _Weborama, 07._ [https://www.weborama.com/e-privacy/our-commitment](https://www.weborama.com/e-privacy/our-commitment)\r\n \r\n## External Links\r\n* _Wikipedia (Weborama, French):_ [https://fr.wikipedia.org/wiki/Weborama](https://fr.wikipedia.org/wiki/Weborama) \r\n* _Wikipedia (Weborama, English translation):_ [https://translate.google.com/translate?hl=en&sl=fr&u=https://fr.wikipedia.org/wiki/Weborama&prev=search](https://translate.google.com/translate?hl=en&sl=fr&u=https://fr.wikipedia.org/wiki/Weborama&prev=search)","creation_date":"2017-09-24","code_signature":"com.weborama.","network_signature":"weborama\\.fr|weborama\\.net","website":"https://www.weborama.com","categories":["Analytics"],"hostnames":["weborama.fr","weborama.net"]},{"id":"exodus_7","name":"Smart","description":"## Primary Location\r\nFrance\r\n\r\n## Website\r\n[http://smartadserver.com](http://smartadserver.com)\r\n\r\n## About\r\nSmart uses a \"full stack ad technology\" for digital campaigns [Smart, 03](http://smartadserver.com/request-a-demo). They deliver \"multi-screen and multi-channel advertising\" for clients [Smart, 01](http://smartadserver.com). \r\n\r\n## Ownership\r\nSmart\r\n\r\n## Documentation\r\n[https://github.com/smartadserver/SAS-DFP-Adapter-Android](https://github.com/smartadserver/SAS-DFP-Adapter-Android)\r\n\r\n## Products and Services\r\n_Solutions for publishers:_ Ad Server / Programmatic / Mobile / Video / Ad Formats [Smart, 04](http://smartadserver.com/publisher-platform/holistic-ad-server) \r\n\r\n_Full stack ad technology platform:_ Smart is a full stack ad technology platform: \"We come to work because we want to solve the biggest problem publishers, advertisers and agencies face in online advertising — control. It’s simple. When other companies sell and resell your ad inventory and data through various parties, you depreciate your company’s value along the way. Smart’s integrated ad server and RTB+ Solution allows you to maintain control over your valuable media assets. We provide you with one robust engine to drive your revenues at any scale. Your ad server is the core of your business. It’s your most important strategic asset. It’s that much more powerful when it is seamlessly integrated with RTB+ and can handle the monetization and delivery of any kind of ads – display, rich media, video – on any platform – web, mobile web or mobile apps\" [Smart, 05](http://smartadserver.com/what-we-do/our-mission). \r\n\r\n_Holistic Ad Server:_ \"One integrated platform to run your entire advertising business, including direct and programmatic campaigns, across all digital formats and screens. Optimize operations without losing time switching between platforms... As the central piece of the puzzle, the ad server gets the big picture. It can optimize the value of each impression by taking absolutely all parameters into account in real time allowing direct sales to compete with programmatic ones. The platform dynamically allocates ads by incorporating all activity on the network: traffic and inventory forecasting, delivery planning, guaranteed campaign commitments, offers, and targeting parameters\" [Smart, 04](http://smartadserver.com/publisher-platform/holistic-ad-server). \r\n\r\n\"The Smart AdServer full stack platform features both an ad server and an SSP. From a single entry point, you can manage all your revenue sources: direct, programmatic and ad network mediation. Our outstanding holistic yield optimization algorithm ensures that each impression is sold through the best sales channel in order to maximize your overall revenue\" [Smart, 06](http://smartadserver.com/publisher-platform/full-stack).\r\n\r\nThe service offers:\r\n \r\n* Cross-platform delivery\r\n* Forecasting \r\n* Ad format builder\r\n* Viewability measurement\r\n* Open and extendable services\r\n* Expert support [Smart, 04](http://smartadserver.com/publisher-platform/holistic-ad-server)\r\n\r\n_Premium Programmatic:_ \"Our cross-platform, cross-device, cross-channel technology is 100% independent, 100% publisher-focused and easy-to-use. Access top quality buyers via an SSP integrated into the ad server.\" This can:\r\n\r\n1. Deliver premium ad campaigns (for rich media, native ads, and video)\r\n2. Manage any type of deal (open auction for unreserved inventory; direct deals of fixed-price unreserved inventory; private auctions for buyers; and guaranteed deals with same options as for direct campaigns)\r\n3. Regain full control of your inventory (granular control over RTB rules, including transparency level of your inventory, setting floor prices, and block-lists; quality monitoring utilizing smart machine learning, 3rd party tools, transparency reports, and a creative control interface)\r\n4. Optimize your advertising revenue (manage all of your revenue sources - direct, programmatic, and ad network mediation - from a single interface). A holistic yield optimization algorithm ensures impressions sold through the best sales channel to maximize revenue; an RTB+ Dashboard offers analytics for insights and revenue decisions; Smart AdServer teams to consult; and Smart Yield+ to optimize rules and price floors [Smart, 08](http://smartadserver.com/publisher-platform/premium-programmatic).\r\n\r\n_RTB Mobile:_ Deliver relevant mobile ad experiences, using rich media templates so \"you can create a campaign even if you don’t have stellar technical skills\" [Smart, 09](http://smartadserver.com/publisher-platform/mobile).\r\n\r\n## Relationships\r\n650+ customers [Smart, 11](http://smartadserver.com/media-buyers) \r\n150+ integrated partners [Smart, 10](http://smartadserver.com/what-we-do/ecosystem) \r\n\r\n_Demand partners:_ Radium one / Turn / AppNexus / DoubleClick bid manager by Google / MediaMath / Adform / criteo (A.I. marketing platform) / nextperf / theTradeDesk / sociomantic / quantcast / Index / BidSwitch / DataXu / AdRoll / Vizury / Sitescout / Liquid M / LDmobile / mediasmart / Trademob / A mob / StikeAd / loopMe / DynAdmic / Zebestof / Pocketmath / adelphic / TLVMedia [Smart, 10](http://smartadserver.com/what-we-do/ecosystem) / himediagroup / aufeminin / Axel Springer / SFR Régie / Orange / M-Publicite / L'Équipe / Clarín / Genesismedia / Antevenio / [Smart, 13](http://smartadserver.com/company/customers)\r\n\r\n_Others:_ \r\n\r\n* 2nd screen: screenpulse / TVTY Real Time / Visiware International \r\n* 3rd Party Vendors: adform / celtra / DoubleClick by Google / Atlast by Facebook / flashtalking / InMobi / inspired / justAd / MobileAds / S4M / Sizmek / userADgents / weborama / Joule \r\n* Analytics: Keynote / S4M \r\n* Audience Data: AudienceScience / ezakus / Globalfastads.com / navegg / Tail Target / krux \r\n* Brandsafety: adwatchisobar \r\n* Content Delivery Network: Akamai / Level(3) \r\n* Creatives: iab / iab MRAID webTester / iab compliant VAST \r\n* Environment: Android / HTML5 / W3C \r\n* Forecast: Yieldex \r\n* Membership: iab / MMA (Mobile Marketing Association) \r\n* Order management: adlogix.eu / Advendio.com / fivia / nugg.ad \r\n* Privacy: Ghostery / Your Online Choices \r\n* Publishing Networks: Facebook / Google Display Network / msn / Pandora / Q1 Media / The New Yorker / Travel+ Leisure / YouTube \r\n* Video Players: brightcove / Dailymotion / flowplayer / JWPlayer / OOYALA \r\n* Viewability: AppNexus [Smart, 10](http://smartadserver.com/what-we-do/ecosystem)\r\n\r\nAntevenio (ad network that delivers 1.2 billion ad impressions/month to MTV, Paramount, Libertad Digital, Letsbonus, Repsol, BBC, etc. - see [Smart, 07](http://smartadserver.com/uploads/EN_SAS_RTB_Case_study_antevenio_2014_3.pdf)) / access to 50,000 leading global marketer brand buyers through Smart AdServer's Demand Partner Network [Smart, 08](http://smartadserver.com/publisher-platform/premium-programmatic) altitude digital / adikteev [Smart, 11](http://smartadserver.com/media-buyers) / Fraudlogix [Smart, 12](http://smartadserver.com/wp-content/uploads/2017/10/20170606_Brand_Safety_Policy.pdf)\r\n\r\nIn 2012, Smart AdServer teamed up with Rubicon Project for integration into their client base [ExchangeWire, 01](https://www.exchangewire.com/blog/2012/07/23/addressing-the-stack-smart-adserver-teams-up-with-rubicon-project-to-maximise-yield).\r\n\r\n_Industry Affiliations:_ European Interactive Digital Advertising Alliance [Ghostery, 01](https://apps.ghostery.com/apps/smart_adserver)\r\n\r\n## Privacy policy\r\n_Cookies & Web Beacons:_ \"Like most digital marketing solutions, Smart AdServer uses “cookies” and other technologies to enhance users’ experiences on the web, to deliver more relevant ads, and for ad delivery and reporting. We cannot use these technologies to personally identify you, and these technologies do not damage your system or files. Smart AdServer uses these technologies to help recognize a unique computer or device so we are able to deliver relevant advertising and measure the impact of that advertising.\" \r\n\r\n_Cookie Opt-Out:_ The cookie opt-out policy allows users to \"opt out form our advertising network\" and \"ensures you that your browser will not be identify anymore by our system\", see \"http://www.smartadserver.com/diffx/optout/IABOptout.aspx. A blank page will open, confirming the opt-out process has been completed and Smart AdServer will no longer place cookies on your computer.\"\r\n\r\n_Online Behavioral Advertising opt-out via YourOnlineChoices platform:_ \"Smart AdServer is a member of the European Interactive Digital Advertising Alliance (EDAA) and a signatory to the Self-Regulatory Principles for Online Behavioral Advertising (http://www.edaa.eu/european-principles/).\"\r\n\r\nThe EDAA offers a Consumer Choice Page (http://youronlinechoices.eu) (opt-out). To learn more, please visit http://edaa.eu.\" [Smart, 02](http://smartadserver.com/company/privacy-policy)\r\n\r\nSmart promises no personal identity is revealed through their practices: \"Online measurements are compiled and anonymous\"; \"We cannot use [ cookies and other technologies ] to personally identify you\"\r\n\r\n## Details\r\n_Financial Details:_ Smart AdServer was created by Internet portal Aufeminin.com in 2001 [clubic, 01](http://www.clubic.com/actualite-145758-100-clients-francais-smart-adserver.html). In 2007, Axel Springer acquired Aufeminin.com. Smart AdServer became independent from Aufeminin.com when it was acquired by Sino-French private-equity fund Cathay Capital for 37 million € [Wikipedia, 01](https://en.wikipedia.org/wiki/Smart_Adserver); [JDN, 01](http://www.journaldunet.com/ebusiness/publicite/vente-smart-adserver-cathay-capital.shtml); [Smart, 14](http://smartadserver.com/smart-adserver-officially-becomes-independent-with-the-support-of-cathay-capital); [Cathay, 01](http://www.cathay.fr/en/news/cathay-buy-smart-adserver-e37m). Smart AdServer \"generated turnover of $16 million in 2014\" [Ad Exchanger, 01](https://adexchanger.com/platforms/smart-adserver-goes-independent-via-private-equity-firm). \r\n\r\n## Details\r\n_Financial details:_ Smart was founded in 2001 [Crunchbase, 01](https://www.crunchbase.com/organization/smart-adserver)\r\n\r\n_Scope:_ For programmatic buyers: \r\n* 50 billion auctions per month on desktop 30 billion auctions per month on mobile \r\n* 650+ publishers / 800 million unique visitors \r\n* 30,000 sites and apps [Smart, 11](http://smartadserver.com/media-buyers) \r\n* 150 billion monthly impressions [Smart, 13](http://smartadserver.com/company/customers)\r\n\r\n### Methods\r\nCookies & Web Beacons are used (including pixel tags) [Smart, 02](http://smartadserver.com/company/privacy-policy)\r\n\r\n\"Sites and Advertisers are using the system to manage the delivery of their online advertising campaigns. They can collect anonymous statistical data on their visitors to follow the delivery of their campaign and to increase their performance. We may also collect information including your IP address, your ISP, the browser you used to visit a site, and in some cases, whether you have Flash installed. This is generally used for geotargeting purposes or showing certain ads depending on your browser configuration. Online measurements are compiled and anonymous. They essentially relate to Internet advertising campaign exposure: the number of impression of a banner, the number of clicks or the number of visitors having seen the campaign. Some statistics may relate to the performance of the campaign (‘return of investment’). In addition to that, Smart AdServer may use cookies to provide advanced statistical data.\" [Smart, 02](http://smartadserver.com/company/privacy-policy)\r\n\r\n_Mobile:_ \r\n1. _Location targeting based on:_ device type; connection type; location through geotargeting; SDK version; screen size; any sales channel; geofencing (\"Use GPS positioning to pinpoint your target audience based on proximity to a location\"). \r\n\r\n2. Prefetch: Deliver ads to users when offline (eg, during commute)\r\n\r\n3. Viewability: \"Measure the number of viewable impressions and define viewability settings based on parameters such as location and area of ad exposure.\"\r\n\r\n4. Reporting and forecasting: \"Get real-time campaign statistics as well as accurate and reliable forecasts based on date, media type, operator, brand model, location and more.\"\r\n\r\n5. Showcasing: \"Showcase apps by previewing ad on actual devices before it goes live\" [Smart, 09](http://smartadserver.com/publisher-platform/mobile)\r\n\r\n## References\r\n* _Crunchbase, 01._ [https://www.crunchbase.com/organization/smart-adserver](https://www.crunchbase.com/organization/smart-adserver)\r\n* _ExchangeWire, 01._ [https://www.exchangewire.com/blog/2012/07/23/addressing-the-stack-smart-adserver-teams-up-with-rubicon-project-to-maximise-yield](https://www.exchangewire.com/blog/2012/07/23/addressing-the-stack-smart-adserver-teams-up-with-rubicon-project-to-maximise-yield)\r\n* _Ghostery, 01._ [https://apps.ghostery.com/apps/smart_adserver](https://apps.ghostery.com/apps/smart_adserver)\r\n* _Smart, 01._ [http://smartadserver.com](http://smartadserver.com)\r\n* _Smart, 02._ [http://smartadserver.com/company/privacy-policy](http://smartadserver.com/company/privacy-policy)\r\n* _Smart, 03._ [http://smartadserver.com/request-a-demo](http://smartadserver.com/request-a-demo) \r\n* _Smart, 04._ [http://smartadserver.com/publisher-platform/holistic-ad-server](http://smartadserver.com/publisher-platform/holistic-ad-server)\r\n* _Smart, 05._ [http://smartadserver.com/what-we-do/our-mission](http://smartadserver.com/what-we-do/our-mission)\r\n* _Smart, 06._ [http://smartadserver.com/publisher-platform/full-stack](http://smartadserver.com/publisher-platform/full-stack)\r\n* _Smart, 07._ [http://smartadserver.com/uploads/EN_SAS_RTB_Case_study_antevenio_2014_3.pdf](http://smartadserver.com/uploads/EN_SAS_RTB_Case_study_antevenio_2014_3.pdf)\r\n* _Smart, 08._ [http://smartadserver.com/publisher-platform/premium-programmatic](http://smartadserver.com/publisher-platform/premium-programmatic)\r\n* _Smart, 09._ http://smartadserver.com/publisher-platform/mobile](http://smartadserver.com/publisher-platform/mobile)\r\n* _Smart, 10._ [http://smartadserver.com/what-we-do/ecosystem](http://smartadserver.com/what-we-do/ecosystem)\r\n* _Smart, 11._ [http://smartadserver.com/media-buyers](http://smartadserver.com/media-buyers)\r\n* _Smart, 12._ [http://smartadserver.com/wp-content/uploads/2017/10/20170606_Brand_Safety_Policy.pdf](http://smartadserver.com/wp-content/uploads/2017/10/20170606_Brand_Safety_Policy.pdf)\r\n* _Smart, 13._ [http://smartadserver.com/company/customers](http://smartadserver.com/company/customers)\r\n* _Smart, 14._ [http://smartadserver.com/smart-adserver-officially-becomes-independent-with-the-support-of-cathay-capital](http://smartadserver.com/smart-adserver-officially-becomes-independent-with-the-support-of-cathay-capital)\r\n* _Wikipedia, 01._ [https://en.wikipedia.org/wiki/Smart_Adserver](https://en.wikipedia.org/wiki/Smart_Adserver) \r\n\r\n## External Links\r\n* _Ghostery_: [https://apps.ghostery.com/apps/smart_adserver](https://apps.ghostery.com/apps/smart_adserver) \r\n* _Wikipedia_: [https://en.wikipedia.org/wiki/Smart_Adserver](https://en.wikipedia.org/wiki/Smart_Adserver)","creation_date":"2017-09-24","code_signature":"com.smartadserver.","network_signature":"adsrvr\\.org|akamai\\.smartadserver\\.com|cdn1\\.smartadserver\\.com|diff2\\.smartadserver\\.com|diff3\\.smartadserver\\.com|diff\\.smartadserver\\.com|eqx\\.smartadserver\\.com|gallery\\.smartadserver\\.com|im2\\.smartadserver\\.com|insight\\.adsrvr\\.org|itx5-publicidad\\.smartadserver\\.com|itx5\\.smartadserver\\.com|js\\.adsrvr\\.org|match\\.adsrvr\\.org|preview\\.smartadserver\\.com|rtb-csync\\.smartadserver\\.com|saspreview\\.com|smartadserver\\.com|smartadserver\\.ru|tmk\\.smartadserver\\.com|usw\\-lax\\.adsrvr\\.org","website":"http://smartadserver.com/","categories":[],"hostnames":["adsrvr.org","akamai.smartadserver.com","cdn1.smartadserver.com","diff2.smartadserver.com","diff3.smartadserver.com","diff.smartadserver.com","eqx.smartadserver.com","gallery.smartadserver.com","im2.smartadserver.com","insight.adsrvr.org","itx5-publicidad.smartadserver.com","itx5.smartadserver.com","js.adsrvr.org","match.adsrvr.org","preview.smartadserver.com","rtb-csync.smartadserver.com","saspreview.com","smartadserver.com","smartadserver.ru","tmk.smartadserver.com","usw-lax.adsrvr.org","a.adsrvr.org","ad.adsrvr.org","ca4-bid.adsrvr.org","data.adsrvr.org","de1-bid.adsrvr.org","direct.adsrvr.org","html5.adsrvr.org","jp1-bid.adsrvr.org","jp1-bid-ga.adsrvr.org","ny1-bid.adsrvr.org","sg2-bid.adsrvr.org","update.adsrvr.org","s.update.adsrvr.org","use-tor.adsrvr.org","usedirect.adsrvr.org","usw-ca2.adsrvr.org","uswdirect.adsrvr.org","v.adsrvr.org","va6-bid.adsrvr.org","vae-bid.adsrvr.org","rtb-csync-eqx.smartadserver.com","rtb-csync-itx5.smartadserver.com","eqx-secure.smartadserver.com","geoced.smartadserver.com","itx4.smartadserver.com","itx4-secure.smartadserver.com","itx5-secure.smartadserver.com","na.smartadserver.com","prg.smartadserver.com","prg3429.smartadserver.com","prg8.smartadserver.com","prga.smartadserver.com","qc.smartadserver.com","rtb-csync-itx4.smartadserver.com","rtb-csync-tmk.smartadserver.com","sgp.smartadserver.com","ssb-sgp.smartadserver.com","ssb-us.smartadserver.com","ssbsync.smartadserver.com","ssbsync-geo.smartadserver.com","ssbsync-global.smartadserver.com","ssbsync-sgp.smartadserver.com","ssbsync-us.smartadserver.com","ssp-csync.smartadserver.com","sync.smartadserver.com","tagmanager.smartadserver.com","usw1.smartadserver.com","ww1772.smartadserver.com","ww2060.smartadserver.com","ww2060-sgp.smartadserver.com","ww2951.smartadserver.com","ww3050.smartadserver.com","ww3232.smartadserver.com","www9.smartadserver.com"]},{"id":"exodus_8","name":"JW Player","description":"https://developer.jwplayer.com/android-sdk/","creation_date":"2017-09-24","code_signature":"com.longtailvideo.jwplayer.","network_signature":"g\\.jwpsrv\\.com|jwpltx\\.com|p\\.jwpcdn\\.com","website":"https://jwplayer.com","categories":[],"hostnames":["g.jwpsrv.com","jwpltx.com","p.jwpcdn.com","ping-meta-prd.jwpltx.com","prd.jwpltx.com"]},{"id":"exodus_9","name":"Loggly","description":"\"Loggly is a San Francisco startup developing the world's most popular cloud based logging platform. We have built a highly scalable log management service as a platform which provides great value for the entire organization.\"\r\n\r\n[Privacy Policy](http://loggly.com/privacy/)\r\n\r\n## Data Collected\r\n * Anonymous (Browser Information, Date/Time, Demographic Data, Page Views )\r\n * Pseudonymous (Search History)\r\n\r\n## Data Sharing\r\nAggregate data is shared with 3rd parties.\r\n\r\n## Data Retention\r\nUndisclosed\r\n\r\n[source Ghostery](https://apps.ghostery.com/en/apps/loggly)","creation_date":"2017-09-24","code_signature":"com.github.tony19.timber.loggly|com.github.tony19.loggly|com.visiware.sync2ad.logger.loggly.","network_signature":"loggly\\.com","website":"http://loggly.com/","categories":["Analytics"],"hostnames":["loggly.com","logs-01.loggly.com"]},{"id":"exodus_11","name":"OutBrain","description":"\"Our Mission Help people discover content that they can trust to be interesting, relevant and timely for them. OUTBRAIN BY THE NUMBERS We were first in creating content discovery and we are first in markets across the world. We reach more than a half billion people globally each month. 557 MILLION The global audience Outbrain reaches each month. 200 BILLION The total recommendations we serve consumers monthly. 80% Of the world’s leading brands use Outbrain.\" \r\n\r\n[Privacy Policy](http://www.outbrain.com/legal/privacy)\r\n\r\n## Data Collected\r\n * Anonymous (Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains)\r\n * Pseudonymous (IP Address (EU PII), Location Based Data, Clickstream Data, Device ID (EU PII))\r\n * PII (Name , Phone Number, Email Address, Login, EU- IP Address, EU- Unique Device ID )\r\n\r\n## Data Sharing\r\nAggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.\r\n\r\n## Data Retention\r\nAs long as necessary to fulfill a business need or as required by law.","creation_date":"2017-09-24","code_signature":"com.outbrain.","network_signature":"outbrain\\.com","website":"http://www.outbrain.com/","categories":[],"hostnames":["outbrain.com","alldcs.outbrain.com","amplify.outbrain.com","amplify-imp.outbrain.com","amplifypixel.outbrain.com","chi.outbrain.com","eventlog.outbrain.com","hpr.outbrain.com","images.outbrain.com","libs.outbrain.com","log.outbrain.com","mcdp-chidc2.outbrain.com","mcdp-nydc1.outbrain.com","mcdp-sadc1.outbrain.com","mv.outbrain.com","ny.outbrain.com","odb.outbrain.com","revee.outbrain.com","sa.outbrain.com","stas.outbrain.com","sync.outbrain.com","vastcdn.outbrain.com","videoclientsservicescalls.outbrain.com","videoevents.outbrain.com","vrt.outbrain.com","widget-pixels.outbrain.com","widgetmonitor.outbrain.com","widgets.outbrain.com"]},{"id":"exodus_12","name":"AppsFlyer","description":"## Primary Location\r\nIsrael (Herzliya)\r\n\r\n## Website\r\n[https://www.appsflyer.com](https://www.appsflyer.com)\r\n\r\n## About\r\nA mobile & attribution analytics platform that aims to help marketers make better decisions [AppsFlyer, 01](https://www.appsflyer.com)\r\n\r\n## Ownership\r\nAppsFlyer\r\n\r\n## Documentation\r\n[https://support.appsflyer.com/hc/en-us/articles/207032126-AppsFlyer-SDK-Integration-Android](https://support.appsflyer.com/hc/en-us/articles/207032126-AppsFlyer-SDK-Integration-Android)\r\n\r\n## Products and Services\r\nAppsFlyer provides the following services: \r\n\r\n* Fraud prevention, malware protection [AppsFlyer, 04](https://www.appsflyer.com/product/protect360)\r\n* Identity attribution services. AppsFlyer fingerprints devices by their IDs and tracks across datasets (to solve the problem of fragmentation across devices). This works with all Windows 10 devices (including mobile), Android, and iOS [AppsFlyer, 03](https://www.appsflyer.com/product/mobile-attribution-for-user-acquisition).\r\n* Mobile services for targeted advertising [AppsFlyer, 05](https://www.appsflyer.com/product/mobile-ecosystem)\r\n* Marketing across devices and channels [AppsFlyer, 06](https://www.appsflyer.com/product/marketing-analytics)\r\n* Generates reports based on user behavior [AppsFlyer, 06](https://www.appsflyer.com/product/marketing-analytics)\r\n* Tracks which users install apps; tracks successful re-targeting marketing campaigns [AppsFlyer, 07](https://www.appsflyer.com/product/overview)\r\n\r\nAppsFlyer uses artificial intelligence and machine learning for big data analytics [AppsFlyer, 04](https://www.appsflyer.com/product/protect360); [VentureBeat, 01](https://venturebeat.com/2017/05/25/appsflyer-helps-mobile-advertisers-beat-back-ad-fraud-via-machine-learning).\r\n\r\n## Privacy Policy\r\n_Third Parties:_ AppsFlyer states it does not sell data to third parties [AppsFlyer, 02](https://www.appsflyer.com/we-are-appsflyer)\r\n\r\n## Relationships\r\nOver 2,000 network and analytics partners have integrated with AppsFlyer.\r\n\r\n_Investors include:_ Goldman Sachs / Deutsche Telekom / Qumra Capital / Magma Venture Partners / Pitango [AppsFlyer, 02](https://www.appsflyer.com/we-are-appsflyer) \r\n\r\n_Partners:_ Google [Google, 01](https://adwords.googleblog.com/2015/05/new-media-partnerships-and-ad-solutions.html); [TechCrunch, 02](https://techcrunch.com/2015/05/28/google-expands-its-app-promotion-business-with-universal-app-campaigns-and-new-media-partnerships) / Snap / Tencent / HBO / Playtika / Waze / Alibaba / Kayak / Activision [VentureBeat, 01](https://venturebeat.com/2017/05/25/appsflyer-helps-mobile-advertisers-beat-back-ad-fraud-via-machine-learning) / Facebook / Twitter / Accuweather / AdlQuity/Flipkart / Bing Search / Pandora / Opera Software / Ad4Screen / Cooladata / Fiksu / EveryAds / Nanigans / Fyber / HeyZap / Tapjoy / Adroll / Flurry / GameAnalytics / Jampp / Inmobi / Appnexus / Vserv / AppLovin / Vungle / URX / Mobvista / Inneractive / Aarki / Bidalgo / Avazu / Taptica / NativeX / AirPush / Amobee / PlayHaven / Mobilecore / Accesstrade / ADS / ADSNative / Ad County Media / AccordantMedia / Ad2games / Ad2iction / Abakus / APUS / ADyes / Accruo / AID / Aarki / Ad4Game / APPROUND MOBILE / AML / APPSILON / ART DMP / ActionAds / APPAniac / ADvantage / AdBuddiz / ADRW / ADXMI Exchange / ADSAXIS / APPAVE / AVH digital / Actionpay / Ad2Click / ART Ad Platform / ASB / Ad2c / ADPRESSO / Ad@m (kakao) / ADZ JUNCTION MEDIA / ADVERTISE.RU / Ad County / AWIN / Adbird / AdCorsa / Adamas / Adbert / AdReady / Adbrain / Adacts / AdChakra / AdCare / Adattract / AdTiming / AdWyze / AdTen / Adboosters / Adara / AdDeals / Adblender / AdView / AdTiger / AdFit / AdTriba / AdPacker / and many more. For a longer list, see [AppsFlyer, 03](https://www.appsflyer.com/partners)\r\n\r\n## Details\r\n### Financial details & history \r\nAppsFlyer received early seed funding from Microsoft Accelerator and Magma Venture Partners [CrunchBase, 01](https://www.crunchbase.com/funding_round/appsflyer-seed--4b06b119). As of November 2017, AppsFlyer's website lists $84M raised from Top VC's, $6B+ annual mobile ad spend measured, 3k+ mobile tech partners, and 13 global offices (and growing) [AppsFlyer, 02](https://www.appsflyer.com/we-are-appsflyer).\r\n\r\n### Scope\r\nAccording to VentureBeat, AppsFlyer leverages metadata from 98% of the world's mobile devices [VentureBeat, 01](https://venturebeat.com/2017/05/25/appsflyer-helps-mobile-advertisers-beat-back-ad-fraud-via-machine-learning).\r\n\r\n### Devices\r\nThe AppsFlyer SDK is available for Android, iPhone, and Windows Phone\r\n\r\n## References\r\n* _AppsFlyer, 01_. [https://www.appsflyer.com](https://www.appsflyer.com) \r\n* _AppsFlyer, 02_. [https://www.appsflyer.com/we-are-appsflyer](https://www.appsflyer.com/we-are-appsflyer) \r\n* _AppsFlyer, 03_. [https://www.appsflyer.com/partners](https://www.appsflyer.com/partners) \r\n* _AppsFlyer, 04_. [https://www.appsflyer.com/product/protect360](https://www.appsflyer.com/product/protect360) \r\n* _AppsFlyer, 05_. [https://www.appsflyer.com/product/mobile-ecosystem](https://www.appsflyer.com/product/mobile-ecosystem) \r\n* _AppsFlyer, 06_. [https://www.appsflyer.com/product/marketing-analytics](https://www.appsflyer.com/product/marketing-analytics) \r\n* _AppsFlyer, 07_. [https://www.appsflyer.com/product/overview](https://www.appsflyer.com/product/overview)\r\n* _CrunchBase, 01_. [https://www.crunchbase.com/funding_round/appsflyer-seed--4b06b119](https://www.crunchbase.com/funding_round/appsflyer-seed--4b06b119) \r\n* _Google, 01_. [https://adwords.googleblog.com/2015/05/new-media-partnerships-and-ad-solutions.html](https://adwords.googleblog.com/2015/05/new-media-partnerships-and-ad-solutions.html) \r\n* _TechCrunch, 02_. [https://techcrunch.com/2015/05/28/google-expands-its-app-promotion-business-with-universal-app-campaigns-and-new-media-partnerships](https://techcrunch.com/2015/05/28/google-expands-its-app-promotion-business-with-universal-app-campaigns-and-new-media-partnerships)\r\n* _VentureBeat, 01_. [https://venturebeat.com/2017/05/25/appsflyer-helps-mobile-advertisers-beat-back-ad-fraud-via-machine-learning](https://venturebeat.com/2017/05/25/appsflyer-helps-mobile-advertisers-beat-back-ad-fraud-via-machine-learning)\r\n\r\n## External Links\r\n* _Wikipedia (AppsFlyer)_: [https://en.wikipedia.org/wiki/AppsFlyer](https://en.wikipedia.org/wiki/AppsFlyer)\r\n* _AppBrain_: [https://www.appbrain.com/app/appsflyer-sdk-integration-test/com.appsflyer.referrerSender](https://archive.is/ufCAR)","creation_date":"2017-09-24","code_signature":"com.appsflyer.","network_signature":"appsflyer\\.com","website":"http://AppsFlyer.com","categories":["Analytics"],"hostnames":["appsflyer.com","adrevenue.appsflyer.com","api.appsflyer.com","api2.appsflyer.com","app.appsflyer.com","attr.appsflyer.com","banner.appsflyer.com","cdn.appsflyer.com","cdnappicons.appsflyer.com","conversions.appsflyer.com","dlsdk.appsflyer.com","events.appsflyer.com","fvalid.appsflyer.com","gcd-s2s.appsflyer.com","gcdsdk.appsflyer.com","hq1.appsflyer.com","impression.appsflyer.com","inapps.appsflyer.com","launches.appsflyer.com","onelink.appsflyer.com","register.appsflyer.com","sdk.appsflyer.com","sdk-services.appsflyer.com","stats.appsflyer.com","t.appsflyer.com","track.appsflyer.com","validate.appsflyer.com","wa.appsflyer.com","websdk.appsflyer.com"]},{"id":"exodus_13","name":"Ligatus","description":"\"Ligatus is a performance-marketing system permanently integrated into more than 260 premium-partner portals. Using its own optimisation algorithm, Ligatus enables advertising clients and agencies to position their advertising messages intelligently so that they precisely match the respective target group.\"\r\n\r\n## Data Collected\r\n * Anonymous (Browser Information, Cookie Data )\r\n * Pseudonymous (IP Address (EU PII))\r\n * PII (Name , Address, Phone Number, Email Address)\r\n * Undisclosed \r\n\r\n## Data Sharing\r\nUndisclosed\r\n\r\n## Data Retention\r\nUndisclosed\r\n\r\n[source Ghostery](https://apps.ghostery.com/en/apps/ligatus)","creation_date":"2017-09-24","code_signature":".LigatusManager|.LigatusViewClient|com.ligatus.android.adframework","network_signature":"ligatus\\.com","website":"http://ligatus.com","categories":[],"hostnames":["ligatus.com","a.ligatus.com","a-ssl.ligatus.com"]},{"id":"exodus_14","name":"Widespace","description":"\"Widespace is an international mobile advertising marketplace connecting mobile advertisers with mobile publishers.\"\r\n\r\n## Data Collected\r\n * Anonymous (Analytics, Browser Information, Hardware/Software Type)\r\n\r\n## Data Sharing\r\nAggregate data is shared with 3rd parties.\r\n\r\n## Data Retention\r\nUndisclosed\r\n\r\n[source Ghostery](https://apps.ghostery.com/en/apps/widespace)","creation_date":"2017-09-24","code_signature":"com.widespace.","network_signature":"widespace\\.com","website":"http://widespace.com","categories":[],"hostnames":["widespace.com","engine.widespace.com"]},{"id":"exodus_15","name":"AppNexus","description":"## Primary Location\r\nUnited States (New York City) [Bloomberg, 01](https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=48973441)\r\n\r\n## Website\r\n[https://www.appnexus.com](https://www.appnexus.com)\r\n\r\n## About\r\nAppNexus offers services for auction-based and directly negotiated media campaigns across the Internet. According to CEO Brian O'Kelley, \"the AppNexus platform\" is \"a single point where all key stakeholders in our ecosystem -- marketers, ad networks, demand side platforms (DSPs), agency networks, exchanges, inventory aggregators, third party data providers, and more -- connect with one another through a powerful technology platform\" [PR Newswire, 01](https://www.prnewswire.com/news-releases/appnexus-officially-launches-ad-platform-fueling-the-real-time-bidding-revolution-in-display-advertising-87460287.html).\r\n\r\n## Ownership\r\nAppNexus\r\n\r\n## Documentation\r\n[https://wiki.appnexus.com/display/sdk/Integrate+the+SDK](https://wiki.appnexus.com/display/sdk/Integrate+the+SDK)\r\n\r\n## Products and Services\r\nFor publishers:\r\n\r\n* Segments audiences\r\n* Uses data analytics to predict delivery risk (ie, delivery of ads)\r\n* Connects ads across devices\r\n* Run bidding ad processes [AppsNexus, 01](https://www.appnexus.com/en/publishers)\r\n\r\nFor advertisers:\r\n\r\n* Harnesses machine learning for \"targeted ads to tens of millions of users, spread out across billions of interconnected devices, all over the world\"\r\n* Real-time data solutions\r\n* Services are used to \"deliver intelligent and customized campaigns to hundreds of millions of consumers each day\"\r\n* Provide over 100 data points at the (consumer) impression level [AppNexus, 02](https://www.appnexus.com/en/buyers)\r\n* 10 billion impressions transactions each day [AppNexus, 03](https://www.appnexus.com/en)\r\n\r\n## Privacy Policy\r\n_Data use and sharing:_ \"The AppNexus Platform allows clients to collect and use Platform data. The Platform ingests information provided by third-party sources to allow clients to use such data to target ads. To do this, clients and data providers may use ID synching to enable the use of this information through the Platform.\" \r\n\r\n\"... The Platform enables AppNexus's clients to collect, buy, and sell data and to use Platform Data to buy and sell online advertising. Sometime AppNexus staff give \"hands-on\" help to clients using the Platform for these purposes, for example by configuring advertising campaigns for clients to best meet their objectives.\"\r\n\r\n\"... The AppNexus Platform allows clients to provide and share Platform Data with each other. Clients also have access to their Platform Data that they collect, acquire, or use on the Platform, and may remove it from the Platform for their own use. AppNexus may provide Platform Data to service providers in order to provide, operate, manage, maintain, and enhance AppNexus' services. AppNexus may provide, or enable others to collect, information for purposes of protecting the safety and security of the online ecosystem, including to detect and prevent malicious activity or fake traffic. AppNexus may also disclose such information in the event we reasonably suspect malicious activity or fake traffic or when we reasonably believe it is required by law, subpoena or other legal process, including to meet national security or law enforcement requirements. AppNexus may also share aggregated data derived from the Platform, including, for example, statistics about Platform activity. Finally, we may transfer Platform Data to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change.\"\r\n\r\n_Precise location data collection:_ \"The Platform may ingest Precise Location Information when, for example, an app makes such information available through the Platform.\" \r\n\r\n_PII:_ \"AppNexus does not collect, use, or allow its clients to transfer to or use on the Platform, data that, by itself, directly identifies an individual, such as name, address, phone number, email address, or government identifier. We also prohibit certain categories of sensitive data from being collected, used, or transferred on the Platform.\" \r\n\r\n_Opt-Out:_ In browsers, AppNexus offers an opt-out web browser cookie to opt out of interest-based advertising. On mobile, AppNexus lists an opt-out option through general device settings in Android and iOS. In Android, the setting is \"Opt out of Interest-Based Ads\". To stop location collection, AppNexus tells users to either change the preferences on their device or adjust settings in individual apps. \r\n\r\n_Data Retention:_ AppNexus retains data according to \"industry standards\". \"Platform Data is stored using generally accepted security standards. It is usually aggregated or deleted within 30-60 days, but may be retained in the Platform for up to 18 months from the date of collection before aggregation or deletion. Aggregated data is used for reporting and analysis, and may be stored in the Platform for up to 2 additional years. When clients remove their data from the Platform, their storage and retention of data is governed by their own privacy policies and applicable laws, rules, or regulations.\"\r\n\r\n_Regulation:_ AppNexus supports industry self-regulation, and is \"a member in good standing of the Network Advertising Initiative (NAI), and adheres to the NAI Code of Conduct for Web and Mobile\" [AppNexus, 04](https://www.appnexus.com/en/company/platform-privacy-policy#choices). \r\n\r\n## Relationships\r\n_Clients:_ Affiperf / Air France / Hearst / MEDIA.figaro / The Guardian / Wayfair [AppNexus, 03](https://www.appnexus.com/en) / Underdog Media / Liftoff / Advance Digital / USA Today / Xaxis / Accuen / Bloomberg / Defy Media / Dow Jones / Spectrum Platform Company / District M / BannerConnect / Hitch Digital / ESPN / Fox News / Saavn [AppNexus, 05](https://www.appnexus.com/en/customer-stories)\r\n\r\n## Details\r\n_History:_ AppNexus is \"Founded and managed by the pioneers of the Web's original and most successful ad exchanges at Yahoo!'s Right Media and Google's DoubleClick\" [PR Newswire, 01](https://www.prnewswire.com/news-releases/appnexus-officially-launches-ad-platform-fueling-the-real-time-bidding-revolution-in-display-advertising-87460287.html). AppNexus claims to be \"The world's largest independent digital marketplace\" [AppsNexus, 01](https://www.appnexus.com/en/publishers). \r\n\r\n_Collection Methods:_ \"The Platform uses cookies, beacons, tags, mobile SDKs, and in some cases non-cookie technologies, to collect Platform Data associated with particular web browsers or devices\" [AppNexus, 04](https://www.appnexus.com/en/company/platform-privacy-policy#choices).\r\n\r\n_AppNexus Platform Data Uses:_\r\n\r\n* Interest-based advertising (To opt out of interest-based advertising on the Platform, go to the \"What are your choices?\" section below.)\r\n* Limiting the number of times a user sees a particular ad\r\n* Showing ads in a particular sequence\r\n* Customizing ads to a particular location\r\n* Showing ads related to the content of the web page on which they are shown\r\n* Determining how users respond to ads\r\n* Reporting aggregated statistics regarding, for example, the effectiveness of online advertising campaigns\r\n* The Platform may use Platform Data for cross-device mapping in order to serve or measure advertising on related devices on behalf of our clients\r\n* Typically, companies using technology like the AppNexus Platform own the data that they provide to and get from the Platform. While the AppNexus Platform is designed to use only certain types of data, and Platform clients are prohibited from bringing data onto the Platform that directly identifies an individual, when clients remove their data from the Platform, their use of that data is governed by their own privacy policies and applicable laws, rules, or regulations [AppNexus, 04](https://www.appnexus.com/en/company/platform-privacy-policy#choices).\r\n\r\n## References\r\n* _AppNexus, 01_. [https://www.appnexus.com/en/publishers](https://www.appnexus.com/en/publishers) \r\n* _AppNexus, 02_. [https://www.appnexus.com/en/buyers](https://www.appnexus.com/en/buyers) \r\n* _AppNexus, 03_. [https://www.appnexus.com/en](https://www.appnexus.com/en) \r\n* _AppNexus, 04_. [https://www.appnexus.com/en/company/platform-privacy-policy#choices](https://www.appnexus.com/en/company/platform-privacy-policy#choices) \r\n* _AppNexus, 05_. [https://www.appnexus.com/en/customer-stories](https://www.appnexus.com/en/customer-stories) \r\n* _Bloomberg, 01_. [https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=48973441](https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=48973441) \r\n* _PR Newswire, 01_. [https://www.prnewswire.com/news-releases/appnexus-officially-launches-ad-platform-fueling-the-real-time-bidding-revolution-in-display-advertising-87460287.html](https://www.prnewswire.com/news-releases/appnexus-officially-launches-ad-platform-fueling-the-real-time-bidding-revolution-in-display-advertising-87460287.html)\r\n\r\n## External Links\r\n* _Wikipedia (AppNexus)_: [https://en.wikipedia.org/wiki/AppNexus](https://en.wikipedia.org/wiki/AppNexus)\r\n* _AppBrain_: [https://www.appbrain.com/dev/AppNexus/](https://archive.is/rI5Hu)","creation_date":"2017-09-24","code_signature":"com.appnexus.opensdk.","network_signature":"247realmedia\\.com|adnxs\\.com|appnexus\\.com|appnexus\\.net","website":"https://www.appnexus.com/","categories":[],"hostnames":["247realmedia.com","adnxs.com","appnexus.com","appnexus.net","acdn.adnxs.com","adscale-emea.adnxs.com","ams1-ib.adnxs.com","anycast.adnxs.com","ib.anycast.adnxs.com","m.anycast.adnxs.com","mobile.anycast.adnxs.com","b.adnxs.com","cdn.adnxs.com","crcdn01.adnxs.com","crcdn09.adnxs.com","dcdn.adnxs.com","ib.adnxs.com","update.ib.adnxs.com","s.update.ib.adnxs.com","iqzn-useast.adnxs.com","lax1-ib.adnxs.com","m.adnxs.com","mediation.adnxs.com","nym1-ib.adnxs.com","oas-c18.adnxs.com","cdn.oas-c18.adnxs.com","p.adnxs.com","nine-a.p.adnxs.com","yj.p.adnxs.com","yj-a.p.adnxs.com","prebid.adnxs.com","rb.adnxs.com","secure.adnxs.com","sharethrough.adnxs.com","sin1-ib.adnxs.com","sin3-ib.adnxs.com","thunder.adnxs.com","vcdn.adnxs.com","sin1.geoadnxs.com","ib.sin1.geoadnxs.com","m.ib.sin1.geoadnxs.com","mobile.ib.sin1.geoadnxs.com","sin3-ib.sin1.geoadnxs.com"]},{"id":"exodus_16","name":"Localytics","description":"## Primary Location\r\nUnited States (Boston) [Localytics, 01](https://www.localytics.com/company/about)\r\n\r\n## Website\r\n[https://www.localytics.com](https://www.localytics.com)\r\n\r\n## About\r\nLocalytics offers an analytics and marketing platform for targeted and personalized engagement campaigns on mobile [Localytics, 01](https://www.localytics.com/company/about); [Crunchbase, 01](https://www.crunchbase.com/organization/localytics).\r\n\r\n## Ownership\r\nSelf-owned\r\n\r\n## Products and Services\r\nLocalytics performs a variety of services for clients: \r\n\r\n* Uniquely identify users and devices via the Localytics tracker: \"The Localytics SDK automatically captures and uploads device IDs which the Localytics backend uses to uniquely identify users. Some apps connect to their own backend systems that use different IDs for uniquely identifying users\" [Localytics, 04](https://docs.localytics.com/dev/android.html#android) \r\n* Store and transmit user personal information, such as end user name [Localytics, 05](http://docs.localytics.com/dev/ios.html#identifying-users-ios) \r\n* Identify users who uninstall an app containing the tracker [Localytics, 06](http://docs.localytics.com/dev/ios.html#uninstall-tracking-ios)\r\n* Track detailed geolocation, even without the use of GPS: \"Most apps don't track user geolocation so Localytics uses an IP-to-location lookup service to determine which country they are located in. If your app does track user geolocation, you can use the following code to set latitude and longitude in Localytics much more precisely\" [http://docs.localytics.com/dev/ios.html#location-ios](http://docs.localytics.com/dev/ios.html#location-ios)\r\n\r\nLocalytics leverages the same tracking platform in iOS and Android.\r\n\r\n## Privacy Policy\r\n\r\n_Personally identifiable information collection (via Services):_ Localytics requests that its Customers not provide to it PII about their End Users. However, Localytics states that End Users should be aware Customers may request PII for their own use for their mobile apps. To the extent that Localytics does receive PII from Customers, it pledges to maintain the confidentiality of the PII. Localytics does obtain information from website log files, and maintains the right to combine automatically collected log data with other information they have about you. \r\n\r\n_Information sharing:_ Localytics \"does not rent, sell or share PII, including your Personal Information, with any third parties\" expect with your express consent, or in the event of \"a merger, acquisition, or sale of all or a portion of its assets\", at which case you will be prominently notified \"of any change in ownership or uses of your Personal Information, as well as any choices you may have regarding your Personal Information\" [Localytics, 07](https://www.localytics.com/privacy-policy)\r\n\r\n## Relationships\r\n_Customers:_ Comcast / A&E / OLA / Runkeeper / Microsoft / CVS Pharmacy / The New York Times / Avis / Salesforce Marketing Cloud / Amazon / Wendy's / Zipcar [Localytics, 02](https://www.localytics.com) / Oracle Marketing Cloud / Adobe Marketing Cloud / Facebook Marketing Partners / Twitter \r\n\r\n_Alliance partners:_ Bitbang / Cainkade / Cube Loco / Epicfy / Exicon / Jackrabbit / Jargon / Kapitec Software / Keystone Solutions / Mobiquity / NorthBay / Northout / Pollfish / Rocket Insights / Scholarly iQ / Scientific Computers Ltd. / Semba Mobile / Social Fulcrum / Somo / SP2 Serviços Empresariais Ltda / Stratigent / Vendus Labs Inc.\r\n\r\n_Technology partners:_ Aarki / adjust / Applift / Applovin / AppsFlyer / Apptimize / Apsalar / Branch Metrics / ExactTarget / Facebook / Fiksu / Greystripe / IBM PartnerWorld / Impact Radius / InMobi / Jampp / Kochava / Liftoff / Mag+ / Marketo / Method Mill / Millennial Media / NativeX / Optimizely / Phunware / Pinsight Media+ / Rocket Fule / StrikeAd / Supersonic / Tapstream / Taptica / Textur / TUNE / Twitter / Yozio [Localytics, 03](https://www.localytics.com/company/partners)\r\n\r\n## Details\r\n_Financial details:_ Localytics was founded in 2009 and and has raised over $69 million from funders [Localytics, 01](https://www.localytics.com/company/about); [Crunchbase, 01](https://www.crunchbase.com/organization/localytics).\r\n\r\n## References\r\n* _Localytics, 01._ [https://www.localytics.com/company/about](https://www.localytics.com/company/about) \r\n* _Localytics, 02._ [https://www.localytics.com](https://www.localytics.com) \r\n* _Localytics, 03._ [https://www.localytics.com/company/partners](https://www.localytics.com/company/partners) \r\n* _Localytics, 04._ [https://docs.localytics.com/dev/android.html#android](https://docs.localytics.com/dev/android.html#android) \r\n* _Localytics, 05._ [http://docs.localytics.com/dev/ios.html#identifying-users-ios](http://docs.localytics.com/dev/ios.html#identifying-users-ios) \r\n* _Localytics, 06._ [http://docs.localytics.com/dev/ios.html#uninstall-tracking-ios](http://docs.localytics.com/dev/ios.html#uninstall-tracking-ios) \r\n* _Localytics, 07._ [https://www.localytics.com/privacy-policy](https://www.localytics.com/privacy-policy](https://www.localytics.com/privacy-policy)","creation_date":"2017-09-24","code_signature":"com.localytics.android.|com.localytics.androidx|com.localytics.react.","network_signature":"analytics\\.localytics\\.com|manifest\\.localytics\\.com|profile\\.localytics\\.com|sdk-assets\\.localytics\\.com","website":"http://localytics.com","categories":["Analytics","Profiling"],"hostnames":["analytics.localytics.com","manifest.localytics.com","profile.localytics.com","sdk-assets.localytics.com","webanalytics.localytics.com"]},{"id":"exodus_17","name":"Braze (formerly Appboy)","description":"## Primary Location\r\nUnited States (New York City) [Crunchbase, 01](https://www.crunchbase.com/organization/braze)\r\n\r\n## Website\r\n[https://www.braze.com](https://www.braze.com)\r\n\r\n## About\r\nBraze is a mobile marketing company that offers CRM solutions and mobile marketing automation software for mobile applications.\r\n\r\n## Ownership\r\n\r\n\r\n## Products and Services\r\n_Cross-Channel Personalization:_ Target customers based on personal interests, location, past purchases, and more [Braze, 02](https://www.braze.com/product/cross-channel-personalization)\r\n\r\n_Identification and Analytics:_ Profile users, segment audiences, and utilize analytics for targeted advertisements [Braze, 02](https://www.braze.com/product/cross-channel-personalization); [Braze, 02](https://www.braze.com/product/cross-channel-personalization); [Braze, 01](https://www.braze.com); [Braze, 02](https://www.braze.com/product/cross-channel-personalization); [Braze, 03](https://www.slideshare.net/Appboy/appboy-urban-outfitters-placeiq-case-study)\r\n\r\n### Advertising Networks\r\n* Data sharing (vague) [Braze, 07](https://www.braze.com/product/integrations)\r\n\r\n## Privacy Policy\r\n_Data Collection:_ Braze collects data through the use of Developer apps. This includes:\r\n\r\n* Device information (OS version, IP address, carrier information, country code) and a unique Braze-generated ID\r\n* Application usage\r\n* Personally identifiable information: Braze \"may collect personally identifiable information shared with Developer Applications. We may also collect personally identifiable information from third parties used for authentication, such as when a user logs in to a Developer Application using a Facebook account, and from third party partners such as Facebook, Twitter, and Klout. Personally identifiable information collected may include information like name, email address, location, gender, interests, device, app usage, user ID, and contact information\".\r\n\r\n_Location Information:_ Braze \"may collect device location information if location services are enabled for any Developer Applications on the device. We use location information to provide Developers with information about the use of their Developer Applications\".\r\n\r\n_Information Use:_ Braze can \"use information we collect to provide partner Developers with information about usage of Developer Applications that integrate the Braze Service.\"\r\n\r\n_Data Sharing:_ Data is shared with app Developers \"in the form of aggregated, anonymous data about the way Developer Applications are used so that Developers can improve their respective Developer Applications.\" Braze may disclose information to third parties as required by law; to trusted service providers working on their behalf; to protect their rights, the safety of others, or in response to a government request; and in conjunction with a merger, acquisition, or sale of Braze.\r\n\r\n_Automatic Data Collection:_ Braze will \"automatically collect information about how Developer Applications are used, such as the frequency and duration of usage. This includes details about mobile devices, such as a unique Braze-generated ID for the mobile device. We share anonymous information about use of their respective Developer Applications with Developers, including which Developer Applications users have downloaded and the way those Developer Applications are used, which facilitates improvements to Developer Applications.\"\r\n\r\n_Opt-Out:_ End users may opt out of location collection by turning off location services for Developer apps in their mobile device. They can opt out of personally identifiable information by not providing that information to the Developer apps, and in the case of third parties, not providing that information to the third parties. Braze states, \"You can prevent collection of all information by uninstalling Developer Applications that integrate the Braze Service.\"\r\n\r\n_Data retention:_ Braze \"will retain information collected throughout the life of each user’s use of Developer Applications except where prohibited by law.\" Users can email privacy@braze.com to request data deletion. Braze \"will keep anonymous information and may need to retain some identifying information to ensure that your request continues to be honored. Your information will be deleted from our active database but may remain in our archives. If we are required to maintain certain information about you, we will comply with your deletion request after fulfilling any legal requirements.\"\r\n\r\n_International Law:_ Braze complies with the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework.\r\n\r\n_Consent:_ Braze states, \"By using a Developer Application, you are consenting to our collection and processing of information as set forth in this Privacy Policy now and as amended by us. 'Processing' means using cookies on a computer/hand held device or using or touching information in any way, including, but not limited to, collecting, storing, deleting, using, combining and disclosing information, all of which activities will take place in the United States. If you reside outside the U.S. your information will be transferred to the U.S., and processed and stored there under U.S. privacy standards. By using the Application and providinginformation to us, you consent to such transfer to, and processing in, the U.S.\" [Braze, 11](https://www.braze.com/privacy).\r\n\r\n## Relationships\r\nABC News / Citi / GAP / Axel Springer / Dominos / Delivery Hero / Hearst / KFC / Microsoft / Nascar / iHeartMedia / RTR / Postmates / OKCupid / Urban Outfitters [Braze, 01](https://www.braze.com) / American Cancer Society / Dots / ibotta / 1-800-Flowers.com / Momondo [Braze, 02](https://www.braze.com/customers)\r\n\r\n## Details\r\n_Financial details:_ Braze was founded in 2011 and has raised over $95 million from funders. Braze changed its name from Appboy in 2017 [Crunchbase, 01](https://www.crunchbase.com/organization/braze).\r\n\r\n### Methods\r\n* Targeted advertisments [Braze, 01](https://www.braze.com) \r\n* Location-based targeting [Braze, 07](https://www.braze.com/product/integrations)\r\n* Real-world location targeting (including real-time targeting) [Braze, 02](https://www.braze.com/product/cross-channel-personalization) [Braze, 03](https://www.slideshare.net/Appboy/appboy-urban-outfitters-placeiq-case-study); [Braze, 07](https://www.braze.com/product/integrations); [Braze, 08](https://www.braze.com/academy/User_Targeting); [Braze, 09](https://www.braze.com/blog/appboy-location-targeting-tool); [Braze, 10](http://www.prweb.com/releases/2013/10/prweb11275487.htm)\r\n* Targeted advertising based on consumer actions [Braze, 02](https://www.braze.com/product/cross-channel-personalization)\r\n* Timed advertisements [Braze, 02](https://www.braze.com/product/cross-channel-personalization)\r\n* Targeting across devices and channels [Braze, 02](https://www.braze.com/product/cross-channel-personalization)\r\n* Real-time services [Braze, 04](https://www.braze.com/customers/postmates); [Braze, 05](https://www.braze.com/product/lifecycle-engagement-orchestration)\r\n* Artificial intelligence for analytics [Braze, 06](https://www.braze.com/product/optimization-ai)\r\n* Reports for clients [Braze, 06](https://www.braze.com/product/optimization-ai)\r\n\r\n## References\r\n* _Braze, 01._ [https://www.braze.com](https://www.braze.com)\r\n* _Braze, 02._ [https://www.braze.com/product/cross-channel-personalization](https://www.braze.com/product/cross-channel-personalization)\r\n* _Braze, 03._ [https://www.slideshare.net/Appboy/appboy-urban-outfitters-placeiq-case-study](https://www.slideshare.net/Appboy/appboy-urban-outfitters-placeiq-case-study) \r\n[Braze, 04._ [https://www.braze.com/customers/postmates](https://www.braze.com/customers/postmates)\r\n* _Braze, 05._ [https://www.braze.com/product/lifecycle-engagement-orchestration](https://www.braze.com/product/lifecycle-engagement-orchestration)\r\n* _Braze, 06._ [https://www.braze.com/product/optimization-ai](https://www.braze.com/product/optimization-ai)\r\n* _Braze, 07._ [https://www.braze.com/product/integrations](https://www.braze.com/product/integrations)\r\n* _Braze, 08._ [https://www.braze.com/academy/User_Targeting](https://www.braze.com/academy/User_Targeting)\r\n* _Braze, 09._ [https://www.braze.com/blog/appboy-location-targeting-tool](https://www.braze.com/blog/appboy-location-targeting-tool)\r\n* _Braze, 10._ [http://www.prweb.com/releases/2013/10/prweb11275487.htm](http://www.prweb.com/releases/2013/10/prweb11275487.htm)\r\n* _Braze, 11._ [https://www.braze.com/privacy](https://www.braze.com/privacy)\r\n* _Crunchbase, 01._ [https://www.crunchbase.com/organization/braze](https://www.crunchbase.com/organization/braze)\r\n\r\n## External Links\r\n* _Crunchbase (Braze):_ [https://www.crunchbase.com/organization/braze](https://www.crunchbase.com/organization/braze)","creation_date":"2017-09-24","code_signature":"com.appboy","network_signature":"appboy\\.com","website":"https://www.braze.com","categories":["Analytics","Advertisement","Location"],"hostnames":["appboy.com","dev.appboy.com","iad.appboy.com","akar.iad.appboy.com","axion.iad.appboy.com","carina.iad.appboy.com","equuleus.iad.appboy.com","hercules.iad.appboy.com","lacerta.iad.appboy.com","null.iad.appboy.com","orion.iad.appboy.com","pyxis.iad.appboy.com","serpens.iad.appboy.com","shared.iad.appboy.com","venetia.iad.appboy.com","iad-03.appboy.com","lacerta.iad-03.appboy.com","sdk.iad-03.appboy.com","yildun.iad-03.appboy.com","sdk-orion.appboy.com"]},{"id":"exodus_18","name":"mParticle","description":"## Primary location\r\nUnited States (New York) [Crunchbase, 01](https://www.crunchbase.com/organization/mparticle)\r\n\r\n## Website\r\n[https://www.mparticle.com](https://www.mparticle.com)\r\n\r\n## About\r\nmParticle offers \"a customer data platform built for mobile and native apps across all devices\" [mParticle, 04](https://www.mparticle.com/news/mparticle-raises-15-million-series-a-led-by-social-capital)\r\n\r\n## Ownership\r\nmParticle\r\n\r\n## Documentation\r\n[https://docs.mparticle.com/developers/sdk/android/getting-started](https://docs.mparticle.com/developers/sdk/android/getting-started)\r\n\r\n## Products and Services\r\nmParticle's core features include:\r\n\r\n* _Simplicity and organization:_ Clients \"collect and control all\" their \"customer data through a single API\"\r\n* _Cross-device identification:_ \"Recognize customers at every step of the buying process\"\r\n* _Market orchestration:_ \"Personalize experiences across channels, partners, and screens\"\r\n\r\nProducts and services include:\r\n\r\n* _Customer Data Platform (CDP):_\r\n* * _Understand the entire buying process:_ Merge online and offline data through collection of digital and offline customer journey data; stream it to platforms and systems\r\n* * _Understand and predict customers:_ \"Link customer identities and profile information across internal and external systems for...customer insights\"\r\n* * _Integration:_ \"Integrate with 175+ of the leading marketing, analytics and data warehousing solutions\"\r\n* * _Control your data:_ \"Set rules to transform and filter data without having to make changes to client-side code, and monitor all integrations in real-time\"\r\n* * * _IDSync:_ \"Create fine-grained identity mappings and logic to meet nuanced business requirements and share them across providers\"\r\n* * * _AudienceSync:_ \"Transform raw data into actionable audience segments and sync them across paid media, CRM, and other platforms\"\r\n* * * _Enrichment:_ \"Manage integrations with third-party profile enrichment providers and supplement existing data with additional customer insights\"\r\n* * * _Warehouses:_ \"Instantly load data into Amazon Redshift, BigQuery and other data warehouses, BI tools, and machine learning extensions\" [mParticle, 05](https://www.mparticle.com/product)\r\n* _Enhance analytics:_ \"Unify data around a single customer profile to fuel better insights and attribution reporting\" \r\n* _Segmentation:_ Build and sync audience segments across platforms [mParticle, 06](https://www.mparticle.com/marketer)\r\n* _Data integration:_ \"Unite disparate data sources to better understand the customer and key business metrics\" [mParticle, 07](https://www.mparticle.com/productmanager)\r\n* _Cross-device identification:_ \"Improve media measurement, customer journey analytics, lifetime value modeling, and more by resolving customer identity data across disparate sources\" [mParticle, 08](https://www.mparticle.com/analytics)\r\n\r\n* _Location tracking with SafeGraph integration:_ By integrating with SafeGraph, clients have the tools to track user physical locations, and harness machine learning to analyze the data: \"mParticle customers can now create, monitor, and control server-to-server integrations with SafeGraph via the mParticle platform. With the integration enabled, brands can stream real-time mobile location data directly from their apps to SafeGraph, which will then translate long/lat coordinates into known locations and use machine learning to help brands understand their customers offline movement patterns\" [mParticle, 10](https://www.mparticle.com/integrations/integration-safegraph)\r\n\r\n## Privacy Policy\r\n\r\n_Data Collection:_ Clients \"collect information based on User interaction with their mobile application(s), mobile website(s) or other digital properties where Clients have integrated with the\" mParticle Platform. mParticle calls this \"Client Digital Properties\". Data collected through \"via Client Digital Properties for the Platform includes: the date/time for a visit to a Client Digital Property, referrer information such as what search engine and search keywords Users may have used to get to a Client Digital Property, information about the browser or device your User is on such as their Operating System, as well as the city/country location of Users, and any pseudonymous tokens and mobile advertising IDs (e.g., IDFA in iOS). In addition, our Clients can choose what other User data they want to collect and store on the platform such as an IP address, location information, a User’s age, user names, real names, email addresses and other custom data points as determined by each Client.\" \r\n\r\nmParticle places restrictions on data practices. They state, \"We contractually prohibit Clients from placing sensitive information (e.g., passwords, authentication credentials, credit cards, social security or driver’s license numbers) or information that is deemed sensitive by applicable law or self-regulatory codes such as the Digital Advertising Alliance. mParticle functions strictly as the data processing agent of our Clients. Accordingly, other than those aforementioned restrictions, the data stored on the Platform is subject to the privacy policies of each Client\".\r\n\r\n_Information sharing:_ Third party sharing may proceed as follows:\r\n\r\n* Third-party agents working as subprocessors (who must adhere to mParticle's privacy policy)\r\n* \"To protect the rights and property of mParticle, our agents, Clients and others \"\r\n* \"In an emergency, including protection of the personal safety of any person\"\r\n* \"For the purposes of a business deal (or negotiation of a business deal) involving sale or transfer of all or a part of our business or assets\"\r\n* In response to a lawful request by public authorities\r\n* mParticle \"may also share aggregate or anonymous information without restriction\"\r\n\r\n_Security:_ mParticle asserts that they take reasonable steps to protect information. They state, \"We encrypt transmission of data on pages where you provide payment information or otherwise provide sensitive information. However, no security or encryption method can be guaranteed to protect information from hackers or human error. Information we collect may be stored or processed on computers located in any country where we do business\".\r\n\r\n_Data retention:_ mParticle \"retains Client data for so long as you remain are a Client and will delete Client’s information within 12 months of either party’s termination of applicable Client agreement upon written request. We retain User level data on the Platform as directed by our Clients and for a reasonable time thereafter for audit purposes and as otherwise required by law\".\r\n\r\n_Opt-out:_ mParticle has an email-based opt-out procedure for Clients, but does not list opt-out procedures for End Users on its Privacy Policy web page. The opt-out procedure for Clients is as follows: \"You may opt out of receiving promotional emails from mParticle by following the instructions in those emails. If you opt out, we may still send you non-promotional emails, such as emails about your mParticle projects or our ongoing business relationship. An individual wishing to limit the use or sharing of their data should contact email support@mparticle.com. mParticle will respond within ninety (90) days to any request to delete your information. Individuals who have provided information directly to one of mParticle’s Clients must send follow-up requests to change or delete such information to that particular mParticle Client\"\r\n\r\n_International law:_ mParticle complies with the EU-US Privacy Shield Framework and the Swiss-US Privacy Shield Framework [mParticle, 12](https://www.mparticle.com/privacypolicy).\r\n\r\n## Relationships\r\n_Customers:_ Airbnb / King / Spotify / Jet / EA / SeatGeek / Ticketmaster / Gilt / Bleacher Report / Chick-fil-A / Postmates / Lilly Pulitzer [mParticle, 01](https://www.mparticle.com) / Venmo / Via / Stash / Starwood Preferred Guest / Draft / StockTwits / OKCupid / NBCUniversal / Turner / theSkimm / Lakes Fifth Avenue / Lululemon Athletica / Goat / Live Nation [mParticle, 02](https://www.mparticle.com/customers) / Walmart [mParticle, 03](https://www.mparticle.com/news/mparticle-gartner-magic-quadrant-digital-marketing-hubs) / iHeartRadio / Starwood / SoulCycle [mParticle, 04](https://www.mparticle.com/news/mparticle-raises-15-million-series-a-led-by-social-capital) \r\n\r\n_Integrations:_ mParticle offers \"Full-featured integrations with the top marketing, advertising, analytics, and data warehousing platforms\". Integrations include: Amazon Redshift / Amplitude / Appboy / Kahuna / Kochava / SendGrid [mParticle, 04](https://www.mparticle.com/news/mparticle-raises-15-million-series-a-led-by-social-capital) / Facebook / Snap / Twitter / TUNE / Adobe Marketing Cloud / Oracle Marketing Cloud / Salesforce Marketing Cloud / Zendesk / MailChimp / Google Analytics / Looker / Mixpanel / comScore [mParticle, 01](https://www.mparticle.com). For a detailed database of integrations, see [mParticle, 09](https://www.mparticle.com/integrations).\r\n\r\n_Key partnerships:_ Some key partnerships include integration with SafeGraph [mParticle, 10](https://www.mparticle.com/integrations/integration-safegraph) and Salesforce Marketing Cloud [mParticle, 11](https://www.mparticle.com/blog/salesforce-partnership).\r\n\r\n## Details\r\n_Financial details:_ mParticle was founded in 2013 and has raised over $76 million from funders [Crunchbase, 01](https://www.crunchbase.com/organization/mparticle). \r\n\r\n_Location-based tracking:_ Via, an \"on-demand ride-sharing app based in NYC\", integrates with mParticle for geofencing services [mParticle, 13](https://www.mparticle.com/blog/via-predictive-analytics-radar).\r\n\r\n## References\r\n* _mParticle, 01._ [https://www.mparticle.com](https://www.mparticle.com) \r\n* _mParticle, 02._ [https://www.mparticle.com/customers](https://www.mparticle.com/customers) \r\n* _mParticle, 03._ [https://www.mparticle.com/news/mparticle-gartner-magic-quadrant-digital-marketing-hubs](https://www.mparticle.com/news/mparticle-gartner-magic-quadrant-digital-marketing-hubs) \r\n* _mParticle, 04._ [https://www.mparticle.com/news/mparticle-raises-15-million-series-a-led-by-social-capital](https://www.mparticle.com/news/mparticle-raises-15-million-series-a-led-by-social-capital) \r\n* _mParticle, 05._ [https://www.mparticle.com/product](https://www.mparticle.com/product) \r\n* _mParticle, 06._ [https://www.mparticle.com/marketer](https://www.mparticle.com/marketer) \r\n* _mParticle, 07._ [https://www.mparticle.com/productmanager](https://www.mparticle.com/productmanager) \r\n* _mParticle, 08._ [https://www.mparticle.com/analytics](https://www.mparticle.com/analytics) \r\n* _mParticle, 09._ [https://www.mparticle.com/integrations](https://www.mparticle.com/integrations) \r\n* _mParticle, 10._ [https://www.mparticle.com/integrations/integration-safegraph](https://www.mparticle.com/integrations/integration-safegraph) \r\n* _mParticle, 11._ [https://www.mparticle.com/blog/salesforce-partnership](https://www.mparticle.com/blog/salesforce-partnership)\r\n\r\n## External Links\r\n* _Crunchbase (mParticle):_ [https://www.crunchbase.com/organization/mparticle](https://www.crunchbase.com/organization/mparticle)","creation_date":"2017-09-24","code_signature":"com.mparticle","network_signature":"mparticle\\.com","website":"http://mparticle.com","categories":["Analytics"],"hostnames":["mparticle.com","config2.mparticle.com","cookiesync.mparticle.com","identity.mparticle.com","jssdkcdn.mparticle.com","jssdkcdns.mparticle.com","jssdks.mparticle.com","nativesdks.mparticle.com","pixels.mparticle.com","s2s.mparticle.com","static.mparticle.com"]},{"id":"exodus_20","name":"S4M","description":"## Websites\r\n * http://www.s4m.io/","creation_date":"2017-09-24","code_signature":"com.sam4mobile.|.S4MAnalytic","network_signature":"s4m\\.io|sam4m\\.com","website":"http://www.s4m.io/","categories":["Analytics"],"hostnames":["s4m.io","sam4m.com","eu-ma.sam4m.com","us-ma.sam4m.com"]},{"id":"exodus_22","name":"Sizmek","description":"\"Sizmek (NASDAQ: SZMK) fuels digital advertising campaigns for advertisers and agencies around the world with the most cutting-edge technology to engage audiences across any screen. ...Sizmek has proudly pioneered industry firsts in digital, including rich media, video and online targeted advertising across channels. Sizmek's open ad management stack delivers the most creative and impactful multiscreen digital campaigns, across mobile, display, rich media, video and social, all powered by an unrivaled data engine.\"\r\n\r\n[Privacy Policy](http://www.sizmek.com/privacy-policy/)\r\n\r\n## Data Collected\r\n * Anonymous (Browser Information, Date/Time, Demographic Data, Hardware/Software Type, Page Views )\r\n * Pseudonymous (IP Address (EU PII), Location Based Data)\r\n\r\n## Data Sharing\r\nAnonymous data is shared with 3rd parties., PII data is shared with 3rd parties.\r\n\r\n## Data Retention\r\n0-3 Months\r\n\r\n[source Ghostery](https://apps.ghostery.com/en/apps/sizmek)","creation_date":"2017-09-24","code_signature":".sizmek.","network_signature":"serving-sys\\.com","website":"https://www.sizmek.com","categories":["Analytics"],"hostnames":["serving-sys.com","bs.serving-sys.com","ds.serving-sys.com","ds-vn.serving-sys.com","gizmo.serving-sys.com","lm.serving-sys.com","msntest.serving-sys.com","secure-ds.serving-sys.com","services.serving-sys.com"]},{"id":"exodus_23","name":"Batch","description":"## Websites\r\n * https://batch.com","creation_date":"2017-09-24","code_signature":"com.batch.android.","network_signature":"batch\\.com","website":"https://batch.com","categories":["Analytics","Profiling"],"hostnames":["batch.com","via.batch.com","ws.batch.com"]},{"id":"exodus_24","name":"Sync2Ad","description":"## Websites\r\n * https://www.sync2ad.com/\r\n\r\n## Infos\r\n * https://www.crunchbase.com/organization/sync2television#/entity","creation_date":"2017-09-24","code_signature":"com.visiware.sync2ad.dmp.","network_signature":"sync2ad\\.com","website":"https://www.sync2ad.com/","categories":["Analytics"],"hostnames":["sync2ad.com"]},{"id":"exodus_25","name":"Flurry","description":"## Primary Location\r\nUnited States\r\n\r\n## Website\r\n[https://developer.yahoo.com](https://developer.yahoo.com)\r\n\r\n## About\r\nFlurry is part of the Yahoo Developer network suite. Flurry's product, Flurry Analytics, offers mobile analytics, monetization, and advertising services [Yahoo, 01](https://developer.yahoo.com/analytics); [Yahoo, 14](https://developer.yahoo.com/flurry/docs); [Wikipedia, 01](https://en.wikipedia.org/wiki/Flurry_(company)).\r\n\r\n## Ownership\r\nOath Inc. (subsidiary of Verizon Communications; Oath includes Yahoo and AOL) [Wikipedia, 01](https://en.wikipedia.org/wiki/Oath_Inc.); [Ars Technica, 01](https://arstechnica.com/information-technology/2017/06/oath-verizon-completes-4-5-billion-buy-of-yahoo-and-merges-it-with-aol)\r\n\r\n## Products and Services\r\nFlurry Analytics:\r\n\r\n* Utilizes tracking to analyze user interaction, correlating with other users\r\n* Groups and correlates user data\r\n* Tracks in-app actions of users\r\n* Segments users\r\n* Funnels users into specific in-app paths\r\n* Monitors user churn and retention\r\n* Determines user \"personas\"\r\n* Predicts user demographics\r\n* Monitors user acquisition efforts\r\n* Measures the impact of advertising campaigns or channels [Yahoo, 02](https://developer.yahoo.com/analytics/features.html).\r\n\r\nAnalytics services cover in-app behaviors like \"making a purchase, playing a song, or sharing on Facebook\" [Yahoo, 03](https://developer.yahoo.com/flurry/docs/analytics/gettingstarted/events/android). \r\n\r\nFlurry Pulse provides \"the ability to share your app data with integrated partners\" [Yahoo, 13](https://developer.yahoo.com/flurry-pulse). \r\n\r\n## Privacy Policy\r\n_Data sharing:_ As of September 18, 2017, Yahoo stated that Yahoo and Oath \"plan to share some user information within the Verizon family of companies which will enable us to integrate our business, allowing us to coordinate more and improve your experiences\". Yahoo further explained, \"We will share the same information that our companies have previously collected and used for the development and operation of our products and services. This may include your account registration information (such as your user ID, gender, name, email address, postcode & age), your content and advertising interests, content associated with your account, the types of services you use and how you engage with them, cookie and device IDs, IP addresses, geolocation information and activity information from across our websites, apps, software and other services. All of the information that we collect about you may be shared across the various Oath brands and within our Verizon family of companies\" [Yahoo, 02](https://policies.yahoo.com/ie/en/yahoo/privacy/euoathnoticefaq). \r\n\r\nYahoo shares data with third parties, and allows third parties to place tracking technologies like cookies, web beacons, applicaitons (or \"widgets), SDKs, and similar technologies on Yahoo sites and apps. Yahoo adds that \"We do not share your personally identifiable information from your Yahoo account with our advertisers or our partners as part of our analytics programs. We may, however, share pseudonymous information - including demographic information - with our advertisers or partners\" [Yahoo, 04](https://policies.yahoo.com/ie/en/yahoo/privacy/topics/thirdparties/index.htm). \r\n\r\n_Opt-out:_ Yahoo offers an option to opt out of \"interest-based advertising, analysis of communications content for advertising purposes, and the sharing of your information with partners for data matching and appends using the tools\" on their Ad Interest Manager website. This includes \"Your advertising choices\" both \"across the web\" and \"On Yahoo\" [Yahoo, 05](https://aim.yahoo.com/aim/ie/en/optout). Their Privacy Controls page offers settings for Marketing Preferences, Ad Interest Manager, Content preferences, Search history, and Location management [Yahoo, 06](https://policies.yahoo.com/ie/en/yahoo/privacy/tools/index.htm). \r\n\r\n\"You must allow cookies from Yahoo in order to opt out. To make your opt-out apply to every computer that you use, you must be signed in to your Yahoo account\". Yahoo's opt out page also includes \"Your interest categories\" [Yahoo, 05](https://aim.yahoo.com/aim/ie/en/optout).\r\n\r\nYahoo offers opt-out options for third parties, including the recommendation to visit their websites individually [Yahoo, 04](https://policies.yahoo.com/ie/en/yahoo/privacy/topics/thirdparties/index.htm).\r\n\r\n## Relationships\r\n_Yahoo partners:_ Adxpose (comScore product) / Audience Science / comScore/ScorecardResearch / DoubleVerify / Integral Ads / KN Dimestore / Nielsen / Facebook / Google+ / LinkedIn / Pinterest / Twitter / 30 Boxes / Amazon / Basil (Backstage Technologies) / Bunchball Games / ChitChat (Monusoft) / CoverGirl Beauty Consultant Live Chat / Dropbox / eBay / enDICEr / Love Match/Fun Center (B4U.com) / NDCSA / NewsGator / OtherInBox / Pandaf Games / StumbleUpon / WackyB Twitter Sync / WebEx Co-Browse / YouSendIt / ABC / Astrology.com/iVillage / Cars.com / Healthline / Match.com / Monster Inc. / Nokia Maps / Orbitz / PriceGrabber / Shopzilla / Spotify / Team Fan Shop (Pro Football Weekly) / Tenor / TripAdvisor / TrueCar / Turner / Vast (Autos) / Zillow / ABC News / Blastro.com / Blip.tv / CNBC / CNN / CollegeHumor.com / Dailymotion / Ebaumsworld.com / Ehow.com / Fox News / Gametrailers.com / Good Morning America / Guardian News / Hulu / Metacafe / Metatube.com / Myspace.com / NBC / NFL / PBS / Ustream / Vevo / Videobash.com / Vimeo / Washington Post / Worldstarhiphop.com / YouTube / Chitika / Google / Media.net / Microsoft / NetSeer / Yandex / Abaca Technology Corporation / AOL / Authentication Metrics / Aviary / Bankrate / Bloomreach (Commerce SEO) / Branch.io / Detroit Trading Company / Dropbox / Google / HelloWorld, Inc. / HortonWorks / Lashback / Luminate / Manilla / Outbrain / Paypal / Project Slice / SigFig / Symantec / Trend Micro / Truedomain / Urban Airship / Vantage (Yahoo Real Estate) [Yahoo, 04](https://policies.yahoo.com/ie/en/yahoo/privacy/topics/thirdparties/index.htm)\r\n\r\n## Details\r\n_Financial Details:_ Flurry was founded in 2005. By December 2013, it had raised $62.5 million [TechCrunch, 01](https://techcrunch.com/2013/12/06/flurry-funding). On July 21, 2014 Yahoo bought Flurry for a reported $200-300 million [TechCrunch, 02](https://techcrunch.com/2014/07/21/yahoo-is-buying-mobile-analytics-firm-flurry-for-north-of-200m). Flurry partnered with Research Now, a digital data collecting firm, in 2014, for the purpose of \"to track mobile app users, offline\" [AdAge, 01](http://adage.com/article/digital/flurry-research-build-mobile-app-advertising-database/292287). \r\n\r\n_Scope:_ By December 6, 2013, Flurry told TechCrunch \"400,000 apps are using its analytics product, with 20,000 additions each month, and that it's tracking activity from 1.2 billion smartphones and tablets. It also said that it's working with 125,000 developers\" [TechCrunch, 01](https://techcrunch.com/2013/12/06/flurry-funding). \r\n\r\n_Additional services:_ Additional Flurry Analytics features for Android include:\r\n\r\n* Revenue Analytics [Yahoo, 07](https://developer.yahoo.com/flurry/docs/analytics/gettingstarted/revenue/android)\r\n* Crash Analytics [Yahoo, 08](https://developer.yahoo.com/flurry/docs/analytics/gettingstarted/trackcrashes/android)\r\n* Track Geographic Location (at the city level where the app is being used; or, without that level of detail, the country level as based on IP address)\r\n* Track user ID and demographics\r\n* Track page views [Yahoo, 09](https://developer.yahoo.com/flurry/docs/analytics/gettingstarted/technicalquickstart/android)\r\n* Object-based API for Native, Interstatial and Banner ads [Yahoo, 10](https://developer.yahoo.com/flurry/docs/publisher/code/android-ad-publishing)\r\n* User paths reporting [Yahoo, 11](https://developer.yahoo.com/flurry/docs/analytics/lexicon/analyticsusage)\r\n* Utilizes mobile SDK in apps to inject advertising, including video: \"Monetize your app with native and video ads from Yahoo, Flurry, and BrightRoll advertisers\" [Yahoo, 12](https://developer.yahoo.com/monetize)\r\n\r\n## References\r\n* _AdAge, 01_. [http://adage.com/article/digital/flurry-research-build-mobile-app-advertising-database/292287](http://adage.com/article/digital/flurry-research-build-mobile-app-advertising-database/292287) \r\n* _Ars Technica, 01_. [https://arstechnica.com/information-technology/2017/06/oath-verizon-completes-4-5-billion-buy-of-yahoo-and-merges-it-with-aol](https://arstechnica.com/information-technology/2017/06/oath-verizon-completes-4-5-billion-buy-of-yahoo-and-merges-it-with-aol) \r\n* _TechCrunch, 01_. [https://techcrunch.com/2013/12/06/flurry-funding](https://techcrunch.com/2013/12/06/flurry-funding) \r\n* _TechCrunch, 02_. [https://techcrunch.com/2014/07/21/yahoo-is-buying-mobile-analytics-firm-flurry-for-north-of-200m](https://techcrunch.com/2014/07/21/yahoo-is-buying-mobile-analytics-firm-flurry-for-north-of-200m) \r\n* _Yahoo, 01_. [https://developer.yahoo.com/analytics](https://developer.yahoo.com/analytics) \r\n* _Yahoo, 02_. [https://policies.yahoo.com/ie/en/yahoo/privacy/euoathnoticefaq](https://policies.yahoo.com/ie/en/yahoo/privacy/euoathnoticefaq) \r\n* _Yahoo, 03_. [https://developer.yahoo.com/flurry/docs/analytics/gettingstarted/events/android](https://developer.yahoo.com/flurry/docs/analytics/gettingstarted/events/android) \r\n* _Yahoo, 04_. [https://policies.yahoo.com/ie/en/yahoo/privacy/topics/thirdparties/index.htm](https://policies.yahoo.com/ie/en/yahoo/privacy/topics/thirdparties/index.htm) \r\n* _Yahoo, 05_. [https://aim.yahoo.com/aim/ie/en/optout](https://aim.yahoo.com/aim/ie/en/optout) \r\n* _Yahoo, 06_. [https://policies.yahoo.com/ie/en/yahoo/privacy/tools/index.htm](https://policies.yahoo.com/ie/en/yahoo/privacy/tools/index.htm) \r\n* _Yahoo, 07_. [https://developer.yahoo.com/flurry/docs/analytics/gettingstarted/revenue/android](https://developer.yahoo.com/flurry/docs/analytics/gettingstarted/revenue/android) \r\n* _Yahoo, 08_. [https://developer.yahoo.com/flurry/docs/analytics/gettingstarted/trackcrashes/android](https://developer.yahoo.com/flurry/docs/analytics/gettingstarted/trackcrashes/android) \r\n* _Yahoo, 09_. [https://developer.yahoo.com/flurry/docs/analytics/gettingstarted/technicalquickstart/android](https://developer.yahoo.com/flurry/docs/analytics/gettingstarted/technicalquickstart/android) \r\n* _Yahoo, 10_. [https://developer.yahoo.com/flurry/docs/publisher/code/android-ad-publishing](https://developer.yahoo.com/flurry/docs/publisher/code/android-ad-publishing) \r\n* _Yahoo, 11_. [https://developer.yahoo.com/flurry/docs/analytics/lexicon/analyticsusage](https://developer.yahoo.com/flurry/docs/analytics/lexicon/analyticsusage) \r\n* _Yahoo, 12_. [https://developer.yahoo.com/monetize](https://developer.yahoo.com/monetize) \r\n* _Yahoo, 13_. [https://developer.yahoo.com/flurry-pulse](https://developer.yahoo.com/flurry-pulse) \r\n* _Yahoo, 14_. [https://developer.yahoo.com/flurry/docs](https://developer.yahoo.com/flurry/docs)\r\n\r\n## External links\r\n* _Ghostery_: [https://apps.ghostery.com/apps/flurry](https://apps.ghostery.com/apps/flurry) \r\n* _Wikipedia_: [https://en.wikipedia.org/wiki/Flurry_(company)](https://en.wikipedia.org/wiki/Flurry_(company)) \r\n* _Flurry FAQ_: [https://developer.yahoo.com/flurry/docs/faq](https://developer.yahoo.com/flurry/docs/faq)\r\n* _AppBrain_: [https://www.appbrain.com/dev/Yahoo/](https://archive.is/7BNpX)\r\n* _GitHub_: https://github.com/flurry","creation_date":"2017-09-24","code_signature":"com.flurry.","network_signature":"flurry\\.com","website":"http://www.flurry.com","categories":["Analytics","Advertisement"],"hostnames":["flurry.com","adlog.flurry.com","ads.flurry.com","cdn.flurry.com","cfg.flurry.com","data.flurry.com","gw.flurry.com","proton.flurry.com"]},{"id":"exodus_26","name":"HockeyApp","description":"## Primary Location\r\nMicrosoft: United States (Seattle) / Bit Stadium: Germany (Stuttgart) [Crunchbase, 01](https://www.crunchbase.com/organization/bit-stadium-gmbh)\r\n\r\n## Website\r\n[https://www.hockeyapp.net](https://www.hockeyapp.net)\r\n\r\n## About\r\nHockeyApp is utilized for crash reporting, app distribution, user feedback, and the collection of user metrics. \"HockeyApp is a service for app developers to support them in various aspects of their development process, including the management and recruitment of testers, the distribution of apps and the collection of crash reports.\" [HockeyApp 01](https://support.hockeyapp.net/kb/general-account-management-2/general-questions)\r\n\r\n## Ownership\r\nBit Stadium is a subsidiary of Microsoft [Bloomberg, 01](https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=279701634)\r\n\r\n## Documentation\r\n[https://support.hockeyapp.net/kb/client-integration-android/hockeyapp-for-android-sdk](https://support.hockeyapp.net/kb/client-integration-android/hockeyapp-for-android-sdk)\r\n\r\n## What it does\r\nAnalyzes user behavior and app usage. \"Understand user behavior to improve your\r\napp. Track app adoption through daily active users, monthly active users, and net\r\nnew users. Measure customer engagement through session count and verify your apps\r\nreliability day by day with Crash Free Users.\" [HockeyApp, 02](https://www.hockeyapp.net/features/user-metrics/)\r\n\r\n\"When enabled, the SDK anonymously tracks the users of your app by creating a UUID that is then securely stored. The UUID is securely stored in the preferences of the client app.\" [HockeyApp, 03](https://support.hockeyapp.net/kb/app-management-2/what-data-is-collected-with-the-hockeysdks-2#data-collected-for-the-user-metrics-features)\r\n\r\n## Privacy Policy\r\n\r\nMicrosoft Privacy Statement [https://privacy.microsoft.com/en-us/PrivacyStatement](https://privacy.microsoft.com/en-us/PrivacyStatement)\r\n\r\nDevelopers can opt out of statistical analysis of their app's users. \"Just in case you want to opt-out of the automatic collection of anonymous users and sessions statistics, there is a way to turn this functionality off at any time.\" [HockeyApp, 04](https://support.hockeyapp.net/kb/general-account-management-2/getting-started-with-user-metrics)\r\n\r\n## Details\r\n\r\nHockeyApp was launched in 2012. It was acquired by Microsoft in 2014 [Crunchbase, 01](https://www.crunchbase.com/organization/bit-stadium-gmbh). The company existed in some form in 2011, with Microsoft as a customer [HockeyApp, 05](https://www.hockeyapp.net/blog/2014/12/11/hockeyapp-joins-microsoft.html).\r\n\r\n\"HockeyApp does not collect any PII (Personable Identifiable Information) and the user tracking is done anonymously... Keep in mind that whenever the HockeySDK sends metric data to our backend, a corresponding app version gets automatically added to the app.\" [HockeyApp, 04](https://support.hockeyapp.net/kb/general-account-management-2/getting-started-with-user-metrics)\r\n\r\n\"You can get more insights into user behavior for the testers of your app. You can see basic user metrics, gauge customer engagements and even check your app’s reliability throughout the day. More than that, you can drill down on the users that have experienced a particular crash type or a crash that happened during a specific time period. This will help you know if the crash has affected a lot of people over a cross section of your users or if there are specific groups of people who experience the same type of crashes repeatedly.\" [Stackify, 01](https://stackify.com/what-is-hockeyapp/)\r\n\r\n## References\r\n* _HockeyApp, 01._ [https://support.hockeyapp.net/kb/general-account-management-2/general-questions](https://support.hockeyapp.net/kb/general-account-management-2/general-questions)\r\n* _HockeyApp, 02._ [https://www.hockeyapp.net/features/user-metrics/](https://www.hockeyapp.net/features/user-metrics/)\r\n* _HockeyApp, 03._ [https://support.hockeyapp.net/kb/app-management-2/what-data-is-collected-with-the-hockeysdks-2#data-collected-for-the-user-metrics-features](https://support.hockeyapp.net/kb/app-management-2/what-data-is-collected-with-the-hockeysdks-2#data-collected-for-the-user-metrics-features)\r\n* _HockeyApp, 04._ [https://support.hockeyapp.net/kb/general-account-management-2/getting-started-with-user-metrics](https://support.hockeyapp.net/kb/general-account-management-2/getting-started-with-user-metrics)\r\n* _HockeyApp, 05._ [https://www.hockeyapp.net/blog/2014/12/11/hockeyapp-joins-microsoft.html](https://www.hockeyapp.net/blog/2014/12/11/hockeyapp-joins-microsoft.html)\r\n* _Crunchbase, 01._ [https://www.crunchbase.com/organization/bit-stadium-gmbh](https://www.crunchbase.com/organization/bit-stadium-gmbh)\r\n* _Bloomberg, 01._ [https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=279701634](https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=279701634)\r\n* _Stackify, 01._ [https://stackify.com/what-is-hockeyapp/](https://stackify.com/what-is-hockeyapp/)\r\n\r\n## External Links\r\n* _Crunchbase (HockeyApp):_ [https://www.crunchbase.com/organization/bit-stadium-gmbh](https://www.crunchbase.com/organization/bit-stadium-gmbh)\r\n* _Wikipedia (List of mergers and acquisitions by Microsoft):_ [https://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Microsoft#cite_note-195](https://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Microsoft#cite_note-195)\r\n* _Owler company profile:_ [https://www.owler.com/iaApp/1149223/hockeyapp-company-profile](https://www.owler.com/iaApp/1149223/hockeyapp-company-profile)","creation_date":"2017-09-24","code_signature":"net.hockeyapp.","network_signature":"hockeyapp\\.net","website":"http://hockeyapp.net","categories":["Crash reporting"],"hostnames":["hockeyapp.net"]},{"id":"exodus_27","name":"Google CrashLytics","description":"## Primary Location\r\nUnited States (Boston) [Crunchbase, 01](https://www.crunchbase.com/organization/crashlytics)\r\n\r\n## Website\r\n[http://try.crashlytics.com](http://try.crashlytics.com)\r\n\r\n## About\r\nCrashlytics offers a crash reporting solution for app developers.\r\n\r\n## Ownership\r\nGoogle [Recode, 01](https://www.recode.net/2017/1/18/14313164/google-twitter-acquisition-fabric-crashlytics)\r\n\r\n## Documentation\r\n[https://fabric.io/kits/android/crashlytics](https://fabric.io/kits/android/crashlytics)\r\n\r\n## Products and Services\r\nCrashlytics offers a variety of services for app developers. Crashlytics:\r\n\r\n* Receives and analyzes app crash reports which may contain user and device-specific data.\r\n\r\n* Performs analytics on app logs \"even the exact line of code your app crashed on\" [Crashlytics, 03](https://fabric.io/kits/ios/crashlytics)\r\n\r\n* Performs analytics on app users and utilizes social media advertising. \"Get insight into your users, what they’re doing, and inject live social content to delight them\" [Fabric, 01](https://get.fabric.io)\r\n\r\n* Performs cross-device user identity and authentication via \"Fabric\" [Wired, 01](https://www.wired.com/2014/10/twitter-fabric-sdk)\r\n\r\n## Privacy Policy\r\nCrashlytics Privacy Policy can be viewed at [Crashlytics, 04](https://try.crashlytics.com/terms/privacy-policy.pdf).\r\n\r\n## Relationships\r\n_Customers:_ Square / Walmart / Paypal / Yelp / Paperless Post / Blackboard / Path / Groupon / Domino's / Expedia / Orbitz / Kayak / 5 Infinity / Waze / OpenTable [Crashlytics, 01](https://try.crashlytics.com)\r\n\r\n_Integrations:_ Redmine / Pivotal Tracker / Jira / PagerDuty / Asana / OpsGenie / GitHub / Campfire / Sprintly / Hall / YouTrack / Bitbucket / Trello / FogBugz / Zoho / Slack / GitLab / Asana / YouTrack / Sprint.ly / Bitbucket / HipChat [Crashlytics, 02](http://try.crashlytics.com/integrations)\r\n\r\n## Details\r\n_Financial details:_ Crashlytics was founded in 2011 and had raised $6 million from funders. Twitter acquired Crashlytics in in 2013 for a reported $38 million [Crunchbase, 01](https://www.crunchbase.com/organization/crashlytics); [Boston Business Journal, 01](https://www.bizjournals.com/boston/blog/techflash/2013/10/twitter-crashlytics-bluefin-labs.html). In 2017, Google acquired Twitter's developer suite Fabric, which included Crashlytics, for integration into Google Firebase. The details of the deal were not publicly disclosed [Recode, 01](https://www.recode.net/2017/1/18/14313164/google-twitter-acquisition-fabric-crashlytics). Crashlytics is a business division of Google, Inc. [Crashlytics, 04](https://try.crashlytics.com/terms/privacy-policy.pdf).\r\n\r\n## References\r\n* _Boston Business Journal, 01._ [https://www.bizjournals.com/boston/blog/techflash/2013/10/twitter-crashlytics-bluefin-labs.html](https://www.bizjournals.com/boston/blog/techflash/2013/10/twitter-crashlytics-bluefin-labs.html) \r\n* _Crashlytics, 01._ [https://try.crashlytics.com](https://try.crashlytics.com) \r\n* _Crashlytics, 02._ [http://try.crashlytics.com/integrations](http://try.crashlytics.com/integrations) \r\n* _Crashlytics, 03._ [https://fabric.io/kits/ios/crashlytics](https://fabric.io/kits/ios/crashlytics) \r\n* _Crunchbase, 01._ [https://www.crunchbase.com/organization/crashlytics](https://www.crunchbase.com/organization/crashlytics) \r\n* _Fabric, 01._ [https://get.fabric.io](https://get.fabric.io) \r\n* _Recode, 01._ [https://www.recode.net/2017/1/18/14313164/google-twitter-acquisition-fabric-crashlytics](https://www.recode.net/2017/1/18/14313164/google-twitter-acquisition-fabric-crashlytics) \r\n* _Wired, 01._ [https://www.wired.com/2014/10/twitter-fabric-sdk](https://www.wired.com/2014/10/twitter-fabric-sdk) \r\n\r\n## External Links\r\n* _Crunchbase (Crashlytics):_ [https://www.crunchbase.com/organization/crashlytics](https://www.crunchbase.com/organization/crashlytics) \r\n* _Wikipedia (Crashlytics):_ [https://en.wikipedia.org/wiki/Crashlytics](https://en.wikipedia.org/wiki/Crashlytics) \r\n* _TechCrunch, 01:_ [https://techcrunch.com/2013/01/28/twitter-acquires-crash-reporting-tool-crashalytics-development-of-the-product-will-continue-unabated](https://techcrunch.com/2013/01/28/twitter-acquires-crash-reporting-tool-crashalytics-development-of-the-product-will-continue-unabated) \r\n* _Fabric, 02:_ [https://blog.twitter.com/developer/en_us/a/2015/fabric-leading-the-sdk-market-in-performance-and-mobile-analytics.html](https://blog.twitter.com/developer/en_us/a/2015/fabric-leading-the-sdk-market-in-performance-and-mobile-analytics.html) \r\n* _The Register, 01:_ [https://www.theregister.co.uk/2017/01/19/google_buys_twitters_mobile_app_development_team_fabric](https://www.theregister.co.uk/2017/01/19/google_buys_twitters_mobile_app_development_team_fabric)","creation_date":"2017-09-24","code_signature":"io.fabric.|com.crashlytics.|com.google.firebase.crashlytics|com.google.firebase.crash.|io.invertase.firebase.crashlytics.","network_signature":"crashlytics\\.com","website":"http://crashlytics.com","categories":["Crash reporting"],"hostnames":["crashlytics.com"]},{"id":"exodus_28","name":"LeanPlum","description":"## Primary Location\r\nUnited States (San Francisco)\r\n\r\n## Website\r\n[https://www.leanplum.com](https://www.leanplum.com)\r\n\r\n## About\r\nLeanplum offers a mobile marketing platform with solutions for mobile messaging, in-app experiences, and detailed analytics.\r\n\r\n## Ownership\r\nLeanplum\r\n\r\n## Documentation\r\n[https://www.leanplum.com/docs/android](https://www.leanplum.com/docs/android)\r\n\r\n## Products and Services\r\nLeanplum has a number of services. They include:\r\n\r\n* _Messaging:_ Send push notifications, in-app messages, email, and more, using wide broadcasts or personalized content. Deliver messages with \"triggers or drip campaigns across the customer lifecycle\". Other targeting strategies include \"onboarding, engagement, conversion, reactivation, and loyalty\" [Leanplum, 05](https://www.leanplum.com/platform/push-notifications-messaging).\r\n* _Mobile Marketing Automation:_ Create \"context-rich campaigns that understand and respond to user actions\". Target users based on \"what users do and who they are\", and engage along the full customer journey. Tailor interactions based on behavior, location, timing, and channel. Automate self-activating messages in response to \"personalized behaviors\" [Leanplum, 06](https://www.leanplum.com/platform/mobile-marketing-automation).\r\n* _App Experience Command Center:_ A mobile content management system [Leanplum, 07](https://www.leanplum.com/platform/app-editor).\r\n* _App Personalization:_ Leanplum \"provides context and personalization enabled by individual user profiles that get richer over time. Demographic, behavior, location, time, and external data provide the deep insights that power relevance. The key to meaningful engagement is understanding who users are and what they do inside your app.\" They \"capture limitless user events and behaviors to fuel highly contextual messaging campaigns\" [Leanplum, 08](https://www.leanplum.com/platform/personalization).\r\n* _A/B Testing:_ Leanplum claims to have \"the most extensive mobile A/B testing solution in the industry\". Their product \"comes equipped with the ability to run A/B and multivariate tests\" to maximize return on investment [Leanplum, 09](https://www.leanplum.com/platform/mobile-ab-testing-optimization).\r\n* _Analytics:_ Leanplum's approach is to \"capture all events and behaviors associated with a user, without limits or data point costs\" in order to \"inspire real-time action\". Clients can \"customize parameters, reports, and metrics\". Insights examine \"engagement, retention, revenue, uninstalls, and more\" [Leanplum, 10](https://www.leanplum.com/platform/mobile-app-analytics).\r\n\r\nLeanplum gathers detailed user profile information and correlates with behavioral data [Leanplum, 11](https://leanplum-wordpress.storage.googleapis.com/Pers_new@1x-min.png). Their platoform is \"built on a foundation of A/B Testing and Analytics\" to deliver \"deep customer understanding\" [Leanplum, 12](https://www.leanplum.com/platform).\r\n\r\n## Privacy Policy\r\nIt is not clear if Leanplum's Privacy Policy listed on its website also applies to its mobile tracker. The Privacy Policy posted on their website covers a number of topics:\r\n\r\n_PII collection:_ Leanplum collects both PII (\"personal information\") and non-PII data. They collect information that is voluntarily provided (eg, through email newsletters, accounts, or profiles users sign up for), passively provided (eg, IP address, mobile device ID, server logs, cookies, web beacons, user actions like clicks, and so on).\r\n\r\n_Third party collection:_ Leanplum \"may receive information about you, including Personal Information, from third parties (e.g., opt-in lists where you have requested information about Leanplum or the Service while visiting a Third-Party Site). We may combine this information with other Personal Information we maintain about you. If we do so, this Policy governs any combined information that we maintain in personally identifiable format\".\r\n\r\n_Data sharing:_ Leanplum states, \"Except as described in this Policy, we will not disclose your Personal Information that we collect on the Service to third parties without your consent. We may disclose your Personal Information to third parties if you consent to us doing so, as well as in...circumstances\" involving service providers, business transfers, the protection of Leanplum's interests, and public authorities.\r\n\r\n_Opt-out:_ Leanplum offers an ability to opt out from the disclosure of information to third parties, as well as for use cases that are \"incompatible with the purpose(s) for which it was originally collected or subsequently authorized\". Individuals must contact Leanplum by email to exercise their choice.\r\n\r\n_Access and retention:_ Individuals with user accounts or profiles on the Leanplum Service can email Leanplum requesting access to their Personal Information; they can also request to amend or update the data. Users can also request Leanplum delete their data. However, Leanplum states they \"may need to retain some of your Personal Information in order to satisfy our legal obligations, or where we reasonably believe that we have a legitimate reason to do so\".\r\n\r\n_International law:_ Leanplum states it is in compliance with the EU-U.S. Privacy Shield and the Swiss-U.S. Privacy Shield.\r\n\r\n_Security:_ Leanplum states it takes reasonable security measures, but also states that \"no data security measures can be guaranteed to be completely effective. Consequently, we cannot ensure or warrant the security of any information that you provide to us. You transmit information to us at your own risk\" [Leanplum, 13](https://www.leanplum.com/privacy).\r\n\r\n## Relationships\r\n_Customers:_ Grab / NBC / QVC / TED / Tinder / Zynga [Leanplum, 01](https://www.leanplum.com) / Bleacher Report / Hotwire / Macy's / Red Bull [Leanplum, 02](https://www.leanplum.com/customers) / Tesco / App Annie / Last Minute Travel / Pixowl / Mixbook / Wanelo / Pixelberry Studios / Big Fish / TextNow / MobilityWare / Fetch Rewards / Via [Leanplum, 03](https://www.leanplum.com/customers/case-studies)\r\n\r\n## Details\r\n_Financial details:_ Leanplum was founded in 2012. It has raised over $93 million [Crunchbase, 01](https://www.crunchbase.com/organization/leanplum). In November 2017, it raised $47 million from investors. The company was founded by former Google engineers [Business Insider, 01](http://www.businessinsider.com/why-i-quit-google-to-become-a-startup-founder-2015-11). \r\n\r\n_Scope:_ Leanplum says it handles 14 billion events per day. \r\n\r\n_Infrastructure:_ Leanplum built their service on the Google Cloud Platform \"to optimize for fault-tolerance and availability\" [Leanplum, 04](https://www.leanplum.com/plans).\r\n\r\n## References\r\n* _Business Insider, 01_. [http://www.businessinsider.com/why-i-quit-google-to-become-a-startup-founder-2015-11](http://www.businessinsider.com/why-i-quit-google-to-become-a-startup-founder-2015-11) \r\n* _Crunchbase, 01_. [https://www.crunchbase.com/organization/leanplum](https://www.crunchbase.com/organization/leanplum) \r\n* _Leanplum, 01_. [https://www.leanplum.com](https://www.leanplum.com) \r\n* _Leanplum, 02_. [https://www.leanplum.com/customers](https://www.leanplum.com/customers) \r\n* _Leanplum, 03_. [https://www.leanplum.com/customers/case-studies](https://www.leanplum.com/customers/case-studies) \r\n* _Leanplum, 04_. [https://www.leanplum.com/plans](https://www.leanplum.com/plans) \r\n* _Leanplum, 05_. [https://www.leanplum.com/platform/push-notifications-messaging](https://www.leanplum.com/platform/push-notifications-messaging) \r\n* _Leanplum, 06_. [https://www.leanplum.com/platform/mobile-marketing-automation](https://www.leanplum.com/platform/mobile-marketing-automation)\r\n* _Leanplum, 07_. [https://www.leanplum.com/platform/app-editor](https://www.leanplum.com/platform/app-editor) \r\n* _Leanplum, 08_. [https://www.leanplum.com/platform/personalization](https://www.leanplum.com/platform/personalization) \r\n* _Leanplum, 09_. [https://www.leanplum.com/platform/mobile-ab-testing-optimization](https://www.leanplum.com/platform/mobile-ab-testing-optimization) \r\n* _Leanplum, 10_. [https://www.leanplum.com/platform/mobile-app-analytics](https://www.leanplum.com/platform/mobile-app-analytics) \r\n* _Leanplum, 11_. [https://leanplum-wordpress.storage.googleapis.com/Pers_new@1x-min.png](https://leanplum-wordpress.storage.googleapis.com/Pers_new@1x-min.png) \r\n* _Leanplum, 12_. [https://www.leanplum.com/platform](https://www.leanplum.com/platform)\r\n\r\n## External Links\r\n* _Crunchbase (Leanplum)_: [https://www.crunchbase.com/organization/leanplum](https://www.crunchbase.com/organization/leanplum)","creation_date":"2017-09-24","code_signature":"com.leanplum.","network_signature":"leanplum\\.com","website":"https://www.leanplum.com/","categories":["Analytics","Profiling","Location"],"hostnames":["leanplum.com","api.leanplum.com","prod.leanplum.com","assets.prod.leanplum.com","www.leanplum.com"]},{"id":"exodus_29","name":"Tinder Analytics","description":"## Primary Location\r\nUnited States\r\n\r\n## Website\r\n[https://www.tinder.com](https://www.tinder.com)\r\n\r\n## About\r\nTinder is a location-based social search mobile app geared towards dating and hook-up culture.\r\n\r\n## Ownership\r\nMatch Group (a division of IAC/InterActiveCorp) [BusinessInsider, 01](http://www.businessinsider.com/match-the-company-that-owns-tinder-just-filed-to-go-public-2015-10); [CrunchBase, 01](https://www.crunchbase.com/organization/match-group)\r\n\r\n## Documentation\r\nNot public\r\n\r\n## Products and Services\r\nIt is note entirely clear what the Tinder Analytics SDK does. Some news outlets have published details about Tinder analytical practices, often in conjunction with third parties. Minor press about Tinder and \"swiping right\" offers clues:\r\n\r\n\"Earlier this year, to combat this collection of overzealous swipers, the company set a limit on the number of right swipes users could make daily. Then it rounded up profiles of the most prolific right-swipers and watched what happened. Would they get upset and leave? Would they stop using for a while and lick their wounds? Or would they realize the error in their ways and be a little more discriminating in suggesting possible hookups?\" [Fortune, 01](http://fortune.com/2015/09/29/tinder-interana-analytics/)\r\n\r\n## Privacy Policy\r\nThe privacy policy for the Tinder Analytics SDK tracker is not public. In September 2017, French journalist Judith Duportail published details about her data request from Tinder which revealed that Tinder had 800 pages of information about her. The profile was created over four years of use, and included information about her Facebook \"likes\", links to (now-deleted) Instagram photos, her education, the age-rank of men she was interested in, number of Facebook friends, the when and where of every one of her Tinder match conversations, and more [The Guardian, 01](https://www.theguardian.com/technology/2017/sep/26/tinder-personal-data-dating-app-messages-hacked-sold).\r\n\r\n### General Tinder Privacy Policy\r\n_PII:_ Tinder collects Personal Information (Personally Identifiable Information), including Sensitive Data, and other information. Sensitive Data includes \"information, comments or content (e.g. photographs, video, profile, lifestyle) that you optionally provide that may reveal your ethnic origin, nationality, religion and/or sexual orientation\". Users consent to the \"collection, use, and disclosure of Sensitive Data\" in accordance with the law. \r\n\r\n_Geolocation:_ Tinder states \"We may also collect your geolocation information with your consent. We may collect this information through a website, mobile application, or other online services... the information may be sent to servers located in the United States and countries around the world\". \r\n\r\n_Collection of data through Facebook:_ By registering with Tinder, you authorize Tinder to access certain Facebokk information, such as \"your public Facebook profile (consistent with your privacy settings in Facebook), your email address, interests, likes, gender, birthday, education history, relationship interests, current city, photos, personal description, friend list, and information about and photos of your Facebook friends who might be common Facebook friends with other Tinder users\". \r\n\r\n_Collection of conversations:_ \"If you chat with other Tinder users, you provide us the content of your chats\".\r\n\r\n_Third Party data collection:_ \"Tinder is part of The Match Group family of businesses, which as of the date of this policy includes websites and apps such as OurTime.com, BlackPeopleMeet.com, OkCupid, Twoo, POF, Meetic, LoveScout24, Match and ParPerfeito. We may obtain both personal and non-personal information about you from other Match businesses, business partners and other third parties.\" \r\n\r\n_Technologies used to collect data:_ \r\n\r\n* When visiting Tinder's Service, you automatically provide Tinder with your \"IP address, device ID and type, your browser type and language, the operating system used by your device, access times, your mobile device’s geographic location while our application is actively running, and the referring website address.\"\r\n* _Cookies_ are used track users. They state, \"If we advertise, we (or third parties) may use certain data collected on our Service to show you Tinder advertisements on other sites or applications\".\r\n* _Pixel tags_ (aka, web beacons or clear GIFs) are used in web pages, ads, and emails. These are used to access cookies and track user activities.\r\n* _Mobile device IDs_ are used to store your preferences and track your use of the Tinder app. \r\n * \"Ad companies also use device IDs or Advertising IDs to track your use of the app, track the number of ads displayed, measure ad performance and display ads that are more relevant to you. Analytics companies use device IDs to track information about app usage.\"\r\n\r\n_Third Party data collecting:_ \"We may allow service providers, advertising companies and ad networks, and other third parties to display advertisements on our Service and elsewhere. These companies may use tracking technologies, such as cookies or web beacons, to collect information about users who view or interact with their advertisements. We do not provide any non-masked or non-obscured personal information to third parties.\" \r\n\r\n_Data Sharing with Third Parties:_ Tinder may share information with: \r\n\r\n* _Service providers:_ Third parties that perform services on behalf of Tinder may include \"fulfilling orders, providing customer service and marketing assistance, performing business and sales analysis, ad tracking and analytics, member screenings, supporting our Service functionality, and supporting contests, sweepstakes, surveys and other features offered through our Service. These service providers may have access to personal information needed to perform their functions but are not permitted to share or use such information for any other purposes.\"\r\n* _Other Match Group businesses:_ Including \"Match.com, OkCupid, OurTime.com, BlackPeopleMeet.com, Twoo, Meetic, POF, LoveScout24, ParPerfeito and others... subject to your consent where required under applicable law.\"\r\n* _Other situations:_ Some other situations include actions in response to a subpeona or similar investigative demand; when Tinder believes it is appropriate in connection with illegal activity; and \"In connection with a substantial corporate transaction, such as the sale of our business, a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy\". \r\n\r\n_Aggregated and non-personal Information:_ Tinder states, \"We may use and share non-personal information we collect under any of the above circumstances. We may also share it with other Match Group companies and third parties to develop and deliver targeted advertising on our Service and on websites or applications of third parties, and to analyze and report on advertising you see. We may combine non-personal information we collect with additional non-personal information collected from other sources. We also may share aggregated, non-personal information, or personal information in hashed, non-human readable form, with third parties, including advisors, advertisers and investors, for the purpose of conducting general business analysis, advertising, marketing, or other business purposes. For example, we may engage a data provider who may collect web log data from you (including IP address and information about your browser or operating system), or place or recognize a unique cookie on your browser to enable you to receive customized ads or content. The cookies may reflect de-identified demographic or other data linked to data you voluntarily have submitted to us (such as your email address), that we may share with a data provider solely in hashed, non-human readable form. We may also share your geolocation information in de-identified form with Match Group companies and third parties for the above purposes.\" \r\n\r\n_Opt-Out (geolocation:_ \"To opt out of the sharing of your geolocation information, please discontinue use of the Tinder application\".\r\n\r\n_Opt-Out (third party):_ Some \"third-party advertising companies may be advertising networks that are members of the Network Advertising Initiative, which offers a single location to opt out of ad targeting from member companies (www.networkadvertising.org). Opting out will not decrease the number of advertisements you see. To opt-out of cookies that may be set by third party data or advertising partners, please go to http://www.aboutads.info/choices\". \r\n\r\n_Security:_ Tinder states that \"although we take steps to secure your information, we do not promise, and you should not expect, that your personal information, chats, or other communications will always remain secure\" \r\n\r\n_Data Retention:_ Tinder states, \"We keep your information only as long as we need it for legitimate business purposes and as permitted by applicable legal requirements. If you close your account, we will retain certain data for analytical purposes and recordkeeping integrity, as well as to prevent fraud, enforce our Terms of Use, take actions we deem necessary to protect the integrity of our Service or our users, or take other actions otherwise permitted by law. In addition, if certain information has already been provided to third parties as described in this Privacy Policy, retention of that information will be subject to those third parties’ policies.\" \r\n\r\n_Jurisdictional issues:_ Tinder states, \"we cannot always know where personal information may be accessed or processed. While our primary data centers are in the United States, we may transfer personal information or other information to our offices outside of the United States. In addition, we may employ other companies and individuals to perform functions on our behalf. If we disclose personal information to a third party or to our employees outside of the United States, we will seek assurances that any information we may provide to them is safeguarded adequately and in accordance with this Privacy Policy and the requirements of applicable privacy laws.\r\n\r\nIf you are visiting from the European Union or other regions with laws governing data collection and use, please note that you are agreeing to the transfer of your personal data, including sensitive data, by Tinder from your region to countries which do not have data protection laws that provide the same level of protection that exists in countries in the European Economic Area, including the United States. By providing your personal information, you consent to any transfer and processing in accordance with this Policy\" [Tinder, 01](https://www.gotinder.com/privacy).\r\n\r\n## Relationships\r\n_Match Group businesses:_ Match.com / OkCupid / OurTime.com / BlackPeopleMeet.com / Twoo / Meetic / POF / LoveScout24 / ParPerfeito [Tinder, 01](https://www.gotinder.com/privacy)\r\n\r\n## Details\r\n_Usage requirements:_ Tinder users are required to have a Facebook account and turn on loction-based tracking in order to use the app. [Tinder, 01](https://www.gotinder.com/privacy) \r\n\r\n_Analytics:_ Tinder uses Spotify and Facebook data to match users [Tech Times, 01](http://www.techtimes.com/articles/199964/20170302/tinder-users-finding-more-matches-thanks-spotify-popular-anthems-include.htm)\r\n\r\n## References\r\n* _BusinessInsider, 01._ [http://www.businessinsider.com/match-the-company-that-owns-tinder-just-filed-to-go-public-2015-10](http://www.businessinsider.com/match-the-company-that-owns-tinder-just-filed-to-go-public-2015-10) \r\n* _CrunchBase, 01._ [https://www.crunchbase.com/organization/match-group](https://www.crunchbase.com/organization/match-group) \r\n* _Fortune, 01._ [http://fortune.com/2015/09/29/tinder-interana-analytics/](http://fortune.com/2015/09/29/tinder-interana-analytics/])\r\n* _Tech Times, 01._ [http://www.techtimes.com/articles/199964/20170302/tinder-users-finding-more-matches-thanks-spotify-popular-anthems-include.htm](http://www.techtimes.com/articles/199964/20170302/tinder-users-finding-more-matches-thanks-spotify-popular-anthems-include.htm) \r\n* _The Guardian, 01._ [https://www.theguardian.com/technology/2017/sep/26/tinder-personal-data-dating-app-messages-hacked-sold](https://www.theguardian.com/technology/2017/sep/26/tinder-personal-data-dating-app-messages-hacked-sold) \r\n* _Tinder, 01._ [https://www.gotinder.com/privacy](https://www.gotinder.com/privacy)\r\n\r\n## External Links\r\n* _Wikipedia (Tinder app):_ [https://en.wikipedia.org/wiki/Tinder_(app)](https://en.wikipedia.org/wiki/Tinder_(app))","creation_date":"2017-09-24","code_signature":"com.tinder.analytics|com.tinder.ads","network_signature":"etl\\.tindersparks\\.com","website":"http://tinder.com","categories":["Analytics"],"hostnames":["etl.tindersparks.com"]},{"id":"exodus_30","name":"Schibsted","description":"## Websites\r\n * http://www.schibsted.com/en/ir/","creation_date":"2017-09-25","code_signature":".schibsted.","network_signature":"schibsted\\.com|schibsted\\.io","website":"http://www.schibsted.com/en/ir/","categories":[],"hostnames":["schibsted.com","schibsted.io"]},{"id":"exodus_31","name":"ATInternet","description":"## Websites\r\n * https://www.atinternet.com/en/","creation_date":"2017-09-25","code_signature":"com.atinternet.","network_signature":"ati-host\\.net","website":"https://www.atinternet.com/en/","categories":["Analytics"],"hostnames":["ati-host.net"]},{"id":"exodus_32","name":"Tealium","description":"## Primary location\r\nUnited States (San Diego) [Crunchbase, 01](https://www.crunchbase.com/organization/tealium)\r\n\r\n## Website\r\n[https://www.tealium.com](https://www.tealium.com)\r\n\r\n## About\r\nTealium offers a universal data hub that unites its clients' tools and teams with \"universally acceptable, real-time customer data\" [Tealium, 01](https://www.tealium.com).\r\n\r\n## Ownership\r\nTealium\r\n\r\n## Documentation\r\nhttps://community.tealiumiq.com/t5/Tealium-for-Android/Adding-Tealium-to-Your-Android-App/ta-p/16846\r\n\r\n## Products and Services\r\nTealium integrates technologies and services. Products and services include:\r\n\r\n* Build & Stitch Profiles\r\n* Define Audiences\r\n* Trigger Actions\r\n* Analytics\r\n* Big Data\r\n* Customer Relations Management\r\n* Display Ad\r\n* Email\r\n* Personalization\r\n* Search\r\n* Social [Tealium, 01](https://www.tealium.com)\r\n\r\nProducts include:\r\n\r\n* _Tealium iQ Tag Management:_ Integrate with other vendors through tags [Telium, 02](https://tealium.com/products/tealium-iq-tag-management-system).\r\n* _Tealium Event Stream:_ Data collection from any source (web, mobile, OTT), monitor data stream in real time, and leverage data in real time, especially for use on mobile devices [Tealium, 03](https://tealium.com/products/tealium-eventstream).\r\n* _Tealium AudienceStream Customer Data Platform:_ A CDP that offers \"robust audience management and data enrichment capabilities resulting in unified customer profiles and the ability to take immediate, relevant action... Tealium AudienceStream allows users to connect all of their customer data, creating a single view of customers and the ability to automate actions across every channel, touchpoint and vendor in your entire digital ecosystem\". Tealium's Audience Sizing \"allows users to connect all of their customer data, creating a single view of customers and the ability to automate actions across every channel, touchpoint and vendor in your entire digital ecosystem\" [Tealium, 04](https://tealium.com/products/audiencestream).\r\n* _Tealium DataAccess:_ DataAccess \"offers the richest source of clean and correlated omnichannel, event and audience data collected across web and mobile touch points, and makes that data available for real-time action\". It focuses on unifying data and offers the capacity to \"Correlate and stitch online and offline data assets to provide a rich “ready to query” visitor dataset\" [Tealium, 05](https://tealium.com/products/tealium-dataaccess).\r\n\r\nTealium's \"Visitor Stitching\" tracks user behavior on and offline, across devices. With this technology, Tealium states, \"Previously anonymous visitor behavior will fulfill critical gaps in customer knowledge when cross device activity is merged with known customer profiles\". Tealium has a patent on their visitor stitching approach that combines the details from two or more profiles into one. Their \"proprietary technology ‘replays’ the data from each of the stitched profiles back in order, so that the profile can be built taking into account the sequence of the customer’s journey\". \r\n\r\nTealium \"tracks visitor IDs from a variety of sources including Facebook, Amazon, Twitter, LinkedIn, Google Plus and more. When any known ID is matched, visitors, their behaviors, and devices are automatically stitched together. AudienceStream then enables you to take actions using these profile-based attributes and create unique audiences, facilitating compelling omnichannel campaigns that may begin on a mobile device and follow the user to his or her desktop\" [Tealium, 06](https://tealium.com/resources/visitor-stitching).\r\n\r\n## Privacy Policy\r\nTealium lists a Privacy Policy on its website; it is unclear if there are any differences in policy as it applies to their mobile tracker. \r\n\r\n_Data collection:_ Tealium collects both PII and non-PII from individuals visiting its website or using its services. PII may be collected when signing up for Tealium services. Non-PII may be collected when visiting the Tealium website from a web browser or mobile device. Tealium collects information from web browser through the use of cookies and web beacons. They also collect data on IP addresses to \" administer the Tealium Website, analyze trends, track visitor movements, and gather broad demographic information that assists us in identifying visitor preferences\". They \"may collect aggregated data regarding use of the Services and the Tealium Website, including, without limitation, number of Site Visitors, frequency and patterns of use, tag usage, feedback request trends, etc. (“Aggregated Data”)\". They state they use \"Aggregated Data as a statistical measure and not in a manner that would identify you personally\" and that they \"may make use of, or make such Aggregated Data available to, third parties, in any manner in our sole discretion\". Details on what constitutes \"aggregated data\" or not available. \r\n\r\n_Data sharing:_ Tealium shares data with service providers, affiliates, partners and affiliated businesses not controlled by Tealium, billing, and when compelled by authorities.\r\n\r\n_International law:_ Tealium \"participates in and has certified its compliance with the EU-U.S. Privacy Shield Framework (Privacy Shield) and Swiss Safe Harbor\".\r\n\r\n_Opt-out:_ Tealium states, \"You may correct, update and delete your Customer Information, change your choices for alerts and other messages, choose whether to receive offers and promotions from us or you may request access to the Personal Information we hold about you and ask us to amend or delete such Personal Information. You can send your request to support@tealium.com.\" They also honor Do Not Track headers and \"allows its users to opt‐out of having their personal information collected by Tealium\". It is not clear how individuals could opt-out of data collection from the Telium mobile device tracker.\r\n\r\n_Data retention:_ Tealium \" retains the information we receive as described in this Privacy Statement for as long as needed to provide our Services, comply with our legal obligations, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, and enforce our agreements\".\r\n\r\n_Security:_ Tealium states that it \"takes precautions, including administrative, technical, and physical measures – to help safeguard Customer Information against loss, theft, and misuse as well as unauthorized access, disclosure, alteration, and destruction. While we follow generally accepted standards to protect information submitted to us, no method of storage or transmission is 100% secure. Users are solely responsible for protecting their passwords, limiting access to their computers, and signing out of the Services after their sessions\" [Tealium, 07](https://tealium.com/privacy).\r\n\r\n## Relationships\r\n_Integrations (technological):_ Amazon Web Services / Bronto / Campaign Monitor / Twitter Campaigns / Facebook / CheetahMail / Criteo / Demandware [Tealium, 01](https://www.tealium.com).\r\n\r\n## Details\r\n_Financial details:_ Tealium was founded in 2008 and has raised over $112 million from funders [Crunchbase, 01](https://www.crunchbase.com/organization/tealium).\r\n\r\n## References\r\n* _Crunchbase, 01._ [https://www.crunchbase.com/organization/tealium](https://www.crunchbase.com/organization/tealium) \r\n* _Tealium, 01._ [https://www.tealium.com](https://www.tealium.com) \r\n* _Tealium, 02._ [https://tealium.com/products/tealium-iq-tag-management-system](https://tealium.com/products/tealium-iq-tag-management-system) \r\n* _Tealium, 03._ [https://tealium.com/products/tealium-eventstream](https://tealium.com/products/tealium-eventstream) \r\n* _Tealium, 04._ [https://tealium.com/products/audiencestream](https://tealium.com/products/audiencestream) \r\n* _Tealium, 05._ [https://tealium.com/products/tealium-dataaccess](https://tealium.com/products/tealium-dataaccess) \r\n* _Tealium, 06._ [https://tealium.com/resources/visitor-stitching](https://tealium.com/resources/visitor-stitching) \r\n* _Tealium, 07._ [https://tealium.com/privacy](https://tealium.com/privacy)\r\n\r\n## External Links\r\n* _Wikipedia (Tealium):_ [https://en.wikipedia.org/wiki/Tealium](https://en.wikipedia.org/wiki/Tealium) \r\n* _Ghostery (Tealium):_ [https://apps.ghostery.com/apps/tealium](https://apps.ghostery.com/apps/tealium)\r\n* _Crunchbase (Tealium):_ [https://www.crunchbase.com/organization/tealium](https://www.crunchbase.com/organization/tealium)","creation_date":"2017-09-25","code_signature":".tealium.","network_signature":"tealiumiq\\.com|tiqcdn\\.com","website":"https://tealium.com/","categories":["Analytics"],"hostnames":["tealiumiq.com","tiqcdn.com","collect.tealiumiq.com","collect-ap-northeast-1.tealiumiq.com","collect-ap-southeast-2.tealiumiq.com","collect-eu-central-1.tealiumiq.com","collect-eu-west-1.tealiumiq.com","datacloud.tealiumiq.com","datacloud-eu-central-1.tealiumiq.com","datacloud-us-east-1.tealiumiq.com","pc-cmsgov-collect.tealiumiq.com","pc-humana-collect.tealiumiq.com","pc-humana-visitor-service-us-east-1.tealiumiq.com","pc-providence-collect.tealiumiq.com","pc-providence-collect-us-east-1.tealiumiq.com","pc-providence-visitor-service-us-east-1.tealiumiq.com","uconnect.tealiumiq.com","visitor-service.tealiumiq.com","visitor-service-ap-northeast-1.tealiumiq.com","visitor-service-ap-southeast-2.tealiumiq.com","visitor-service-eu-central-1.tealiumiq.com","visitor-service-eu-west-1.tealiumiq.com","visitor-service-us-east-1.tealiumiq.com","tags.tiqcdn.com","tags-eu.tiqcdn.com"]},{"id":"exodus_33","name":"Nexage","description":"## Primary Location\r\nUnited States (Boston) [Crunchbase, 01](https://www.crunchbase.com/organization/nexage)\r\n\r\n## Website\r\n[http://www.nexage.com](http://www.nexage.com)\r\n\r\n## About\r\nNexage \"offers a mobile advertising platform that provides private and public exchanges, data enrichment, and real-time targeting solutions\" [Crunchbase, 01](https://www.crunchbase.com/organization/nexage).\r\n\r\n## Ownership\r\nMillenial Media, which became part of ONE by AOL; the AOL company name has changed to Oath, which is a subsidiary of Verizon Communications [AOL, 01](http://privacy.aol.com)\r\n\r\n## Documentation\r\n[http://docs.onemobilesdk.aol.com/android-ad-sdk/integration-guide.html](http://docs.onemobilesdk.aol.com/android-ad-sdk/integration-guide.html)\r\n\r\n## Products and Services\r\nServices (ostensibly now under Millenial Media):\r\n\r\n* Real-time bidding to help automate the buying and selling of mobile advertising [MillenialMedia, 01](http://www.millennialmedia.com/press/millennial-media-to-acquire-nexage-a-leading-mobile-ssp-and-advertising-exchange).\r\n* Millenial Media has a \"mobile-first\" data management platform (DMP) which can \"ingest publisher and advertiser data to enable re-targeting, audience extensions, and cross-device attribution\" [MillenialMedia, 01](http://www.millennialmedia.com/press/millennial-media-to-acquire-nexage-a-leading-mobile-ssp-and-advertising-exchange).\r\n* Targeted advertising through channel and demographic segments: \"Leveraging Millennial Media's audience and channel targeting, the campaign reached women ages 25-55 with an emphasis on the following conditions: pregnancy, stress, and bleaching/coloring. The consumer interaction garnered from the precise targeting far exceeded expectations.\" [MillenialMedia, 02](http://www.millennialmedia.com/mobile-insights/client-stories/fall-for-unilever-singapore-dove-hair-rescue)\r\n\r\n## Privacy Policy\r\nNexage's current privacy policy links to a URL at AOL.com, which displays privacy policy for \"Oath: A Verizon company\" [AOL, 01](http://privacy.aol.com). \r\n\r\n_Location tracking:_ According to Oath, \"Depending on how you access and use our Services, we may receive... _Location Information._ This information can include your device's GPS signal and information about Bluetooth connections, nearby WiFi networks, cell towers, and other types of precise location. We get this information, for example, when you use location-enabled services\" [AOL, 04](http://privacy.aol.com/privacy-policy). \r\n\r\nThey further state, \"With your consent, we may use available services on your device to determine or derive your precise location, including cellular, Wi-Fi, Bluetooth, and GPS information. In addition and with your consent, we may share your precise location information or personal information with third parties for their independent use. You may opt-out of providing precise location information to Oath, and having that information shared with third parties, at any time by adjusting the settings on your device. Please note that you may need to adjust multiple settings, and not just your location preference, to opt out of providing precise location information to Oath. If you subsequently opt in to sharing location information for an individual service, your location information will be shared with that service. Note that if you consent to share your location information within a particular app, your location information collected from within that app may continue to be shared even after you have opted-out on your device. If you opt-out of providing precise location information to Oath, we may continue to derive your approximate location from your IP address and other information we may collect. For more information, please review your app and device settings.\" \r\n\r\n_Location tracking and third parties:_ Oath states, \"We may use third-party providers to help operate our Services, including to deliver ads and understand how people use our Services on various devices. These providers may collect information about other apps on your various devices, the websites you visit, location information, inaudible audio waves, and other information in order to help analyze usage and target advertising on the site or app and elsewhere across your devices. These providers may use cookies, web beacons, and other technologies (including audio beacons) to collect this information\" [AOL, 07](http://legal.aol.com/mobileTOS).\r\n\r\n_Other information collected:_ \r\n\r\n* Log information (interactions with web sites, search queries, information about your operating system, IP address, etc)\r\n* Device information (the type of device, such as iPhone; device identifiers which may be unique to your device; your Internet Service Provider)\r\n* \"Other information\" (such as information from AOL Mail or Instant Messenger, but not the private communications without your consent)\r\n* Third Party data: Oath states, \"We may receive additional information about you that is publicly or commercially available and combine it along with the information we have collected or received about you in other ways. Also, we receive information about you when you choose to connect with social networking services while using our Services\" [AOL, 04](http://privacy.aol.com/privacy-policy).\r\n\r\n_Mobile device information:_ Oath states, \"When you use our Services on a mobile device, Oath, our partners, and service providers may collect certain information automatically, such as the type of device you use, unique device ID, wireless mobile subscriber ISDN numbers, Verizon Wireless UIDH, IP address, operating system, browser type, and information about your use of our Services. We may use this information as described in the Oath Privacy Policy, which explains, among other things, that we may combine information about your use of our various Services in all the ways you may connect to Oath.\r\n\r\nCertain Services may require the collection of the phone number of your device. We may associate that phone number with other information; however, we will not use that number for telemarketing to you without your consent\" [AOL, 07](http://legal.aol.com/mobileTOS).\r\n\r\n_Oath Standard Categories (segments) for targeted advertising:_ See Oath website for their list of Standard Categories [AOL, 05](https://advertising.aol.com/advisibility/standard-categories).\r\n\r\n_Opt-out on mobile:_ Oath states users can opt out of interest-based (targeted) advertising through general device settings in iOS and Android. However, to stop data collection of an Oath app, users must uninstall the app. \r\n\r\n_PII vs non-PII:_ Oath defines PII as \"name, address, telephone number, email address, payment card number, and government-issued identification number\", and non-PII to include \"without limitation cookie IDs, device identifiers, hashed values (such as email addresses and other types of information that are transformed into a sequence of random-looking characters that are no longer recognizable as an email address), and IP addresses\" [AOL, 02](http://privacy.aol.com/definitions). \r\n\r\nOath states it abides by \"standards restricting the use of sensitive financial account number data and other types of sensitive data as defined by these programs. For example, we do not use or allow others to use sensitive data to determine eligibility for health insurance, life insurance, or employment. We also do not target ads to users based on sensitive health data, including cancer, mental health-related conditions, and sexually-related areas\". They add, \"If a user appears interested in non-sensitive, health-related topics, (such as, by visiting pages related to a topic) an ad relevant to those interests may be displayed. We may also display non-sensitive, health-related ads to users who we or our advertisers believe may be an appropriate audience for such topics\" [AOL, 06](http://privacy.aol.com/advertising-and-privacy).\r\n\r\n_Information sharing:_ Oath states it \"may share your information in limited circumstances, including when we have your consent to do so or when sharing is necessary to protect Oath or comply with the law. Our agents and contractors may have access to your information, but only to perform services for Oath. We do not sell or rent your personal information to third parties. We may, however, share non-personally identifiable information with select business partners\" [AOL, 01](http://privacy.aol.com). Oath also states it does not \"rent or sell personal information to third parties for their marketing purposes. But we may share certain information we collect or receive with our affiliates and others to respond to your requests, provide our Services, when we have your consent, or as described in\" their Privacy Policy.\r\n\r\nParties Oath may share data with include:\r\n\r\n* Affiliates (any company that is controlled by or under common control with Oath Inc. Oath is part of the Verizon family of companies, which includes Yahoo Inc. For a list of Oath's major content brands\") [AOL, 02](http://privacy.aol.com/definitions)\r\n* Business partners (non-personally identifiable information)\r\n* Other parties in response to legal process or when necessary to protect our Services\r\n* Companies that provide services to Oath\r\n\r\nThird Parties that Provide Content, Advertising Services, or Functionality on Our Services:\r\n\r\n* Advertising providers (for targeted advertising or analytics)\r\n* Audience-measurement companies (to measure and compare usage on Oath Services, in comparison to other online services)\r\n* Social networking services \" (like Facebook, Twitter, LinkedIn, and Google) that enable you to login to certain of our Services and to share things you find on our Services with your social network. If you choose to connect with a social networking service, we may share information with that service, and that service may share information about you with us. We may use the information for the reasons explained in this Privacy Policy, including to make your experience on our Services more personal and social. For example, we might show you what content is popular among your connections on the social networking service or give you a glimpse of what your friends are saying about that content.\"\r\n\r\nAccording to Oath, \"These and other third parties may collect or receive information about your use of our Services, including through the use of cookies, web beacons and other technologies, and this information may be collected over time and combined with information collected on different websites and online services across your devices\" [AOL, 04](http://privacy.aol.com/privacy-policy). \r\n\r\nKey third parties Oath works with include, but are not limited to: \r\n\r\nAnalytics Providers:\r\n\r\n* Google Analytics\r\n* Nielsen Digital Measurement\r\n* Scorecard Research\r\n\r\nOther companies:\r\n\r\n* Acxiom\r\n* Session M\r\n* Taboola\r\n* Tapad \r\n\r\nOath states that, \"like Oath, these companies and other third parties not listed above may use cookies, web beacons, and similar technologies on or in connection with our Services\" [AOL, 06](http://privacy.aol.com/advertising-and-privacy).\r\n\r\n_Regulation:_ Oath is committed to self-regulatory requiremets for online advertising, including the Digital Advertising Alliance's Self-Regulatory Program for Online Behavioral Advertising and the Network Advertising Initiative's Self-Regulatory Code of Conduct.\r\n\r\n_Retention:_ Oath states, \"Data used to create segments for ad targeting is retained for no longer than 2 years. Other data (for example, data used to determine long-term or seasonal trends) may be retained for as long as Oath has a legitimate business reason for retaining it\" [AOL, 06](http://privacy.aol.com/advertising-and-privacy).\r\n\r\n_Tracking technologies:_ Oath Services use cookies, web beacons, and other technologies, as well as device fingerprinting and a \"device graph\" to link multiple devices to the same user [AOL, 03](http://privacy.aol.com/cookies-web-beacons).\r\n\r\n## Relationships\r\n_Media relationships:_ Oath offers free Services such as Oath.com, HuffPost, Moviefone, and TechCrunch with support from ads displayed on those Services. \r\n\r\nOath brands include: #BuiltByGirls / Yahoo! Finance / Yahoo! / AOL / Yahoo! Sports / Yahoo! Mail / TechCrunch / Yahoo! News / HuffPost / Yahoo! Fantasy / Flurry / Yahoo! Gemini / Verizon / BrightRoll by Yahoo! / ONE by AOL / kanvas / flickr / tumblr / Yahoo! Weather / Alto / Yahoo! Messenger / engadet / Style Me Pretty / autoblog / Polyvore / Makers / Moviefone / Build / Ryot / Convertro / BBG Ventures / Cambio / rivals / alephd by AOL [Oath, 01](https://www.oath.com/our-brands)\r\n\r\n## Details\r\n_Financial details:_ Nexage was founded in 2006 and had raised $19.5 million by 2012. It was acquired by Millenial Media for approximately $108 million in 2014 [Crunchbase, 01](https://www.crunchbase.com/organization/nexage); [AdExchanger.com, 01](https://adexchanger.com/mobile/millennial-media-to-buy-nexage-mobile-ssp-and-exchange-for-108m). \r\n\r\n## References\r\n* _AdExchanger.com, 01._ [https://adexchanger.com/mobile/millennial-media-to-buy-nexage-mobile-ssp-and-exchange-for-108m](https://adexchanger.com/mobile/millennial-media-to-buy-nexage-mobile-ssp-and-exchange-for-108m)\r\n* _AOL, 01._ [http://privacy.aol.com](http://privacy.aol.com)\r\n* _AOL, 02._ [http://privacy.aol.com/definitions](http://privacy.aol.com/definitions)\r\n* _AOL, 03._ [http://privacy.aol.com/cookies-web-beacons](http://privacy.aol.com/cookies-web-beacons)\r\n* _AOL, 04._ [http://privacy.aol.com/privacy-policy](http://privacy.aol.com/privacy-policy)\r\n* _AOL, 05._ [https://advertising.aol.com/advisibility/standard-categories](https://advertising.aol.com/advisibility/standard-categories)\r\n* _AOL, 06._ [http://privacy.aol.com/advertising-and-privacy](http://privacy.aol.com/advertising-and-privacy) \r\n* _AOL, 07._ [http://legal.aol.com/mobileTOS](http://legal.aol.com/mobileTOS)\r\n* _Millenial Media, 01._ [http://www.millennialmedia.com/press/millennial-media-to-acquire-nexage-a-leading-mobile-ssp-and-advertising-exchange](http://www.millennialmedia.com/press/millennial-media-to-acquire-nexage-a-leading-mobile-ssp-and-advertising-exchange)\r\n* _Millenial Media, 02._ [http://www.millennialmedia.com/mobile-insights/client-stories/fall-for-unilever-singapore-dove-hair-rescue](http://www.millennialmedia.com/mobile-insights/client-stories/fall-for-unilever-singapore-dove-hair-rescue)\r\n* _Oath, 01._ [https://www.oath.com/our-brands](https://www.oath.com/our-brands)\r\n\r\n## External Links\r\n* _Ghostery (Nexage)_: [https://apps.ghostery.com/apps/nexage](https://apps.ghostery.com/apps/nexage)","creation_date":"2017-09-27","code_signature":"com.nexage.android.|org.nexage.","network_signature":"nexage\\.com","website":"http://nexage.com/","categories":[],"hostnames":["nexage.com","ads.nexage.com","pinger.ads.nexage.com","hb.nexage.com","prod-m-node-1112.nexage.com","prod-m-node-1212.nexage.com"]},{"id":"exodus_34","name":"Ogury Presage","description":"*\"Ogury is activating proprietary true mobile data from more than 300 million global users.\r\nNo other player in the market has such an ultra-granular knowledge of the complete mobile user journey.\r\nOgury’s omniscient mobile data platform gives businesses the tools to harness the power of mobile data.\r\nBetter Insights = Better Targeting = Better App Monetisation = Better Mobile Experience.\"* - from Ogury website","creation_date":"2017-09-27","code_signature":"io.presage.","network_signature":"presage\\.io","website":"http://www.presage.io/","categories":[],"hostnames":["presage.io","ah-v1.presage.io","bip.presage.io","ext-inv-cdn.presage.io","medias.presage.io","mraid.presage.io","ms-ads.presage.io","ms-ads-events.presage.io","ms-auction.presage.io","p.presage.io","p-v2.presage.io","pad-v3.presage.io","pl-v2.presage.io","pr-v1.presage.io","resources.presage.io","sy-v1.presage.io","tr-v1.presage.io","wsback-event.presage.io","wsback-get-config.presage.io","wsback-profile.presage.io","wsback-track.presage.io","wsback-videotracking.presage.io"]},{"id":"exodus_35","name":"Twitter MoPub","description":"## Primary location\r\nUnited States\r\n\r\n## Website\r\n[https://www.mopub.com](https://www.mopub.com)\r\n\r\n## About\r\nMoPub offers services aimed th help publishers acquire and serve advertisements and advertisers to reach audiences that may be interested in their products and services [MoPub, 03](https://www.mopub.com/legal/privacy).\r\n\r\n## Ownership\r\nTwitter\r\n\r\n## Documentation\r\n[https://www.mopub.com/resources/docs/android-sdk-integration](https://www.mopub.com/resources/docs/android-sdk-integration)\r\n\r\n## Products and Services\r\nMopub describes itself as \"The leading monetization platform for mobile app publishers and developers\" [MoPub, 01](https://www.mopub.com). \r\n\r\n* They connect publishers with advertisers in a way aimed to \"drive the highest price for every ad impression\" [MoPub, 01](https://www.mopub.com).\r\n* They \"flexible mediation system allows publishers to target the right inventory with the right network partner, based on each publisher’s unique business goals\" [MoPub, 01](https://www.mopub.com).\r\n* They offer \"ad serving tools, interface, and analytics.\"\r\n\r\nFor publishers: [Mopub, 02](https://www.mopub.com/publishers/overview)\r\n* Offer a \"dependable back-end systems powered by Twitter’s world-class data center strength.\"\r\n* Offer consultative services.\r\n* Offer a creative dashboard for ad serving tools, interface, and ad formats.\r\n* Offer publishers access to over 180 demand-side platforms.\r\n* Help publishers reach an audience across 49,000 apps and 1.5 billion devices [MoPub, 03](https://www.mopub.com/dsp/overview).\r\n\r\n## Privacy Policy\r\n\r\n### Section 1: End User Policies\r\n_Information Collection on End Users:_ MoPub states, \"we may collect information about your device and the ads you view or click. The MoPub Services are designed to avoid collecting information that identifies you personally, such as your name, address, or email address, but the information we collect does enable us to recognize your device over time\". Data collected includes, but is not limited to:\r\n\r\n* \"Information about your device, such as the type and model, manufacturer, operating system (e.g. iOS or Android), carrier name, IP address, mobile browser (e.g. Chrome, Safari), applications using the MoPub Services and the version of such applications, and identifiers assigned to your device, such as its iOS Identifier for Advertising (IDFA), Android Advertising ID, or unique device identifier (a number uniquely allocated to your device by your device manufacturer).\r\n* Log information, including the app or website visited, session start/stop time, time zone, and network connection type (e.g., WiFi, cellular), and cookie information.\r\n* The geo-location of your device (using GPS or other geo-location data), when location services have been enabled for the mobile app or website that uses the MoPub Services.\r\n* Information about ads served, viewed, or clicked on, such as the type of ad, where the ad was served, whether you clicked on it, and whether you visited the advertiser’s website or purchased the product or service advertised.\r\n* Information that MoPub Customers and other third parties have collected and share with MoPub, such as information about activity in their services. This may include the content you view or searches you made, the language you prefer, or other non-personally identifying demographic or interest information, to help make the ads served to you more relevant.\" \r\n\r\n_Information Use on End Users:_ This includes for the following purposes:\r\n\r\n* Serving Ads\r\n* Ad Reporting and Conversations\r\n* Frequency Capping\r\n* Fraud Detection and Prevention\r\n* Interest-Based Advertising\r\n* Geo-Targeting\r\n* Providing and Improving MoPub Services\r\n\r\n_PII:_ \"MoPub will not combine the non-personally identifiable information collected to provide the MoPub Services with your personally-identifying information without your express consent.\" \r\n\r\n_Information sharing:_ \r\n\r\n* With advertiser customers: for the purposes of the ad bidding process.\r\n* Aggregated and non-PII data: \"We share aggregate or non-personally identifiable information about the use of our Services with MoPub Customers. For example, we provide advertisers reports showing how many users viewed or clicked on their ads. We also provide publishers reports about the types of ads served to their apps.\"\r\n* With partners: who help with anti-fraud, quality, and security efforts.\r\n* With partners: who help MoPub improve mobile advertising exchange services.\r\n* Within \"our corporate family to provide, understand, or improve their or our services.\"\r\n\r\nMoPub also shares data as described in Section 3 of the Privacy Policy (see below). \r\n\r\n_Opt-Out:_ \"Your iOS mobile device may provide a 'Limit Ad Tracking' setting. On Android devices, your settings may allow you to 'Opt out of Interest-Based Ads.' When you have opted out using this setting on a device, MoPub will not use in-app information collected from that device to infer your interests or serve ads to that device that are targeted based on your inferred interests.\" MoPub also observes \"Do Not Track\" requests in web browsers. MoPub \"requires its advertising customers to honor opt-out preferences expressed using these controls.\" \r\n\r\n_Requirements of MoPub Customers:_ \"MoPub requires MoPub Customers to comply with all applicable laws and regulations and to provide end users with notice of the collection of data for advertising purposes as outlined in this Privacy Policy. We encourage all users to review the privacy policies of sites and apps they visit for information about those sites’ and apps’ data collection and use practices.\" \r\n\r\n### Section 3: General Information\r\n_Other sharing policies:_ MoPub \"may preserve or disclose information if we believe that it is reasonably necessary to comply with a law, regulation, legal process, or governmental request; to protect the safety of any person; to address fraud, security or technical issues; or to protect the rights or property of MoPub, MoPub Customers, users of our website, or end users.\"\r\n\r\n_Information from Third Parties:_ MoPub \"may receive information about you from third parties, including MoPub Customers, data partners, and our corporate family. This information may include, for example, browser cookie IDs, mobile device IDs, demographic or interest data, and content viewed or actions taken on a website or app.\" \r\n\r\n_Other sites:_ MoPub \"is not responsible for the privacy practices or content of these other sites.\" \r\n\r\n_Confidentiality and Security:_ MoPub \"has implemented reasonable security measures in order to protect both personal and non-personal information from loss, misuse and unauthorized access, disclosure, alteration or destruction.\"\r\n\r\n## Relationships\r\n_Clients:_ Apalon / ASKfm / FEO Media / First Touch Games / glu / Gram Games / Jorudan / LA Place Media / Lotum / Lovoo / MeetMe / Miniclip / MobilityWare / Outfit7 / theScore / Simeji / Spinrilla / timehop / truecaller / tunein / Ubisoft / Paper.io / The Weather Channel / Zynga [MoPub, 04](https://www.mopub.com/publishers/clients)\r\n\r\n## Details\r\n_Financial history:_ MoPub was founded in 2010 [CrunchBase, 01](https://www.crunchbase.com/organization/mopub). It was acquired by Twitter in 2013; the details of the deal were not disclosed. Media outlets estimated the deal at around $300 million [CCN Tech, 01](http://money.cnn.com/2013/09/10/technology/social/twitter-acquisition/index.html)\r\n\r\n## References\r\n* _CNN Tech, 01_. [http://money.cnn.com/2013/09/10/technology/social/twitter-acquisition/index.html](http://money.cnn.com/2013/09/10/technology/social/twitter-acquisition/index.html) \r\n* _CrunchBase, 01_. [https://www.crunchbase.com/organization/mopub](https://www.crunchbase.com/organization/mopub)\r\n* _MoPub, 01_. [https://www.mopub.com](https://www.mopub.com) \r\n* _MoPub, 02_. [https://www.mopub.com/publishers/overview](https://www.mopub.com/publishers/overview) \r\n* _MoPub, 03_. [https://www.mopub.com/legal/privacy](https://www.mopub.com/legal/privacy) \r\n* _MoPub, 04_. [https://www.mopub.com/publishers/clients](https://www.mopub.com/publishers/clients)\r\n\r\n## External Links\r\n* _Ghostery (MoPub)_: [https://apps.ghostery.com/ko/apps/mopub](https://apps.ghostery.com/ko/apps/mopub)\r\n* _GitHub_: https://github.com/mopub","creation_date":"2017-09-27","code_signature":"com.mopub.","network_signature":"mopub\\.com","website":"https://www.mopub.com/","categories":["Analytics","Advertisement"],"hostnames":["mopub.com","ads.mopub.com","analytics.mopub.com","cb.mopub.com","mpx.mopub.com","a.r10.mopub.com","b.r10.mopub.com","c.r10.mopub.com","d.r10.mopub.com","s.mopub.com"]},{"id":"exodus_36","name":"Add Apt Tr","description":"","creation_date":"2017-09-27","code_signature":"com.intentsoftware.addapptr.","network_signature":"aatkit\\.com","website":"https://www.addapptr.com","categories":[],"hostnames":["aatkit.com","lb.aatkit.com","reporting.aatkit.com","rules.aatkit.com","rules2.aatkit.com","rules3.aatkit.com","tracking.aatkit.com"]},{"id":"exodus_37","name":"Vectaury","description":"","creation_date":"2017-09-28","code_signature":"io.vectaury.","network_signature":"vectaury\\.io","website":"http://vectaury.io/","categories":["Analytics","Profiling","Location"],"hostnames":["vectaury.io"]},{"id":"exodus_38","name":"Tune","description":"## Primary Location\r\nUnited States (Seattle) [Crunchbase, 01](https://www.crunchbase.com/organization/tune)\r\n\r\n## Website\r\n[https://www.tune.com](https://www.tune.com)\r\n\r\n## About\r\nTUNE offers products and services for the digital marketing and advertising industry, including the TUNE Marketing Console, a mobile marketing technology stack [TUNE, 08](https://www.tune.com/who-we-are).\r\n\r\n## Ownership\r\nTUNE\r\n\r\n## Documentation\r\n[https://developers.tune.com/sdk/android-quick-start](https://developers.tune.com/sdk/android-quick-start)\r\n\r\n## Products and Services\r\nMany of TUNE's services are provided through the TUNE Marketing Console (TMC). The TMC \"is designed to collect and use data such as Unique Advertising Identifiers, Statistical Identifiers, Geographic Location Data, Email Addresses, and other data provided by the Advertiser for attribution, app store optimization, and in-app marketing. Advertisers are able to view and measure data provided by TUNE, as well as third-party Partners that the Advertiser selects, in the TMC. For instance, an Advertiser can compare the results of advertising campaigns conducted with different Partners in the TMC. Advertisers and Partners may also send information to the TMC via Postback\" [TUNE, 10](https://www.tune.com/resources/data-and-privacy/privacy-policies/tmc-privacy-policy).\r\n\r\nTUNE products and services offered include:\r\n\r\n* _In-App Marketing:_ Leverage customer segmentation tools and contextual insight to send personalized messages, guide users through from onboarding to conversion, and take action with real-time reporting, A/B testing, and optimization. Features include location-based triggers, deep links, automatic actions, automated triggers, and scheduled campaigns [TUNE, 02](https://www.tune.com/solutions/tune-marketing-console/in-app-marketing).\r\n* _TUNE Marketing Console:_ \r\n* * Track user behavior on and offline, across devices, via TUNE's understanding of the \"customer journey\".\r\n* * Uniques identify users and target their \"proximity\" via location tracking.\r\n* * Help clients to \"Streamline your mobile marketing and measurement\" with services that are \"people-centric\". \r\n* * Unify data into one place, and give ownership of the data to the client. \r\n* * TUNE's APIs allows clients to sync with thousands of integrated partners [TUNE, 03](https://www.tune.com/solutions/tune-marketing-console/our-difference).\r\n* _Attribution Analytics:_ TUNE offers mobile analytics based on detailed performance reports and people-centric segmentation to maximize return on investment; analytics for re-engagement; analytics for return on ad spend; as well as analytics for fraud prevention [TUNE, 04](https://www.tune.com/solutions/tune-marketing-console/attribution-analytics).\r\n* _App Store Analytics:_ TUNE provides tools to optimize success in app stores [ TUNE, 05](https://www.tune.com/solutions/tune-marketing-console/app-store-analytics).\r\n* _Fraud prevention:_ TUNE Fraud services identify install and click fraud, allows businesses to set custom fraud rules, and provides analytics to detect and classify potential fraud [TUNE, 06](https://www.tune.com/solutions/tune-marketing-console/mobile-ad-fraud-detection-prevention) \r\n\r\nTUNE is \"a 'data processor' that collects and analyzes End User data at the specific request of our client Advertisers, the 'data controllers'\" [TUNE, 10](https://www.tune.com/resources/data-and-privacy/privacy-policies/tmc-privacy-policy).\r\n\r\nTUNE also tracks in-app user behavior and correlates it with a unique identifier [TUNE, 07](https://developers.tune.com/sdk/measuring-in-app-events).\r\n\r\nA simple version of TUNE's targeted advertising is provided on their opt-out website. It is explained as follows: \r\n\r\n\"Within the TMC, two features allow advertisers to use data to target advertising to an end user:\r\n\r\n1. AUDIENCES allows Advertisers to build segments based on previously acquired attribution data (from the TMC's Attribution Analytics feature)...\r\n2. IN APP MARKETING allows advertisers to send end users push notifications outside of the app environment, as well as in-app messages - for promotional and other activities...\" [TUNE, 09](http://www.optoutmobile.com).\r\n\r\nIn this context, TMC covers \"Attribution Analytics, App Store Analytics, Audiences, and In-App Marketing\" [TUNE, 10](https://www.tune.com/resources/data-and-privacy/privacy-policies/tmc-privacy-policy).\r\n\r\n## Privacy Policy\r\nTUNE \"defines privacy as the end user’s rights to receive notice, give consent, and opt-out of the collection, use, and sharing of data that is about or can identify that end user\".\r\n\r\n_Opt-out:_ TUNE has an opt-out website, www.optoutmobile.com, which details how end users can opt out of features in the TUNE Marketing Console (TMC) that target users online. Users can opt out of the \"audiences\" segment-based targeted advertising if they \"enable Limit Ad Tracking or “LAT” or re-set their ad identifier on their device OR opt out within the app itself\". They can opt out of \"in app marketing\" if they \"use the appropriate settings on their mobile platform (Android, iPhone, or Windows)\". Additional details of how to opt out of mobile on the outoutmobile.com website. TUNE will pass on LAT requests to Advertisers, and will honor opt-outs provided to them by Advertisers. They also honor push notification opt outs set by the End User on their device. \r\n\r\nOpting out of the TMC \"will not stop those users from receiving interest-based advertisements from Advertisers or other publishers or ad networks. End Users who want to opt out of a particular ad network, publisher, or Advertiser’s ads must contact those companies directly to opt out.\"\r\n\r\n_Data ownership (TMC):_ \"Unless otherwise specified, and pursuant to the TUNE Data Pledge, Advertisers own the data that they provide to and collect through the TMC. When Advertisers remove or export their data from the TMC, their use of End User data is governed by their own privacy policies and applicable laws, rules, or regulations.\" \r\n\r\n_Data collected (TMC):_ The TMC \"is designed to collect and use data such as Unique Advertising Identifiers, Statistical Identifiers, Geographic Location Data, Email Addresses, and other data provided by the Advertiser for attribution, app store optimization, and in-app marketing.\" \r\n\r\n_Data sharing (TMC):_ Advertisers \"are able to view and measure data provided by TUNE, as well as third-party Partners that the Advertiser selects, in the TMC. For instance, an Advertiser can compare the results of advertising campaigns conducted with different Partners in the TMC. Advertisers and Partners may also send information to the TMC via Postback\"... Advertisers can share all data collected through the TMC with Partners via Postback, data exports, and/or API calls\". TUNE itself may provide or disclose, or enable others to provide, End User Data for the purposes of detecting and preventing malicious activity of invalid traffic, or believe that we are legally required to do so.\" \r\n\r\n_Personally identifiable information:_ \"The TMC does not primarily rely on data that is considered “personal” in other jurisdictions for Attribution and App Store Optimization. The TMC does support automatic hashing in cases where the Advertiser chooses to upload “personal” data into the TMC to ensure that the TMC does not process such data in raw form\". A detailed list of what TUNE considers PII and non-PII can be found at their data & security web page [TUNE, 13](https://help.tune.com/marketing-console/the-importance-of-securing-data-in-the-tmc). \r\n\r\n_Advertiser data use permissions (TMC):_ Advertisers can use information collected through by the TMC for:\r\n\r\n* Attribution (eg, ad campaign analytics, cross-device attribution)\r\n* App Store Analytics (eg, A/B testing, analytics)\r\n* Audiences (eg, segments, behavioral and demographic profiling)\r\n* In-App Marketing (eg, push notifications, A/B testing of push notifications)\r\n\r\n_Regulation:_ TUNE complies with the Digital Advertising Alliance self-regulatory requirements.\r\n\r\n_International Law:_ TUNE adheres to the Privacy Shield Principles. \r\n\r\n_Security:_ TUNE \" uses commercially reasonable efforts including a variety of security technologies and procedures to secure client and End User Data from unauthorized access, use or disclosure\" [TUNE, 10](https://www.tune.com/resources/data-and-privacy/privacy-policies/tmc-privacy-policy).\r\n\r\n## Relationships\r\n_Customers:_ ebay / Sony / Expedia / LINE / Supercell / Flipkart / Staples / Zillow / Sephora / Kabam / Starz / Draft Kings [TUNE, 01](https://www.tune.com) / MovieStarPlanet / Zoosk / Cheerz / SaferVPN / Schoold / Appromoters [TUNE, 12](https://www.tune.com/resources/resource-library/#customer-stories)\r\n\r\n## Details\r\n_Financial details:_ TUNE was founded in 2009 and has raised over $36 million from funders [Crunchbase, 01](https://www.crunchbase.com/organization/tune). \r\n\r\n_Innovation:_ TUNE claims to be at the forefront of many innovations in the advertising industry. They state they are \"the first self-service performance marketing platform, the original mobile app measurement product, and the first multi-touch attribution for app advertising. We were also the first to combine app and web measurement, and the first to measure performance on nearly every mobile advertising platform like Google, Twitter, Snapchat and others\" [TUNE, 08](https://www.tune.com/who-we-are).\r\n\r\n## References\r\n* _Crunchbase, 01._ [https://www.crunchbase.com/organization/tune](https://www.crunchbase.com/organization/tune) \r\n* _TUNE, 01._ [https://www.tune.com](https://www.tune.com) \r\n* _TUNE, 02._ [https://www.tune.com/solutions/tune-marketing-console/in-app-marketing](https://www.tune.com/solutions/tune-marketing-console/in-app-marketing) \r\n* _TUNE, 03._ [https://www.tune.com/solutions/tune-marketing-console/our-difference](https://www.tune.com/solutions/tune-marketing-console/our-difference) \r\n* _TUNE, 04._ [https://www.tune.com/solutions/tune-marketing-console/attribution-analytics](https://www.tune.com/solutions/tune-marketing-console/attribution-analytics) \r\n* _TUNE, 05._ [https://www.tune.com/solutions/tune-marketing-console/app-store-analytics](https://www.tune.com/solutions/tune-marketing-console/app-store-analytics) \r\n* _TUNE, 06._ [https://www.tune.com/solutions/tune-marketing-console/mobile-ad-fraud-detection-prevention](https://www.tune.com/solutions/tune-marketing-console/mobile-ad-fraud-detection-prevention) \r\n* _TUNE, 07._ [https://developers.tune.com/sdk/measuring-in-app-events](https://developers.tune.com/sdk/measuring-in-app-events) \r\n* _TUNE, 08._ [https://www.tune.com/who-we-are](https://www.tune.com/who-we-are) \r\n* _TUNE, 09._ [http://www.optoutmobile.com](http://www.optoutmobile.com) \r\n* _TUNE, 10._ [https://www.tune.com/resources/data-and-privacy/privacy-policies/tmc-privacy-policy](https://www.tune.com/resources/data-and-privacy/privacy-policies/tmc-privacy-policy) \r\n* _TUNE, 11._ [https://www.tune.com/resources/data-and-privacy](https://www.tune.com/resources/data-and-privacy) \r\n* _TUNE, 12._ [https://www.tune.com/resources/resource-library/#customer-stories](https://www.tune.com/resources/resource-library/#customer-stories) \r\n* _TUNE, 13._ [https://help.tune.com/marketing-console/the-importance-of-securing-data-in-the-tmc](https://help.tune.com/marketing-console/the-importance-of-securing-data-in-the-tmc)\r\n\r\n## External Links\r\n* _Crunchbase (TUNE):_ [https://www.crunchbase.com/organization/tune](https://www.crunchbase.com/organization/tune)","creation_date":"2017-11-02","code_signature":"com.tune|com.mobileapptracker","network_signature":"mobileapptracking\\.com","website":"https://www.tune.com","categories":["Analytics"],"hostnames":["mobileapptracking.com","deeplink.mobileapptracking.com","7336.deeplink.mobileapptracking.com","engine.mobileapptracking.com","10148.engine.mobileapptracking.com","167126.engine.mobileapptracking.com","167154.engine.mobileapptracking.com","17058.engine.mobileapptracking.com","17908.engine.mobileapptracking.com","189358.engine.mobileapptracking.com","189904.engine.mobileapptracking.com","190107.engine.mobileapptracking.com","190829.engine.mobileapptracking.com","194192.engine.mobileapptracking.com","194985.engine.mobileapptracking.com","195724.engine.mobileapptracking.com","199107.engine.mobileapptracking.com","20298.engine.mobileapptracking.com","22006.engine.mobileapptracking.com","7336.engine.mobileapptracking.com","8604.engine.mobileapptracking.com","943.engine.mobileapptracking.com","9864.engine.mobileapptracking.com"]},{"id":"exodus_39","name":"Pushwoosh","description":"## Primary Location\r\nUnited States (Washington, DC) [CrunchBase, 01](https://www.crunchbase.com/organization/pushwoosh)\r\n\r\n## Website\r\n[https://www.pushwoosh.com](https://www.pushwoosh.com)\r\n\r\n## About\r\nPushwoosh pushes in-app messaging across platforms [Pushwoosh, 01](https://www.pushwoosh.com)\r\n\r\n## Ownership\r\nPushwoosh\r\n\r\n## Documentation\r\n[http://docs.pushwoosh.com/docs/fcm-integration](http://docs.pushwoosh.com/docs/fcm-integration)\r\n\r\n## Products and services\r\nFeatures include:\r\n\r\n* _Data collection (via tags):_ \"Collect additional data from your users as Tags - gender, city and DOB, or the amount of money spent on in-app purchases. Then use this data for precise segmentation, personal communication, push automation and analytics.\"\r\n* _Real world location targeting:_ \"Try real-time location-based feature to send automated push notifications to users entering a specific area. Send your sale offers, discount alerts and welcoming messages automatically\" [Pushwoosh, 02](https://www.pushwoosh.com/features). \r\n * _Targeting in geozones:_ \"pins on the map that allow sending automatically triggered push notifications right at the moment a user enters the specified area on the map. Its range can be set from 50 to 1000 meters, and it has an adjustable cooldown period\" [Pushwoosh, 03](http://docs.pushwoosh.com/docs/geozones).\r\n * _iBeacon micro-targeting_ [Pushwoosh, 10](https://www.pushwoosh.com/blog/features-guides/ibeacons)\r\n* _Segmentation of audiences for marketing campaigns_ [Pushwoosh, 02](https://www.pushwoosh.com/features). Segments could include \"username, ID, city, favorite football team, preferred news categories, or any other piece of information about your users\" [Pushwoosh, 04](http://docs.pushwoosh.com/docs/segmentation-tags-and-filters).\r\n* _In-apps tracking:_ In-app purchases (\"The total amount of money spent on in-app purchases for the device\"); Last In-App Purchase Date (\"The date of the last in-app purchase made on the device\"); and In-App Product (\"Names of in-app products that were purchased on the device\") [Pushwoosh, 05](https://docs.pushwoosh.com/v1.0/docs/in-apps-tracking).\r\n* 250+ million pushes per day.\r\n* _Personalized messages:_ \"Address your users by name, and use any of their preferences in the message to make it relevant for every single user\"\r\n* _Statistics:_ \"Measure app installs and opens, push subscription, sent & open rates, all tag data statistics, and much more.\"\r\n* _In-app messaging:_ \"deeply customizable rich content in-app banners and full-screen interstitials.\"\r\n* _A/B Tests:_ \"Perform A/B tests on your audience to figure out which push configuration works better for you.\"\r\n* _Multiple languages_ [Pushwoosh, 02](https://www.pushwoosh.com/features)\r\n* _Conversion Tracking:_ Track \"the number of users who perform specific actions in your application or on your website after opening the push\" [Pushwoosh, 06](https://www.pushwoosh.com/conversion-tracking)\r\n* _Push Recovery Campaigns:_ Target abandon carts by returning customers to finish the transaction [Pushwoosh, 07](https://www.pushwoosh.com/abandoned-cart).\r\n* _Loyalty:_ Boost audience loyalty with personalized messages.\r\n* _Targeted messaging:_ Send targeted messages to segments [Pushwoosh, 09](https://www.pushwoosh.com/business-cases).\r\n\r\n## Privacy Policy\r\nPrivacy policy is listed at [Pushwoosh, 08](https://www.pushwoosh.com/privacy-policy). The Privacy Policy web page does not address opt-out; it appears to be directed at prospective business clients.\r\n\r\n## Relationships\r\nNissan / Mercedes / Leica / Bosch / Sabre / runtastic / Abbyy / Silicon Beach Media / Reaktor / redBit games / Saatchi & Saatchi / RTL Group / Skyjey / STC / SurfStitch / rtve / Ubisoft / Unaversidad APEC / Tripcase / Suzuki / VANSO / Veikkaus / Urban Rivals / XiMad / Sony Entertainment Television / MSC Cruises / Rayman Jungle Run / World Wide Fund for Nature (WWF) / Red Cross / Diner Dash / Plymouth University / Playscape / MLB.com / Marmalade / Mastercard / Hewlett-Packard / MTN / 3rd Sense / ixigo.com / JDG / Elektromarked / LOT Polish Airlines / FX Guru / G5 Games / Haaretz / Frima Studio / FunPlus / Concentra / Fanfair / Deloitte Digital / Exhibit Force / Firezoo / AppPresser / Autoliv / Bag It! / Carrefour / Chicago Tribune Trivia [Pushwoosh, 01](https://www.pushwoosh.com)\r\n\r\n## Details\r\n_Financial details:_ Pushwoosh was founded in 2011 [Crunchbase, 01](https://www.crunchbase.com/organization/pushwoosh).\r\n\r\n## References\r\n* _CrunchBase, 01._ [https://www.crunchbase.com/organization/pushwoosh](https://www.crunchbase.com/organization/pushwoosh) \r\n* _Pushwoosh, 01._ [https://www.pushwoosh.com](https://www.pushwoosh.com) \r\n* _Pushwoosh, 02._ [https://www.pushwoosh.com/features](https://www.pushwoosh.com/features)\r\n* _Pushwoosh, 03._ [http://docs.pushwoosh.com/docs/geozones](http://docs.pushwoosh.com/docs/geozones) \r\n* _Pushwoosh, 04._ [http://docs.pushwoosh.com/docs/segmentation-tags-and-filters](http://docs.pushwoosh.com/docs/segmentation-tags-and-filters) \r\n* _Pushwoosh, 05._ [https://docs.pushwoosh.com/v1.0/docs/in-apps-tracking](https://docs.pushwoosh.com/v1.0/docs/in-apps-tracking) \r\n* _Pushwoosh, 06._ [https://www.pushwoosh.com/conversion-tracking](https://www.pushwoosh.com/conversion-tracking) \r\n* _Pushwoosh, 07._ [https://www.pushwoosh.com/abandoned-cart](https://www.pushwoosh.com/abandoned-cart) \r\n* _Pushwoosh, 08._ [https://www.pushwoosh.com/privacy-policy](https://www.pushwoosh.com/privacy-policy) \r\n* _Pushwoosh, 09._ [https://www.pushwoosh.com/business-cases](https://www.pushwoosh.com/business-cases)\r\n\r\n## External Links\r\n* Owler company profile: [https://www.owler.com/iaApp/4589235/pushwoosh-company-profile](https://www.owler.com/iaApp/4589235/pushwoosh-company-profile)\r\n* Pushwoosh on Github: [https://github.com/Pushwoosh](https://github.com/Pushwoosh)","creation_date":"2017-11-12","code_signature":"com.pushwoosh","network_signature":"pushwoosh\\.com","website":"https://www.pushwoosh.com/","categories":[],"hostnames":["pushwoosh.com","api.pushwoosh.com","0ce3c-1fd43.api.pushwoosh.com","78901-8cf0d.api.pushwoosh.com","bbumgames.pushwoosh.com","cache-07.pushwoosh.com","cache-ha.pushwoosh.com","cbcnewmedia.pushwoosh.com","cdn.pushwoosh.com","cp.pushwoosh.com","dbs.pushwoosh.com","ha.pushwoosh.com","ha-api.pushwoosh.com","haaretz.pushwoosh.com","post-log.pushwoosh.com","rambler.pushwoosh.com","richmedia.pushwoosh.com","sulake.pushwoosh.com","uefa.pushwoosh.com","wetter.pushwoosh.com"]},{"id":"exodus_40","name":"Demdex","description":"## Primary Location\r\nUnited States\r\n\r\n## Website\r\n[https://www.adobe.com/data-analytics-cloud/audience-manager.html](https://www.adobe.com/data-analytics-cloud/audience-manager.html)\r\n\r\n## About\r\nDemdex offers audience management solutions for parts of Adobe's advertising ecosystem.\r\n\r\n## Ownership\r\nAdobe Systems Incorporated\r\n\r\n## Documentation\r\n[https://marketing.adobe.com/developer/get-started/mobile/c-measuring-mobile-applications](https://marketing.adobe.com/developer/get-started/mobile/c-measuring-mobile-applications)\r\n\r\n## Products and Services\r\nAdobe's Audience Manager service was build on top of the Demdex data bank product they acquired in 2011 [Analytics Demystified, 01](http://analyticsdemystified.com/adobe-analytics/adobes-new-marketing-cloud-visitor-id-how-does-it-work). Some services include:\r\n\r\n* _Segmenting:_ \"Build, test, and activate...audiences...based on a set of traits\". \"Divide millions of records into trait-specific categories\" like \"moms of grade school kids\". Find new prospects with \"look-alike modeling\"; \"pinpoint your most frequent users, as well as how recently they've interacted with your marketing.\" \r\n* _Cross-device identification:_ Use the \"profiling feature\" in Audience Manager \"to tie one profile to multiple devices\" and \"discover if users are sharing a device, for instance, within a household\". Target customers \"after they may logged off your site or app.\"\r\n* _Reports:_ Generate reports like Optimal Frequency reports, Advertiser Performance Reports to gain insight about user interactions like impressions, clicks, and conversions \r\n* _Predictive analytics:_ Performs predictive analytics\r\n* Organize your own first party data and augment it with second or third party data with the Audience Marketplace feature\r\n* Price your data for sale and partners [Adobe, 19](https://www.adobe.com/data-analytics-cloud/audience-manager.html)\r\n* _Geotargeting and location-based targeting:_ Adobe Mobile Marketing offers \"support for many location services, including GPS, geofencing, beacons, and more\". Geolocation services allow marketers to \"measure and respond to user engagement in mobile apps connected to beacons in sports stadiums, retail stores, and other points of interest. Marketers can also easily deliver “local” notifications and promotions based on proximity to a beacon. In addition, companies can tie app interactions to all other app engagement data in Adobe Analytics\" [Adobe, 23](https://blogs.adobe.com/digitalmarketing/mobile/10-things-you-need-to-know-about-adobes-mobile-marketing). Adobe states that \"app targeting based on GPS location and proximity to a particular area in a store or event venue\", built into Analytics and Target products [MarketWatch, 01](https://www.marketwatch.com/story/adobe-launches-mobile-services-for-adobe-marketing-cloud-2013-11-07); [Forbes, 01](https://www.forbes.com/sites/roberthof/2013/11/07/adobe-takes-its-marketing-cloud-services-mobile); [PCWorld, 01](https://www.pcworld.com/article/2061880/adobe-adds-geolocation-targeting-to-marketing-cloud.html).\r\n* Real-time geo- and location-based targeting: Adobe's in-app messaging feature \" allows marketers to promote real-time content (e.g., new video, breaking news) or cross-promote apps, products, or services to people who are actively using their app. Messages, such as full-screen communications, alerts, and local notifications, can be triggered by analytics data, including user behavior, lifecycle metrics, or location (GPS or iBeacons), that is collected with the Mobile Services SDK. In-app messaging can be deployed without the need for app development or a new app update in the app store\" [Adobe, 23](https://blogs.adobe.com/digitalmarketing/mobile/10-things-you-need-to-know-about-adobes-mobile-marketing)\r\n* A/B testing [Forbes, 01](https://www.forbes.com/sites/roberthof/2013/11/07/adobe-takes-its-marketing-cloud-services-mobile) \r\n\r\nA variety of other services extend across the Adobe Marketing & Analytics ecosystem. The Demdex SDK may collect information for those services, including Adobe Campaign and Adobe Experience Manager [MarketWatch, 01](https://www.marketwatch.com/story/adobe-launches-mobile-services-for-adobe-marketing-cloud-2013-11-07). See \"Details\" below.\r\n\r\n## Privacy Policy\r\nAdobe business customers \"use Adobe Marketing Cloud services to collect and analyze information, such as clicks made by visitors on their websites\" [Adobe, 21](https://www.adobe.com/privacy/opt-out.html).\r\n\r\n_Data Privacy:_ \"App publishers can easily manage opt-in or opt-out functionality to enable compliance with data collection and privacy laws for specific countries including the Children's Online Privacy Protection Act (COPPA). In addition, Adobe Mobile services customers own their data - not Adobe\" [Forbes, 01](https://www.forbes.com/sites/roberthof/2013/11/07/adobe-takes-its-marketing-cloud-services-mobile). \r\n\r\nIn 2013, Adobe's Ray Pun stated that users must opt-in for geotargeting services, and that companies must write their terms in conditions \"in a language that a normal person can understand, not an attorney\" [PCWorld, 01](https://www.pcworld.com/article/2061880/adobe-adds-geolocation-targeting-to-marketing-cloud.html). \r\n\r\n_Mobile privacy policy:_ Adobe Marketing Cloud states that a \"company may also use Adobe Marketing Cloud technologies within its mobile apps. These technologies allow the company to send information to its Adobe Marketing Cloud account -- for example, how you use the company’s mobile apps as well as other information your mobile device may make available to apps, such as location information.\"\r\n\r\n_Mobile opt-out:_ For opting out of mobile data collection and use in connection with Adobe Marketing Cloud, Adobe states that \"Most mobile devices allow you to the limit use of mobile advertising identifiers for interest-based advertising. For more information, please review the instructions provided by your mobile device manufacturer. The Digital Advertising Alliance’s AppChoices app may also provide you with more options to opt out of receiving interest-based advertising within mobile apps. Please see Your Privacy Choices to learn more about your choices for opting out of companies’ use of Adobe Marketing Cloud solutions.\"\r\n\r\nAdobe has an opt-out web page [Adobe, 21](https://www.adobe.com/privacy/opt-out.html) and a page for Audience Manager privacy policy [Adobe, 22](https://marketing.adobe.com/resources/help/en_US/aam/faq_privacy.html).\r\n\r\nAdobe suggests users \"review the privacy policy\" of the mobile app company \"as well as privacy information provided by your mobile device manufacturer\" [Adobe, 20](http://www.adobe.com/privacy/marketing-cloud.html). They also recommend \"self-regulatory sites\" like the Digital Advertising Alliance to opt out of advertising solutions by companies who are members of those groups [Adobe, 21](https://www.adobe.com/privacy/opt-out.html).\r\n\r\n## Relationships\r\n_Clients:_ Princess / Conde Nast / Lenovo [Adobe, 17](http://www.adobe.com/data-analytics-cloud/audience-manager.html) \r\n\r\n_Partners:_ Accenture Interactive / Cognizant / Deloitte Digital / dentsu aegis network / Epsilon / Havas / IBM / iCrossing / Infosys / IPG / OmnicomGroup / Publicis Groupe / pwc / Tata Consultancy Services / wipro / WPP [Adobe, 24](http://www.adobe.com/experience-cloud/service-support/partners.html)\r\n\r\n## Details\r\n### Financial details & history\r\nIn 2011, Adobe acquired Demdex for $109 million [Crunchbase, 01](https://www.crunchbase.com/organization/demdex). Demdex offered a \"behavioral data bank\" for advertising purposes. The data bank was used for audience segmenting, and could be plugged into ad servers or services, giving websites and advertisers control over the data. DemDex was added to Adobe's \"Online Marketing Suite\" (powered by Adobe-acquired Omniture) [TechCrunch, 01](https://techcrunch.com/2011/01/18/adobe-buys-behavioral-data-management-platform-demdex). \r\n\r\n### Adobe Audience Manager\r\nAdobe Audience Manager is Adobe's data management platform, built on top of the Demdex product they acquired in 2011 [Analytics Demystified, 01](http://analyticsdemystified.com/adobe-analytics/adobes-new-marketing-cloud-visitor-id-how-does-it-work). Audience Manager:\r\n\r\n* Gives a \"complete view\" of an audience by combining clients' data sources into one place [Adobe, 17](http://www.adobe.com/data-analytics-cloud/audience-manager.html)\r\n* Segments audiences for \"smart targeting\" and \"personalization\" for targeted advertisements [Adobe, 02](https://www.adobe.com/data-analytics-cloud/audience-manager/audience-segmentation.html)\r\n* Targets \"specific segments on any platform\" [Adobe, 19](https://www.adobe.com/data-analytics-cloud/audience-manager.html)\r\n\r\nIt aims to provide \"a seamless experience and a seamless profile for all the different marketing cloud solutions to use. It's also a gateway for the broader ecosystem\" such that clients with their own proprietary platforms or working with other technologies outside of Adobe, \"audience manager helps with the syndication and consistency of that audience regardless of the actual technology that is serving and delivering that audience experience. Ultimately Audience Manager allows marketers to take this vast amount of information, transform it into meaningful audience segments, to deliver the most effective message at the right time\" [Adobe, 18](https://www.adobe.com/data-analytics-cloud/audience-manager.html#m226a251c23c15530b6f70ef20da2003c)\r\n\r\nProducts it integrates with include Adobe Target and Adobe Media Optimizer, as well as solutions beyond the Marketing Cloud [Adobe, 19](https://www.adobe.com/data-analytics-cloud/audience-manager.html#x).\r\n\r\n### Adobe Marketing & Analytics ecosystem: The Adobe Experience Cloud\r\nThe Adobe Experience Cloud provides \"access to an integrated set of solutions to build campaigns, manage your advertising, and gain deep intelligence about your business. And it’s all unified through powerful core services that give you access to your customer profiles, centralized assets, powerful tagging, and an ecosystem of partners and developers to extend the value of all the solutions\". Adobe's Experience Cloud website features the Adobe Advertising Cloud, Adobe Analytics Cloud, and Adobe Marketing Cloud [Adobe, 07](www.adobe.com/experience-cloud/overview.html).\r\n\r\n#### Adobe Marketing Cloud\r\nProvides a \"set of integrated digital marketing solutions...to organize, access, and personalize your marketing content\". Adobe Marketing Cloud solutions fall into four categories:\r\n\r\n* _Measurement solutions_, \"which help companies measure and understand how you use their websites, apps, social networking pages, as well as how you interact with their online marketing campaigns\"\r\n* _Personalization solutions_, \"which help companies test new content and make their websites, apps, social networking pages, and emails more relevant to you\"\r\n* _Content management solutions_, \"which help companies store, update, and deliver images and other content on their websites, within their apps, and in online marketing materials\"\r\n* _Advertising solutions_, which help companies improve their online advertising on websites, search engines, and social media platforms. These solutions also help companies send emails, text messages, and other online and offline marketing campaigns\" [Adobe, 20](http://www.adobe.com/privacy/marketing-cloud.html)\r\n\r\nProducts include:\r\n\r\n* _Adobe Experience Manager:_ \"helps you manage all your assets, build websites and mobile apps, and integrate content from online communities\" [Adobe, 03](http://www.adobe.com/marketing-cloud.html); [Adobe, 10](http://www.adobe.com/marketing-cloud/experience-manager.html)\r\n* _Adobe Campaign:_ \"helps you personalize and deliver your campaigns across all your channels, from web and mobile to email and display\" [Adobe, 03](http://www.adobe.com/marketing-cloud.html); [Adobe, 11](http://www.adobe.com/marketing-cloud/campaign.html)\r\n* _Adobe Target:_ \"helps you turn data into results by testing and personalizing your content so you can deliver the best content to the right audience\" [Adobe, 03](http://www.adobe.com/marketing-cloud.html); [Adobe, 12](http://www.adobe.com/marketing-cloud/target.html)\r\n* _Adobe Primetime:_ \"helps you create, deliver, and monetize personal video experiences\" [Adobe, 03](http://www.adobe.com/marketing-cloud.html); [Adobe, 13](http://www.adobe.com/marketing-cloud/primetime.html)\r\n* _Adobe Social:_ \"helps you create relevant social content and quantify your social marketing results\" [Adobe, 03](http://www.adobe.com/marketing-cloud.html)\r\n\r\n#### Adobe Advertising Cloud\r\nAdobe states this is \"the industry’s first end-to-end platform for managing advertising across traditional TV and digital formats\". It is a cross-channel platform that delivers \"video, display, and search advertising across any screen in any format\"; \"media planning and buying are integrated into one programmatic solution\" [Adobe, 04](http://www.adobe.com/advertising-cloud.html). Produce include:\r\n\r\n* _Demand Side Platform:_ A \"unified cross-channel, software-based solution\" to \"streamline global advertising from a single platform\" [Adobe, 05](https://www.adobe.com/advertising-cloud/media-optimizer/demand-side-platform.html)\r\n* _Adobe Media Optimizer:_ This \"uses unified campaign tracking and reporting, real-time bidding, impression-level decisioning abilities, attribution reporting and simulations, and integration with the top ad exchanges to help you meet display objectives\" [Adobe, 06](https://www.adobe.com/advertising-cloud/media-optimizer/display-advertising-management.html)\r\n* _Brand Safety:_ Prevent advertising campaigns from \"mixing with content and properties that don't align with your brand's image\" [Adobe, 08](https://www.adobe.com/advertising-cloud/protecting-brand-equity.html)\r\n* _Dynamic creative optimization:_ Reach \"specific audiences with flexible ad creative that’s personalized in real time to drive user engagement, conversions, and integrated experiences\". Use dynamic creatives to \"target customers with flexible ad creative that’s personalized in real time based on site actions, customer and partner data, and third-party demographic data\" [Adobe, 09](https://www.adobe.com/advertising-cloud/media-optimizer/dynamic-creative-optimization.html)\r\n\r\n#### Adobe Analytics Cloud\r\nAdobe Analytics Cloud aims to provide a business' \"core intelligence engine\". It strives to bring \"context to online and offline data\" and build \"loyalty with customers\". It offers \"intelligence\" and \"precise audience creation\" to help put \"real-time insights into action\". \r\n\r\nServices include:\r\n\r\n* _Accessible analytics:_ \"Make enterprise-level marketing analytics understandable and accessible to everyone in your organization\"\r\n* _Precise segmentation:_ \"Continuously refine the view of your customers. As you do, you’ll discover and create high-value audiences and understand the best way to reach them\"\r\n* _Real-time tageting:_ \"Connect your analytics with real-time activation so the transition from insight to action is as fast as it can be\"\r\n* _Next-generation attribution:_ \"To understand your ROI, you need an objective view of the customer journey across every device and channel — paid, earned, and owned\" [Adobe, 15](http://www.adobe.com/data-analytics-cloud.html)\r\n\r\nProducts include:\r\n\r\n* _Adobe Analytics:_ \"Discover your most valuable customer segments and use these insights to steer your entire business with customer intelligence\" [Adobe, 16](http://www.adobe.com/data-analytics-cloud/analytics.html)\r\n* _Adobe Audience Manager:_ A \"data management platform (DMP) that helps you build unique audience profiles so you can identify your most valuable segments and use them across any digital channel\" [Adobe, 17](http://www.adobe.com/data-analytics-cloud/audience-manager.html)\r\n\r\n### Device support\r\nAdobe's platform support \"includes Apple App Store, Google Play, Amazon Appstore, Windows Store, and Windows Phone Store, as well as analytics support for Roku, Xbox, AppleTV, PlayStation, and other connected devices\" [Adobe, 23](https://blogs.adobe.com/digitalmarketing/mobile/10-things-you-need-to-know-about-adobes-mobile-marketing)\r\n\r\n## References\r\n* _Adobe, 01_. [http://www.adobe.com/marketing-cloud.html](http://www.adobe.com/marketing-cloud.html) \r\n* _Adobe, 02_. [https://www.adobe.com/data-analytics-cloud/audience-manager/audience-segmentation.html](https://www.adobe.com/data-analytics-cloud/audience-manager/audience-segmentation.html) \r\n* _Adobe, 03_. [http://www.adobe.com/marketing-cloud.html](http://www.adobe.com/marketing-cloud.html) \r\n* _Adobe, 04_. [http://www.adobe.com/advertising-cloud.html](http://www.adobe.com/advertising-cloud.html) \r\n* _Adobe, 05_. [https://www.adobe.com/advertising-cloud/media-optimizer/demand-side-platform.html](https://www.adobe.com/advertising-cloud/media-optimizer/demand-side-platform.html) \r\n* _Adobe, 06_. [https://www.adobe.com/advertising-cloud/media-optimizer/display-advertising-management.html](https://www.adobe.com/advertising-cloud/media-optimizer/display-advertising-management.html) \r\n* _Adobe, 07_. [https://www.adobe.com/experience-cloud/overview.html](https://www.adobe.com/experience-cloud/overview.html) \r\n* _Adobe, 08_. [https://www.adobe.com/advertising-cloud/protecting-brand-equity.html](https://www.adobe.com/advertising-cloud/protecting-brand-equity.html) \r\n* _Adobe, 09_. [https://www.adobe.com/advertising-cloud/media-optimizer/dynamic-creative-optimization.html](https://www.adobe.com/advertising-cloud/media-optimizer/dynamic-creative-optimization.html) \r\n* _Adobe, 10_. [http://www.adobe.com/marketing-cloud/experience-manager.html](http://www.adobe.com/marketing-cloud/experience-manager.html) \r\n* _Adobe, 11_. [http://www.adobe.com/marketing-cloud/campaign.html](http://www.adobe.com/marketing-cloud/campaign.html) \r\n* _Adobe, 12_. [http://www.adobe.com/marketing-cloud/target.html](http://www.adobe.com/marketing-cloud/target.html) \r\n* _Adobe, 13_. [http://www.adobe.com/marketing-cloud/primetime.html](http://www.adobe.com/marketing-cloud/primetime.html) \r\n* _Adobe, 14_. [http://www.adobe.com/marketing-cloud/social.html](http://www.adobe.com/marketing-cloud/social.html) \r\n* _Adobe, 15_. [http://www.adobe.com/data-analytics-cloud.html](http://www.adobe.com/data-analytics-cloud.html) \r\n* _Adobe, 16_. [http://www.adobe.com/data-analytics-cloud/analytics.html](http://www.adobe.com/data-analytics-cloud/analytics.html) \r\n* _Adobe, 17_. [http://www.adobe.com/data-analytics-cloud/audience-manager.html](http://www.adobe.com/data-analytics-cloud/audience-manager.html) \r\n* _Adobe, 18_. [https://www.adobe.com/data-analytics-cloud/audience-manager.html#m226a251c23c15530b6f70ef20da2003c](https://www.adobe.com/data-analytics-cloud/audience-manager.html#m226a251c23c15530b6f70ef20da2003c) \r\n* _Adobe, 19_. [https://www.adobe.com/data-analytics-cloud/audience-manager.html#x](https://www.adobe.com/data-analytics-cloud/audience-manager.html#x) \r\n* _Adobe, 20_. [http://www.adobe.com/privacy/marketing-cloud.html](http://www.adobe.com/privacy/marketing-cloud.html) \r\n* _Adobe, 21_. [https://www.adobe.com/privacy/opt-out.html](https://www.adobe.com/privacy/opt-out.html) \r\n* _Adobe, 22_. [https://marketing.adobe.com/resources/help/en_US/aam/faq_privacy.html](https://marketing.adobe.com/resources/help/en_US/aam/faq_privacy.html) \r\n* _Adobe, 23_. [https://blogs.adobe.com/digitalmarketing/mobile/10-things-you-need-to-know-about-adobes-mobile-marketing](https://blogs.adobe.com/digitalmarketing/mobile/10-things-you-need-to-know-about-adobes-mobile-marketing) \r\n* _Adobe, 24_. [http://www.adobe.com/experience-cloud/service-support/partners.html](http://www.adobe.com/experience-cloud/service-support/partners.html) \r\n* _Analytics Demystified, 01_. [http://analyticsdemystified.com/adobe-analytics/adobes-new-marketing-cloud-visitor-id-how-does-it-work](http://analyticsdemystified.com/adobe-analytics/adobes-new-marketing-cloud-visitor-id-how-does-it-work) \r\n* _Crunchbase, 01_. [https://www.crunchbase.com/organization/demdex](https://www.crunchbase.com/organization/demdex) \r\n* _Forbes, 01_. [https://www.forbes.com/sites/roberthof/2013/11/07/adobe-takes-its-marketing-cloud-services-mobile](https://www.forbes.com/sites/roberthof/2013/11/07/adobe-takes-its-marketing-cloud-services-mobile) \r\n* _MarketWatch, 01_. [https://www.marketwatch.com/story/adobe-launches-mobile-services-for-adobe-marketing-cloud-2013-11-07](https://www.marketwatch.com/story/adobe-launches-mobile-services-for-adobe-marketing-cloud-2013-11-07) \r\n* _PCWorld, 01_. [https://www.pcworld.com/article/2061880/adobe-adds-geolocation-targeting-to-marketing-cloud.html](https://www.pcworld.com/article/2061880/adobe-adds-geolocation-targeting-to-marketing-cloud.html) \r\n* _TechCrunch, 01_. [https://techcrunch.com/2011/01/18/adobe-buys-behavioral-data-management-platform-demdex](https://techcrunch.com/2011/01/18/adobe-buys-behavioral-data-management-platform-demdex)\r\n\r\n## External links\r\n* _Wikipedia (Adobe Marketing Cloud_: [https://en.wikipedia.org/wiki/Adobe_Marketing_Cloud](https://en.wikipedia.org/wiki/Adobe_Marketing_Cloud) \r\n* _Adobe Audience Manager_: [https://www.adobe.com/data-analytics-cloud/audience-manager.html](https://www.adobe.com/data-analytics-cloud/audience-manager.html) \r\n* _Adobe Marketing Cloud_: [http://www.adobe.com/marketing-cloud.html](http://www.adobe.com/marketing-cloud.html)","creation_date":"2017-11-15","code_signature":"com.adobe.mobile.Analytics|com.adobe.mobile.Config.","network_signature":"demdex\\.net","website":"https://www.adobe.com/data-analytics-cloud/audience-manager.html","categories":["Analytics"],"hostnames":["demdex.net","americanairlines.demdex.net","audible.demdex.net","bestbuy.demdex.net","condenast.demdex.net","dickssportinggoods.demdex.net","disney.demdex.net","dpm.demdex.net","fandangollc.demdex.net","foxnet.demdex.net","foxnews.demdex.net","gannett.demdex.net","fast.mtvn.demdex.net","nbcu.demdex.net","pepsico.demdex.net","pythagore.demdex.net","swa.demdex.net","tdameritrade.demdex.net","vanguard.demdex.net","verizon.demdex.net","vivaki.demdex.net","webmd.demdex.net"]},{"id":"exodus_41","name":"AdsWizz","description":"","creation_date":"2017-11-15","code_signature":".adswizz.","network_signature":"adswizz\\.com|cdn\\.adswizz.com\\.edgesuite\\.net","website":"http://www.adswizz.com/","categories":[],"hostnames":["adswizz.com","cdn.adswizz.com.edgesuite.net","zc.adswizz.com"]},{"id":"exodus_42","name":"ExactTarget","description":"Belongs to SalesForce","creation_date":"2017-11-16","code_signature":"com.exacttarget.","network_signature":"\\.exacttarget\\.","website":"http://help.exacttarget.com/en/technical_library/API_Overview/","categories":["Analytics"],"hostnames":[".exacttarget."]},{"id":"exodus_43","name":"Omniture","description":"## About\r\n\r\nOmniture, originally a online marketing and web analytics company, was acquired by Adobe in 2009 and it was run as a separate business unit until 2012 when it was integrated into the Adobe Marketing Cloud. Several of Omniture's LLC filings remain active. [Source: OpenCorporates](https://opencorporates.com/companies/us_de/3077923)\r\n\r\n## Ownership\r\n\r\nAdobe (NASDAQ: ADBE) is a publicly-traded multinational software company. \r\n\r\n## What it does\r\n\r\n* Behavioral Analytics\r\n* Online Marketing\r\n* Machine-learning Analysis\r\n\r\n## Privacy Policy\r\n\r\n[Onminture's Privacy Policy is the same as Adobe's. Policy dated 3/5/18 and reviewed 17/11/2018:](https://www.adobe.com/privacy/policy.html)\r\n\r\n* Adobe's Privacy Policy is broad and covers the span of its wide-ranging services. It is unclear what is specifially covered by the Omniture business line. \r\n\r\n* Users must opt-out of each segment of data collection individually: Desktop Identifiable Data Collection, Device Identifiable Data Collection, Mobile Data Collection, Experience Cloud service usage data, \r\nMachine learning analysis of user content, Interest-based ads, and Adobe websites. [Link to opt-out](https://www.adobe.com/privacy/opt-out.html)\r\n\r\n* Data may be shared with fraud prevention services, law enforcement services in the context of an investigation, social media marketers and platforms, sales and advertising partners, retailers, research organizations, advertisers, ad agencies, advertising networks and platforms, information service providers, publishers, and non-profit organizations.","creation_date":"2017-11-16","code_signature":"com.omniture.|com.adobe.adms.measurement.","network_signature":"omniture\\.com|omtrdc\\.net","website":"https://www.adobe.com/analytics/adobe-analytics-features.html","categories":["Analytics","Profiling"],"hostnames":["omniture.com","omtrdc.net","api.omniture.com","appservice5.omniture.com","sc5.omniture.com","hb.omtrdc.net","espn.hb.omtrdc.net","foxnews.hb.omtrdc.net","hulu.hb.omtrdc.net","nbcume.hb-api.omtrdc.net","sc.omtrdc.net","allstate.sc.omtrdc.net","audible.sc.omtrdc.net","bamtech.sc.omtrdc.net","carfax.sc.omtrdc.net","fox.com.ssl.d2.sc.omtrdc.net","philipslighting.d3.sc.omtrdc.net","kroger.sc.omtrdc.net","nbcstreaming.sc.omtrdc.net","nbcume.sc.omtrdc.net","subwayfranchiseeadvertising.sc.omtrdc.net","viacom.sc.omtrdc.net","tt.omtrdc.net","abcnews.tt.omtrdc.net","aetv.tt.omtrdc.net","allstate.tt.omtrdc.net","audible.tt.omtrdc.net","bamtech.tt.omtrdc.net","cdn.tt.omtrdc.net","consumerinfo.tt.omtrdc.net","fcanafta.tt.omtrdc.net","foxnews.tt.omtrdc.net","homedepot.tt.omtrdc.net","mboxedge17.tt.omtrdc.net","mboxedge28.tt.omtrdc.net","southwestairlines.tt.omtrdc.net","subway2016.tt.omtrdc.net","verizontelecom.tt.omtrdc.net"]},{"id":"exodus_44","name":"OpenLocate","description":"## Primary Location\r\nUnited States (San Francisco) [Crunchbase, 01](https://www.crunchbase.com/organization/safegraph)\r\n\r\n## Website\r\n[https://www.safegraph.com](https://www.safegraph.com)\r\n\r\n## About\r\nSafeGraph specializes in the collection of physical location data for data mining and analytics.\r\n\r\n## Ownership\r\nSafeGraph\r\n\r\n## Documentation\r\n[https://github.com/OpenLocate/openlocate-android](https://github.com/OpenLocate/openlocate-android)\r\n\r\n## Products and Services\r\nSafeGraph is a data company which aims to build a robust and detailed location-based tracking service for advertisers, industry, government and researchers. Products and services include:\r\n\r\n* _SafeGraph Movement Panel:_ SafeGraph's \"database of ultra-accurate GPS-location data that comes from anonymized mobile devices.\" The Movement panel offers:\r\n * _Sink detection:_ Detection of inaccurate location data based on \" specific coordinates occurring at impossibly high rates\".\r\n * _Teleporting detection:_ Detection of inaccurate location data when \"devices appear to move at impossibly fast speeds, ostensibly traveling large distances between data points that occur next to each other\" in data streams like bid streams.\r\n * _Jumpiness detection:_ Detection of innacurate location data when \"we see two consecutive points in time that are fairly close but still implausibly spaced\" (eg, \"the GPS receiver in your phone lags or if a nearby skyscraper interferes with the location signal\") [SafeGraph, 01](https://blog.safegraph.com/less-than-10-of-bid-stream-location-data-is-high-quality-and-we-know-how-to-find-it-3a2c0df35475)\r\n* _SafeGraph Places API:_ This \"to easily find the places of interest that are near a given lat/long, ordered by distance or relevance\" [SafeGraph, 03](https://developers.safegraph.com/docs/places.html).\r\n* _OpenLocate:_ The OpenLocate SDK will \"collect location data (like GPS) from phones\" [SafeGraph, 04](https://github.com/OpenLocate). This includes an Android and iOS SDK. The service is built to provide developers complete control over their location data. Developers can build location-enabled features into their apps and \"maintain complete control over how end-user data is collected, where it is stored, and which APIs it will be sent to\". This includes sending to storage services (like Amazon S3) or APIs (such as Google Places API or SafeGraph's Places API) [SafeGraph, 05](https://blog.safegraph.com/introducing-openlocate-the-open-source-location-sdk-f5c5d2739a48).\r\n\r\nOther services include:\r\n* \"Detailed polygon maps on 50+ million U.S. places of interest\r\n* Understanding of each business's popularity, taxonomy, hours, etc.\r\n* Core investments in benchmarking via truth sets\"\r\n * This includes Explicit Truth Sets (Check-ins, Daily diaries, Web surveys) and Implicit Truth Sets (Credit card data, Receipt data, First-party transactions) \r\n\r\nData from visits may include:\r\n\r\n* _Core truth set for matching:_\r\n * High-res GPS data\r\n * Deterministic data\r\n * Explicit and implicit truth\r\n * Data collected in background from large population\r\n* _Deep places map:_\r\n * Best polygons\r\n * Footprint geometries\r\n * Metadata\r\n * Categories\r\n * Hours of operation\r\n* Machine learning technology\r\n * Cross-validated against multiple independent 3rd party truth sets about where people go\r\n* _Truth and accuracy_\r\n * High Precision // Low false positive rate; High recall // Low false negative rate\" [SafeGraph, 06](https://www.safegraph.com/truth)\r\n\r\n## Privacy Policy\r\n_Data collection (method and use):_ SafeGraph collects data from \"trusted third-party data partners such as mobile application developers, through APIs and other delivery methods\". The data collection and use is \"governed by the privacy policy and legal terms of the data collector and the website using the data; it is not governed by SafeGraph.\" SafeGraph \"aggregates data collected from our data partners, and allows third party customers to access the Data for a variety of purposes such as ad targeting, traffic analysis, and market research.\" SafeGraph may also use data for their own \"internal and operational purposes\", and share data in response to requests from law enforcement or a governmental agency, \"to protect or enforce our rights or those of others, or to investigate potential wrongdoing.\" Data can also be transferred to a successor entity in the event of a merger or acquisition.\r\n\r\n_Information collected:_ Information collected includes \"data regarding a device’s precise geographic location, as well as other mobile identifiers such as Apple IDFAs and Google Android IDs, and other information about users and their devices.\" \r\n\r\n_Jurisdictions:_ \"SafeGraph stores and processes information on servers in many countries around the world. We therefore may process your information on a server located outside the country where you live... Our customers (or companies that help us process the Data) may be located in other countries, so the Data we provide may be processed or used in a variety of countries, other than those our users reside in.\" Customers of SafeGraph may create cross-device capabilities \"to enable marketers to target users across various channels and devices.\"\r\n\r\n_Opt-out:_ SafeGraph informs users of opt-out procedures for interest-based advertising and location tracking. To opt out of interest-based advertising, they state, users can adjust settings in their Android or iOS devices. This procedure, which they note may change, is mentioned in the SafeGraph privacy policy \"purely for informational purposes.\" SafeGraph further notes that \"You also can remove your consent to having your location data collected by changing the settings on your device. (Certain services may lose functionality as a result.)\" SafeGraph's Privacy Policy provides links to the Network Advertising Initiative and the Digital Advertising Alliance, as well as www.youronlinechoices.com. It informs users that these websites may provide additional opt-out options.\r\n\r\n_Retention:_ Information SafeGraph collects is \"retained indefinitely unless there has been a direct opt-out with us as directed above.\"\r\n\r\n_Security:_ SafeGraph has security policies and procedures to \" ensure compliance with industry best practices.\" They state, \"no physical or technological safeguards are 100 percent secure, we do not guarantee the security of any particular elements of Data that we hold\" [SafeGraph, 07](https://www.safegraph.com/privacy-policy).\r\n\r\n## Relationships\r\n_Clients and partners:_ Statiq / AirSage / Stanford University / GroundTruth (formerly xAd) / UCLA / Baylor University / Weborama / Tufts University / The University of Chicago / Alphonzo / Freckle IoT / Georgia Tech / Esri / Appnext / 4Info / Research Now / Tapfwd / Arrivalist / Placecast / ThinkNear by Telenav / Pitney Bowes / Columbia University / Purdue University / UC San Diego / Sidewalk Labs / Temple University / Citilabs / PlaceIQ / Moovit / Skyhook / Postie / PicsArt / Oklahoma State University / Santa Clara University / OpenLocate\r\n\r\n## Details\r\n_Financial details:_ SafeGraph was founded in 2016, and has raised $16 million from funders [Crunchbase, 01](https://www.crunchbase.com/organization/safegraph); [SafeGraph, 02](https://blog.safegraph.com/safegraph-raises-16-million-series-a-e8e88eeb7beb) \r\n\r\n_Scope:_ SafeGraph \"has access to super-accurate, anonymized location data on over 5% of all mobile phones in the U.S. (as of August 2017)\" and is \"increasing that percentage every day\" [SafeGraph, 01](https://blog.safegraph.com/less-than-10-of-bid-stream-location-data-is-high-quality-and-we-know-how-to-find-it-3a2c0df35475).\r\n\r\n_Slogans:_\r\n\r\n* \"SafeGraph maintains the ground truth dataset for human movement across the globe\"\r\n* \"We provide high-quality location data products to help organizations make better decisions and improve lives\"\r\n\r\n## References\r\n* _Crunchbase, 01._ [https://www.crunchbase.com/organization/safegraph](https://www.crunchbase.com/organization/safegraph) \r\n* _SafeGraph, 01._ [https://blog.safegraph.com/less-than-10-of-bid-stream-location-data-is-high-quality-and-we-know-how-to-find-it-3a2c0df35475](https://blog.safegraph.com/less-than-10-of-bid-stream-location-data-is-high-quality-and-we-know-how-to-find-it-3a2c0df35475) \r\n* _SafeGraph, 02._ [https://blog.safegraph.com/safegraph-raises-16-million-series-a-e8e88eeb7beb](https://blog.safegraph.com/safegraph-raises-16-million-series-a-e8e88eeb7beb) \r\n* _SafeGraph, 03._ [https://developers.safegraph.com/docs/places.html](https://developers.safegraph.com/docs/places.html) \r\n* _SafeGraph, 04._ [https://github.com/OpenLocate](https://github.com/OpenLocate) \r\n* _SafeGraph, 05._ [https://blog.safegraph.com/introducing-openlocate-the-open-source-location-sdk-f5c5d2739a48](https://blog.safegraph.com/introducing-openlocate-the-open-source-location-sdk-f5c5d2739a48) \r\n* _SafeGraph, 06._ [https://www.safegraph.com/truth](https://www.safegraph.com/truth) \r\n* _SafeGraph, 07._ [https://www.safegraph.com/privacy-policy](https://www.safegraph.com/privacy-policy)\r\n\r\n## External Links\r\n* _Crunchbase (SafeGraph):_ [https://www.crunchbase.com/organization/safegraph](https://www.crunchbase.com/organization/safegraph) \r\n* _Gigya:_ [https://www.gigya.com/blog/exploring-future-identity](https://www.gigya.com/blog/exploring-future-identity) \r\n* _Even:_ [https://evenfinancial.com/press/mit-brings-together-fintech-financial-services-first-ever-hackathon](https://evenfinancial.com/press/mit-brings-together-fintech-financial-services-first-ever-hackathon) \r\n* _SafeGraph:_ [https://blog.safegraph.com/less-than-10-of-bid-stream-location-data-is-high-quality-and-we-know-how-to-find-it-3a2c0df35475](https://blog.safegraph.com/less-than-10-of-bid-stream-location-data-is-high-quality-and-we-know-how-to-find-it-3a2c0df35475) \r\n* _Stanford Economics:_ [https://web.archive.org/web/20171116110210if_/https://economics.stanford.edu/sites/default/files/sharable_fulldraft.pdf](https://web.archive.org/web/20171116110210if_/https://economics.stanford.edu/sites/default/files/sharable_fulldraft.pdf) \r\n* _Washington Post:_ [https://www.washingtonpost.com/news/wonk/wp/2017/11/15/politics-really-is-ruining-thanksgiving-according-to-data-from-10-million-cellphones](https://www.washingtonpost.com/news/wonk/wp/2017/11/15/politics-really-is-ruining-thanksgiving-according-to-data-from-10-million-cellphones) \r\n* _The Outline:_ [https://theoutline.com/post/2490/why-is-this-company-tracking-where-you-are-on-thanksgiving](https://theoutline.com/post/2490/why-is-this-company-tracking-where-you-are-on-thanksgiving)","creation_date":"2017-11-16","code_signature":"com.safegraph.|com.openlocate","network_signature":"api\\.safegraph\\.com","website":"https://www.safegraph.com/","categories":["Location"],"hostnames":["api.safegraph.com"]},{"id":"exodus_45","name":"TagCommander (Commanders Act.)","description":"Take control of your Data, from Collection to Activation\r\n\r\nOur tools and services allow you to collect, match and activate your data.\r\n\r\nYou can now send the right message, at the right time, to every single one of your clients and prospects, whatever their preferred channel.\r\n\r\nImprove relevance and optimise your media budget.\r\n\r\nCUSTOMER DATA PLATFORM Commanders Act Customer Data Platform lets you increase sales and loyalty through meaningful relationships with your leads and customers.\r\n\r\nENTERPRISE TAG MANAGEMENT Harness the power of your vendor tags to create unique and omni-channel customer experiences.\r\n\r\nCONSENT MANAGEMENT PLATFORM Increase brand loyalty by allowing users to control the data collected about them.\r\n\r\nIDENTITY MANAGER Let FuseCommander help you identify the people behind the devices to create awesome customer experiences.\r\n\r\nMULTI-TOUCH ATTRIBUTION Make the most of your advertising budgets with MixCommander.\r\n\r\nDATA ACTIVATION PLATFORM DataCommander supercharges your targeted marketing efforts and decreases your ad spend.","creation_date":"2017-11-28","code_signature":"com.tagcommander.","network_signature":"\\.commander1\\.com|\\.tagcommander.com","website":"https://www.commandersact.com/","categories":["Analytics"],"hostnames":[".commander1.com",".tagcommander.com","engage.commander1.com","mytheresa.commander1.com","privacy.commander1.com","sync.commander1.com","cdn.tagcommander.com","serverside4285.tagcommander.com"]},{"id":"exodus_46","name":"CrowdTangle","description":"We can only detect network activity of this tracker.\r\n\r\n * [API doc](https://github.com/CrowdTangle/API/wiki)\r\n * [Mediapart article](https://www.mediapart.fr/journal/france/011217/comment-facebook-achete-la-presse-francaise)","creation_date":"2017-12-03","code_signature":"","network_signature":"api\\.crowdtangle\\.com","website":"https://www.crowdtangle.com/","categories":[],"hostnames":["api.crowdtangle.com"]},{"id":"exodus_47","name":"Facebook Audience","description":"","creation_date":"2017-12-03","code_signature":"com.facebook.audiencenetwork","network_signature":"\\.facebook\\.com","website":"https://developers.facebook.com/docs/android/","categories":["Analytics"],"hostnames":[".facebook.com","an.facebook.com","pixel.facebook.com"]},{"id":"exodus_48","name":"Google Analytics","description":"","creation_date":"2017-12-03","code_signature":"com.google.android.apps.analytics.|com.google.android.gms.analytics.|com.google.analytics.","network_signature":"google-analytics\\.com","website":"http://www.google.com/analytics/","categories":["Analytics"],"hostnames":["google-analytics.com","ssl.google-analytics.com","www.google-analytics.com"]},{"id":"exodus_49","name":"Google Firebase Analytics","description":"Firebase gives you functionality like analytics, databases, messaging and crash reporting\r\n\r\n[API documentation](https://firebase.google.com/docs/reference/android/com/google/firebase/analytics/package-summary)","creation_date":"2017-12-03","code_signature":"com.google.firebase.analytics.|com.google.android.gms.measurement.|com.google.firebase.firebase_analytics","network_signature":"firebase\\.com","website":"https://firebase.google.com/","categories":["Analytics"],"hostnames":["firebase.com"]},{"id":"exodus_51","name":"Eulerian","description":"## About\r\n\r\nEulerian Technologies is a privately-held e-marketing and web analytics company based in France. [Source: OpenCorporates](https://opencorporates.com/companies/gb/04437532) It has offices in Paris, Madrid, Lille, and staff in Canada. [Source: Linkedin](https://www.linkedin.com/company/eulerian-technologies/])\r\n\r\n## Ownership\r\n\r\nGuillaume Fougnies and Mathieu Jondet founded Eulerian Technologies in 2002. [Source: Eulerian.com](https://www.eulerian.com/en/about-us/)\r\n\r\n## What it does\r\n\r\n* Behavioral Analytics \r\n* Data Collection\r\n* Attribution Modeling\r\n\r\n## Privacy Policy\r\n\r\n[Policy as of 5/9/2018](https://www.eulerian.com/en/privacy/):\r\n\r\n* Eulerian's policy acknowledges that it may receive (\"including personal data\") data from from its clients' partners for statistical and analytical reporting. It states that it acts as a \"data processor\" on behalf of its clients' instructions.\r\n\r\n* Collected data is the \"property of our clients, [who] are data controllers, at all times.\" It is \"not used on behalf of Eulerian Technologies.\"\r\n\r\n* Users looking to request deletion of their data are referred to contact their clients directly using the contact details on their respective websites. The policy then provides a list of websites that use their software.","creation_date":"2017-12-03","code_signature":"com.eulerian.android.sdk","network_signature":"eulerian\\.com","website":"https://www.eulerian.com/en/","categories":["Analytics"],"hostnames":["eulerian.com"]},{"id":"exodus_52","name":"Adjust","description":"Mobile retargeting\r\n\r\n*Retargeting users is a proven way to drive growth, but it can be challenging to gather all the necessary data required for partners to carry out retargeting campaigns. What should be a day-long task can take much longer. With Audience Builder, you can define audiences using your Adjust data and act immediately upon them.*\r\n\r\n* https://www.adjust.com/product/adjust-audience-builder/\r\n* https://github.com/adjust/android_sdk\r\n* https://github.com/adjust/sdks","creation_date":"2017-12-03","code_signature":"com.adjust.sdk.|com.adjust.android.sdk.","network_signature":"adj\\.st|adjust\\.com","website":"https://www.adjust.com/","categories":["Analytics"],"hostnames":["adj.st","adjust.com","3p3x.adj.st","4495.adj.st","7wmw.adj.st","94vs.adj.st","af4a.adj.st","bhpz.adj.st","nu9k.adj.st","q4mn.adj.st","qqrp.adj.st","r8qs.adj.st","sxj8.adj.st","app.adjust.com","s2s.adjust.com","ulink.adjust.com","app.us.adjust.com","view.adjust.com"]},{"id":"exodus_53","name":"ChartBoost","description":"","creation_date":"2017-12-03","code_signature":"com.chartboost.sdk.","network_signature":"\\.chartboost\\.com","website":"https://answers.chartboost.com/en-us/","categories":[],"hostnames":[".chartboost.com","a2.chartboost.com","da.chartboost.com","live.chartboost.com","ssp-events.chartboost.com","t.chartboost.com","t2.chartboost.com","v2.chartboost.com","www.chartboost.com"]},{"id":"exodus_54","name":"Backelite","description":"By *CapGemini*","creation_date":"2017-12-03","code_signature":"com.backelite.android.|com.backelite.bkdroid.","network_signature":"backelite\\.com","website":"https://www.backelite.com/","categories":["Analytics"],"hostnames":["backelite.com"]},{"id":"exodus_55","name":"Areametrics","description":"Geo-location data that powers business intelligence\r\n\r\n[SDK documentation](https://areametrics-android-sdk.readme.io/)\r\n\r\nAreaMetrics’ location data is used by marketers and brands to drive fresh insights and competitive advantages\r\n\r\nAreaMetrics provides geo-location data that powers insights for marketers and brands.\r\nWe access a network of in-store sensors to understand offline foot-traffic and to deliver the highest-quality in alternative data intelligence.\r\n\r\nCOMPETITIVE INTELLIGENCE\r\nTransform enterprise decision-making. Connect analytics to action and gain a competitive information advantage.\r\n\r\nPROXIMITY MARKETING\r\nEnable effective ad targeting and offline attribution studies. Use geo-location to deliver high-performing location-based at campaigns and unlock new customer insights.\r\n\r\nTRANSPARENT APP MONETIZATION\r\nIn today’s privacy-centric climate, apps need a responsible way to earn revenue. We’ve created a simple way for apps to earn revenue with three key benefits: No SDK, No Ads, No GPS.\r\n\r\nWe’re Committed to GDPR\r\nAreaMetrics is committed to data protection and privacy. That’s why we are ensuring strict compliance with the General Data Protection Regulation and taking extra care to make sure data is handled safely and securely. Learn more about how we’re keeping data protected.","creation_date":"2017-12-03","code_signature":"com.areametrics.areametricssdk|com.areametrics.nosdkandroid","network_signature":"areametrics\\.com","website":"https://areametrics.com/","categories":["Analytics"],"hostnames":["areametrics.com","api.areametrics.com"]},{"id":"exodus_56","name":"ComScore","description":"collects data while online and offline","creation_date":"2017-12-03","code_signature":"com.comscore.","network_signature":"comscore\\.com","website":"https://comscore.com/","categories":["Analytics","Advertisement"],"hostnames":["comscore.com","siterecruit.comscore.com"]},{"id":"exodus_57","name":"Cuebiq","description":"## About\r\n\r\n[Cuebiq](https://www.cuebiq.com/about/) is a location data intelligence and analytics company with 51-200 employees. It has offices in New York, San Francisco, Chicago, Milan, Italy, and Shanghai, China. [See also: OpenCorporates](https://opencorporates.com/companies/us_de/5068833)\r\n\r\n## Ownership\r\n\r\nCuebiq was founded by Antonio Tomarchio in 2011. The privately-held company's investors include: Goldman Sachs Principal Strategic Investments (PSI), Nasdaq Ventures, DRW Venture Capital, Tribeca Venture Partners, Tribeca Angels, and TLcom Capital. [Source: BusinessWire](https://www.businesswire.com/news/home/20180518005397/en/Cuebiq-Raises-27-Million-Growth-Capital)\r\n\r\nIts trusted partners include: Clear Channel, Oracle, Google, Facebook, Ubimo, and more. [Source: website](https://go.cuebiq.com/trusted-partners.html)\r\n\r\n## What it does\r\n\r\n* Location Tracking (iBeacons, WiFi, NFC or Near Field Communication) & Analytics\r\n* Footfall Attribution\r\n* Mobile Data Triangulation\r\n* Blockchain-based open-data marketing platform\r\n\r\n## Privacy Policy\r\n\r\n[Policy as of 18/5/2018, reviewed 18/11/2018:](https://www.cuebiq.com/privacypolicy/)\r\n\r\n* Cuebiq uses a blockchain platform it developed to encrypt and anonymize the personally identifiable information it collects. This is advantageous because (1) it more seamlessly complies with GDPR and (2) enables its partners to efficiently access its ledgers.\r\n\r\n* Cuebiq's policy openly states it ignores DNR (Do Not Track) requests in web browsers. \r\n\r\n* Cuebiq's policy states that it shares information with third parties such as \"advertising agency trading desks, proximity solution providers, [and] advertising technology providers\" in addition to \"other companies and organizations... for instance (without limitation) for scientific, medical, civic, meteorological, automotive, and market-related research.\"\r\n\r\n* For users outside the EU looking to opt-out, they may limit disclosure by \"adjusting the settings on [their] mobile device\" and web browsers. Users are refered to the Network Advertising Initiative’s [website](http://optout.networkadvertising.org/?c=1#!%2F) and the Digital Advertising Alliance (DAA) [website](http://optout.aboutads.info/?c=2&lang=EN) regarding cookies and interest-based advertising. Users are also refered to unnamed individual Publishers and Advertisers, who \"may also provide ways [] to opt out from or limit their collection of information.\"","creation_date":"2017-12-03","code_signature":"com.cuebiq.cuebiqsdk.model.Collector|com.cuebiq.cuebiqsdk.receiver.CoverageReceiver","network_signature":"cuebiq\\.com","website":"http://www.cuebiq.com/","categories":["Analytics","Location"],"hostnames":["cuebiq.com","in.cuebiq.com"]},{"id":"exodus_58","name":"HelpShift","description":"","creation_date":"2017-12-03","code_signature":"com.helpshift","network_signature":"helpshift\\.com","website":"https://www.helpshift.com","categories":[],"hostnames":["helpshift.com"]},{"id":"exodus_59","name":"Kontakt","description":"Bluetooth Beacons & Location Solutions","creation_date":"2017-12-03","code_signature":"com.kontakt.sdk.android.","network_signature":"kontakt\\.io","website":"https://kontakt.io/","categories":["Analytics"],"hostnames":["kontakt.io"]},{"id":"exodus_60","name":"Locuslabs","description":"Indoor location","creation_date":"2017-12-03","code_signature":"com.locuslabs.sdk","network_signature":"locuslabs\\.com","website":"http://locuslabs.com","categories":[],"hostnames":["locuslabs.com","api.locuslabs.com","assets.locuslabs.com"]},{"id":"exodus_61","name":"Moat","description":"Track what ads users are viewing","creation_date":"2017-12-03","code_signature":"com.moat.analytics.mobile.","network_signature":"apx\\.moatads\\.com|geo\\.moatads\\.com|js\\.moatads\\.com|mb\\.moatads\\.com|moat\\.com|pixel\\.moatads\\.com|px\\.moatads\\.com|sejs\\.moatads\\.com|yt\\.moatads\\.com|yts\\.moatads\\.com|z\\.moatads\\.com","website":"https://moat.com/analytics","categories":["Analytics","Advertisement"],"hostnames":["apx.moatads.com","geo.moatads.com","js.moatads.com","mb.moatads.com","moat.com","pixel.moatads.com","px.moatads.com","sejs.moatads.com","yt.moatads.com","yts.moatads.com","z.moatads.com","ecs.mb.moatads.com","ap-southeast-1.ecs.mb.moatads.com","us-west-2.ecs.mb.moatads.com","panel.moat.com"]},{"id":"exodus_62","name":"Segment","description":"Collects behavioral data","creation_date":"2017-12-03","code_signature":"com.segment.analytics.","network_signature":"api\\.segment\\.io|segment\\.com","website":"https://segment.com/","categories":["Analytics","Profiling"],"hostnames":["api.segment.io","segment.com","app.segment.com","cdn.segment.com","cdn-settings.segment.com","idsync.segment.com","mobile-service.segment.com","profiles.segment.com"]},{"id":"exodus_63","name":"Mobile Engagement","description":"Microsoft","creation_date":"2017-12-04","code_signature":"com.ubikod.capptain.|com.microsoft.azure.engagement.","network_signature":"login\\.microsoftonline\\.com|management\\.azure\\.com","website":"https://docs.microsoft.com/en-us/azure/mobile-engagement/mobile-engagement-android-sdk-overview","categories":["Analytics"],"hostnames":["login.microsoftonline.com","management.azure.com"]},{"id":"exodus_64","name":"Colocator","description":"","creation_date":"2017-12-04","code_signature":"net.crowdconnected.androidcolocator","network_signature":"colocator\\.net","website":"https://developers.colocator.net","categories":["Analytics"],"hostnames":["colocator.net"]},{"id":"exodus_65","name":"Facebook Ads","description":"","creation_date":"2017-12-05","code_signature":"com.facebook.ads","network_signature":"\\.facebook\\.com","website":"https://developers.facebook.com/docs/android","categories":["Advertisement"],"hostnames":[".facebook.com"]},{"id":"exodus_66","name":"Facebook Analytics","description":"","creation_date":"2017-12-05","code_signature":"com.facebook.appevents|com.facebook.marketing.|com.facebook.CampaignTrackingReceiver","network_signature":"\\.facebook\\.com","website":"https://developers.facebook.com/docs/android","categories":["Analytics"],"hostnames":[".facebook.com"]},{"id":"exodus_67","name":"Facebook Login","description":"","creation_date":"2017-12-05","code_signature":"com.facebook.login","network_signature":"\\.facebook\\.com","website":"https://developers.facebook.com/docs/android","categories":["Identification"],"hostnames":[".facebook.com"]},{"id":"exodus_68","name":"Facebook Notifications","description":"","creation_date":"2017-12-05","code_signature":"com.facebook.notifications","network_signature":"\\.facebook\\.com","website":"https://developers.facebook.com/docs/android","categories":[],"hostnames":[".facebook.com"]},{"id":"exodus_69","name":"Facebook Places","description":"","creation_date":"2017-12-05","code_signature":"com.facebook.places","network_signature":"\\.facebook\\.com","website":"https://developers.facebook.com/docs/android","categories":[],"hostnames":[".facebook.com"]},{"id":"exodus_70","name":"Facebook Share","description":"","creation_date":"2017-12-05","code_signature":"com.facebook.share","network_signature":"\\.facebook\\.com","website":"https://developers.facebook.com/docs/android","categories":[],"hostnames":[".facebook.com"]},{"id":"exodus_71","name":"Google Ads","description":"** Deprecated and replaced by Google AdMob**\r\n\r\nhttps://developers.google.com/admob/android/mediation","creation_date":"2017-12-05","code_signature":"","network_signature":"\\.google\\.com","website":"https://developers.google.com/admob/android","categories":[],"hostnames":[".google.com","ads.google.com","adservice.google.com","s0-2mdn-net.l.google.com"]},{"id":"exodus_72","name":"AppLovin (MAX and SparkLabs)","description":"* Website: https://www.applovin.com/\r\n* Comment: AppLovin is a mobile advertising technology company that enables brands to create mobile marketing campaigns that are fueled by data. \r\n* Category: Advertising\r\n* Code signature: `com.applovin.`\r\n* Network signature: `applovin\\.com`\r\n* Maven repository: `NA`\r\n* Artifact ID: `applovin-sdk`\r\n* Group ID: `com.applovin` \r\n* Gradle: `com.applovin:applovin-sdk:7.6.0`\r\n* Additional links: [Crunchbase](https://www.crunchbase.com/organization/applovin)\r\n* Notes: AppLovin SDK requires Google Ads Identifier `com.google.android.gms.ads.identifier.*`","creation_date":"2018-01-05","code_signature":"com.applovin","network_signature":"applovin\\.com|applvn\\.com","website":"https://www.applovin.com/","categories":["Analytics","Profiling","Identification","Advertisement"],"hostnames":["applovin.com","applvn.com","a.applovin.com","assets.applovin.com","d.applovin.com","dash.applovin.com","img.applovin.com","ms.applovin.com","pdn.applovin.com","prod-a.applovin.com","prod-bid.applovin.com","prod-ms.applovin.com","res1.applovin.com","rt.applovin.com","stage-a.applovin.com","stage-assets.applovin.com","stage-bid.applovin.com","stage-img.applovin.com","stage-ms.applovin.com","stage-pdn.applovin.com","a.applvn.com","d.applvn.com","ms.applvn.com","rt.applvn.com"]},{"id":"exodus_73","name":"Glispa Connect (Formerly Avocarrot)","description":"* Website: https://www.avocarrot.com/\r\n* Comment: Avocarrot is a native mobile advertising platform which provides real rewards on mobile apps. \r\n* Category: Advertising\r\n* Code signature: `com.avocarrot.sdk`\r\n* Network signature: `\\.avocarrot\\.com`\r\n* Maven repository: `https://s3.amazonaws.com/avocarrot-android-builds/dist/`\r\n* Artifact ID: `mediation-sdk-nativead`\r\n* Group ID: `com.avocarrot.sdk` \r\n* Gradle: `com.avocarrot.sdk:mediation-sdk-nativead:4.7.1`\r\n* Additional links: [Crunchbase](https://www.crunchbase.com/organization/avocarrot) [Dev doc](https://docs.avocarrot.com/android/native-list-feed)\r\n* Notes: Uses Google Ads","creation_date":"2018-01-05","code_signature":"com.avocarrot.sdk","network_signature":"\\.avocarrot\\.com|ads\\.glispa\\.com|exp\\.glispa\\.com|rtb\\.platform\\.glispa\\.com|templates\\.glispaconnect\\.com|trk\\.glispa\\.com","website":"https://www.glispa.com","categories":[],"hostnames":[".avocarrot.com","ads.glispa.com","exp.glispa.com","rtb.platform.glispa.com","templates.glispaconnect.com","trk.glispa.com","ads.avocarrot.com","sdklogs.avocarrot.com"]},{"id":"exodus_74","name":"NativeX","description":"* Website: http://www.nativex.com/\r\n* Comment: NativeX is the leading ad technology for mobile games. \r\n* Category: Advertising\r\n* Code signature: `com.nativex.`\r\n* Network signature: `mobvista\\.com|nativex\\.com`\r\n* Maven repository: `NC`\r\n* Artifact ID: `NC`\r\n* Group ID: `NC` \r\n* Gradle: `NC`\r\n* Additional links: [Crunchbase](https://www.crunchbase.com/organization/nativex) [NativeX Android SDK](https://github.com/nativex/NativeX-Android-SDK/archive/master.zip) [Dev doc](http://www.help.nativex.com/monetize/android-monetization/android-sdk-integration-guide/)\r\n* Notes: Acquired by MobVista","creation_date":"2018-01-05","code_signature":"com.nativex","network_signature":"nativex\\.com","website":"http://www.nativex.com/","categories":[],"hostnames":["nativex.com"]},{"id":"exodus_75","name":"Baidu Maps","description":"* Website: https://map.baidu.com\r\n* Comment: Baidu is the Web giant in China, the homegrown counterpart to Google.\r\n* Category: Maps, Location\r\n* Code signature: `com.baidu.BaiduMap`\r\n* Network signature: `map.baidu\\.com`\r\n* Maven repository: `NA`\r\n* Artifact ID: `NC`\r\n* Group ID: `com.baidu` \r\n* Gradle: `NC`\r\n* Additional links: [Android SDK documentation](http://lbsyun.baidu.com/index.php?title=android-locsdk), [iOS SDK](https://github.com/iosmvn/BaiduMap-iOS-SDK)\r\n* Notes: [\"Baidu uses millions of users’ location data to make predictions\", New Scientist](https://www.newscientist.com/article/2098206-baidu-uses-millions-of-users-location-data-to-make-predictions/)","creation_date":"2018-01-05","code_signature":"com.baidu.BaiduMap","network_signature":"map\\.baidu\\.com","website":"https://map.baidu.com","categories":[],"hostnames":["map.baidu.com"]},{"id":"exodus_76","name":"WeChat Location","description":"* Website: https://wechat.com, https://weixin.qq.com\r\n* Comment: WeChat is the most popular chat client in China and may become the official app for state identification.\r\n* Category: Maps, Location\r\n* Code signature: `com.tencent.map.geolocation|com.tencent.mm.plugin.location.|com.tencent.mm.plugin.location_soso.|com.tencent.mm.plugin.location_google.`\r\n* Network signature: `map.qq\\.com`\r\n* Maven repository: `NA`\r\n* Artifact ID: `NC`\r\n* Group ID: `com.tencent` \r\n* Gradle: `NC`\r\n* Additional links: [Reverse-engineered WeChat code](https://github.com/reverseengineeringer/com.tencent.mm)\r\n* Notes: [\"WeChat poised to become China’s official electronic ID system\", South China Morning Post](http://www.scmp.com/tech/social-gadgets/article/2125736/wechat-poised-become-chinas-official-electronic-id-system)","creation_date":"2018-01-05","code_signature":"com.tencent.map.geolocation|com.tencent.mm.plugin.location.|com.tencent.mm.plugin.location_soso.|com.tencent.mm.plugin.location_google","network_signature":"map\\.qq\\.com","website":"https://wechat.com","categories":[],"hostnames":["map.qq.com","analytics.map.qq.com"]},{"id":"exodus_77","name":"HyperTrack","description":"* Website: http://hypertrack.com, https://github.com/hypertrack\r\n* Comment: HyperTrack implements live location sharing and activity tracking.\r\n* Category: [Maps, Location]\r\n* Code signature: `com.hypertrack.|com.hypertracklive.|io.hypertrack.`\r\n* Network signature: `trck.at|hypertrack\\.amazonaws.com|api\\.hypertrack\\.com`\r\n* Maven repository: `http://hypertrack-android-sdk.s3-website-us-west-2.amazonaws.com/`\r\n* Artifact ID: `hypertrack-live-android`\r\n* Group ID: `com.hypertrack` \r\n* Gradle: `com.hypertrack:android:0.4.22:release@aar`\r\n* Additional links: [HyperTrack SDK repo](https://github.com/hypertrack/hypertrack-live-android), [Documentation](https://docs.hypertrack.com/)\r\n* Notes: HyperTrack SDK for Android is MIT/Expat licensed.","creation_date":"2018-01-05","code_signature":"com.hypertrack|com.hypertracklive.|io.hypertrack","network_signature":"api\\.hypertrack\\.com|hypertrack\\.amazonaws\\.com|trck\\.at","website":"http://hypertrack.com","categories":["Location"],"hostnames":["api.hypertrack.com","hypertrack.amazonaws.com","trck.at"]},{"id":"exodus_78","name":"Uber Analytics","description":"* Website: https://uber.com\r\n* Comment: Uber Analytics tracks location and behavior as part of its suite of apps such as Uber, UberEATS, and Uber Driver.\r\n* Category: Location, Analytics\r\n* Code signature: `com.ubercab.analytics.|com.ubercab.library.metrics.analytics.|com.ubercab.client.core.analytics.`\r\n* Network signature: `events.uber.com`\r\n* Maven repository: `NA`\r\n* Artifact ID: `NC`\r\n* Group ID: `com.ubercab` \r\n* Gradle: `NC`\r\n* Additional links: [Dissassembled Uber code](https://github.com/IRMobydick/AndroidDissambleApps/tree/master/com.ubercab), [Reverse-engineered Uber code](https://github.com/reverseengineeringer/com.ubercab)\r\n* Notes: Uber acquired map and location startup deCarta, which included data and maps from TomTom.","creation_date":"2018-01-05","code_signature":"com.ubercab.analytics.|com.ubercab.library.metrics.analytics.|com.ubercab.client.core.analytics.","network_signature":"events\\.uber\\.com","website":"https://uber.com","categories":["Analytics"],"hostnames":["events.uber.com"]},{"id":"exodus_79","name":"Lisnr","description":"* Website: http://lisnr.com\r\n* Comment: LISNR tracks users via audio beacons in retail outlets, as well as collecting behavioral data on a mobile device. Retailers broadcast a \"Smart Tone\" on speaker systems and LISNR reacts to the sound.\r\n* Category: [Audio Beacon, Analytics]\r\n* Code signature: `com.lisnr.|com.lisnr.sdk.`\r\n* Network signature: `lisnr\\.com`\r\n* Maven repository: `NA`\r\n* Artifact ID: `NC`\r\n* Group ID: `com.lisnr.sdk` \r\n* Gradle: `com.lisnr.sdk:sdk:5.0.0.+`\r\n* Additional links: [LISNR demo app repo](https://github.com/LISNR/LISNR-Auth-Demo-Android), [\"Privacy Threats through Ultrasonic Side Channels on Mobile Devices\", Technische Universit at Braunschweig](http://christian.wressnegger.info/content/projects/sidechannels/2017-eurosp.pdf)\r\n* Notes:","creation_date":"2018-01-05","code_signature":"com.lisnr.","network_signature":"lisnr\\.com","website":"http://lisnr.com","categories":["Analytics"],"hostnames":["lisnr.com"]},{"id":"exodus_80","name":"SilverPush","description":"* Website: http://silverpush.co, http://silverpush.com\r\n* Comment: SilverPush tracks users via audio beacons in retail outlets, as well as collecting behavioral and location data on a mobile device. Retailers broadcast a ultrasonic tone on speaker systems and SilverPush reacts to the sound.\r\n* Category: [Audio Beacon, Analytics]\r\n* Code signature: `com.silverpush.|com.silverpush.location|com.silverpush.sdk.android.SPService`\r\n* Network signature: `silverpush\\.co|silverpush\\.com|54.243.73.253:8080/SilverPush/`\r\n* Maven repository: `NA`\r\n* Artifact ID: `NC`\r\n* Group ID: `com.silverpush` \r\n* Gradle: `NC`\r\n* Additional links: [\"SilverPush Unmasked\" repo](https://github.com/MAVProxyUser/SilverPushUnmasked), [\"Privacy Threats through Ultrasonic Side Channels on Mobile Devices\", Technische Universit at Braunschweig](http://christian.wressnegger.info/content/projects/sidechannels/2017-eurosp.pdf)\r\n* Notes:","creation_date":"2018-01-05","code_signature":"com.silverpush.|com.silverpush.location|com.silverpush.sdk.android.SPService","network_signature":"54\\.243\\.73\\.253:8080/SilverPush/|silverpush\\.co|silverpush\\.com","website":"http://silverpush.co","categories":["Analytics"],"hostnames":["54.243.73.253:8080/SilverPush/","silverpush.co","silverpush.com"]},{"id":"exodus_81","name":"Shopkick","description":"* Website: https://shopkick.com\r\n* Comment: Shopkick tracks users via \"shopBeacon\" beacons (Apple iBeacons) in retail outlets, as well as collecting behavioral and location data on a mobile device.\r\n* Category: [Audio Beacon, Bluetooth Beacon, Analytics]\r\n* Code signature: `com.shopkick.sdk.api.|com.shopkick.fetchers.`\r\n* Network signature: `shopkick\\.com|shopkick\\.de|sdk.shopkick.com`\r\n* Maven repository: `NA`\r\n* Artifact ID: `NC`\r\n* Group ID: `com.shopkick` \r\n* Gradle: `NC`\r\n* Additional links: [Shopkick on Github](https://github.com/shopkick), [Shopkick on Anaconda Cloud](https://anaconda.org/shopkick), [Shopkick on Docker Hub](https://hub.docker.com/r/shopkick/), [\"Privacy Threats through Ultrasonic Side Channels on Mobile Devices\", Technische Universit at Braunschweig](http://christian.wressnegger.info/content/projects/sidechannels/2017-eurosp.pdf)\r\n* Notes: Shopkick is a very popular shopping app \"companion\" used by millions. Shopkick has a close relationship with Scandit barcode scanner SDK.","creation_date":"2018-01-05","code_signature":"com.shopkick.sdk.api.|com.shopkick.fetchers.","network_signature":"sdk\\.shopkick\\.com|shopkick\\.com|shopkick\\.de","website":"https://shopkick.com","categories":["Analytics"],"hostnames":["sdk.shopkick.com","shopkick.com","shopkick.de"]},{"id":"exodus_82","name":"Alphonso","description":"* Website: http://alphonso.tv\r\n* Comment: Alphonso listens to audio signals in TV advertisements and is included in games and other apps for children.\r\n* Category: [Audio Beacon, Analytics]\r\n* Code signature: `tv.alphonso.service`\r\n* Network signature: `prov.alphonso.tv|api.alphonso.tv`\r\n* Maven repository: `NA`\r\n* Artifact ID: `NC`\r\n* Group ID: `tv.alphonso` \r\n* Gradle: `NC`\r\n* Additional links: [Presentation about TV ads data from Alphonso](https://github.com/kupagulova/alphonso-analysis-demo), [\"That Game on Your Phone May Be Tracking What You’re Watching on TV\", New York Times](https://www.nytimes.com/2017/12/28/business/media/alphonso-app-tracking.html)\r\n* Notes: Alphonso SDK makes heavy use of the Google Admob mediation service.","creation_date":"2018-01-05","code_signature":"tv.alphonso.service","network_signature":"api\\.alphonso\\.tv|prov\\.alphonso\\.tv","website":"http://alphonso.tv","categories":["Analytics"],"hostnames":["api.alphonso.tv","prov.alphonso.tv"]},{"id":"exodus_83","name":"Smaato","description":"* Website: https://smaato.com\r\n* Comment: Smaato is a mobile ad platform that includes video ads.\r\n* Category: [Advertising, Analytics]\r\n* Code signature: `com.smaato.soma.`\r\n* Network signature: `soma.smaato.net|smaato.net`\r\n* Maven repository: `NA`\r\n* Artifact ID: `NC`\r\n* Group ID: `com.smaato.soma` \r\n* Gradle: `NC`\r\n* Additional links: [Smaato SDK Documentation](https://wiki.smaato.com/display/IN/Android)\r\n* Notes:","creation_date":"2018-01-05","code_signature":"com.smaato.","network_signature":"smaato\\.net|soma\\.smaato\\.net","website":"https://smaato.com","categories":[],"hostnames":["smaato.net","soma.smaato.net","ad.smaato.net","adtag.ad.smaato.net","api.ad.smaato.net","prebid.ad.smaato.net","s.ad.smaato.net","sdk-android.ad.smaato.net","sdk-ios.ad.smaato.net","unifiedbidding.ad.smaato.net","log.smaato.net","hbsdk-config.log.smaato.net","hbsdk-event.log.smaato.net","sdk-hb-cfg.smaato.net","soma-assets.smaato.net","track.smaato.net","ets-ap-southeast-1.track.smaato.net","ets-eu-west-1.track.smaato.net","ets-us-east-1.track.smaato.net","vet-us-east-1.track.smaato.net"]},{"id":"exodus_84","name":"Scandit","description":"* Website: https://scandit.com\r\n* Comment: Scandit is a barcode scanner SDK that offers real-time analytics (\"scanalytics\") to track what barcodes users have scanned and profile users for targeted advertising.\r\n* Category: [Barcode Scanner, Analytics]\r\n* Code signature: `com.scandit.`\r\n* Network signature: `scandit\\.com`\r\n* Maven repository: `NA`\r\n* Artifact ID: `scanditsdk-android`\r\n* Group ID: `com.scandit` \r\n* Gradle: `ScanditBarcodeScanner`\r\n* Additional links: [Scandit SDK Documentation](https://docs.scandit.com/stable/android/), [\"Scandit launches first-of-its-kind barcode scanning analytics\", Analytics Magazine](http://analytics-magazine.org/scandit-launches-first-of-its-kind-barcode-scanning-analytics/), [\"Shopkick Partners with Scandit to Boost Consumer Engagement with Products in Store\", PRWeb](http://www.prweb.com/releases/2012/10/prweb9954971.htm), [Shopkick Case Study](https://www.scandit.com/resources/case-studies/shopkick/)\r\n* Notes: Shopkick is a close partner with Scandit.","creation_date":"2018-01-05","code_signature":"com.scandit.","network_signature":"scandit\\.com","website":"https://scandit.com","categories":["Analytics"],"hostnames":["scandit.com"]},{"id":"exodus_85","name":"Inrix","description":"* Website: http://inrix.com/\r\n* Comment: INRIX offers real-time traffic information solutions that help develop traffic data and traffic speed for freeways, highways and arterials. \r\n* Category: Location\r\n* Code signature: `com.inrix.sdk`\r\n* Network signature: `inrix\\.com|inrix\\.io`\r\n* Maven repository: `NC`\r\n* Artifact ID: `NC`\r\n* Group ID: `NC` \r\n* Gradle: `NC`\r\n* Additional links: [Inrix on Crunchbase](https://www.crunchbase.com/organization/inrix), [Inrix population analytics](http://inrix.com/resources/inrix-population-analytics-video/)\r\n* Notes:","creation_date":"2018-01-06","code_signature":"com.inrix.sdk","network_signature":"inrix\\.com|inrix\\.io","website":"http://inrix.com/","categories":[],"hostnames":["inrix.com","inrix.io"]},{"id":"exodus_86","name":"Signal360","description":"* Website: http://www.signal360.com\r\n* Comment: Signal360 (formerly Sonic Notify) is a leader in proximity marketing via audio beacons and bluetooth beacons in sports stadiums, retail outlets, and vending machines.\r\n* Category: [Audio Beacon, Bluetooth Beacon]\r\n* Code signature: `com.signal360.sdk.core.|com.sonicnotify.sdk.core.|com.rnsignal360|`\r\n* Network signature: `signal360\\.com|sonicnotify\\.com`\r\n* Maven repository: `NA`\r\n* Gradle: `NA`\r\n* Group ID: `com.signal360.sdk` \r\n* Gradle: `NA`\r\n* Additional links: [React Native Bridge for Signal 360 SDK on Github](https://github.com/EwyynTomato/react-native-signal360), [\"Scandit launches first-of-its-kind barcode scanning analytics\", Sport Techie](https://www.sporttechie.com/signal360-is-bringing-sponsor-messaging-to-nba-teams-and-heres-how-to-get-creative-with-it/)\r\n* Notes: Signal360 has partnerships with PlayNetwork, YinzCam, and Coca-Cola Amatil.","creation_date":"2018-01-13","code_signature":"com.signal360.sdk.core.|com.sonicnotify.sdk.core.|com.rnsignal360","network_signature":"signal360\\.com|sonicnotify\\.com","website":"http://www.signal360.com","categories":["Analytics"],"hostnames":["signal360.com","sonicnotify.com"]},{"id":"exodus_87","name":"TeleQuid","description":"* Website: http://www.telequid.com/\r\n* Comment: Ads synced to the TV\r\n* Category: Advertising\r\n* Code signature: `com.telequid.`\r\n* Network signature: `mars\\.telequid\\.com`\r\n* Maven repository: `xxx.com`\r\n* Artifact ID: `xxx`\r\n* Group ID: `xxx` \r\n* Gradle: `xxx`\r\n* Additional links: xxx xxx\r\n* Notes: \r\n> TAAS (Telequid Augmented Advertising Server) can be embedded in an existing app to detect images in any printed document or TV spots and display related multimedia content on mobile screen.","creation_date":"2018-03-04","code_signature":"com.telequid.","network_signature":"mars\\.telequid\\.com","website":"http://www.telequid.com/","categories":[],"hostnames":["mars.telequid.com"]},{"id":"exodus_89","name":"MAdvertise","description":"* Website: http://madvertise.com\r\n* Comment: xxxx\r\n* Category: Advertising\r\n* Code signature: `com.mngads.sdk|com.mngads.views|com.mngads.`\r\n* Network signature: `NC`\r\n* Maven repository: `NC`\r\n* Artifact ID: `NC`\r\n* Group ID: `NC` \r\n* Gradle: `NC`\r\n* Additional links: \r\n* Notes:","creation_date":"2018-03-04","code_signature":"com.mngads.sdk|com.mngads.views|com.mngads.","network_signature":"dispatcher\\.mng\\-ads\\.com|mobile\\.mng\\-ads\\.com","website":"http://madvertise.com","categories":[],"hostnames":["dispatcher.mng-ads.com","mobile.mng-ads.com"]},{"id":"exodus_90","name":"AdColony","description":"_AdColony delivers zero-buffering, full-screen Instant-Play™ HD video, interactive Aurora™ Video, and Aurora™ Playable ads that can be displayed anywhere within your application. Our advertising SDK is trusted by the world’s top gaming and non-gaming publishers, delivering them the highest monetization opportunities from brand and performance advertisers. AdColony’s SDK can monetize a wide range of ad formats including in-stream/pre-roll, out-stream/interstitial and V4VC™, a secure system for rewarding users of your app with virtual currency upon the completion of video and playable ads._ from [AdColony on Github](https://github.com/AdColony/).","creation_date":"2018-03-04","code_signature":"com.adcolony.|com.jirbo.adcolony.","network_signature":"adc3-launch\\.adcolony\\.com|adcolony\\.com|ads30\\.adcolony\\.com|androidads20\\.adcolony\\.com|androidads21\\.adcolony\\.com|androidads23\\.adcolony\\.com|events3alt\\.adcolony\\.com|wd\\.adcolony\\.com","website":"http://adcolony.com/","categories":["Advertisement"],"hostnames":["adc3-launch.adcolony.com","adcolony.com","ads30.adcolony.com","androidads20.adcolony.com","androidads21.adcolony.com","androidads23.adcolony.com","events3alt.adcolony.com","wd.adcolony.com","adc3-assets.adcolony.com","androidads4-3.adcolony.com","androidads4-5.adcolony.com","c4d-cdn.adcolony.com","c4dm.adcolony.com","cpa.adcolony.com","events3.adcolony.com","iosads24.adcolony.com","rtb.adcolony.com"]},{"id":"exodus_91","name":"AccountKit","description":"## About\r\n\r\nAccountKit is a product of Facebook lets users quickly register/login to apps by using just their phone number or email address. No password is needed. [Link to weblink](https://www.accountkit.com/faq/)\r\n\r\n## Ownership\r\n\r\nAccountKit is owned by Facebook (NASDAQ: FB). \r\n\r\nNote: there is an unaffiliated Australian Accounting firm of the same name. \r\n\r\n## What it does\r\n\r\n* User Verification\r\n* Phone number collection\r\n* Permits direct app logins without SMS code\r\n\r\n## Data Policy\r\n\r\n[Policy as of 8/9/2018:](https://www.facebook.com/privacy/explanation/)\r\n\r\n* Identical to Facebook's Policy. This provides controls for users to opt out but no actual commitment to reduce the collection and use of personal data. \r\n\r\n* Data will be used to \"reasearch and innovate for social good\", \"promote satety, integrity and security\", personalize advertising, communicate with users, and measure analytics for business services. \r\n\r\n* Third-party apps and websites integrated with Facebook and its products receive information on what users post and share. This \"information collected by these third-party services is subject to their own terms and policies, not this one.\" \r\n\r\n* Facebook's policy states that it doesn't \"sell any of your information to anyone and we never will.\" It imposes \"strict restrictions\" on how partners use and disclose the data it provides. \r\n\r\n* Information may be accessed, preserved, and shared with regulators, law enforcement, and others in response to legal requests (including those in outside jurisdictions if there is a \"good faith belief\" they're required to respond), prevention of fraud, unauthorized use of products or services, breaches of Terms or Policies, to prevent harm to Facebook or its property, and harmful or illegal activity.","creation_date":"2018-03-04","code_signature":"com.facebook.accountkit","network_signature":"graph\\.accountkit\\.com","website":"https://www.accountkit.com/","categories":[],"hostnames":["graph.accountkit.com"]},{"id":"exodus_94","name":"Radius Networks","description":"* Website: https://www.radiusnetworks.com/\r\n* Comment: Radius Networks offers a wide range of hardware, software and proximity services designed to enable hyper-proximity, micro-location engagement capabilities and analytics in today's leading mobile apps, products and technologies\r\n* Category: Analytics, Tracking, Beacons, Location\r\n* Additional links: http://developer.radiusnetworks.com/ , http://altbeacon.github.io/android-beacon-library/","creation_date":"2018-03-04","code_signature":"com.radiusnetworks","network_signature":"proximitykit\\.radiusnetworks\\.com","website":"https://www.radiusnetworks.com/","categories":["Analytics"],"hostnames":["proximitykit.radiusnetworks.com"]},{"id":"exodus_95","name":"Amazon Analytics (Amazon insights)","description":"Analytics","creation_date":"2018-03-04","code_signature":"com.amazon.insights|com.amazonaws.mobileconnectors.pinpoint.analytics.|com.amazonaws.mobileconnectors.amazonmobileanalytics","network_signature":"mobileanalytics\\.us-east-1\\.amazonaws\\.com","website":"https://developer.amazon.com/docs/apps-and-games/sdk-downloads.html","categories":["Analytics"],"hostnames":["mobileanalytics.us-east-1.amazonaws.com"]},{"id":"exodus_102","name":"Estimote","description":"## About\r\n\r\nEstimote is private company that creates and sells sensor-based proximity tracking devices. These \"physical world\" beacons allow retailers to track users by compelling their cell phone microphones to emit high-frequency tones that are inaudible to humans. \r\n\r\nEstimote is registered in Delaware [Source:OpenCorporates](https://opencorporates.com/companies/us_de/5201683) and has offices in San Francisco, New York, and Krakow, Poland. In 2017, the company registered in the Dominican Republic. [Source:OpenCorporates](https://opencorporates.com/companies/do/491544)\r\n\r\n## Ownership\r\n\r\nEstimote's founders are Jakub Krzych and Lukasz Kostka. [Source: website](https://estimote.com/about/)\r\n\r\n## What it does\r\n\r\n* Ultrasonic proximity tracking\r\n* Indoor location beacons for use in retail stores, museums, and stadiums. Also deployed with in conjunction with robotic technology.\r\n* Integrates wireless APIs that take control over nearby displays\r\n\r\n## Privacy Policy\r\n\r\n[Policy as of 15/9/2018, last modified 13/5/15](https://estimote.com/legal/privacy-policy.html)\r\n\r\n* Estimote's policy mainly concerns its relationship with business affiliates and account holders. It does, however, refer to \"Customer Data\" collected from its services.\r\n\r\n* Personal data collected is treated by Estimote as \"strictly confidential\" and subject to internal controls and protections. This may include \"latitude/longitude coordinates\", the time of day, and user locations when their device is near a beacon. \r\n\r\n* If users do not want Estimote's beacon to identify their device, it directs them to \"(a) delete the Customer app or adjust the in-app settings of the Customer app if the app makes that option available, or (b) turn “off” Bluetooth through [their] device’s Settings feature.\"\r\n\r\n* In the event of a data breach, Estimote will \"take reasonable steps to investigate the situation and to notify our Customers if the security, integrity or confidentiality of personal information has been compromised, in accordance with any applicable laws and regulations.\"","creation_date":"2018-03-04","code_signature":"com.estimote.","network_signature":".*\\.estimote\\.com","website":"https://estimote.com/","categories":["Analytics","Location"],"hostnames":[".*.estimote.com"]},{"id":"exodus_104","name":"Fyber","description":"Advertisement","creation_date":"2018-03-04","code_signature":"com.fyber.","network_signature":"adproxy\\.fyber\\.com|appengage-video\\.fyber\\.com|banner\\.fyber\\.com|engine\\.fyber\\.com|interstitial\\.fyber\\.com|mbe-cdn\\.fyber\\.com|offer\\.fyber\\.com|service\\.fyber\\.com|tracker\\.fyber\\.com|video-interstitial-assets-cdn\\.fyber\\.com|video\\.fyber\\.com","website":"https://www.fyber.com/","categories":["Advertisement"],"hostnames":["adproxy.fyber.com","appengage-video.fyber.com","banner.fyber.com","engine.fyber.com","interstitial.fyber.com","mbe-cdn.fyber.com","offer.fyber.com","service.fyber.com","tracker.fyber.com","video-interstitial-assets-cdn.fyber.com","video.fyber.com","api-rewarded-video.fyber.com","rewarded-video.fyber.com"]},{"id":"exodus_105","name":"Google Tag Manager","description":"Analytics","creation_date":"2018-03-04","code_signature":"com.google.tagmanager|com.google.android.gms.tagmanager","network_signature":"www\\.googletagmanager\\.com|www\\.googletagservices\\.com","website":"https://www.google.com/analytics/tag-manager/","categories":["Analytics"],"hostnames":["www.googletagmanager.com","www.googletagservices.com"]},{"id":"exodus_106","name":"Inmobi","description":"## About\r\n\r\n[InMobi](https://www.inmobi.com/) is a private, Indian-based advertising behemoth. It has relationships with over 30,000 companies and app developers. It has approximately 1,500 employees in offices in 12 different countries. [See also: OpenCorporates](https://opencorporates.com/companies/us_ca/C3422070)\r\n\r\nInMobi's founder, in a recent [Forbes article,](http://www.forbesindia.com/article/leaderboard/inmobi-wants-to-glue-your-attention-to-your-lock-screen/53095/1) stated that \"Consumers will move from seeking content to consuming what is shown to them.\" \r\n\r\n## Ownership\r\n\r\nInMobi was founded in Mumbai, India, as mKhoj, in 2007 by Naveen Tewari, Abhay Singhal, Amit Gupta and Mohit Saxena. Its investors include Softbank and its debt financier is Tennenbaum Capital Partners. \r\n\r\n## What it does\r\n\r\n* Native/Targeted Advertising\r\n* E-Commerce\r\n* In-app Mobile Advertising\r\n* Market Research Platform\r\n\r\n## Privacy Policy\r\n\r\n[Policy as of 17/2/2017, reviewed 21/4/2019:](https://www.inmobi.com/privacy-policy/)\r\n\r\n* InMobi's opt-out is [located here.](https://www.inmobi.com/page/opt-out/) Users will need their iOS or Android ID. \r\n\r\n* InMobi's privacy policy states that it collects information about the \"device type (e.g. smartphone, tablet, etc.),operating system (e.g. iOS, Android, Windows, Blackberry), network provider, mobile browser used (e.g. Safari, Internet Explorer etc.),platform, SDK version, timestamp, API key (identifier for application), application version, iOS Identifier for Advertising, iOS Identifier for Vendors, model, manufacture of device, OS version of device, session start/stop time, locale (specific location where a given language is spoken), time zone, network status such as WiFi, the geo-location of your device (using GPS or other geo-location data) and the Identifier for Advertising (IDFA) or the Google Advertising ID (AAID) etc\" which it may infer from WiFi identifiers in the area. \r\n\r\n* It also collects information regarding \"(i) the content type of the ad (what the ad is about, e.g. games, finance, entertainment, news); (ii) the ad type (e.g. whether the ad is a text, image, or video based ad); (iii) where the ad is being served (e.g. the address of the site on which the ad appears); and (iv) certain information about post-click activity in relation to the ad including user interaction with such ad.\" It may also collect email addresses in a hashed format. \r\n\r\n* This information is shared with \"Publishers, Developers, Advertisers, Data Partners, Measurement Companies, InMobi Affiliates, and third parties such as advisors and law enforcement authorities.\" \r\n\r\n* Data is kept for a 13-month period, after which InMobi \"may retain and use such data in an aggregated format, as necessary for internal analytical purposes, to comply with its legal obligations, resolve disputes and enforce agreements.\"\r\n\r\n## Lawsuits and Settlements\r\n\r\n* In 2016, InMobi settled with the FTC (US Federal Trade Commission) for $950,000 over the Children's Online Privacy Protection Act violations (\"COPPA\"). [See more information](https://www.ftc.gov/news-events/press-releases/2016/06/mobile-advertising-network-inmobi-settles-ftc-charges-it-tracked)","creation_date":"2018-03-04","code_signature":"com.inmobi|in.inmobi.","network_signature":"c\\.w\\.inmobi\\.com|china\\.inmobi\\.com|config-ltvp\\.inmobi\\.com|config\\.inmobi\\.com|et\\.w\\.inmobi\\.com|i\\.l\\.inmobicdn\\.net|i\\.w\\.inmobi\\.com|inmobi\\.cn|inmobi\\.com|inmobi\\.info|inmobi\\.net|inmobi\\.us|inmobicdn\\.com|inmobicdn\\.net|inmobisdk\\-a\\.akamaihd\\.net|japan\\.inmobi\\.com|r\\.w\\.inmobi\\.com|sdkm\\.w\\.inmobi\\.com|sdktm\\.w\\.inmobi\\.com|w\\.inmobi\\.com","website":"http://inmobi.com","categories":[],"hostnames":["c.w.inmobi.com","china.inmobi.com","config-ltvp.inmobi.com","config.inmobi.com","et.w.inmobi.com","i.l.inmobicdn.net","i.w.inmobi.com","inmobi.cn","inmobi.com","inmobi.info","inmobi.net","inmobi.us","inmobicdn.com","inmobicdn.net","inmobisdk-a.akamaihd.net","japan.inmobi.com","r.w.inmobi.com","sdkm.w.inmobi.com","sdktm.w.inmobi.com","w.inmobi.com","api.w.inmobi.com","sdk.inmobi.cn","telemetry.sdk.inmobi.cn","w.inmobi.cn","sdkm.w.inmobi.cn","ads.inmobi.com","appgwv2.inmobi.com","eastus-ssp.appgwv2.inmobi.com","config.eastus-ssp.appgwv2.inmobi.com","vastproxy.brand.inmobi.com","de.inmobi.com","b.de.inmobi.com","e.de.inmobi.com","glance.inmobi.com","analytics.glance.inmobi.com","id.analytics.glance.inmobi.com","in.analytics.glance.inmobi.com","api.glance.inmobi.com","id.api.glance.inmobi.com","in.api.glance.inmobi.com","glance-internal.inmobi.com","analytics-prod2.glance-internal.inmobi.com","content-prod3.glance-internal.inmobi.com","imces.inmobi.com","pulse.inmobi.com","carpet.pulse.inmobi.com","sdk.inmobi.com","telemetry.sdk.inmobi.com","ssp-prod-telemerty-eastus-appgwv2.inmobi.com","trafficmanager.inmobi.com","eastus.trafficmanager.inmobi.com","nonmutt.eastus.trafficmanager.inmobi.com","w.eastus.trafficmanager.inmobi.com","et.w.eastus.trafficmanager.inmobi.com","sgp.trafficmanager.inmobi.com","nonmutt.sgp.trafficmanager.inmobi.com","imces.dfw1.vip.inmobi.com","au.w.inmobi.com","c-eus.w.inmobi.com","et-eus.w.inmobi.com","js.w.inmobi.com","vast.w.inmobi.com","l.inmobicdn.net","glance.l.inmobicdn.net"]},{"id":"exodus_107","name":"Millennial Media","description":"## About\r\n\r\nMillennial Media was founded in 2006 and publicly acquired by AOL in 2015. Oath Inc., a Verizon subsidiary, acquired AOL in 2017. \r\n\r\n## Ownership\r\n\r\nOath, Inc., owns Millennial Media as a legacy product. Oath is a subsidiary of Verizon Communications. [See: OpenCorporates](https://opencorporates.com/companies/us_de/4107146)\r\n\r\n## What it does\r\n\r\n* Behavorial Analytics\r\n* Personalized Advertising\r\n* Data Collection\r\n\r\n## Privacy Policy\r\n\r\n[Policy as of 27/12/2018:](https://policies.oath.com/us/en/oath/privacy/index.html)\r\n\r\n* Oath's policy states that it collects device and location information; \"the kind of content or ads served, viewed or clicked on; the frequency and duration of your activities; the sites or apps you used before accessing our Services and where you went next; whether you engaged with specific content or ads; and whether you went on to visit an advertiser's website, downloaded an advertiser’s app, purchased a product or service advertised, or took other actions.\"\r\n\r\n* Information may be collected from third-parties and affilates, publicly-available sources, and appended and matched data from [other companies.](https://policies.oath.com/us/en/oath/privacy/topics/appenddata/index.html)\r\n\r\n* Oath states that it has \"technical, administrative and physical safeguards in place to help protect against unauthorized access, use or disclosure of customer information we collect or store.\" It also states that while it may share aggregated or pseudonymous information with other companies, this is not personally identifiable information (example given: \"name or email address\").\r\n\r\n* Oath's privacy controls and opt-out can be found [here.](https://policies.oath.com/us/en/oath/privacy/controls/index.html)","creation_date":"2018-03-04","code_signature":"com.millennialmedia.","network_signature":"adtech\\.de|contextual\\.media\\.net|media\\.net|millennialmedia\\.com","website":"https://www.millennialmedia.com/","categories":[],"hostnames":["adtech.de","contextual.media.net","media.net","millennialmedia.com","adserver.adtech.de","aka-cdn.adtech.de","aka-cdn-ns.adtech.de","gplayer.kmpmedia.net","update.kmpmedia.net","abd.media.net","adservetx.media.net","adservex.media.net","amprtc.media.net","cdnaimg-ra.media.net","cs.media.net","forbes.media.net","hblg.media.net","hbx.media.net","lg3.media.net","mycdn.media.net","prebid.media.net","qsearch.media.net","recommends.media.net","res.media.net","search.media.net","static.media.net","whitelabel.media.net"]},{"id":"exodus_109","name":"Fyber SponsorPay","description":"Advertisement","creation_date":"2018-03-04","code_signature":"com.sponsorpay","network_signature":"appengage-video\\.sponsorpay\\.com|cdn1\\.sponsorpay\\.com|cdn2\\.sponsorpay\\.com|cdn3\\.sponsorpay\\.com|cdn4\\.sponsorpay\\.com|engine\\.sponsorpay\\.com","website":"http://www.sponsorpay.com","categories":[],"hostnames":["appengage-video.sponsorpay.com","cdn1.sponsorpay.com","cdn2.sponsorpay.com","cdn3.sponsorpay.com","cdn4.sponsorpay.com","engine.sponsorpay.com"]},{"id":"exodus_110","name":"Supersonic Ads","description":"Advertisement","creation_date":"2018-03-04","code_signature":"com.supersonic.adapters.supersonicads|com.supersonicads.sdk","network_signature":"click-haproxy\\.supersonicads\\.com|cx\\.ssacdn\\.com|init\\.supersonicads\\.com|logs\\.supersonic\\.com|outcome\\.supersonicads\\.com|ow-gateway\\.supersonicads\\.com|pixel-tracking\\.sonic-us\\.supersonicads\\.com|rv-gateway\\.supersonicads\\.com|static\\.ssacdn\\.com|supersonic\\.com|supersonicads-a\\.akamaihd\\.net|tag\\-mediation.supersonic.com|ua\\.supersonicads\\.com|v\\.ssacdn\\.com|www\\.supersonicads\\.com","website":"https://www.supersonic.com/","categories":[],"hostnames":["click-haproxy.supersonicads.com","cx.ssacdn.com","init.supersonicads.com","logs.supersonic.com","outcome.supersonicads.com","ow-gateway.supersonicads.com","pixel-tracking.sonic-us.supersonicads.com","rv-gateway.supersonicads.com","static.ssacdn.com","supersonic.com","supersonicads-a.akamaihd.net","tag-mediation.supersonic.com","ua.supersonicads.com","v.ssacdn.com","www.supersonicads.com"]},{"id":"exodus_111","name":"Carnival","description":"* Website: http://carnival.io/\r\n* Comment: Carnival mobile marketing automation drives app engagement and customer conversions.\r\n* Category: Analytics, Advertising\r\n* Code signature: `com.carnival.sdk, com.carnivalmobile`\r\n* Network signature: `xxx.com`\r\n* Maven repository: `xxx.com`\r\n* Artifact ID: `xxx`\r\n* Group ID: `xxx` \r\n* Gradle: `xxx`\r\n* Additional links: https://devices.carnivalmobile.com\r\n* Notes: FakePhoneCallActivity, \"fake_call_message\"","creation_date":"2018-03-04","code_signature":"com.carnival.sdk|com.carnivalmobile","network_signature":"devices\\.carnivalmobile\\.com","website":"http://carnival.io/","categories":["Analytics"],"hostnames":["devices.carnivalmobile.com"]},{"id":"exodus_115","name":"Apptentive","description":"* Website: https://www.apptentive.com/\r\n* Comment: Build brands customers love by understanding their behavior and expectations\r\n* Category: [Analytics, Engagment]\r\n* Code signature: `com.apptentive`\r\n* Network signature: `?`\r\n* Maven repository: `?`\r\n* Artifact ID: `?`\r\n* Group ID: `?` \r\n* Gradle: `com.apptentive:apptentive-android:5.0.2`\r\n* Additional links: https://github.com/apptentive/apptentive-android\r\n* Notes: Founded 2011, Seattle, USA. Total Funding 11.9M$","creation_date":"2018-03-04","code_signature":"com.apptentive.","network_signature":"api\\.apptentive\\.com","website":"https://www.apptentive.com/","categories":["Analytics"],"hostnames":["api.apptentive.com"]},{"id":"exodus_118","name":"MixPanel","description":"## About\r\n\r\nMixPanel, Inc. is a privately-held marketing technology company with 250+ employees and offices in San Francisco, New York, Seattle, Salt Lake City, and London, UK. [Source: OpenCorporates](https://opencorporates.com/companies/us_de/4689044); [Source: Linkedin](https://www.linkedin.com/company/mixpanel-inc-)\r\n\r\n## Ownership\r\n\r\nMixPanel was founded in 2009 by Suhail Doshi and Tim Trefren. [Source: website](https://mixpanel.com/about/)\r\n\r\n## What it does\r\n\r\n* Behavioral Analytics\r\n* Data Collection\r\n* Media Trend analysis [See: Forbes article on 2018 report](https://www.forbes.com/sites/curtissilver/2018/05/08/mixpanel-2018-media-benchmarks-report-reveals-the-truth-of-our-media/#19fc268d2349)\r\n* Anonymous Profiling \"Firmographics\"\r\n\r\n## Privacy Policy\r\n\r\n[Policy as of May 2018, reviewed 25/10/18:](https://mixpanel.com/legal/privacy-policy/)\r\n\r\n* MixPanel's privacy policy does not apply to end-users. Its policy refers to \"Customers\", who are MixPanel's clients. MixPanel tracks its clients by default but they have the right to delete their personal information at any time. Personal information includes location, name, email, pixel tag, and online tracking data. \r\n\r\n* End-users who are tracked by MixPanel's \"Customers\" have no right to delete their personal information and are refered to their individual client privacy policies. MixPanel's clients are not identifed anywhere in the policy. The client is referred to as the \"data controller.\"\r\n\r\n* Interestingly, MixPanel's policy notes that it \"does not respond\" to its clients' Do Not Track signals, by default, since there is \"no standard that governs what, if anything, websites should do if they receive these signals.\"\r\n\r\n* Per the [Terms of Use](https://mixpanel.com/legal/terms-of-use/) end-users can opt-out of MixPanel website tracking through this [link.](https://mixpanel.com/optout) NOTE: this is strictly limited to the use of Mixpanel's website and does not apply to tracking done by their clients or through MixPanel's services.","creation_date":"2018-03-04","code_signature":"com.mixpanel.","network_signature":"api\\.mixpanel\\.com|decide\\.mixpanel\\.com|mixpanel\\.com|switchboard\\.mixpanel\\.com","website":"https://mixpanel.com/","categories":["Analytics","Advertisement"],"hostnames":["api.mixpanel.com","decide.mixpanel.com","mixpanel.com","switchboard.mixpanel.com","api-js.mixpanel.com"]},{"id":"exodus_119","name":"Umeng Analytics","description":"## About\r\n\r\nUmeng is a Private company founded by Fan Jiang in April 2010 and acquired by Alibaba Group in 2013. [(Source)](https://techcrunch.com/2013/11/20/umeng-alibaba/) It is based in Beijing, China and has approxmately 50-100 employees. \r\n\r\nTwo company filings were found in Hong Kong: [here](https://opencorporates.com/companies/hk/1579937) and [here.](https://opencorporates.com/companies/hk/2756553) \r\n\r\n## Ownership\r\n\r\nUmeng is owned by the Alibaba Group. Alibaba is listed on the NYSE under the ticker BABA. \r\n\r\n## What it does\r\n\r\n* Behavioral analytics\r\n* Data Collection and usage statistics\r\n* Advertising platforms\r\n\r\n## Privacy Policy\r\n\r\n[Policy as of 12/27/2018:](http://mobile.umeng.com/privacypolicy/)\r\n\r\n* An english-version of Umeng's privacy policy could not be located. As such, it was not reviewed. \r\n\r\n* An opt-out page in Mandarin language was located [here.](https://outdip.umeng.com/opt_out.html?spm=a211g2.181323.0.0.3cb23604DDAijH)","creation_date":"2018-03-04","code_signature":"com.umeng.analytics","network_signature":"alog\\.umeng\\.com|alogs\\.umeng\\.com|ar\\.umeng\\.com|oc\\.umeng\\.com|umeng\\.com|uop\\.umeng\\.com","website":"https://www.umeng.com/analytics","categories":[],"hostnames":["alog.umeng.com","alogs.umeng.com","ar.umeng.com","oc.umeng.com","umeng.com","uop.umeng.com","alog-default.umeng.com","alogsus.umeng.com","alogus.umeng.com","at.umeng.com","au.umeng.com","errlog.umeng.com","ocx.umeng.com","ouplog.umeng.com","plbslog.umeng.com","sec.umeng.com","ulogs.umeng.com"]},{"id":"exodus_120","name":"Umeng Feedback","description":"## About\r\n\r\nUmeng is a Private company founded by Fan Jiang in April 2010 and acquired by Alibaba Group in 2013. [(Source)](https://techcrunch.com/2013/11/20/umeng-alibaba/) It is based in Beijing, China and has approxmately 50-100 employees. \r\n\r\nTwo company filings were found in Hong Kong: [here](https://opencorporates.com/companies/hk/1579937) and [here.](https://opencorporates.com/companies/hk/2756553) \r\n\r\n## Ownership\r\n\r\nUmeng is owned by the Alibaba Group. Alibaba is listed on the NYSE under the ticker BABA. \r\n\r\n## What it does\r\n\r\n* Behavioral analytics\r\n* Data Collection and usage statistics\r\n* Advertising platforms\r\n\r\n## Privacy Policy\r\n\r\n[Policy as of 12/27/2018:](http://mobile.umeng.com/privacypolicy/)\r\n\r\n* An english-version of Umeng's privacy policy could not be located. As such, it was not reviewed. \r\n\r\n* An opt-out page in Mandarin language was located [here.](https://outdip.umeng.com/opt_out.html?spm=a211g2.181323.0.0.3cb23604DDAijH)","creation_date":"2018-03-04","code_signature":"com.umeng.fb","network_signature":"alog\\.umeng\\.com|alogs\\.umeng\\.com|ar\\.umeng\\.com|oc\\.umeng\\.com|umeng\\.com|uop\\.umeng\\.com","website":"http://dev.umeng.com/feedback","categories":[],"hostnames":["alog.umeng.com","alogs.umeng.com","ar.umeng.com","oc.umeng.com","umeng.com","uop.umeng.com"]},{"id":"exodus_121","name":"Unity3d Ads","description":"Advertisement","creation_date":"2018-03-04","code_signature":"com.unity3d.services|com.unity3d.ads","network_signature":"adserver\\.unityads\\.unity3d\\.com|analytics\\.social\\.unity\\.com|api\\.uca\\.cloud\\.unity3d\\.com|auction\\.unityads\\.unity3d\\.com|cdn-highwinds\\.unityads\\.unity3d\\.com|cdn\\.unityads\\.unity3d\\.com|config\\.uca\\.cloud\\.unity3d\\.com|config\\.unityads\\.unity3d\\.com|stats\\.unity3d\\.com|webview\\.unityads\\.unity3d\\.com","website":"https://unity3d.com/","categories":["Advertisement"],"hostnames":["adserver.unityads.unity3d.com","analytics.social.unity.com","api.uca.cloud.unity3d.com","auction.unityads.unity3d.com","cdn-highwinds.unityads.unity3d.com","cdn.unityads.unity3d.com","config.uca.cloud.unity3d.com","config.unityads.unity3d.com","stats.unity3d.com","webview.unityads.unity3d.com","geocdn.unityads.unity3d.com","publisher-config.unityads.unity3d.com"]},{"id":"exodus_123","name":"Urbanairship","description":"Analytics","creation_date":"2018-03-04","code_signature":"com.urbanairship","network_signature":"device-api\\.urbanairship\\.com|urbanairship\\.com","website":"https://www.urbanairship.com/","categories":[],"hostnames":["device-api.urbanairship.com","urbanairship.com","boxoffice.urbanairship.com","c00162-dl.urbanairship.com","combine.urbanairship.com","remote-data.urbanairship.com","sbux-dl.urbanairship.com","wallet-api.urbanairship.com","web-sdk.urbanairship.com"]},{"id":"exodus_124","name":"Yandex Ad","description":"## About\r\n\r\nYandex (NASDAQ: YNDX) is a multinational corporation dealing in Internet-related products and services. It is the largest technology company in Russia. Its parent company, Yandex N.V., is based in the Netherlands. [Source: OpenCorporates](https://opencorporates.com/companies/nl/27265167) \r\n\r\n## Ownership\r\n\r\nYandex's current CEO and founder is Arkady Volozh. In 2018, Volozh was added the US Treasury Department's list of Russian \"oligarchs\" linked to Russian President Vladmir Putin. [Source: Boston Globe](https://www.bostonglobe.com/news/world/2018/01/30/releases-putin-list-russian-politicians-oligarchs/PUw8A93TCiXGMMOMNSKTUI/story.html) \r\n\r\n## What it does\r\n\r\n* Behavioral Analytics\r\n* Mobile Advertising\r\n* Enables tracking by unspecified third parties\r\n\r\n## Privacy Policy\r\n\r\n[Policy as of 29/8/2018](https://yandex.ru/legal/confidential/):\r\n\r\n* Yandex's policy does not define personal information but refers the reader to \"applicable laws and regulations.\" \r\n\r\n* Personal information can be obtained by advertising partners. \r\n\r\n* Yandex \"does not actively collect any sensitive personal data (such as racial origins, political opinions, health or biometric data).\" They \"do not engage in any form of profiling that has the potential to significantly impact your rights and freedoms.\" Employees must follow internal rules and protocols to ensure confidentiality when processing personal information. \r\n\r\n* Yandex may transfer personal information to business partners, advertisers, any third party with whom they contract, and to any governmental body, regulatory or enforcement agency at their request or as required by law. \r\n\r\n* If provided by law within the user's jurisdiction, users may: request erasure of their personal information and restriction of its processing. Users may also request a copy of the Standard Contractual Clauses enabling the transfer of their personal information to Russia. \r\n\r\n* Users may possess other rights not mentioned within this policy to the extent provided by applicable law.","creation_date":"2018-03-04","code_signature":"com.yandex.mobile.ads","network_signature":"analytics\\.mobile\\.yandex\\.net|appmetrica\\.yandex\\.com|banners-slb\\.mobile\\.yandex\\.net|banners\\.mobile\\.yandex\\.net|mc\\.yandex\\.ru|report\\.appmetrica\\.yandex\\.net|startup\\.mobile\\.yandex\\.net","website":"https://www.yandex.com/","categories":["Advertisement"],"hostnames":["analytics.mobile.yandex.net","appmetrica.yandex.com","banners-slb.mobile.yandex.net","banners.mobile.yandex.net","mc.yandex.ru","report.appmetrica.yandex.net","startup.mobile.yandex.net"]},{"id":"exodus_125","name":"Amplitude","description":"Analytics and behavioral targeting","creation_date":"2018-03-04","code_signature":"com.amplitude.","network_signature":"amplitude\\.com|api\\.amplitude\\.com","website":"http://www.amplitude.com","categories":["Analytics","Profiling"],"hostnames":["amplitude.com","api.amplitude.com","api2.amplitude.com","cdn.amplitude.com","info.amplitude.com","regionconfig.amplitude.com","static.amplitude.com"]},{"id":"exodus_126","name":"AppSee","description":"* Website: https://www.appsee.com\r\n* Comment: Via user session recordings, touch heatmaps, and single-user journey data, mobile professionals get a complete picture of what’s going on in their app, without having to guess the “whys” behind certain KPIs. Instead of focusing on tracking everything, these tools support an actionable, lean approach to being “data-driven”. \r\n* Category: [Analytics]\r\n* Code signature: `com.appsee`\r\n* Network signature: `?`\r\n* Maven repository: `NA`\r\n* Artifact ID: `?`\r\n* Group ID: `?` \r\n* Gradle: `com.appsee:appsee-android:+`\r\n* Additional links: https://www.appsee.com/docs/android/native\r\n* Notes: Founded 2012, Israel Total Funding Amount 3M$","creation_date":"2018-03-04","code_signature":"com.appsee.","network_signature":"api\\.appsee\\.com","website":"https://www.appsee.com/","categories":["Analytics","Profiling","Identification"],"hostnames":["api.appsee.com"]},{"id":"exodus_127","name":"Kochava","description":"Analytics","creation_date":"2018-03-04","code_signature":"com.kochava.base.|com.kochava.android.tracker.|.kochavaccpa.","network_signature":"control\\.kochava\\.com|kvinit\\-prod\\.api\\.kochava\\.com","website":"https://www.kochava.com/","categories":["Analytics","Profiling","Advertisement"],"hostnames":["control.kochava.com","kvinit-prod.api.kochava.com","imp.control.kochava.com","web-sdk.control.kochava.com"]},{"id":"exodus_129","name":"Webtrends","description":"Analytics","creation_date":"2018-03-04","code_signature":"com.webtrends.mobile.analytics.|com.webtrends.mobile.android","network_signature":"dc\\.webtrends\\.com|webtrends\\.com","website":"https://www.webtrends.com/","categories":["Analytics"],"hostnames":["dc.webtrends.com","webtrends.com","c.webtrends.com","s.webtrends.com","scs.webtrends.com"]},{"id":"exodus_130","name":"New Relic","description":"* Website: https://www.newrelic.com\r\n* Comment: App usage stats\r\n* Category: Analytics\r\n* Code signature: `com.newrelic.agent`\r\n* Network signature: `nr-data.net|newrelic.com`\r\n* Maven repository: \r\n* Artifact ID: `android-agent`\r\n* Group ID: `com.newrelic.agent.android` \r\n* Gradle: `com.newrelic.agent.android:android-agent` `com.newrelic.agent.android:agent-gradle-plugin`\r\n* Additional links: \r\n* Notes: Requires `android.permission.INTERNET` and `android.permission.ACCESS_NETWORK_STATE`","creation_date":"2018-03-04","code_signature":"com.newrelic.agent.|com.newrelic.mobile.","network_signature":"js-agent\\.newrelic\\.com|mobile-collector\\.newrelic\\.com|newrelic\\.com|nr-data\\.net","website":"http://www.newrelic.com","categories":["Analytics"],"hostnames":["js-agent.newrelic.com","mobile-collector.newrelic.com","newrelic.com","nr-data.net","insights-collector.newrelic.com","bam.nr-data.net","eu01.nr-data.net","bam.eu01.nr-data.net"]},{"id":"exodus_133","name":"Quantcast","description":"Analytics","creation_date":"2018-03-04","code_signature":"com.quantcast.measurement.service.","network_signature":"quantcast\\.com|quantcast\\.net","website":"http://www.quantcast.com","categories":["Analytics","Profiling"],"hostnames":["quantcast.com","quantcast.net"]},{"id":"exodus_135","name":"Apptimize","description":"Analytics","creation_date":"2018-03-04","code_signature":"com.apptimize.","network_signature":"brahe\\.apptimize\\.com|md-a-c\\.apptimize\\.com|md-a-s\\.apptimize\\.com","website":"http://www.apptimize.com","categories":["Analytics"],"hostnames":["brahe.apptimize.com","md-a-c.apptimize.com","md-a-s.apptimize.com"]},{"id":"exodus_136","name":"AppBrain","description":"* Website: https://www.appbrain.com/info/help/sdk/index.html\r\n* Comment: The AppBrain SDK is present in over 50,000 apps and is downloaded onto millions of phones every day. 2 main services: Promotion: pay-per-install based app promotion to drive installs of your Android app. Monetization: earn money with your app using the interstitials and banners of the AppBrain SDK. \r\n* Category: [Analytics, Advertising]\r\n* Code signature: `com.appbrain`\r\n* Network signature: `?`\r\n* Maven repository: `?`\r\n* Artifact ID: `NA`\r\n* Group ID: `NA`\r\n* Gradle: `com.appbrain:appbrain-sdk:+@aar`\r\n* Additional links: https://github.com/swisscodemonkeys/appbrain-sdk http://www.appbrain.com/ \r\n* Notes: Launched in 2009 by two former Googlers. Suisse (Zurich)\r\nAppBrain is saying to dev that integrate the SDK: *It is your sole responsibility to communicate the privacy implications of your use of the AppBrain SDK to your users.* http://www.appbrain.com/info/help/sdk/policy.html\r\nThe potentially privacy sensitive data that’s collected includes the phone model information, phone identifier (Google Advertiser ID), IP address of the phone, country and carrier of the connected mobile network and of the SIM card, and the AppBrain AppMetric™, a token that conveys information about which categories of apps a user is interested in in a privacy-conserving way. Demographic data (gender, age) is only collected when the developer receives this information and forwards it to the AppBrain SDK. When the app has permission to acquire geographic location, this is collected and deleted at most seven days after collection. IP address and phone identifier for COPPA-enabled apps are also deleted at most 7 days after collection.","creation_date":"2018-03-04","code_signature":"com.appbrain.","network_signature":"sdk\\.appbrain\\.com","website":"https://www.appbrain.com/info/help/sdk/index.html","categories":[],"hostnames":["sdk.appbrain.com"]},{"id":"exodus_137","name":"Dynatrace","description":"Analytics","creation_date":"2018-03-04","code_signature":"com.dynatrace.android.app|com.dynatrace.agent|com.dynatrace.tools","network_signature":"\\.dynatrace\\.com","website":"https://www.dynatrace.com","categories":["Analytics"],"hostnames":[".dynatrace.com","bf20578xco.bf.dynatrace.com","js-cdn.dynatrace.com"]},{"id":"exodus_138","name":"Matomo (Piwik)","description":"* Website: https://matomo.org/mobile\r\n* Comment: Matomo (formerly Piwik) is the leading open-source analytics platform.\r\n* Category: Analytics\r\n* Code signature: `org.piwik|org.piwik.mobile|org.matomo`\r\n* Network signature: `matomo\\.org`\r\n* Maven repository: `NA`\r\n* Gradle: `NA`\r\n* Group ID: `org.piwik` \r\n* Gradle: `NA`\r\n* Additional links: [Piwik SDK on Github](https://github.com/matomo-org/piwik-sdk-android), [Matomo Analytics on Github](https://github.com/matomo-org), [Matomo Documentation](https://developer.matomo.org/integration), [Matomo API Reference](https://developer.matomo.org/api-reference), [Matomo on English Wikipedia](https://en.wikipedia.org/wiki/Matomo_(software)), [Piwik PRO on English Wikipedia](https://en.wikipedia.org/wiki/Piwik_PRO)\r\n* Notes: [Piwik PRO](https://piwik.pro) is an enterprise fork of Piwik with proprietary components.","creation_date":"2018-03-04","code_signature":"org.piwik|org.piwik.mobile|org.matomo","network_signature":"matomo\\.org","website":"https://matomo.org/mobile","categories":["Analytics"],"hostnames":["matomo.org"]},{"id":"exodus_140","name":"AppMetrica","description":"Analytics","creation_date":"2018-03-04","code_signature":"com.yandex.metrica.","network_signature":"analytics\\.mobile\\.yandex\\.net|appmetrica\\.yandex\\.com|banners-slb\\.mobile\\.yandex\\.net|banners\\.mobile\\.yandex\\.net|mc\\.yandex\\.ru|report\\.appmetrica\\.yandex\\.net|startup\\.mobile\\.yandex\\.net","website":"https://tech.yandex.com/metrica-mobile-sdk/","categories":[],"hostnames":["analytics.mobile.yandex.net","appmetrica.yandex.com","banners-slb.mobile.yandex.net","banners.mobile.yandex.net","mc.yandex.ru","report.appmetrica.yandex.net","startup.mobile.yandex.net"]},{"id":"exodus_142","name":"Singlespot","description":"Capabilities:\r\n* Targets users via geotargeting\r\n* Tracks users using GPS\r\n* Tracks users using WiFi\r\n* Tracks users using location data\r\n\r\nAdvertising:\r\n* Location-based ad pushing\r\n* Real-world location targeting\r\n* Targeted advertising based on consumer actions\r\n\r\nAnalytic:\r\n* Identifies users via Google ID (AAID)\r\n* Identifies users via iOS ID (IDFA)","creation_date":"2018-08-16","code_signature":"com.sptproximitykit.","network_signature":"singlespot\\.com","website":"https://www.singlespot.com/","categories":["Analytics"],"hostnames":["singlespot.com"]},{"id":"exodus_144","name":"Sense360","description":"*At the core of our research is our sensor-technology which uses the mobile sensors built into smartphones to understand a user’s location and activity. We have trained our algorithms with hundreds of thousands of labeled data points and incorporate data from GPS, accelerometer, gyroscope, barometer, wifi, ambient light, and many other sensors. This provides us with an anonymous, but highly accurate understanding of where, how, and when people interact with physical locations and businesses.\r\nSense360’s sensor-technology is on dozens of apps and more than 2 million devices in the US. Our panel generates more than a terabyte of sensor data every single day and provides a detailed view of more than 150 million anonymous user visits a month.*\r\n\r\nCapability:\r\n* Tracks users using bluetooth","creation_date":"2018-08-16","code_signature":"com.sense360.android.","network_signature":"android-quinoa-config-prod\\.sense360eng\\.com|incoming-data-sense360\\.s3\\.amazonaws\\.com|quinoa-personal-identify-prod\\.sense360eng\\.com","website":"https://sense360.com/","categories":["Analytics","Location"],"hostnames":["android-quinoa-config-prod.sense360eng.com","incoming-data-sense360.s3.amazonaws.com","quinoa-personal-identify-prod.sense360eng.com","ios-quinoa-personal-identify-prod.sense360eng.com"]},{"id":"exodus_145","name":"Rubicon Project","description":"Capability:\r\n* Tracks users using GPS","creation_date":"2018-08-16","code_signature":"com.rfm.sdk","network_signature":"ads\\.rubiconproject\\.com|fastlane\\.rubiconproject\\.com|optimized-by\\.rubiconproject\\.com|pixel\\.rubiconproject\\.com|stats\\.aws\\.rubiconproject\\.com|tap2-cdn\\.rubiconproject\\.com|video-ads\\.rubiconproject\\.com","website":"https://rubiconproject.com","categories":["Analytics"],"hostnames":["ads.rubiconproject.com","fastlane.rubiconproject.com","optimized-by.rubiconproject.com","pixel.rubiconproject.com","stats.aws.rubiconproject.com","tap2-cdn.rubiconproject.com","video-ads.rubiconproject.com"]},{"id":"exodus_147","name":"Heyzap (bought by Fyber)","description":"","creation_date":"2018-08-16","code_signature":"com.heyzap.sdk.ads.|com.heyzap.mediation.","network_signature":"ads\\.heyzap\\.com|fyc\\.heyzap\\.com|img-cloudflare-2\\.haizap\\.com|img-cloudflare\\.haizap\\.com|med\\.heyzap\\.com|x\\.heyzap\\.com","website":"https://www.heyzap.com","categories":[],"hostnames":["ads.heyzap.com","fyc.heyzap.com","img-cloudflare-2.haizap.com","img-cloudflare.haizap.com","med.heyzap.com","x.heyzap.com"]},{"id":"exodus_148","name":"Gigya","description":"*700 leading companies trust Gigya to turn unknown online visitors into known, loyal customers, with the industry’s number one customer identity management platform.*","creation_date":"2018-08-16","code_signature":"com.gigya.","network_signature":"cdn1\\.gigya\\.com|cdn2\\.gigya\\.com|cdn3\\.gigya\\.com|cdn\\.gigya\\.com|cdns\\.us1\\.gigya\\.com","website":"https://www.gigya.com","categories":["Analytics"],"hostnames":["cdn1.gigya.com","cdn2.gigya.com","cdn3.gigya.com","cdn.gigya.com","cdns.us1.gigya.com"]},{"id":"exodus_149","name":"Foresee","description":"","creation_date":"2018-08-16","code_signature":"com.foresee.sdk.ForeSee","network_signature":"4seeresults\\.com|analytics\\.foresee\\.com|foresee\\.com|foreseeresults\\.com|i\\.4see\\.mobi|rec\\.replay\\.answerscloud\\.com","website":"https://www.foresee.com","categories":["Analytics"],"hostnames":["4seeresults.com","analytics.foresee.com","foresee.com","foreseeresults.com","i.4see.mobi","rec.replay.answerscloud.com","controller.4seeresults.com","device.4seeresults.com","replaycontroller.4seeresults.com","bd-nplb01.foresee.com","bd-nplb02.foresee.com","bd-nplb03.foresee.com","brain.foresee.com","cx.foresee.com","gateway.foresee.com","static.foresee.com","events.foreseeresults.com"]},{"id":"exodus_150","name":"Fiksu","description":"*Fiksu DSP joins a massive, proprietary dataset with powerful segmentation tools to target and retain high-quality mobile audiences*\r\n\r\nAnalytic:\r\n* Audience segmenting","creation_date":"2018-08-16","code_signature":"com.fiksu.asotracking","network_signature":"a\\.fiksu\\.com|sdk\\.fiksu\\.com","website":"https://fiksu.com","categories":[],"hostnames":["a.fiksu.com","sdk.fiksu.com"]},{"id":"exodus_151","name":"Ensighten","description":"Analytic:\r\n* Offers analytics activity to app developers\r\n* Offers reports to app developers","creation_date":"2018-08-16","code_signature":"com.ensighten.","network_signature":"nexus\\.ensighten\\.com","website":"https://www.ensighten.com","categories":["Analytics"],"hostnames":["nexus.ensighten.com"]},{"id":"exodus_152","name":"Dynamic Yield","description":"Capability:\r\n* Targets user location and proximity via geofencing\r\n* Targets users via geotargeting\r\n* Tracks users using GPS\r\n* Tracks users using WiFi\r\n* Tracks users using location data\r\n\r\nAdvertising:\r\n* Alters app functionality based upon user profiles\r\n* Loads advertisements\r\n* Loads targeted advertisements\r\n* Location-based ad pushing\r\n* Real-world location targeting\r\n* Targeted advertising based on consumer actions\r\n* Targets across devices, channels and/or platforms (omni-channel marketing, customer journey)\r\n* Timed advertisements\r\n\r\nAnalytic:\r\n* Analytics AI and machine learning\r\n* Audience segmenting\r\n* Collects Personally Identifiable Information (PII)\r\n* Collects Sensitive Personal Information (SPI)\r\n* Identifies users via Google ID (AAID)\r\n* Identifies users via iOS ID (IDFA)\r\n* Offers analytics activity to app developers\r\n* Offers reports to app developers\r\n* Performs cross-device identification\r\n* Profiles users via Personally Identifiable Information (PII)\r\n* Profiles users via Sensitive Personal Information (SPI)\r\n* Stores personal profile data (name, address, phone)","creation_date":"2018-08-16","code_signature":"com.dynamicyield.","network_signature":"adm\\.dynamicyield\\.com|api\\.dynamicyield\\.com|cdn\\.dynamicyield\\.com|px\\.dynamicyield\\.com|st\\.dynamicyield\\.com","website":"https://www.dynamicyield.com","categories":["Analytics"],"hostnames":["adm.dynamicyield.com","api.dynamicyield.com","cdn.dynamicyield.com","px.dynamicyield.com","st.dynamicyield.com","async-px.dynamicyield.com","rest.dynamicyield.com"]},{"id":"exodus_153","name":"BlueKai (acquired by Oracle)","description":"","creation_date":"2018-08-16","code_signature":"com.bluekai.sdk.","network_signature":"stags\\.bluekai\\.com|tags\\.bluekai\\.com","website":"http://bluekai.com/registry/","categories":["Analytics"],"hostnames":["stags.bluekai.com","tags.bluekai.com"]},{"id":"exodus_155","name":"Apteligent by VMWare (formerly Crittercism)","description":"Formerly **Crittercism**\r\n\r\n*Capture real time event data from key user flows in your app: screen load time, network events, crash reports, and more. Track key metrics, improve your app release-over-release, and focus on issues that matter to your users. Leverage billions of data points about the mobile ecosystem to benchmark your app and make data-driven decisions.*","creation_date":"2018-08-16","code_signature":"com.crittercism.app.Crittercism","network_signature":"api\\.crittercism\\.com|appload\\.ingest\\.crittercism\\.com|txn\\.ingest\\.crittercism\\.com","website":"http://www.apteligent.com","categories":[],"hostnames":["api.crittercism.com","appload.ingest.crittercism.com","txn.ingest.crittercism.com"]},{"id":"exodus_156","name":"AdFit (Daum)","description":"","creation_date":"2018-08-16","code_signature":"com.kakao.adfit.","network_signature":"analytics\\.ad\\.daum\\.net|statistics\\.videofarm\\.daum\\.net","website":"https://www.daum.net","categories":[],"hostnames":["analytics.ad.daum.net","statistics.videofarm.daum.net"]},{"id":"exodus_157","name":"Adform","description":"","creation_date":"2018-08-16","code_signature":"com.adform.sdk.","network_signature":"adform\\.com|adformdsp\\.net|adx\\.adform\\.net|files\\.adform\\.net|track\\.adform\\.net","website":"https://site.adform.com","categories":[],"hostnames":["adform.com","adformdsp.net","adx.adform.net","files.adform.net","track.adform.net"]},{"id":"exodus_158","name":"Adfurikun","description":"","creation_date":"2018-08-16","code_signature":"jp.tjkapp.adfurikunsdk.|com.glossomads.sdk.","network_signature":"adfurikun\\.jp|ginf\\.adfurikun\\.jp","website":"https://adfurikun.jp/adfurikun/","categories":["Advertisement"],"hostnames":["adfurikun.jp","ginf.adfurikun.jp","api.adfurikun.jp"]},{"id":"exodus_159","name":"Mobvista","description":"Mobvista companies:\r\nNativex\r\nMintegral\r\nGameAnalytics\r\n\r\nMobvista is a leading technology platform providing mobile advertising and mobile analytics services to the app developers globally.\r\nAdvanced real-time data analysis and predictive technology let you target the right users for your products.\r\nLeverage our robust big data and AI capabilities to deliver better engagement.\r\nPowerful audience profiling, optimization and retargeting are combined to amplify your campaigns’ impact and achieve a higher ROI\r\nPowering leading companies in driving more growth through massive coverage of media, innovation ad formats and predictive analytics, all fueled by advanced AI intelligence.","creation_date":"2019-03-10","code_signature":"com.mobvista.","network_signature":"mobvista\\.com","website":"https://www.mobvista.com/","categories":["Analytics","Profiling"],"hostnames":["mobvista.com","3s-smart-rtb.mobvista.com","3s-smart-rtb-cdn.mobvista.com","smart.mobvista.com"]},{"id":"exodus_161","name":"Adot","description":"Adot (formerly Adotmob) is a technology company founded in 2014 in Paris that provides agencies and advertisers with powerful insights on their audiences for a more accurate media activation.\r\n\r\nAdot (formerly Adotmob) uses both online and offline data sources.\r\n\r\nThanks to its exclusive partnership with vente-privee, Adot (formerly Adotmob) has access to a pool of exclusive e-commerce data: declared socio-demographic data and e-commerce intent data. Our last online data source arises from our earned bid requests, that allows the company to identify navigation media patterns, in particular through the analysis of keywords based on the visited pages and media interest by topic. Lastly, Adot (formerly Adotmob) owns geolocation data generated through proprietary technology integrated in partners’ mobile apps.","creation_date":"2019-03-10","code_signature":"com.adotmob","network_signature":"sdk\\.adotmob\\.com|sync\\.adotmob\\.com|tracker\\.adotmob\\.com","website":"https://we-are-adot.com/","categories":[],"hostnames":["sdk.adotmob.com","sync.adotmob.com","tracker.adotmob.com"]},{"id":"exodus_162","name":"Appodeal","description":"## About\r\nA Full Stack Ad Monetization Platform. Take full control of your monetization strategy with Appodeal’s complete suite of tools.\r\n\r\n## Category\r\nAnalyitics, Location, Advertising, Identity\r\n\r\n## Additional links\r\nhttps://s3.amazonaws.com/appodeal-unity/\r\n\r\n## Notes\r\nAppodeal supports iOS, Android, and Amazon devices. Unity3D and Corona Labs.","creation_date":"2019-03-10","code_signature":"com.appodeal.ads.|com.appodealx.","network_signature":"appodeal\\.com|appodealx\\.com","website":"https://www.appodeal.com","categories":[],"hostnames":["appodeal.com","appodealx.com","ach.appodeal.com","api.appodeal.com","eu-central-1.appodeal.com","api.appodealx.com","api-us.appodealx.com"]},{"id":"exodus_164","name":"Soomla","description":"\"Our mission is to help publishers make data-driven decisions for their monetization efforts.\r\n\r\nAt SOOMLA we aim to give mobile app publishers insights into the revenue they are making from advertising. We specifically help track revenue per user, per segment, per cohort and per traffic source. With the help of this data, we want to help facilitate better monetization and marketing decisions for our clients. More often than not, publishers are leaving money on the table. It's time to take control.\"","creation_date":"2019-03-10","code_signature":"com.soomla.","network_signature":"soom\\.la","website":"https://soomla.com/","categories":[],"hostnames":["soom.la","assets.soom.la","highway2.soom.la","teleport.soom.la"]},{"id":"exodus_165","name":"Adincube","description":"AdinCube has been acquired by Ogury.\r\nhttps://www.ogury.com/ogury_resources/ogury-acquires-adincube-faq/\r\n\r\nWhat does Adincube do?\r\n\r\nDespite the abundance of mediation solution options available, mobile publishers still struggle to optimize ad revenue and fill 100% of their inventory. Maximum yield is not being realized, and valuable revenue is being left on the table. Adincube Intelligent Mediation solves this problem.\r\n\r\nThrough one simple integration, Adincube Intelligent Mediation uses artificial intelligence to boost publishers' ad revenue by an average of 218%. The SDK optimizes revenue between all demand sources and buying metrics on the market, ensuring maximum yield from every single impression. Additionally, it gathers publishers’ earnings and pays out immediately.\r\n\r\nHow does Adincube Intelligent Mediation work?\r\n\r\nOne SDK plugs publishers into all demand sources on the market eliminating the need for adapters or manual set up of individual accounts. Adincube Intelligent Mediation technology then analyses every available campaign, ad network, ad exchange, buying metric, and creative format in real-time, at ad request level.","creation_date":"2019-03-10","code_signature":"com.adincube.sdk.","network_signature":"sdk\\.adincube\\.com","website":"https://www.adincube.com/","categories":[],"hostnames":["sdk.adincube.com"]},{"id":"exodus_166","name":"Persona.ly","description":"Persona.ly is a global mobile ad-tech company. We create mobile monetization solutions and acquire engaged users for top grossing app developers. Our team is full of vibrant, proactive and passionate developers and marketers with diverse backgrounds and vast experience in the mobile monetization field, allowing us to overcome almost any challenge and create solutions that exceed our partners' expectations, developers and advertisers alike.\r\n\r\nhttp://knowledge.persona.ly/","creation_date":"2019-03-10","code_signature":"ly.persona.sdk","network_signature":"dev-api\\.persona\\.ly|dev\\.dsp\\.persona\\.ly|dev\\.persona\\.ly|dsp\\.persona\\.ly|persona\\.ly|rtb\\.persona\\.ly|sdk\\.persona\\.ly","website":"http://persona.ly/","categories":[],"hostnames":["dev-api.persona.ly","dev.dsp.persona.ly","dev.persona.ly","dsp.persona.ly","persona.ly","rtb.persona.ly","sdk.persona.ly"]},{"id":"exodus_167","name":"Branch","description":"View https://branch.io/\r\n\r\n(branch has acquired TUNE)\r\n\r\nSend Local IP, device_fingerprint_id, identity_id, hardware_id, brand, model, screen_dpi, screen_height and other\r\n\r\nIncrease mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.","creation_date":"2019-03-10","code_signature":"io.branch.","network_signature":"api\\.branch\\.io","website":"https://branch.io/","categories":["Analytics"],"hostnames":["api.branch.io"]},{"id":"exodus_168","name":"Cheetah Ads","description":"Cheetah Ads is Cheetah Mobile's self-operated ad platform offering a wide range of ad formats, from high-performing display and native ads, to beautiful, full-screen vertical video. 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Enhanced by Cheetah Mobile's artificial intelligence and big data capabilities, Cheetah Ads helps brands reach the right audience, at the right time, in the right format throughout the entire purchase cycle.","creation_date":"2019-03-10","code_signature":"com.cmcm.","network_signature":"cmcm\\.com","website":"https://www.cmcm.com/","categories":[],"hostnames":["cmcm.com","lcf.cmplay.cmcm.com","magic.cmcm.com","ms.cmcm.com","tealand.cmcm.com","tileswan.cmcm.com"]},{"id":"exodus_169","name":"Vungle","description":"*Target high-value consumers with our proprietary LTV optimization technology.\r\nGet transparent user acquisition reporting with our third-party UA data integrations.\r\nReach unique consumers globally with our first-party supply in the world's top apps.*\r\n\r\nAdditional links:\r\nhttps://support.vungle.com/hc/en-us\r\nhttps://github.com/Vungle/Android-SDK\r\nhttps://bintray.com/vungle/com.vungle/publisher-sdk-android\r\nhttps://vungle.bintray.com/com.vungle","creation_date":"2019-03-10","code_signature":"com.vungle.publisher.|com.vungle.warren.","network_signature":"ads\\.api\\.vungle\\.com|akamai\\.vungle\\-cdn\\.vungle\\.com|api\\.vungle\\.akadns\\.net|api\\.vungle\\.com|bd\\.vungle\\.com|billboard\\.vungle\\.com|cdn\\-lb\\.vungle\\.com|ci\\.vungle\\.com|data\\.vungle\\.com|ingest\\.vungle\\.com|jaeger\\.vungle\\.com|ltv\\-data\\-api\\.kube\\-prod\\.vungle\\.com|monitoring\\.vungle\\.com|ssl\\.vungle\\.com|v\\.vungle\\.com","website":"https://vungle.com","categories":["Advertisement"],"hostnames":["ads.api.vungle.com","akamai.vungle-cdn.vungle.com","api.vungle.akadns.net","api.vungle.com","bd.vungle.com","billboard.vungle.com","cdn-lb.vungle.com","ci.vungle.com","data.vungle.com","ingest.vungle.com","jaeger.vungle.com","ltv-data-api.kube-prod.vungle.com","monitoring.vungle.com","ssl.vungle.com","v.vungle.com","tpat.api.vungle.akadns.net","dsp.api.vungle.com","events.api.vungle.com","tpat.api.vungle.com"]},{"id":"exodus_170","name":"Criteo","description":"https://en.wikipedia.org/wiki/Criteo\r\n\r\nCriteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website. The company currently operates in a total of 30 markets around the world and is headquartered in Paris, FranceCriteo enables online businesses to follow up visitors who have left their website without making a purchase using personalized banners which aim to drive potential customers back to the business website.","creation_date":"2019-03-10","code_signature":"com.criteo.","network_signature":"criteo\\.com","website":"https://www.criteo.com/","categories":[],"hostnames":["criteo.com","as.criteo.com","ads.as.criteo.com","cas.as.criteo.com","dis.as.criteo.com","hk.as.criteo.com","cat.hk.as.criteo.com","gbc0.hk.as.criteo.com","gbc1.hk.as.criteo.com","gbc2.hk.as.criteo.com","gbc3.hk.as.criteo.com","gbc4.hk.as.criteo.com","gbc5.hk.as.criteo.com","gbc6.hk.as.criteo.com","gbc7.hk.as.criteo.com","gbc8.hk.as.criteo.com","rtb.hk.as.criteo.com","widget.hk.as.criteo.com","privacy.as.criteo.com","rdi.as.criteo.com","widget.as.criteo.com","b.criteo.com","bidder.criteo.com","cat.criteo.com","dis.criteo.com","dynamic.criteo.com","ebs.criteo.com","eu.criteo.com","ads.eu.criteo.com","cas.eu.criteo.com","d.eu.criteo.com","fr.eu.criteo.com","cat.fr.eu.criteo.com","rat.fr.eu.criteo.com","widget.fr.eu.criteo.com","nl.eu.criteo.com","cat.nl.eu.criteo.com","rat.nl.eu.criteo.com","widget.nl.eu.criteo.com","widget.eu.criteo.com","gbc.criteo.com","ag.gbc.criteo.com","gem.gbc.criteo.com","gum.criteo.com","marketing.criteo.com","mug.criteo.com","prod.criteo.com","vip.prod.criteo.com","am5.vip.prod.criteo.com","widget.am5.vip.prod.criteo.com","da1.vip.prod.criteo.com","bidder.da1.vip.prod.criteo.com","cat.da1.vip.prod.criteo.com","cbsd.da1.vip.prod.criteo.com","dynamic.da1.vip.prod.criteo.com","gum.da1.vip.prod.criteo.com","mug.da1.vip.prod.criteo.com","rdi.da1.vip.prod.criteo.com","widget.da1.vip.prod.criteo.com","hk5.vip.prod.criteo.com","bidder.hk5.vip.prod.criteo.com","cas.hk5.vip.prod.criteo.com","cat.hk5.vip.prod.criteo.com","gum.hk5.vip.prod.criteo.com","mug.hk5.vip.prod.criteo.com","rdi.hk5.vip.prod.criteo.com","rtax.hk5.vip.prod.criteo.com","widget.hk5.vip.prod.criteo.com","par.vip.prod.criteo.com","widget.par.vip.prod.criteo.com","va1.vip.prod.criteo.com","bidder.va1.vip.prod.criteo.com","cat.va1.vip.prod.criteo.com","gum.va1.vip.prod.criteo.com","widget.va1.vip.prod.criteo.com","pub-sdk-cfg.criteo.com","sslwidget.criteo.com","static.criteo.com","us.criteo.com","ads.us.criteo.com","d.us.criteo.com","da.us.criteo.com","cat.da.us.criteo.com","gbc0.da.us.criteo.com","gbc1.da.us.criteo.com","gbc2.da.us.criteo.com","gbc3.da.us.criteo.com","gbc4.da.us.criteo.com","gbc5.da.us.criteo.com","gbc6.da.us.criteo.com","gbc7.da.us.criteo.com","gbc8.da.us.criteo.com","rtb.da.us.criteo.com","widget.da.us.criteo.com","dis.us.criteo.com","privacy.us.criteo.com","rdi.us.criteo.com","va.us.criteo.com","cat.va.us.criteo.com","rtb.va.us.criteo.com","widget.va.us.criteo.com","widget.us.criteo.com"]},{"id":"exodus_171","name":"Mapbox","description":"*Our tools let developers build a new world powered by location data. Real-time updates. Total customization. Developers first.*\r\n\r\nhttps://docs.mapbox.com/android/maps/overview/\r\nhttps://github.com/mapbox/mapbox-gl-native","creation_date":"2019-03-10","code_signature":"com.mapbox.mapboxsdk.module.telemetry|com.mapbox.mapboxsdk.maps.TelemetryDefinition|com.mapbox.android.telemetry.","network_signature":"a\\.tiles\\.mapbox\\.com|api\\.tiles\\.mapbox\\.com","website":"https://www.mapbox.com/","categories":[],"hostnames":["a.tiles.mapbox.com","api.tiles.mapbox.com"]},{"id":"exodus_172","name":"Optimizely","description":"Optimizely is the world’s leading experimentation platform, enabling businesses to deliver continuous experimentation and personalization across websites, mobile apps and connected devices. Optimizely enables businesses to experiment deeply into their technology stack and broadly across the entire customer experience.","creation_date":"2019-03-10","code_signature":"com.optimizely.","network_signature":"optimizely\\.com","website":"https://www.optimizely.com/","categories":["Analytics"],"hostnames":["optimizely.com","api.optimizely.com","app.optimizely.com","cdn.optimizely.com","logx.optimizely.com","events.mobile.optimizely.com"]},{"id":"exodus_173","name":"Taboola","description":"Thousands of leading publishers, marketers, and agencies utilize Taboola’s predictive technology to increase user engagement, monetize their traffic, and distribute their content to engaged audiences across the web. Together, our teams have pioneered a major new marketing channel alongside “search” and “social,” proving that “discovery” can power successful campaigns for companies of all sizes, throughout the customer journey.\r\n\r\nhttps://sdk.taboola.com/taboolasdk/docs","creation_date":"2019-03-10","code_signature":"com.taboola.","network_signature":"taboola\\.com","website":"https://www.taboola.com/","categories":[],"hostnames":["taboola.com","15.taboola.com","am-match.taboola.com","am-sync.taboola.com","am-trc-events.taboola.com","am-vid-events.taboola.com","am-wf.taboola.com","api.taboola.com","assets.taboola.com","beacon.taboola.com","c2.taboola.com","c3.taboola.com","cdn.taboola.com","cds.taboola.com","ch-match.taboola.com","ch-sync.taboola.com","ch-vid-events.taboola.com","ch-wf.taboola.com","convchmp.taboola.com","convlatbmp.taboola.com","convnjmp.taboola.com","hk-match.taboola.com","hk-sync.taboola.com","hk-vid-events.taboola.com","hk-wf.taboola.com","images.taboola.com","images-dl.taboola.com","impr.taboola.com","imprammp.taboola.com","imprchmp.taboola.com","imprhkmp.taboola.com","imprlatbmp.taboola.com","imprnjmp.taboola.com","imprsgmp.taboola.com","la-match.taboola.com","la-sync.taboola.com","la-trc-events.taboola.com","la-vid-events.taboola.com","la-wf.taboola.com","match.taboola.com","mb.taboola.com","mpg.taboola.com","nr.taboola.com","nr-events.taboola.com","opps.taboola.com","popup.taboola.com","resources.taboola.com","sg-match.taboola.com","sg-sync.taboola.com","sg-trc-events.taboola.com","sg-vid-events.taboola.com","sg-wf.taboola.com","sync.taboola.com","sync-t1.taboola.com","tracking.taboola.com","trc.taboola.com","timeinc.trc.taboola.com","trc-events.taboola.com","us-match.taboola.com","us-sync.taboola.com","us-vid-events.taboola.com","us-wf.taboola.com","vidanalytics.taboola.com","vidstat.taboola.com","vidstatb.taboola.com","vidutils.taboola.com","wf.taboola.com"]},{"id":"exodus_174","name":"CleverTap","description":"CleverTap brings together real-time user insights, an advanced segmentation engine, and easy-to-use marketing tools in one mobile marketing platform — giving your team the power to create amazing experiences that deepen customer relationships. \r\nCleverTap enables growth and retention teams to manage and improve the impact of mobile marketing across the entire customer lifecycle. Leverage user data, automation, AI/ML, and personalization techniques in one enterprise platform.\r\n\r\n\"behavioral analytics\"","creation_date":"2019-03-10","code_signature":"com.clevertap.","network_signature":"wzrkt\\.com","website":"https://clevertap.com/","categories":["Analytics","Profiling","Location"],"hostnames":["wzrkt.com","eu1.wzrkt.com","eu1-spiky.wzrkt.com","in.wzrkt.com","in-spiky.wzrkt.com","in1.wzrkt.com","in1-spiky.wzrkt.com","sg1.wzrkt.com","sg1-spiky.wzrkt.com","us1.wzrkt.com","us1-spiky.wzrkt.com"]},{"id":"exodus_175","name":"myTracker","description":"Mobile app marketing platform with predictive analytics.","creation_date":"2019-03-10","code_signature":"com.my.tracker.","network_signature":"tracker-api\\.my\\.com","website":"https://tracker.my.com/","categories":[],"hostnames":["tracker-api.my.com"]},{"id":"exodus_176","name":"Cloudmobi","description":"Cloudmobi provides CloudTech SDK, integrated with Facebook Audience Network and Admob ads resource.\r\n\r\nhttps://github.com/cloudmobi/AndroidSDK/blob/master/AndroidSDK_Integration_Guide.md\r\n\r\nConnections:\r\nhttps://api.cloudmobi.net\r\nhttp://logger.cloudmobi.net","creation_date":"2019-03-10","code_signature":"com.cloudtech.","network_signature":"api\\.cloudmobi\\.net|cloudmobi\\.net|logger\\.cloudmobi\\.net|vast\\.cloudmobi\\.net","website":"http://www.cloudmobi.net/","categories":[],"hostnames":["api.cloudmobi.net","cloudmobi.net","logger.cloudmobi.net","vast.cloudmobi.net"]},{"id":"exodus_177","name":"ADLIB","description":"https://developer.adlibr.com/guide/Android","creation_date":"2019-03-10","code_signature":"com.mocoplex.adlib.","network_signature":"adlibr\\.com","website":"https://adlibr.com","categories":[],"hostnames":["adlibr.com"]},{"id":"exodus_178","name":"Brightcove","description":"## About\r\nIdentify your best content and uncover actionable audience behaviors with comprehensive analytics and reporting. Dive into your viewer’s engagement data at an individual level with Brightcove’s advanced profile analytics.\r\n\r\n## Category\r\nAnalytics, Identity, Location\r\n\r\n## Additional links\r\nhttps://www.brightcove.com/en/online-video-platform/analytics https://www.brightcove.com/en/partners?pages=2 https://support.brightcove.com/ https://github.com/BrightcoveOS/android-player-samples\r\n\r\n## Notes\r\nVideo delivery, DRM, Video Streaming, Monetization, partner integration","creation_date":"2019-03-19","code_signature":"com.brightcove","network_signature":"metrics\\.brightcove\\.com","website":"https://www.brightcove.com","categories":[],"hostnames":["metrics.brightcove.com"]},{"id":"exodus_179","name":"DOV-E","description":"## About\r\nDOV-E’s patented technology utilizes these speakers and provides secure, quick, easy to use mobile payment and interactive mobile engagement on any platform.\r\n\r\n## Category\r\nBeacon, Advertising\r\n\r\n## Notes\r\nMobile payment methods, advertising cross-device triggers, reference hardware for vendors, browser, iOS","creation_date":"2019-03-19","code_signature":"com.dv.DVSDK","network_signature":"\\.dov-e\\.com","website":"https://www.dov-e.com/","categories":["Advertisement"],"hostnames":[".dov-e.com"]},{"id":"exodus_180","name":"InMarket","description":"## About\r\nInspire shoppers when it matters most - as they enter the store, ready to make purchase decisions. Just as restaurants know to advertise before the lunch rush instead of after, Preceptivity personalizes receptivity for your customer based on unique shopping patterns and how they relate to the product category.\r\n\r\n## Category\r\nLocation, Beacon, Advertising\r\n\r\n## Additional links\r\nhttp://data.altbeacon.org/android-distance.json \r\n\r\n## Notes\r\nintegration with Moat","creation_date":"2019-03-19","code_signature":"com.inmarket","network_signature":"m2m-api\\.inmarket\\.com","website":"https://inmarket.com/","categories":[],"hostnames":["m2m-api.inmarket.com"]},{"id":"exodus_181","name":"Pilgrim by Foursquare","description":"## About\r\nEmbed the most comprehensive location awareness engine into your app to engage users with contextually-relevant and geo-aware content.\r\n\r\n## Category\r\nAdvertising, Location, Identity, Tracking, Beacon\r\n\r\n## Additional links\r\nhttps://github.com/foursquare/pilgrim-unity-sdk https://developer.foursquare.com/docs/pilgrim-sdk/android\r\n\r\n## Notes\r\nFoursquare's location tracker for iOS, Android and Unity3D","creation_date":"2019-03-19","code_signature":"com.foursquare.pilgrim|com.foursquare.pilgrimsdk.android","network_signature":"sdk\\.foursquare\\.com","website":"https://enterprise.foursquare.com/products/pilgrim","categories":["Location"],"hostnames":["sdk.foursquare.com"]},{"id":"exodus_182","name":"OtherLevels","description":"## About\r\nOtherLevels provides the platform and the knowledge to help you increase conversion and deliver the right content, to the right user, at the right time, on the right channel. Engage and retain your customers better, with relevant, omni-channel campaigns across mobile app, mobile web and desktop.\r\n\r\n## Category\r\nTracking, Location, Messaging, Advertising.\r\n\r\n## Additional links\r\nhttps://www.otherlevels.com/partners/ https://beacons.otherlevels.com/ https://github.com/OtherLevels\r\n\r\n## Notes\r\nrecent promotions of In-Play Messaging Solution for gambling and betting companies.","creation_date":"2019-03-19","code_signature":"com.otherlevels.","network_signature":"api\\.otherlevels\\.com|geodata\\.otherlevels\\.com|mdn\\.otherlevels\\.com|rich\\.otherlevels\\.com|tags\\.otherlevels\\.com|ws\\.otherlevels\\.com","website":"https://www.otherlevels.com/","categories":[],"hostnames":["api.otherlevels.com","geodata.otherlevels.com","mdn.otherlevels.com","rich.otherlevels.com","tags.otherlevels.com","ws.otherlevels.com","events-api.otherlevels.com","native-set-tags.otherlevels.com"]},{"id":"exodus_183","name":"PubNative","description":"Mobile monetization","creation_date":"2019-03-19","code_signature":"net.pubnative","network_signature":"pubnative\\.net","website":"https://pubnative.net/","categories":["Advertisement"],"hostnames":["pubnative.net","api.pubnative.net","hbrc.pubnative.net"]},{"id":"exodus_184","name":"Appnext","description":"App marketing and mobile monetization","creation_date":"2019-03-19","code_signature":"com.appnext.","network_signature":"appnext.com","website":"https://www.appnext.com/","categories":[],"hostnames":["appnext.com","admin.appnext.com","cdn.appnext.com","global.appnext.com","si.appnext.com"]},{"id":"exodus_187","name":"deltaDNA","description":"Game Analytics and MarketingAt the heart of the deltaDNA offering is the analytics platform, gathering deep and rich data to unlock better player experiences and increase engagement and revenues.\r\n\r\nThe speed and machine-learning power of Vertica enables deltaDNA’s highly accurate LTV and player churn forecasting capability and also drives our predictive segmentation feature-set.\r\n\r\nVertica provides the capability to identify, target and engage with individual players automatically, with personalized interactions, live in-game.","creation_date":"2019-03-19","code_signature":"com.deltadna","network_signature":"deltadna\\.net","website":"https://deltadna.com/","categories":["Analytics"],"hostnames":["deltadna.net","balanced-collect.deltadna.net","balanced-engage.deltadna.net","collect10791rllrc.deltadna.net","collect10854wrdcr.deltadna.net","collect11136gwntd.deltadna.net","collect12348wrdvs.deltadna.net","collect12981wrdfl.deltadna.net","collect17070dvntr.deltadna.net","collect2585gmsfw.deltadna.net","collect3515gvrnr.deltadna.net","collect4739mgndm.deltadna.net","collect5081wrdch.deltadna.net","engage10665dd4kq.deltadna.net","engage10791rllrc.deltadna.net","engage10854wrdcr.deltadna.net","engage11442ldybg.deltadna.net","engage12348wrdvs.deltadna.net","engage12981wrdfl.deltadna.net","engage13764wrdst.deltadna.net","engage17070dvntr.deltadna.net","engage3515gvrnr.deltadna.net","engage5081wrdch.deltadna.net","engage8829thscr.deltadna.net"]},{"id":"exodus_188","name":"Display","description":"Mobile marketing","creation_date":"2019-03-19","code_signature":"io.display.","network_signature":"display.io","website":"https://www.display.io/en/","categories":[],"hostnames":["display.io","appsrv.display.io"]},{"id":"exodus_189","name":"HyprMX","description":"HyprMX brings brand advertising to mobile apps. Part of Jun Group, an Advantage Solutions company. Founded in 2012, we're headquartered on Fifth Avenue in New York City, with offices in Seattle and San Francisco.\r\n\r\nhttps://documentation.hyprmx.com/","creation_date":"2019-04-15","code_signature":"com.hyprmx.android.sdk.","network_signature":"hyprmx\\.com","website":"https://www.hyprmx.com","categories":["Advertisement"],"hostnames":["hyprmx.com","live.hyprmx.com","marketplace-android-b235.hyprmx.com","static.hyprmx.com"]},{"id":"exodus_190","name":"Bugly","description":"Bugly is a software manufacturing company specializing in detecting and tracking bug issues\r\nhttps://www.crunchbase.com/organization/bugly","creation_date":"2019-04-15","code_signature":"com.tencent.bugly.","network_signature":"bugly\\.qq\\.com","website":"https://bugly.qq.com/v2/","categories":[],"hostnames":["bugly.qq.com","aexception.bugly.qq.com","android.bugly.qq.com","astat.bugly.qq.com","ios.bugly.qq.com"]},{"id":"exodus_191","name":"Duapps","description":"Analysis\r\nApp 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It includes all the major social networks on the Runet (Russian-speaking Internet) and services that reach more than 140 million people.\r\n\r\n> The myTarget Advertising Network allows developers to monetize their websites and mobile apps using myTarget ads. After you have integrated the myTarget SDK, thousands of myTarget customers will become the target audience for your app or website.","creation_date":"2019-04-15","code_signature":"com.my.target.","network_signature":".target\\.my\\.com","website":"https://target.my.com/","categories":["Advertisement"],"hostnames":[".target.my.com"]},{"id":"exodus_199","name":"Tapjoy","description":"Engagement and monetization for advertisers and app developers.","creation_date":"2019-04-15","code_signature":"com.tapjoy.","network_signature":"tapjoy\\.com|tapjoyads\\.com|www\\.5rocks\\.io","website":"https://www.tapjoy.com/","categories":[],"hostnames":["tapjoy.com","tapjoyads.com","www.5rocks.io","bid.tapjoy.com","connect.tapjoy.com","content.tapjoy.com","placements.tapjoy.com","rpc.tapjoy.com","ws.tapjoy.com","ws.tapjoyads.com"]},{"id":"exodus_200","name":"Mintegral","description":"Mintegral is a programmatic advertising platform in the mobile marketing world.","creation_date":"2019-04-15","code_signature":"com.mintegral.","network_signature":"analytics\\.rayjump\\.com|cdn-adn\\.rayjump\\.com|de01\\.rayjump\\.com|de\\.rayjump\\.com|detect\\.rayjump\\.com|fk-mtrack\\.rayjump\\.com|hybird\\.rayjump\\.com|jssdk\\.rayjump\\.com|net\\.rayjump\\.com|online\\.rayjump\\.com|rayjump\\.com|setting\\.rayjump\\.com|sg-mtrack\\.rayjump\\.com|sg01\\.rayjump\\.com|sg\\.rayjump\\.com|tknet\\.rayjump\\.com|us01\\.rayjump\\.com","website":"https://www.mintegral.com/en/","categories":["Analytics","Advertisement"],"hostnames":["analytics.rayjump.com","cdn-adn.rayjump.com","de01.rayjump.com","de.rayjump.com","detect.rayjump.com","fk-mtrack.rayjump.com","hybird.rayjump.com","jssdk.rayjump.com","net.rayjump.com","online.rayjump.com","rayjump.com","setting.rayjump.com","sg-mtrack.rayjump.com","sg01.rayjump.com","sg.rayjump.com","tknet.rayjump.com","us01.rayjump.com","adx-tk.rayjump.com","cdn-adn-https.rayjump.com","cdn-adn-ws.rayjump.com","check.rayjump.com","configure.rayjump.com","hb.rayjump.com","lazy.rayjump.com","play.rayjump.com","policy.rayjump.com","sg-new-ap-southeast-1a-hb.rayjump.com","sg-new-ap-southeast-1b-hb.rayjump.com","sg-new-ap-southeast-1c-hb.rayjump.com","sg-new-cdn-ap-southeast-1a-hb.rayjump.com","sg-new-cdn-ap-southeast-1b-hb.rayjump.com","sg-new-cdn-ap-southeast-1c-hb.rayjump.com","sg-setting.rayjump.com","vg-setting.rayjump.com"]},{"id":"exodus_201","name":"Gimbal","description":"Advertisement.","creation_date":"2019-04-15","code_signature":"com.gimbal.android","network_signature":"analytics-server\\.gimbal\\.com|api\\.gimbal\\.com|registration\\.gimbal\\.com|sdk-info\\.gimbal\\.com","website":"https://gimbal.com/","categories":[],"hostnames":["analytics-server.gimbal.com","api.gimbal.com","registration.gimbal.com","sdk-info.gimbal.com"]},{"id":"exodus_202","name":"Conviva","description":"The real-time measurement and intelligence platform for the streaming TV industry.","creation_date":"2019-04-15","code_signature":"com.conviva.","network_signature":"cws\\.conviva\\.com","website":"https://www.conviva.com/","categories":[],"hostnames":["cws.conviva.com","47e224be59415ec068b94bca857581bd7dde7fb6.cws.conviva.com","efcad85fded269f462c434c4c5f84654a17d4a77.cws.conviva.com"]},{"id":"exodus_203","name":"Auditude","description":"## About\r\nThe Adobe® Auditude® platform is used by companies that want to provide relevant content and advertisements in videos you watch on the web.\r\n\r\nLegacy, superceded by Adobe Primetime\r\n\r\n## Category\r\nAdvertising, Location, Identity, Tracking","creation_date":"2019-05-02","code_signature":"com.auditude.ads","network_signature":"auditude\\.com","website":"https://www.adobe.com/privacy/policies/auditude.html","categories":[],"hostnames":["auditude.com","ad.auditude.com"]},{"id":"exodus_204","name":"Instreamatic (Adman)","description":"## About\r\nVoice-enabled audio technology is the biggest breakthrough in audio advertising in the last 70 years. Voice-enabled audio ads allow users to interact with ads, literally speaking with the brand\r\n\r\n## Category\r\nAdvertising, Tracking","creation_date":"2019-05-02","code_signature":"com.instreamatic","network_signature":"instreamatic\\.com","website":"http://instreamatic.com/","categories":["Analytics","Advertisement"],"hostnames":["instreamatic.com"]},{"id":"exodus_208","name":"Moodmedia","description":"## About\r\nIn-store Media Solutions to help you connect with your customers, enhance your brand image and grow your business.\r\n\r\n## Category\r\nLocation, Tracking, Advertising, Beacon\r\n\r\n## Additional links\r\nhttps://moodmedia.com.au/\r\n\r\n## Notes\r\n\"Sound masking is specifically engineered to match the frequencies of human speech and sound comfortable to the human ear.\"\r\nbeacon tracking via Presence SDK (com.moodmedia.moodpresence)","creation_date":"2019-06-20","code_signature":"com.moodmedia","network_signature":"moodpresence\\.com","website":"https://us.moodmedia.com/","categories":["Advertisement","Location"],"hostnames":["moodpresence.com"]},{"id":"exodus_209","name":"Houndify","description":"## About\r\nIntegrate voice and conversational intelligence into your products through an independent platform that is always learning. 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Our analytics platform also helps with segmentation and delivery of content by segment, and the personalization of mobile apps to fans. \r\n\r\n## Category\r\nAnalytics, Location, Beacon, Advertising\r\n\r\n## Additional links\r\nPrivacy policy - http://www.yinzcam.com/?page_id=234 , http://files.yinzcam.com/nathan/csae.js , sobek_base_url: http://172.17.5.204:3002 , http://44.129.0.193:8003/track \r\n\r\n## Notes\r\nPower tracker, System tracker, Telephony tracker, Video tracker, Wifi tracker, video tracking sent to ampr.org held address range","creation_date":"2019-06-20","code_signature":"com.yinzcam.sobek","network_signature":"analytics\\.yinzcam\\.com","website":"http://www.yinzcam.com/","categories":["Analytics","Advertisement","Location"],"hostnames":["analytics.yinzcam.com"]},{"id":"exodus_213","name":"Ooyala","description":"Ooyala Flex Media Platform: an open and extensible platform to manage, curate, orchestrate, publish and monetize your content","creation_date":"2019-07-01","code_signature":"com.ooyala","network_signature":"ooyala\\.com","website":"https://www.ooyala.com/","categories":["Advertisement"],"hostnames":["ooyala.com","analytics.ooyala.com"]},{"id":"exodus_214","name":"Kiip","description":"Acquired by NinthDecimal\r\n\r\n*Kiip is an in-app mobile advertising platform that uses moments to create meaningful customer interactions and generate highly targeted, custom audiences.*","creation_date":"2019-08-20","code_signature":"me.kiip.sdk","network_signature":"kiip\\.me","website":"https://www.ninthdecimal.com/","categories":["Advertisement"],"hostnames":["kiip.me","api.kiip.me"]},{"id":"exodus_215","name":"MobPower","description":"Advertisement","creation_date":"2019-08-20","code_signature":"com.mobpower.","network_signature":"api\\.mobpowertech\\.com|log\\.mobpowertech\\.com|mobpowertech\\.com|scheme\\.mobpowertech\\.com","website":"https://home.mobpowertech.com/","categories":["Advertisement"],"hostnames":["api.mobpowertech.com","log.mobpowertech.com","mobpowertech.com","scheme.mobpowertech.com","sg-tk.mobpowertech.com","upload.mobpowertech.com"]},{"id":"exodus_216","name":"AdBuddiz","description":"AdBuddiz by Purple Brain\r\n\r\nAdvertisement","creation_date":"2019-08-20","code_signature":"com.purplebrain.adbuddiz.sdk.","network_signature":"sdk\\.adbuddiz\\.com","website":"http://www.adbuddiz.com/abuse?hl=fr","categories":["Advertisement"],"hostnames":["sdk.adbuddiz.com"]},{"id":"exodus_218","name":"Integral Ad Science","description":"\"The Integral Ad Science SDK measures ads and addresses issues around fraud, viewability and brand risk. Digital advertising can be an effective way to activate consumer action. But as it’s become increasingly complex, we sometimes forget the most basic marketing principle: your messages need to be viewable to (real) people and in the right environments to make an impact. With this in mind, we’ve developed the most comprehensive brand solutions for you to verify the quality of your media globally — and optimize your digital ads' effectiveness at every step of a consumer’s journey.\"","creation_date":"2019-10-26","code_signature":"com.integralads.avid.library","network_signature":"adsafeprotected\\.com|iasds01\\.com|integralads\\.com","website":"https://integralads.com","categories":[],"hostnames":["adsafeprotected.com","iasds01.com","integralads.com","appvast.adsafeprotected.com","cdn.adsafeprotected.com","dt.adsafeprotected.com","dtvc.adsafeprotected.com","fw.adsafeprotected.com","fwvc.adsafeprotected.com","mobile.adsafeprotected.com","mobile-static.adsafeprotected.com","nyidt.adsafeprotected.com","orfw.adsafeprotected.com","orpixel.adsafeprotected.com","pixel.adsafeprotected.com","sgfw.adsafeprotected.com","sgpixel.adsafeprotected.com","spixel.adsafeprotected.com","static.adsafeprotected.com","unified.adsafeprotected.com","vafw.adsafeprotected.com","vapixel.adsafeprotected.com","vast.adsafeprotected.com","video.adsafeprotected.com","wrapper-vast.adsafeprotected.com","ci.iasds01.com","sc.iasds01.com"]},{"id":"exodus_224","name":"FreeWheel","description":"FreeWheel (a Comcast Company) is an advertising management solution for cross-platform video ads.\r\n\"The most premium TV marketplace for buyers and sellers, FreeWheel combines the targeting and measurement of digital with the scale and quality of linear TV. We use technology, data, and premium inventory to enable buyers and sellers to transact across all screens, data types, and sales channels to achieve one thing:results for marketers.\"","creation_date":"2019-10-26","code_signature":"tv.freewheel.ad.","network_signature":"fwmrm\\.net","website":"http://freewheel.tv/","categories":["Advertisement"],"hostnames":["fwmrm.net","adm.fwmrm.net","ads.aws.fwmrm.net","prd.ads.aws.fwmrm.net","g13v.prd.ads.aws.fwmrm.net","nbcu.prd.ads.aws.fwmrm.net","v.fwmrm.net"]},{"id":"exodus_226","name":"Axonix","description":"Ad serving and inventory management\r\n\r\nPreviously Mobclix","creation_date":"2019-10-26","code_signature":"com.axonix.android.sdk|com.mobclix.android.sdk","network_signature":"ads\\.mobclix\\.com|axonix\\.com|data\\.mobclix\\.com|mobclix\\.com|s\\.mobclix\\.com","website":"http://axonix.com/","categories":[],"hostnames":["ads.mobclix.com","axonix.com","data.mobclix.com","mobclix.com","s.mobclix.com"]},{"id":"exodus_227","name":"Gemius HeatMap","description":"Gemius HeatMap is processing visitor clicks and scrolling into different types of reports.","creation_date":"2019-10-26","code_signature":"com.gemius.sdk","network_signature":"gemius\\.pl","website":"https://heatmap.gemius.com","categories":[],"hostnames":["gemius.pl","gatr.hit.gemius.pl","googlecm.hit.gemius.pl"]},{"id":"exodus_230","name":"Teads","description":"Advertisement","creation_date":"2019-10-26","code_signature":"tv.teads.|teads.tv.","network_signature":"teads\\.tv","website":"https://www.teads.tv","categories":["Advertisement"],"hostnames":["teads.tv","a.teads.tv","be-ms.teads.tv","cdn.teads.tv","cdn2.teads.tv","criteo-sync.teads.tv","mp.teads.tv","p.teads.tv","r.teads.tv","s8t.teads.tv","studio-t.teads.tv","sundaysky-sync-us.teads.tv","sync.teads.tv","t.teads.tv"]},{"id":"exodus_231","name":"In Loco","description":"Technology company that provides intelligence based on location data.","creation_date":"2019-10-26","code_signature":"com.inlocomedia.android","network_signature":"inlocomedia\\.com","website":"https://inloco.com.br","categories":[],"hostnames":["inlocomedia.com","sdk.inlocomedia.com","sdk-analytics.inlocomedia.com","visits.inlocomedia.com"]},{"id":"exodus_234","name":"Wootric","description":"Customer experience management","creation_date":"2019-10-26","code_signature":"com.wootric.androidsdk.","network_signature":".wootric\\.com\\.herokudns\\.com|wootric\\.com","website":"http://wootric.com","categories":["Analytics"],"hostnames":[".wootric.com.herokudns.com","wootric.com","api.wootric.com.herokudns.com","production.wootric.com.herokudns.com","api.wootric.com","app.wootric.com","eligibility.wootric.com","production.wootric.com","survey.wootric.com"]},{"id":"exodus_236","name":"PubMatic","description":"PubMatic is a company which develops and implements online advertising software and strategies for the publishing industry","creation_date":"2019-10-26","code_signature":"com.pubmatic.sdk","network_signature":"ads\\.pubmatic\\.com|aktrack\\.pubmatic\\.com|gads\\.pubmatic\\.com|image2\\.pubmatic\\.com|simage2\\.pubmatic\\.com","website":"https://pubmatic.com/","categories":["Advertisement"],"hostnames":["ads.pubmatic.com","aktrack.pubmatic.com","gads.pubmatic.com","image2.pubmatic.com","simage2.pubmatic.com","showads.pubmatic.com","sshowads.pubmatic.com"]},{"id":"exodus_253","name":"UXCam","description":"\"UXCam captures every micro interaction on your app, allowing you to replay, analyze and optimize the User Experience.\"","creation_date":"2019-11-09","code_signature":"com.uxcam.","network_signature":"verify.uxcam.com","website":"https://uxcam.com/","categories":["Analytics","Profiling"],"hostnames":["verify.uxcam.com"]},{"id":"exodus_255","name":"Appcelerator Analytics","description":"*Collects and presents information in real time about how your application's user acquisition, engagement, and usage*","creation_date":"2019-11-09","code_signature":"com.appcelerator.aps.|org.appcelerator.titanium.analytics","network_signature":"appcelerator\\.com|appcelerator\\.net","website":"https://www.appcelerator.com","categories":["Analytics"],"hostnames":["appcelerator.com","appcelerator.net"]},{"id":"exodus_256","name":"Adbrix","description":"Performance tracking and user analytics\r\n\r\n*\"adbrix enables you to measure ad performance and analyze acquired users as you want. Leverage your data to enhance your media execution and operation.\"*","creation_date":"2019-11-09","code_signature":"com.igaworks.adbrix","network_signature":"ad-brix\\.com","website":"http://ad-brix.com/","categories":["Analytics","Profiling"],"hostnames":["ad-brix.com","campaign.ad-brix.com","config.ad-brix.com","cvr.ad-brix.com","tracking.ad-brix.com"]},{"id":"exodus_257","name":"Cauly","description":"Korean ad server and ad network that provides developers with services ranging from domestic mobile advertising to a platform fully dedicated to mobile marketing and advertising ecosystem.","creation_date":"2019-11-09","code_signature":"com.fsn.cauly|com.trid.tridad|com.cauly.android.ad.","network_signature":"ad\\.cauly\\.co\\.kr","website":"https://www.cauly.net","categories":["Advertisement"],"hostnames":["ad.cauly.co.kr"]},{"id":"exodus_258","name":"Tapdaq","description":"App Monetisation Platform\r\n\r\n*Tapdaq helps mobile developers to maximize their revenue with unbiased ad mediation, and retain their most valuable users through powerful cross promotion campaigns.*\r\n\r\nTapdaq has been acquired by Tapjoy","creation_date":"2019-11-09","code_signature":"com.tapdaq.sdk.|com.tapdaq.adapters.","network_signature":"ads\\.tapdaq\\.com","website":"https://www.tapdaq.com/","categories":["Advertisement"],"hostnames":["ads.tapdaq.com"]},{"id":"exodus_260","name":"Apsalar","description":"Mobile attribution and user-level audience management\r\n\r\nApsalar merged with Singular.","creation_date":"2019-11-09","code_signature":"com.apsalar.sdk.","network_signature":"e-ssl\\.apsalar\\.com|e\\.apsalar\\.com","website":"https://singular.net","categories":["Analytics","Profiling","Advertisement"],"hostnames":["e-ssl.apsalar.com","e.apsalar.com"]},{"id":"exodus_261","name":"PingStart","description":"Mobile monetization platform","creation_date":"2019-11-09","code_signature":"com.pingstart.adsdk.","network_signature":"api\\.pingstart\\.com","website":"http://pingstart.com","categories":["Advertisement"],"hostnames":["api.pingstart.com"]},{"id":"exodus_262","name":"Keen","description":"Analytics\r\n\r\n\"Keen is the platform that gives you powerful in-product analytics fast with minimal development time.\"","creation_date":"2019-11-09","code_signature":"io.keen.client.","network_signature":"api\\.keen\\.io","website":"https://keen.io","categories":["Analytics"],"hostnames":["api.keen.io"]},{"id":"exodus_264","name":"Emarsys Predict","description":"Web, email and mobile product recommendations.\r\n\r\nhttps://www.emarsys.com","creation_date":"2020-01-02","code_signature":"com.emarsys.predict","network_signature":"recommender\\.scarabresearch\\.com","website":"https://help.emarsys.com/hc/categories/115000670425-Predict","categories":[],"hostnames":["recommender.scarabresearch.com"]},{"id":"exodus_265","name":"Lotame","description":"*Lotame’s data management platform (DMP) allows you to collect, organize, and activate data from any source in real time to gain a holistic view of your consumers, to power efficient and effective marketing campaigns and more relevant content.*","creation_date":"2020-01-02","code_signature":"com.lotame.android","network_signature":"ad\\.crwdcntrl\\.net","website":"https://www.lotame.com/","categories":[],"hostnames":["ad.crwdcntrl.net"]},{"id":"exodus_266","name":"FollowAnalytics","description":"Mobile Marketing Automation, Engagement and Analytics","creation_date":"2020-01-02","code_signature":"com.followanalytics.","network_signature":"sdk\\.follow-apps\\.com","website":"https://www.followanalytics.com","categories":[],"hostnames":["sdk.follow-apps.com","sor-sdk.follow-apps.com"]},{"id":"exodus_267","name":"Chartbeat","description":"Analytics","creation_date":"2020-01-02","code_signature":"com.chartbeat.androidsdk","network_signature":".chartbeat\\.com|.chartbeat\\.net","website":"https://chartbeat.com/","categories":["Analytics"],"hostnames":[".chartbeat.com",".chartbeat.net","api.chartbeat.com","dashapi.chartbeat.com","mab.chartbeat.com","static.chartbeat.com","static2.chartbeat.com","mabping.chartbeat.net","pdev.chartbeat.net","pespn.chartbeat.net","ping.chartbeat.net","pnytimes.chartbeat.net","ptimeinc.chartbeat.net"]},{"id":"exodus_268","name":"MoEngage","description":"User behavior analysis","creation_date":"2020-01-02","code_signature":"com.moengage.","network_signature":"apiv2\\.moengage\\.com","website":"https://www.moengage.com/","categories":["Analytics"],"hostnames":["apiv2.moengage.com"]},{"id":"exodus_269","name":"Altamob","description":"Advertisement","creation_date":"2020-01-02","code_signature":"com.altamob.sdk","network_signature":"api\\.altamob\\.com","website":"https://www.altamob.com/en/index.html","categories":["Advertisement"],"hostnames":["api.altamob.com"]},{"id":"exodus_272","name":"AdAdapted","description":"*AdAdapted is a digital engagement and insights platform for CPG brands and agencies. The AdAdapted platform offers CPG brands the ability to directly target their primary consumers in the apps they use to plan and shop.*\r\n\r\n[Documentation](https://dev.adadapted.com/android/quickstart.html)","creation_date":"2020-02-25","code_signature":"com.adadapted.android.sdk.","network_signature":"ads\\.adadapted\\.com","website":"https://www.adadapted.com","categories":["Analytics","Advertisement"],"hostnames":["ads.adadapted.com"]},{"id":"exodus_275","name":"Admixer","description":"Mobile advertising.","creation_date":"2020-02-25","code_signature":"com.admixer|net.admixer.sdk","network_signature":"admixer\\.co\\.kr","website":"http://admixer.co.kr/","categories":["Advertisement"],"hostnames":["admixer.co.kr","adn.admixer.co.kr"]},{"id":"exodus_276","name":"Admost","description":"Plug & Play Mobile App Monetization Engine","creation_date":"2020-02-25","code_signature":"admost.sdk.|admost.adserver.","network_signature":"cdn\\-api\\.admost\\.com|go\\.admost\\.com|med\\-api\\.admost\\.com","website":"https://admost.com/","categories":["Advertisement"],"hostnames":["cdn-api.admost.com","go.admost.com","med-api.admost.com"]},{"id":"exodus_278","name":"Amobee","description":"Advertisement\r\n\r\nEnd-to-end campaign and portfolio management across TV, digital and social.","creation_date":"2020-02-25","code_signature":"com.amobee.","network_signature":"amobee\\.com","website":"https://amobee.com","categories":[],"hostnames":["amobee.com"]},{"id":"exodus_282","name":"Conversant","description":"Personalized Ad Marketing\r\n\r\nIncludes Greystripe, mobile advertising platform acquired by Conversant","creation_date":"2020-02-25","code_signature":"com.conversantmedia|com.greystripe.android.","network_signature":"conversantmedia\\.com","website":"https://www.conversantmedia.com","categories":[],"hostnames":["conversantmedia.com"]},{"id":"exodus_283","name":"Glympse","description":"Location powered customer experiences\r\n\r\n\"*Glympse offers consumers a quick and simple way to share their location in real-time with the people they trust. Now, Glympse also enables businesses and channel partners to provide the benefits of real-time location sharing to their customers. Change the way your customers interact with your brand with Glympse, the pioneer in location communication.*\"","creation_date":"2020-02-25","code_signature":"com.glympse.android.","network_signature":"\\.glympse\\.com","website":"https://glympse.com","categories":["Location"],"hostnames":[".glympse.com"]},{"id":"exodus_286","name":"PushSpring","description":"Mobile audience platform\r\n\r\n*The SDK program has stopped effective 11/01/2019*","creation_date":"2020-02-25","code_signature":"com.pushspring.sdk.PushSpring","network_signature":"api\\.pushspring\\.com","website":"http://www.pushspring.com/","categories":[],"hostnames":["api.pushspring.com"]},{"id":"exodus_287","name":"Pyze","description":"Analytics & messaging","creation_date":"2020-02-25","code_signature":"com.pyze.","network_signature":"pyze\\.com","website":"https://pyze.com/","categories":["Analytics"],"hostnames":["pyze.com"]},{"id":"exodus_289","name":"Roximity","description":"Location-based alert and deals platform\r\n\r\nAcquired by Verve\r\n\r\n* [Crunchbase](https://www.crunchbase.com/organization/roximity)","creation_date":"2020-02-25","code_signature":"com.roximity.sdk.","network_signature":"app\\.roximity\\.com","website":"http://roximity.com/","categories":["Location"],"hostnames":["app.roximity.com"]},{"id":"exodus_290","name":"Sentiance","description":"Turning IOT sensor data into behavioral insights","creation_date":"2020-02-25","code_signature":"com.sentiance.sdk.","network_signature":"api\\.sentiance\\.com","website":"https://www.sentiance.com/","categories":[],"hostnames":["api.sentiance.com"]},{"id":"exodus_291","name":"SmartLook","description":"Analyze user behavior","creation_date":"2020-02-25","code_signature":"com.smartlook.sdk.smartlook.","network_signature":"smartlook\\.com","website":"https://www.smartlook.com/","categories":["Profiling","Location"],"hostnames":["smartlook.com"]},{"id":"exodus_292","name":"Square Metrics","description":"*Track & analyze your assets or customers*\r\n\r\nFormerly Beaconinside Proximity DMP","creation_date":"2020-02-25","code_signature":"com.beaconinside.proximitysdk.ProximityService","network_signature":"api\\.beaconinside\\.com","website":"https://www.squaremetrics.com","categories":[],"hostnames":["api.beaconinside.com"]},{"id":"exodus_293","name":"TalkingData","description":"\"*TalkingData’s advanced data statistics and analytic software have reached nearly 1.5 billion mobile devices in China, providing the most data-rich, reliable and profound market reports from benchmark KPIs, to user behavior studies, to industry movements, trends, and forecasts. Our insightful reports can provide you powerful insights into the Chinese Mobile Internet market.*\"\r\n\r\nAnalytics: collect, process, and analyze first-party data.\r\n\r\n* [Crunchbase](https://www.crunchbase.com/organization/talking-data#section-overview)\r\n* [GitHub](https://github.com/TalkingData)","creation_date":"2020-02-25","code_signature":"com.talkingdata.sdk.|com.tendcloud.tenddata.|com.talkingdata.appanalytics.|com.talkingdata.adtracking.|com.tendcloud.appcpa.|com.apptalkingdata.push.|com.gametalkingdata.push.","network_signature":"account\\.talkingdata\\.com|av1\\.xdrig\\.com|cloud\\.xdrig\\.com|m\\.talkingdata\\.com|push\\.xdrig\\.com","website":"https://www.talkingdata.com/","categories":["Analytics","Advertisement"],"hostnames":["account.talkingdata.com","av1.xdrig.com","cloud.xdrig.com","m.talkingdata.com","push.xdrig.com"]},{"id":"exodus_297","name":"Enhance","description":"*\"Implement and update any mobile SDK in minutes, for free. Get the services you want without touching their SDKs.\"*\r\n\r\nhttps://enhance.co/documentation/native-android/setup","creation_date":"2020-06-08","code_signature":"co.enhance.Enhance","network_signature":"app-config\\.enhance\\.co|data-location\\.enhance\\.co","website":"https://enhance.co","categories":[],"hostnames":["app-config.enhance.co","data-location.enhance.co"]},{"id":"exodus_299","name":"GIPHY Analytics","description":"**GIPHY is now part of Facebook**\r\n\r\n*GIPHY Analytics helps improve your users’ search results and keeps them coming back for more. GIPHY’s Action Register registers each time a user views, clicks, or sends a GIF or Sticker and plays an important role in helping GIPHY improve your user’s search results.*\r\n\r\nhttps://developers.giphy.com/docs/api/endpoint#action-register\r\nhttps://developers.giphy.com/docs/sdk/","creation_date":"2020-06-08","code_signature":"com.giphy.sdk.analytics|com.giphy.sdk.tracking","network_signature":"api\\.giphy\\.com|pingback\\.giphy\\.com","website":"https://giphy.com/","categories":["Analytics"],"hostnames":["api.giphy.com","pingback.giphy.com"]},{"id":"exodus_300","name":"Heap","description":"*\"With comprehensive data collection and structured processes, Heap helps Product Managers understand their users, make data-driven decisions, and craft delightful digital experiences.\"*","creation_date":"2020-06-08","code_signature":"com.heapanalytics","network_signature":"heapanalytics.com","website":"https://heap.io/","categories":["Analytics"],"hostnames":["heapanalytics.com","cdn.heapanalytics.com"]},{"id":"exodus_302","name":"MDOTM","description":"Mobile ad network comprising of iPhone and Android apps.\r\n\r\n*Discontinued library*","creation_date":"2020-06-08","code_signature":"com.mdotm.android","network_signature":"ads\\.mdotm\\.com","website":"http://mdotm.com/","categories":["Advertisement"],"hostnames":["ads.mdotm.com"]},{"id":"exodus_306","name":"Qualtrics","description":"Experience Management Platform\r\n\r\nhttps://api.qualtrics.com/docs/getting-started-si-with-android","creation_date":"2020-06-08","code_signature":"com.qualtrics.digital.","network_signature":"qualtrics\\.com","website":"http://www.qualtrics.com/","categories":[],"hostnames":["qualtrics.com","siteintercept.qualtrics.com","zn42v6draxyafsjmv-homedepot.siteintercept.qualtrics.com"]},{"id":"exodus_307","name":"Tamoco","description":"Location SDK\r\n\r\n\"We analyse, segment and categorise the data provided by our customers, clients and partners\"","creation_date":"2020-06-08","code_signature":"com.tamoco.sdk","network_signature":"evt\\.tamoco\\.com","website":"https://www.tamoco.com/","categories":["Analytics","Location"],"hostnames":["evt.tamoco.com"]},{"id":"exodus_310","name":"Zapr","description":"## About\r\nUnderstand & Reach your offline audience better with our data driven technology\r\n\r\n## Additional links\r\nhttps://github.com/zapr-oss , https://docs.google.com/document/d/1vKGRFt2YoSmSsVvSvtZL4l72HuYrvayvaZ_ZEAGq1Ms/edit (SDK dev doc) , https://bitbucket.org/zapr/ , https://bintray.com/zapr\r\n\r\n## Notes\r\naka Red Brick Lane Marketing Solutions, aka com.hotstar.datasdk , Audio Content Recognition background record audio for ambient finger printing","creation_date":"2020-06-08","code_signature":"com.redbricklane.zapr","network_signature":".zapr\\.in","website":"https://www.zapr.in/","categories":["Analytics","Advertisement","Location"],"hostnames":[".zapr.in","appmm.zapr.in","sdk.zapr.in","submit.zapr.in"]},{"id":"exodus_312","name":"Google AdMob","description":"https://developers.google.com/admob/android/quick-start\r\n\r\nhttps://firebase.google.com/docs/admob/android/quick-start\r\n\r\nIncludes:\r\n\r\n* Google AdMob Mediation\r\n\r\n* Google DoubleClick","creation_date":"2020-06-24","code_signature":"com.google.ads.|com.google.android.gms.ads.AdView|com.google.android.gms.ads.AdActivity|com.google.android.gms.ads.AdRequest|com.google.android.gms.ads.mediation|com.google.android.gms.ads.doubleclick|com.google.android.ads.|com.google.unity.ads.|com.google.android.gms.admob|com.google.firebase.firebase_ads.","network_signature":"2mdn\\.net|\\.google\\.com|dmtry\\.com|doubleclick\\.com|doubleclick\\.net|mng-ads\\.com","website":"https://admob.google.com","categories":["Advertisement"],"hostnames":["2mdn.net",".google.com","dmtry.com","doubleclick.com","doubleclick.net","mng-ads.com"]},{"id":"exodus_314","name":"Factual","description":"The Factual Location Engine SDK enables mobile marketers and app developers to easily build location intelligence into apps to better understand customer behavior and build personalized experiences that drive user engagement\r\n\r\nThe SDK requires ACCESS_FINE_LOCATION and INTERNET permissions.\r\n\r\nhttps://developer.factual.com/docs/engine-sdk-android-guide","creation_date":"2020-09-19","code_signature":"com.factual.engine|com.factual.Factual","network_signature":"api.factual.com","website":"https://www.factual.com","categories":[],"hostnames":["api.factual.com"]},{"id":"exodus_316","name":"OzTAM","description":"OzTAM is the official source of television audience measurement (TAM) covering Australia’s five mainland metropolitan markets and nationally for subscription television.","creation_date":"2020-09-19","code_signature":"au.com.oztam.","network_signature":"deliver.oztam.com.au","website":"https://oztam.com.au/","categories":["Analytics"],"hostnames":["deliver.oztam.com.au"]},{"id":"exodus_324","name":"ABTasty","description":"*You can use this library to access AB Tasty endpoints, which can generate a unique visitor ID, allocate a visitor to a test, and push visits and conversions events in order to help you analyze the outcomes of your campaigns.*\r\n\r\nhttps://developers.abtasty.com/android-sdk.html","creation_date":"2020-09-19","code_signature":"com.abtasty","network_signature":"abtasty\\.com","website":"https://www.abtasty.com","categories":["Analytics"],"hostnames":["abtasty.com","ariane.abtasty.com","dcinfos-cache.abtasty.com","heatmap-quota.abtasty.com","sr-tag.abtasty.com"]},{"id":"exodus_325","name":"ACRCloud","description":"## Audio recognition platform\r\n\r\n*We provide a full suite of API & SDK to enable robust, scalable and flexible integrations. You can not only use SDK & API to receive recognition results, but also control everything on the platform via RESTful API.*\r\n\r\n* Music Recognition\r\n* Broadcast Monitoring\r\n* Live Channel Detection\r\n* Detecting Live Channels And Time-Shifting Channels In Scale\r\n* Second Screen Synchronization\r\n* Detecting Pre-Recorded Content In Scale And Interacting With Selected Television Broadcasts\r\n* Copyright Compliance\r\n* Protecting Music Copyright\r\n* Data deduplication\r\n* Audience Measurement\r\n* Humming Recognition-Find Out The Title Of A Song Simply By Humming The Tune Into Your Device \r\n* Offline Recognition-Detecting Custom Content On Devices Without Network Connection","creation_date":"2020-09-19","code_signature":"com.acrcloud","network_signature":"acrcloud.com|hb-minify-juc1ugur1qwqqqo4.stackpathdns.com","website":"https://acrcloud.com/","categories":["Analytics"],"hostnames":["acrcloud.com","hb-minify-juc1ugur1qwqqqo4.stackpathdns.com"]},{"id":"exodus_327","name":"Actv8me","description":"## About\r\nDrive user engagement and inspire transactions. A turnkey platform that connects media with mobile commerce.\r\n\r\n## Additional links\r\n* https://api-production-v4.actv8technologies.com\r\n* http://sonar.actv8technologies.com/fdb/\r\n\r\n## Notes\r\nRelies on Cifrasoft, maven repository may be outdated","creation_date":"2020-09-19","code_signature":"me.actv8","network_signature":"actv8technologies\\.com","website":"https://www.actv8me.com/","categories":["Profiling","Identification","Advertisement","Location"],"hostnames":["actv8technologies.com"]},{"id":"exodus_337","name":"Airpush","description":"Mobile App Monetization\r\n\r\nRequired permissions:\r\n* android.permission.\r\n* android.permission.ACCESS_NETWORK_STATE \r\n\r\nOptional permissions:\r\n* android.permission.ACCESS_COARSE_LOCATION\r\n* android.permission.ACCESS_FINE_LOCATION\r\n* com.android.launcher.permission.INSTALL_SHORTCUT","creation_date":"2020-12-13","code_signature":"com.airpush.","network_signature":"api\\.airpush\\.com|apidm\\.airpush\\.com|apistaging\\.airpush\\.com|apportal\\.airpush\\.com|appwall\\.api\\.airpush\\.com|beta\\.airpush\\.com|cdnap\\.airpush\\.com|m\\.airpush\\.com","website":"https://airpush.com/","categories":["Advertisement"],"hostnames":["api.airpush.com","apidm.airpush.com","apistaging.airpush.com","apportal.airpush.com","appwall.api.airpush.com","beta.airpush.com","cdnap.airpush.com","m.airpush.com"]},{"id":"exodus_338","name":"Alimama (formerly AdsMogo)","description":"AdsMOGO is the largest Mobile SSP and Ad Exchange in China, which was acquired in January 2015, by Alibaba. It is now called Alimama. Also called AFP \"Alimama for Publishers\".","creation_date":"2020-12-13","code_signature":"com.adsmogo.|com.alimama.","network_signature":"\\.alimama\\.|\\.adsmogo\\.","website":"https://www.alimama.com/","categories":["Advertisement"],"hostnames":[".alimama.",".adsmogo."]},{"id":"exodus_340","name":"Button","description":"Mobile commerce platform\r\n\r\n*Each Button is a one-tap mobile commerce action that helps the mobile consumer buy when their interest is highest.*\r\n\r\nhttps://developer.usebutton.com/docs/android-application-tap-integration","creation_date":"2020-12-13","code_signature":"com.usebutton.sdk.","network_signature":"\\.usebutton.com","website":"https://www.usebutton.com","categories":["Analytics","Profiling","Identification"],"hostnames":[".usebutton.com","api.usebutton.com","cdn.usebutton.com","mobileapi.usebutton.com","app-03c19ea7c9fd0c57.mobileapi.usebutton.com","app-10d1b5add9b529e5.mobileapi.usebutton.com","app-5f80612999bcf5c9.mobileapi.usebutton.com","app-67a1a4bb9dffba86.mobileapi.usebutton.com","app-6b7903104cffc647.mobileapi.usebutton.com","app-7101fcd60945d6ec.mobileapi.usebutton.com","app-796db8a17c48a13b.mobileapi.usebutton.com"]},{"id":"exodus_343","name":"JiGuang Aurora Mobile JPush","description":"https://blog.appcensus.io/2020/09/15/report-aurora-mobiles-jpush-sdk/\r\n\r\nFounded in 2011, Aurora Mobile is a leading mobile big data solutions platform in China, pioneered in providing mobile developer services such as push notification, instant messaging, analytics, sharing and short message service (SMS). Aurora Mobile has accumulated data from approximately 1.39 million mobile applications that have utilized the Company’s developer services and nearly 30.8 billion installations of the Company’s software development kits (SDKs), with monthly active unique device base of nearly 1.34 billion, as of September 2019. Based on Aurora Mobile’s vast data coverage and insights garnered, the Company has expanded its offerings into big data solutions, including targeted marketing, financial risk management, market intelligence and location-based intelligence. By utilizing artificial intelligence and machine learning, Aurora Mobile strives to help improve productivity for businesses and society through harnessing the power of mobile big data to derive actionable insights and knowledge.","creation_date":"2020-12-13","code_signature":"cn.jpush.android","network_signature":".*\\.jiguang\\.cn","website":"https://ir.jiguang.cn/corporate-profile","categories":["Analytics"],"hostnames":[".*.jiguang.cn"]},{"id":"exodus_344","name":"Jumio","description":"At Jumio, we use informed AI to get to the ground truth of customer identity, quickly and easily. With Jumio, you can onboard, convert and authenticate good customers faster and keep fraud from poisoning your online channel.\r\n\r\nEmploy Jumio’s informed AI to automate the online identity verification process and deliver the industry’s highest accuracy rates. Get definitive answers in mere seconds while removing the obstacles that stand between good customers and your business.\r\n\r\nVerify the digital identities of your customers — anytime, anywhere — with the device that’s always with them — their smartphones. After your user snaps a picture of their ID, they just need to take a corroborating selfie and in seconds, their online identities are reliably verified.\r\n\r\nVerify more than 3,500 government-issued ID types from over 200 countries and territories. And enable verifications across channels with mobile SDK, webcam, API or mobile web implementation options.\r\n\r\nCut the number of steps and time it takes to onboard new customers, delivering a more intuitive user journey. When environmental factors, such as glare, blur or bad lighting, prevent a successful online verification, let users course correct in real-time by providing specific reason codes for initial failure.\r\n\r\n\r\nLiveness Detection, Optical Character Recognition, Face-based Biometrics","creation_date":"2020-12-13","code_signature":"com.jumio.MobileSDK","network_signature":"mobile-sdk-resources.jumio.com|nv-sdk.jumio.com","website":"https://www.jumio.com/","categories":["Identification"],"hostnames":["mobile-sdk-resources.jumio.com","nv-sdk.jumio.com"]},{"id":"exodus_345","name":"Lenddo","description":"## About\r\nSee how Lenddo uses non-traditional data to provide credit scoring and verification to economically empower the emerging middle class around the world. We reinvent the consumer finance with life-changing services and give companies the ability to create positive social impact.\r\n\r\n## Additional links\r\nhttps://github.com/Lenddo/android-lenddo \r\n\r\n## Notes\r\nincludes SDK com.androidhiddencamera , PSYCHOMETRICS_SERVICE_SELFIES , identification INDIA INDONESIA PHILLIPINES","creation_date":"2020-12-13","code_signature":"com.lenddo.mobile","network_signature":"\\.partner-service\\.link","website":"https://www.lenddo.com/","categories":["Analytics","Identification","Location"],"hostnames":[".partner-service.link"]},{"id":"exodus_347","name":"Prebid Mobile","description":"Native iOS and Android solutions to enable header bidding within a mobile app.\r\n\r\nHeader bidding is a response to the “waterfall” method, a fragmented and highly inefficient process for implementing programmatic advertising. Instead of offering impressions to one partner at a time, header bidding lets all partners bid simultaneously. With header bidding, publishers can also receive bids that may be unavailable through their primary ad server.","creation_date":"2020-12-13","code_signature":"org.prebid.mobile","network_signature":".prebid.org","website":"https://prebid.org","categories":["Advertisement"],"hostnames":[".prebid.org","currency.prebid.org"]},{"id":"exodus_349","name":"Split","description":"Rigorous, data-driven experiments\r\n\r\n*Extend feature flags to learn from every idea you develop. Don’t just correlate data; determine the statistically significant cause across dozens or hundreds of concurrent experiments. Split offers a full-stack experimentation platform that ingests business and product analytics data to determine the impact of every feature.*","creation_date":"2020-12-13","code_signature":"io.split.android.","network_signature":"event.split.io|sdk.split.io","website":"https://www.split.io/","categories":["Analytics"],"hostnames":["event.split.io","sdk.split.io"]},{"id":"exodus_350","name":"Exponea","description":"Formerly Infinario\r\n\r\nExponea does customer data collection, customer-centric analytics and segmentation using artificial intelligence.","creation_date":"2021-01-24","code_signature":"com.infinario.android.infinariosdk.|com.exponea.sdk|com.sygic.aura.","network_signature":"api.infinario.com|sygic-api.infinario.com","website":"https://exponea.com","categories":["Analytics"],"hostnames":["api.infinario.com","sygic-api.infinario.com","skypicker-api.infinario.com"]},{"id":"exodus_351","name":"IPQualityScore","description":"Detect fraudulent or risky behaviors.","creation_date":"2021-01-24","code_signature":"com.ipqualityscore.","network_signature":"ipqualityscore\\.com","website":"https://www.ipqualityscore.com","categories":["Profiling","Location"],"hostnames":["ipqualityscore.com"]},{"id":"exodus_354","name":"X-Mode","description":"EasyOpt, Picket, The Visualizer App\r\n\r\nFrom their description of EasyOpt: \"helps users to easily opt-out of location data sharing.\"\r\n\r\nFrom their privacy policy, they collect:\r\n\r\n* \"Precise location data\" and \"relative location data\"\r\n\r\n* \"Advertising IDs, or Unique Device Identifiers for Advertising (Android ID or iOS IDFA)\"\r\n\r\n* \"Time and Date Information\"\r\n\r\n* \"Event information about your Device...\"\r\n\r\nDocumentation (privacy policy): https://xmode.io/xmode-privacy-policy-2/#section-2","creation_date":"2021-01-24","code_signature":"io.xmode.BcnConfig|io.xmode.locationsdk|io.mysdk.","network_signature":"api\\.myendpoint\\.io|bin5y4muil\\.execute-api\\.us-east-1\\.amazonaws\\.com|api\\.smartechmetrics\\.com","website":"https://xmode.io/","categories":["Analytics","Location"],"hostnames":["api.myendpoint.io","bin5y4muil.execute-api.us-east-1.amazonaws.com","api.smartechmetrics.com"]},{"id":"exodus_357","name":"PredicIO","description":"Business Intelligence Data Solutions\r\n\r\nEnhanced understanding of consumer behavior","creation_date":"2021-02-14","code_signature":"com.telescope.android|io.predic.tracker","network_signature":"sdk\\.predic\\.io","website":"https://www.predic.io/","categories":["Analytics","Identification","Advertisement","Location"],"hostnames":["sdk.predic.io"]},{"id":"exodus_360","name":"Admitad","description":"Admitad helps advertisers and publishers develop their online business around the world.\r\n\r\nHow affiliate marketing works\r\n\r\nYou choose publishers with suitable traffic and give them special affiliate links. They advertise your products and services and lead customers to you through those links. If a customer makes an order, you pay the publisher a commission. Only completed orders are taken into account: if the customer doesn’t buy a product or returns it, you pay nothing.","creation_date":"2021-02-28","code_signature":"ru.tachos.admitadstatisticsdk","network_signature":".*\\.admitad.com","website":"https://www.admitad.com","categories":["Advertisement"],"hostnames":[".*.admitad.com"]},{"id":"exodus_361","name":"AutoNavi / Amap","description":"AutoNavi Software Co., Ltd. (simplified Chinese: 高德软件有限公司; traditional Chinese: 高德軟件有限公司; pinyin: Gāodé Ruǎnjiàn Yǒuxiàn Gōngsī)) is a Chinese web mapping, navigation and location-based services provider, founded in 2001.\r\n\r\nAutoNavi was acquired by Alibaba Group in 2014.\r\n\r\nIt offers its map services at Amap.com and as the Amap mobile app. It is known as Gaode in Chinese. \r\n\r\nhttps://en.wikipedia.org/wiki/AutoNavi","creation_date":"2021-02-28","code_signature":"com.amap.api","network_signature":"grid\\.amap\\.com|tm\\.amap\\.com|mst[0-9]*\\.is\\.autonavi\\.com|mt[0-9]*\\.google\\.cn|abroad\\.apilocate\\.amap\\.com|apilocate\\.amap\\.com|restapi\\.amap\\.com|yuntuapi\\.amap\\.com|m5\\.amap\\.com|wb\\.amap\\.com|wb\\.amap\\.com|wb\\.amap\\.com|wb\\.amap\\.com|apiinit\\.amap\\.com|restapi\\.amap\\.com|logs\\.amap\\.com|cgicol\\.amap\\.com|lbs\\.amap\\.com|wap\\.amap\\.com","website":"https://mobile.amap.com/","categories":["Location"],"hostnames":["grid.amap.com","tm.amap.com","mst[0-9]*.is.autonavi.com","mt[0-9]*.google.cn","abroad.apilocate.amap.com","apilocate.amap.com","restapi.amap.com","yuntuapi.amap.com","m5.amap.com","wb.amap.com","apiinit.amap.com","logs.amap.com","cgicol.amap.com","lbs.amap.com","wap.amap.com"]},{"id":"exodus_362","name":"IBM Digital Analytics","description":"","creation_date":"2021-02-28","code_signature":"com.digitalanalytics.","network_signature":"data\\.de\\.coremetrics\\.com","website":"https://www.ibm.com/customer-engagement/coremetrics-software","categories":["Analytics"],"hostnames":["data.de.coremetrics.com"]},{"id":"exodus_364","name":"YOC VIS.X","description":"Advertisement","creation_date":"2021-02-28","code_signature":"com.yoc.visx","network_signature":"yoc-performance\\.com|yoc\\.com","website":"https://yoc.com","categories":["Advertisement"],"hostnames":["yoc-performance.com","yoc.com"]},{"id":"exodus_386","name":"Acuant","description":"Identity Verification\r\n\r\nhttps://support.acuant.com/home\r\nhttps://github.com/Acuant\r\nhttps://bintray.com/acuant/Acuant","creation_date":"2021-03-12","code_signature":"com.acuant.acuantcamera","network_signature":"frm\\.acuant\\.net|medicscan\\.acuant\\.net|services\\.assureid\\.net","website":"https://www.acuantcorp.com","categories":["Profiling"],"hostnames":["frm.acuant.net","medicscan.acuant.net","services.assureid.net"]},{"id":"exodus_387","name":"Anvato (A Google Company)","description":"Media streaming and monetization platform\r\n\r\nAnvato Android SDK is a complete set of software that allows Android developers to rapidly create applications that can :\r\n\r\n* play server-side stitched advertisements\r\n* play client-side advertisements from DFP ad-servers\r\n* play VAST ads\r\n* track content using Omniture, comScore, Anvato RT\r\n\r\nhttps://dev.anvato.net/api/android#about-anvato-android-sdk","creation_date":"2021-03-12","code_signature":"com.anvato.androidsdk.","network_signature":".*\\.anvato\\.net","website":"https://cloud.google.com/solutions/media-entertainment/?a=2","categories":["Analytics","Profiling","Identification","Advertisement","Location"],"hostnames":[".*.anvato.net"]},{"id":"exodus_393","name":"GPShopper","description":"GPShopper is a mobile commerce platform and app developer for retailers. Loyalty and eComm integrations, mobile CMS and real-time analytics.","creation_date":"2021-03-12","code_signature":"com.gpshopper","network_signature":"sdk\\.gpshopper\\.com|sypi\\.gpshopper\\.com","website":"https://www.crunchbase.com/organization/gpshopper","categories":["Analytics"],"hostnames":["sdk.gpshopper.com","sypi.gpshopper.com"]},{"id":"exodus_394","name":"IndoorAtlas","description":"## About\r\nIndoor positioning systems (IPS) locate people or objects inside a building using radio signals, geomagnetic fields, inertial sensor data, barometric pressure, camera data or other sensory information collected by a smartphone device or tablet.\r\n\r\n## Category\r\nBeacon, Analytics, Location, Sensors\r\n\r\n## Repositories\r\n* Maven: `http://indooratlas-ltd.bintray.com/mvn-public`\r\n* Artifact ID: `indooratlas-android-sdk`\r\n* Group ID: `com.indooratlas.android`\r\n\r\n## Additional links\r\nhttps://github.com/IndoorAtlas/android-sdk-examples https://www.youtube.com/watch?v=onm3sqQ4LMo","creation_date":"2021-03-12","code_signature":"com.indooratlas.android.sdk","network_signature":"ipsws\\.indooratlas\\.com","website":"http://www.indooratlas.com/","categories":["Analytics","Location"],"hostnames":["ipsws.indooratlas.com"]},{"id":"exodus_396","name":"MOCA","description":"## About\r\nMobile marketing leaders use MOCA to drive mobile engagement, increase sales conversions and retention rate by connecting web, mobile and physical stores. Get everything you need to create amazing mobile experiences and get custom data analytics report.\r\n\r\n## Category\r\nBeacon, Analytics, Advertising, Location\r\n\r\n## Repositories\r\n* Maven: `https://dl.bintray.com/mocaplatform/maven`\r\n* Artifact ID: `moca-android-sdk`\r\n* Group ID: `com.mocaplatform`\r\n\r\n## Additional links\r\nhttps://developer.mocaplatform.com/v2-sdk/docs/moca-android-sdk-installation https://console.mocaplatform.com\r\n\r\n## Notes\r\nGCM / FCM: Cloud Messaging.","creation_date":"2021-03-12","code_signature":"com.innoquant.moca","network_signature":"api-device\\.mocaplatform\\.com","website":"https://www.mocaplatform.com/","categories":["Analytics","Profiling","Location"],"hostnames":["api-device.mocaplatform.com"]},{"id":"exodus_398","name":"Proximi.io","description":"## About\r\nProximi.io is a developer platform offering you all the positioning technologies and all features in a simple solution. Enable outdoor and indoor positioning in your app through iBeacon, Eddystone beacons, IndoorAtlas geomagnetic positioning, Wi-Fi, GPS and cellular positioning. Proximi.io is truly technology-agnostic, and committed to supporting all of the major positioning technologies. In other words, you’ll be safe with us – no matter what technologies you want to use today or tomorrow. Add geofencing with top market quality background functionality for indoor or outdoor spaces. And top it all with wayfinding and location-based analytics.\r\n\r\n## Repositories\r\n* Maven: `https://bintray.com/proximi-io/proximiio-android/proximiio-android/2.7`\r\n* Artifact ID: `proximiiolibrary`\r\n* Group ID: `io.proximi.proximiiolibrary`\r\n\r\n## Additional links\r\nhttps://proximi.io/docs/android/ https://github.com/proximiio/proximiio-android-demo","creation_date":"2021-03-12","code_signature":"io.proximi.proximiiolibrary","network_signature":"api\\.proximi\\.fi","website":"https://proximi.io/","categories":["Analytics","Location"],"hostnames":["api.proximi.fi"]},{"id":"exodus_400","name":"Alooma","description":"Alooma is now part of Google Cloud\r\n\r\nAnalytics","creation_date":"2021-05-07","code_signature":"com.github.aloomaio.androidsdk","network_signature":"inputs\\.alooma\\.com","website":"https://www.alooma.com","categories":["Analytics"],"hostnames":["inputs.alooma.com"]},{"id":"exodus_404","name":"Cedexis Radar","description":"Acquired by Citrix\r\n\r\nCedexis Radar collects billions of actionable data points per day, powering real-time delivery optimization.\r\n\r\n* https://bintray.com/pureops/cedexis-oss-maven\r\n* https://github.com/cedexis/AndroidRadar","creation_date":"2021-05-07","code_signature":"com.cedexis","network_signature":"cedexis\\-radar\\.net|cedexis\\.com|radar\\.cedexis\\.com","website":"https://www.cedexis.com/","categories":["Location"],"hostnames":["cedexis-radar.net","cedexis.com","radar.cedexis.com"]},{"id":"exodus_405","name":"Cifrasoft","description":"## About\r\n\r\nCifrasoft is a technological company developing ground-breaking solutions for acoustic connectivity, acoustic watermarking, audio fingerprinting and audio/video classification. Cifrasoft’s innovative solutions simplify user experience and bring interactivity to mobile e-commerce, mobile advertisement, second screen and social TV applications. Our technology has been successfully deployed in millions of smartphones, tablets, and other mobile devices. Cifrasoft’s growing IP portfolio and vast expertise in digital signal processing delivers competitive advantage to our customers and R&D partners.\r\n\r\n## Additional links\r\n\r\n* http://cifrasoft.com/secondscreen.html\r\n* https://addons.mozilla.org/en-US/firefox/addon/sound-login/\r\n* https://www.soundlogin.com/\r\n* http://svn.cifrasoft.com/ \r\n\r\n## Notes\r\n\r\npartnership with https://actv8me.com/","creation_date":"2021-05-07","code_signature":"com.cifrasoft.","network_signature":"\\.tele\\.fm","website":"http://cifrasoft.com","categories":["Identification","Advertisement","Location"],"hostnames":[".tele.fm"]},{"id":"exodus_418","name":"Swirl","description":"Indoor Mobile Location Platform\r\n\r\nThe Swirl platform is designed as a complete proximity platform detecting a variety of proximity signals like geofence, wifi and beacons and managing presence tracking, notification and content delivery. The Swirl SDK is a component of this system which enables signal detection on mobile devices.","creation_date":"2021-05-16","code_signature":"com.swirl","network_signature":"cdn-api\\.swirl\\.com","website":"http://swirl.com/","categories":[],"hostnames":["cdn-api.swirl.com"]},{"id":"exodus_420","name":"IBM Mobile Marketing (Acoustic)","description":"* Mobile push messaging\r\n* SMS and group chat marketing\r\n* Mobile analytics\r\n* Location-based marketing\r\n* AI-powered content management\r\n* Multichannel marketing\r\n\r\n* [Old documentation](https://www.ibm.com/digital-marketing/mobile-marketing)\r\n\r\nIBM Mobile Web Push (formerly Xtify Web Push)\r\n\r\nDynamically trigger near-real-time, one-to-one notifications for your mobile and tablet websites.\r\n\r\nIBM Mobile Push Notification (formerly Xtify® Mobile Push Notification)\r\n\r\nCreate notification campaigns that engage mobile app users at the optimal time and place.","creation_date":"2021-10-09","code_signature":"com.ibm.mce.sdk.|co.acoustic.mobile.push.sdk.|com.xtify.mce.sdk.|com.xtify.android.sdk.","network_signature":"sdk6\\.ibm\\.xtify\\.com","website":"https://acoustic.co/","categories":["Analytics","Advertisement"],"hostnames":["sdk6.ibm.xtify.com"]},{"id":"exodus_430","name":"Marketo (an Adobe Company)","description":"Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products including SEO and content personalization.\r\n\r\nUS based 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assets.yieldify.com","assets-v2.yieldify.com","custom.yieldify.com","dc.yieldify.com","v2.dc.yieldify.com","edge.yieldify.com","td.yieldify.com"]},{"id":"adaway_yieldlove-ad-serving.net","name":"yieldlove-ad-serving.net","hostnames":["api.yieldlove-ad-serving.net","tracking.yieldlove-ad-serving.net","v2.yieldlove-ad-serving.net","tracking.v2.yieldlove-ad-serving.net","prod-ingestion.tracking.v2.yieldlove-ad-serving.net"]},{"id":"adaway_yieldmo.com","name":"yieldmo.com","hostnames":["ads.yieldmo.com","sync.ads.yieldmo.com","sync-criteo.ads.yieldmo.com","sync-eb.ads.yieldmo.com","ap-southeast-1-ads.yieldmo.com","matchadsrvr.yieldmo.com","rw.yieldmo.com","gdpr.rw.yieldmo.com","world.rw.yieldmo.com","us-east-1.world.rw.yieldmo.com","us-west-2.world.rw.yieldmo.com","s.yieldmo.com","static.yieldmo.com","tas.yieldmo.com","update.tas.yieldmo.com","s.update.tas.yieldmo.com","tkr.yieldmo.com","w.yieldmo.com"]},{"id":"adaway_yieldoptimizer.com","name":"yieldoptimizer.com","hostnames":["ag.yieldoptimizer.com","cdnp1.yieldoptimizer.com","cs.yieldoptimizer.com","tag.yieldoptimizer.com"]},{"id":"adaway_yimg.jp","name":"yimg.jp","hostnames":["yads.c.yimg.jp"]},{"id":"adaway_yinzcam.com","name":"yinzcam.com","hostnames":["analytics-chi-nfl.yinzcam.com","analytics-phi-nfl.yinzcam.com","analytics-pit-nfl.yinzcam.com","cards-sea-nfl.yinzcam.com","config-sea-nfl.yinzcam.com","resources-us.yinzcam.com"]},{"id":"adaway_ylx-1.com","name":"ylx-1.com","hostnames":["ylx-1.com"]},{"id":"adaway_yodo1api.com","name":"yodo1api.com","hostnames":["ocd.yodo1api.com","olc.yodo1api.com","payment.yodo1api.com","rodeoconfig.yodo1api.com","sensors.yodo1api.com","uc-ap.yodo1api.com"]},{"id":"adaway_yolacdn.net","name":"yolacdn.net","hostnames":["analytics.yolacdn.net"]},{"id":"adaway_yolanda.hk","name":"yolanda.hk","hostnames":["sdk.yolanda.hk"]},{"id":"adaway_yomedia.vn","name":"yomedia.vn","hostnames":["yomedia.vn","analytics.yomedia.vn","delivery.yomedia.vn","ss.yomedia.vn","tracking.yomedia.vn"]},{"id":"adaway_yottos.com","name":"yottos.com","hostnames":["rg.yottos.com"]},{"id":"adaway_youappi.com","name":"youappi.com","hostnames":["sdk.youappi.com"]},{"id":"adaway_youborafds01.com","name":"youborafds01.com","hostnames":["youborafds01.com","a-fds.youborafds01.com"]},{"id":"adaway_youboranqs01.com","name":"youboranqs01.com","hostnames":["infinity-c4.youboranqs01.com"]},{"id":"adaway_youdao.com","name":"youdao.com","hostnames":["dsp.youdao.com"]},{"id":"adaway_youmi.net","name":"youmi.net","hostnames":["youmi.net","s.youmi.net"]},{"id":"adaway_youradexchange.com","name":"youradexchange.com","hostnames":["youradexchange.com"]},{"id":"adaway_youtube.com","name":"youtube.com","hostnames":["ads.youtube.com"]},{"id":"adaway_yyapi.net","name":"yyapi.net","hostnames":["global.yyapi.net","t.global.yyapi.net"]},{"id":"adaway_zadn.vn","name":"zadn.vn","hostnames":["adtima-static.zadn.vn","sdk.zadn.vn","api.sdk.zadn.vn","log.sdk.zadn.vn"]},{"id":"adaway_zaloapp.com","name":"zaloapp.com","hostnames":["log.api.zaloapp.com","events.zaloapp.com"]},{"id":"adaway_zapps.vn","name":"zapps.vn","hostnames":["zplayer.trk.zapps.vn"]},{"id":"adaway_zarget.com","name":"zarget.com","hostnames":["zarget.com","cdn.zarget.com"]},{"id":"adaway_zcoup.com","name":"zcoup.com","hostnames":["zcoup.com","api.zcoup.com"]},{"id":"adaway_zdbb.net","name":"zdbb.net","hostnames":["a.zdbb.net","gurgle.zdbb.net","jogger.zdbb.net","ns.zdbb.net","static.zdbb.net"]},{"id":"adaway_zdn.vn","name":"zdn.vn","hostnames":["zplayer-trk.zdn.vn"]},{"id":"adaway_zemanta.com","name":"zemanta.com","hostnames":["b1sync.zemanta.com","images2.zemanta.com"]},{"id":"adaway_zendesk.com","name":"zendesk.com","hostnames":["analytics.zendesk.com"]},{"id":"adaway_zenmxapps.com","name":"zenmxapps.com","hostnames":["mxvp-ad-config-prod-1.zenmxapps.com","mxvp-feature-toggle-prod-1.zenmxapps.com","online-prod.zenmxapps.com","tracking-server-prod-1.zenmxapps.com"]},{"id":"adaway_zeotap.com","name":"zeotap.com","hostnames":["mwzeom.zeotap.com","spl.zeotap.com"]},{"id":"adaway_zeptolab.com","name":"zeptolab.com","hostnames":["bms.zeptolab.com"]},{"id":"adaway_zergnet.com","name":"zergnet.com","hostnames":["www.zergnet.com"]},{"id":"adaway_zeronaught.com","name":"zeronaught.com","hostnames":["content.zeronaught.com","us.dev.zeronaught.com"]},{"id":"adaway_zeustechnology.com","name":"zeustechnology.com","hostnames":["audience.zeustechnology.com","insights.zeustechnology.com","mng-bostonherald.zeustechnology.com"]},{"id":"adaway_zg-api.com","name":"zg-api.com","hostnames":["analytics.zg-api.com","e.zg-api.com"]},{"id":"adaway_zhiziyun.com","name":"zhiziyun.com","hostnames":["zhiziyun.com"]},{"id":"adaway_zhugeio.com","name":"zhugeio.com","hostnames":["zgsdk.zhugeio.com"]},{"id":"adaway_ziffdavis.com","name":"ziffdavis.com","hostnames":["ziffdavis.com","static.ziffdavis.com"]},{"id":"adaway_ziftsolutions.com","name":"ziftsolutions.com","hostnames":["analytics.ziftsolutions.com","static.ziftsolutions.com"]},{"id":"adaway_zkcdn.net","name":"zkcdn.net","hostnames":["s.zkcdn.net"]},{"id":"adaway_zmags.com","name":"zmags.com","hostnames":["stats.zmags.com"]},{"id":"adaway_zoomanalytics.co","name":"zoomanalytics.co","hostnames":["ssl.zoomanalytics.co"]},{"id":"adaway_zorkanetwork.com","name":"zorkanetwork.com","hostnames":["track.zorkanetwork.com"]},{"id":"adaway_zotabox.com","name":"zotabox.com","hostnames":["stats.zotabox.com"]},{"id":"adaway_zqtk.net","name":"zqtk.net","hostnames":["segment-data.zqtk.net","segment-data-us-east.zqtk.net"]},{"id":"adaway_ztgame.com","name":"ztgame.com","hostnames":["beacon.ztgame.com"]},{"id":"adaway_zucks.net","name":"zucks.net","hostnames":["zucks.net"]},{"id":"adaway_zwaar.org","name":"zwaar.org","hostnames":["zwaar.org"]},{"id":"adaway_zynga.com","name":"zynga.com","hostnames":["log-collector.svctr.zynga.com"]}]}
\ No newline at end of file
diff --git a/app/src/main/java/foundation/e/privacycentralapp/DependencyContainer.kt b/app/src/main/java/foundation/e/privacycentralapp/DependencyContainer.kt
index 102d970..e2cca4a 100644
--- a/app/src/main/java/foundation/e/privacycentralapp/DependencyContainer.kt
+++ b/app/src/main/java/foundation/e/privacycentralapp/DependencyContainer.kt
@@ -21,6 +21,7 @@ import android.app.Application
 import android.content.Context
 import android.os.Process
 import foundation.e.privacycentralapp.data.repositories.LocalStateRepository
+import foundation.e.privacycentralapp.data.repositories.TrackersRepository
 import foundation.e.privacycentralapp.domain.usecases.AppListUseCase
 import foundation.e.privacycentralapp.domain.usecases.FakeLocationStateUseCase
 import foundation.e.privacycentralapp.domain.usecases.GetQuickPrivacyStateUseCase
@@ -39,8 +40,8 @@ import foundation.e.privacymodules.location.FakeLocationModule
 import foundation.e.privacymodules.location.IFakeLocationModule
 import foundation.e.privacymodules.permissions.PermissionsPrivacyModule
 import foundation.e.privacymodules.permissions.data.ApplicationDescription
-import foundation.e.trackerfilter.api.BlockTrackersPrivacyModule
-import foundation.e.trackerfilter.api.TrackTrackersPrivacyModule
+import foundation.e.privacymodules.trackers.api.BlockTrackersPrivacyModule
+import foundation.e.privacymodules.trackers.api.TrackTrackersPrivacyModule
 import kotlinx.coroutines.GlobalScope
 import lineageos.blockers.BlockerInterface
 
@@ -68,10 +69,11 @@ class DependencyContainer constructor(val app: Application) {
     }
 
     private val blockTrackersPrivacyModule by lazy { BlockTrackersPrivacyModule.getInstance(context) }
+    private val trackTrackersPrivacyModule by lazy { TrackTrackersPrivacyModule.getInstance(context) }
 
     // Repositories
     private val localStateRepository by lazy { LocalStateRepository(context) }
-    private val trackTrackersPrivacyModule by lazy { TrackTrackersPrivacyModule.getInstance(context) }
+    private val trackersRepository by lazy { TrackersRepository(context) }
 
     // Usecases
     private val getQuickPrivacyStateUseCase by lazy {
@@ -87,7 +89,7 @@ class DependencyContainer constructor(val app: Application) {
     }
 
     private val trackersStateUseCase by lazy {
-        TrackersStateUseCase(blockTrackersPrivacyModule, trackTrackersPrivacyModule, permissionsModule, localStateRepository, GlobalScope)
+        TrackersStateUseCase(blockTrackersPrivacyModule, trackTrackersPrivacyModule, permissionsModule, localStateRepository, trackersRepository, GlobalScope)
     }
 
     private val fakeLocationStateUseCase by lazy {
diff --git a/app/src/main/java/foundation/e/privacycentralapp/data/repositories/TrackersRepository.kt b/app/src/main/java/foundation/e/privacycentralapp/data/repositories/TrackersRepository.kt
new file mode 100644
index 0000000..c7efa84
--- /dev/null
+++ b/app/src/main/java/foundation/e/privacycentralapp/data/repositories/TrackersRepository.kt
@@ -0,0 +1,102 @@
+/*
+ * Copyright (C) 2022 E FOUNDATION
+ *
+ * This program is free software: you can redistribute it and/or modify
+ * it under the terms of the GNU General Public License as published by
+ * the Free Software Foundation, either version 3 of the License, or
+ * (at your option) any later version.
+ *
+ * This program is distributed in the hope that it will be useful,
+ * but WITHOUT ANY WARRANTY; without even the implied warranty of
+ * MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE.  See the
+ * GNU General Public License for more details.
+ *
+ * You should have received a copy of the GNU General Public License
+ * along with this program.  If not, see <https://www.gnu.org/licenses/>.
+ */
+
+package foundation.e.privacycentralapp.data.repositories
+
+import android.content.Context
+import android.util.Log
+import com.google.gson.Gson
+import com.google.gson.annotations.SerializedName
+import foundation.e.privacymodules.trackers.Tracker
+import retrofit2.Retrofit
+import retrofit2.converter.gson.GsonConverterFactory
+import retrofit2.http.GET
+import java.io.InputStreamReader
+import java.lang.Exception
+
+class TrackersRepository(private val context: Context) {
+
+    var trackers: List<Tracker> = emptyList()
+        private set
+
+    init {
+        initFromAssets()
+    }
+
+    private fun initFromAssets() {
+        try {
+            val reader = InputStreamReader(context.getAssets().open("e_trackers.json"), "UTF-8")
+
+            val trackerResponse =
+                Gson().fromJson(reader, ETrackersApi.ETrackersResponse::class.java)
+
+            trackers = mapper(trackerResponse)
+        } catch (e: Exception) {
+            Log.e("TrackersRepository", "While parsing trackers in assets", e)
+        }
+    }
+
+    private fun mapper(response: ETrackersApi.ETrackersResponse): List<Tracker> {
+        return response.trackers.mapNotNull {
+            try {
+                it.toTracker()
+            } catch (e: Exception) {
+                null
+            }
+        }
+    }
+
+    fun ETrackersApi.ETrackersResponse.ETracker.toTracker(): Tracker {
+        return Tracker(
+            id = id!!,
+            hostnames = hostnames!!.toSet(),
+            label = name!!,
+            description = description,
+            website = website,
+        )
+    }
+}
+
+interface ETrackersApi {
+    companion object {
+        fun build(): ETrackersApi {
+            val retrofit = Retrofit.Builder()
+                .baseUrl("TODO")
+                .addConverterFactory(GsonConverterFactory.create())
+                .build()
+            return retrofit.create(ETrackersApi::class.java)
+        }
+    }
+
+    @GET("TODO")
+    suspend fun trackers(): ETrackersResponse
+
+    data class ETrackersResponse(val trackers: List<ETracker>) {
+        data class ETracker(
+            val id: String?,
+            val hostnames: List<String>?,
+            val name: String?,
+
+            val description: String?,
+            @SerializedName("creation_date") val creationDate: String?,
+            @SerializedName("code_signature") val codeSignature: String?,
+            @SerializedName("network_signature") val networkSignature: String?,
+            val website: String?,
+            val categories: List<String>?,
+        )
+    }
+}
diff --git a/app/src/main/java/foundation/e/privacycentralapp/domain/usecases/AppListUseCase.kt b/app/src/main/java/foundation/e/privacycentralapp/domain/usecases/AppListUseCase.kt
index e44aa76..acb8a36 100644
--- a/app/src/main/java/foundation/e/privacycentralapp/domain/usecases/AppListUseCase.kt
+++ b/app/src/main/java/foundation/e/privacycentralapp/domain/usecases/AppListUseCase.kt
@@ -20,7 +20,7 @@ package foundation.e.privacycentralapp.domain.usecases
 import android.Manifest
 import foundation.e.privacymodules.permissions.PermissionsPrivacyModule
 import foundation.e.privacymodules.permissions.data.ApplicationDescription
-import foundation.e.trackerfilter.api.BlockTrackersPrivacyModule
+import foundation.e.privacymodules.trackers.api.BlockTrackersPrivacyModule
 import kotlinx.coroutines.CoroutineScope
 import kotlinx.coroutines.flow.Flow
 import kotlinx.coroutines.flow.MutableStateFlow
diff --git a/app/src/main/java/foundation/e/privacycentralapp/domain/usecases/TrackersStateUseCase.kt b/app/src/main/java/foundation/e/privacycentralapp/domain/usecases/TrackersStateUseCase.kt
index 51bdc35..e140b19 100644
--- a/app/src/main/java/foundation/e/privacycentralapp/domain/usecases/TrackersStateUseCase.kt
+++ b/app/src/main/java/foundation/e/privacycentralapp/domain/usecases/TrackersStateUseCase.kt
@@ -18,6 +18,7 @@
 package foundation.e.privacycentralapp.domain.usecases
 
 import foundation.e.privacycentralapp.data.repositories.LocalStateRepository
+import foundation.e.privacycentralapp.data.repositories.TrackersRepository
 import foundation.e.privacymodules.permissions.PermissionsPrivacyModule
 import foundation.e.privacymodules.permissions.data.ApplicationDescription
 import foundation.e.privacymodules.trackers.IBlockTrackersPrivacyModule
@@ -34,6 +35,7 @@ class TrackersStateUseCase(
     private val trackersPrivacyModule: ITrackTrackersPrivacyModule,
     private val permissionsPrivacyModule: PermissionsPrivacyModule,
     private val localStateRepository: LocalStateRepository,
+    private val trackersRepository: TrackersRepository,
     coroutineScope: CoroutineScope
 ) {
 
@@ -44,6 +46,7 @@ class TrackersStateUseCase(
     val areAllTrackersBlocked: StateFlow<Boolean> = _areAllTrackersBlocked
 
     init {
+        trackersPrivacyModule.start(trackersRepository.trackers, enableNotification = false)
         coroutineScope.launch {
             localStateRepository.quickPrivacyEnabledFlow.collect { enabled ->
                 if (enabled) {
@@ -73,7 +76,7 @@ class TrackersStateUseCase(
         return blockTrackersPrivacyModule.isWhitelisted(appUid)
     }
 
-    fun getTrackersWhitelistIds(appUid: Int): List<Int> {
+    fun getTrackersWhitelistIds(appUid: Int): List<String> {
         return blockTrackersPrivacyModule.getWhiteList(appUid).map { it.id }
     }
 
diff --git a/app/src/main/java/foundation/e/privacycentralapp/features/trackers/apptrackers/AppTrackersFeature.kt b/app/src/main/java/foundation/e/privacycentralapp/features/trackers/apptrackers/AppTrackersFeature.kt
index 14ee921..11bcf0c 100644
--- a/app/src/main/java/foundation/e/privacycentralapp/features/trackers/apptrackers/AppTrackersFeature.kt
+++ b/app/src/main/java/foundation/e/privacycentralapp/features/trackers/apptrackers/AppTrackersFeature.kt
@@ -49,7 +49,7 @@ class AppTrackersFeature(
         val appDesc: ApplicationDescription? = null,
         val isBlockingActivated: Boolean = false,
         val trackers: List<Tracker>? = null,
-        val whitelist: List<Int>? = null
+        val whitelist: List<String>? = null
     ) {
         fun getTrackersStatus(): List<Pair<Tracker, Boolean>>? {
             if (trackers != null && whitelist != null) {
@@ -76,9 +76,9 @@ class AppTrackersFeature(
         data class AvailableTrackersListEffect(
             val isBlockingActivated: Boolean,
             val trackers: List<Tracker>,
-            val whitelist: List<Int>
+            val whitelist: List<String>
         ) : Effect()
-        data class TrackersWhitelistUpdateEffect(val whitelist: List<Int>) : Effect()
+        data class TrackersWhitelistUpdateEffect(val whitelist: List<String>) : Effect()
 
         // object QuickPrivacyDisabledWarningEffect : Effect()
         data class ErrorEffect(val message: String) : Effect()
diff --git a/app/src/main/java/foundation/e/privacycentralapp/main/MainActivity.kt b/app/src/main/java/foundation/e/privacycentralapp/main/MainActivity.kt
index 8d91425..1b92cb2 100644
--- a/app/src/main/java/foundation/e/privacycentralapp/main/MainActivity.kt
+++ b/app/src/main/java/foundation/e/privacycentralapp/main/MainActivity.kt
@@ -23,11 +23,8 @@ import android.os.Bundle
 import androidx.fragment.app.FragmentActivity
 import androidx.fragment.app.add
 import androidx.fragment.app.commit
-import dnsfilter.android.AndroidEnvironment
 import foundation.e.privacycentralapp.R
 import foundation.e.privacycentralapp.features.dashboard.DashboardFragment
-import foundation.e.trackerfilter.DNSBlockerService
-import foundation.e.trackerfilter.StatsIntentService
 
 open class MainActivity : FragmentActivity(R.layout.activity_main) {
 
@@ -44,10 +41,6 @@ open class MainActivity : FragmentActivity(R.layout.activity_main) {
     override fun onPostCreate(savedInstanceState: Bundle?) {
         super.onPostCreate(savedInstanceState)
         handleIntent(intent)
-        // TODO  move into tracker module.
-        AndroidEnvironment.initEnvironment(this)
-        startService(Intent(this, DNSBlockerService::class.java))
-        startService(Intent(this, StatsIntentService::class.java))
     }
 
     override fun onNewIntent(intent: Intent) {